Contacts:
Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

Over the past year and a half, Michele has worked with ATTIK as a freelance producer on the Scion and AOL/AIM Mail campaigns.  Needham confirmed that she has been hired into the senior staff role by virtue of her contributions to those campaigns, the latest of which involved extensive coordination in the creation of two :60 theatrical ads and three :30 broadcast ads featuring considerable live-action production, visual effects, CGI and post audio challenges.

“Michele came to us with a lot of solid experience, and through the course of producing the latest Scion brand spots – a project that would have challenged anyone – she was really a great asset,” Needham said.  “Beyond her experience, we’ve also learned that she’s very reliable, trustworthy and committed to her job… and based on her invaluable contributions to several broadcast and theatrical campaigns, we’re very happy to have her on staff in our LA studio.”

An award-winning graduate of New York’s Wells College, Morris began her career working in New York City’s entertainment industry.  By 1985, she landed at Bates Worldwide as a producer, where she handled projects for Miller Brewing Company, Hyundai and M&M Mars.  She joined D’Arcy in St. Louis in 1990 as senior producer, and became one of the youngest VPs in the company’s history.  Before leaving the agency in early 2000 to pursue her freelance career, she produced major campaigns for Coca-Cola, Anheuser Busch, SBC Communications, Skittles and Blockbuster Entertainment, working with scores of prominent celebrities and shooting on locations across the U.S. and in London, Canada, Australia and New Zealand. 

A skilled hand in all realms of production and post, including special effects, visual effects and CGI, Michele’s work has earned an Effie Award, two Mobius Awards, 30 Addy statues and numerous Addy distinctions, and more than once been named among the Cannes Lions, London International Advertising Awards and New York Festival finalists.  She sits on the board of directors for Orphanage Outreach, a non-profit organization that works to better the lives of orphaned and abandoned children, is a member of Women In Film, IFP and the World Association of Former UN Interns and Fellows, and has served as a judge of the ADDY Awards and the NY International Awards.  She also speaks several languages and is an avid photographer.

“What originally attracted me to ATTIK was the creative work and their original thinking,” Morris explained.  “After the experience of producing the recent Scion Brand TV campaign, I'm very enthusiastic about moving forward on the Scion account, because of the cutting-edge nature of the work being produced.  I’m also looking forward to continuing to work closely with Simon Needham, because of his creative and business acumen, and the opportunity to work in my areas of expertise, special effects and comedy.”

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.