Contacts:
Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

"Rachel's extensive background includes solid experience in both producing as well as consulting,” said Ric Peralta, ATTIK's president.  “As we’ve learned, her approach is direct and insightful.  The combination of her expertise and her ease with clients lends itself well to extending her account duties, particularly on brand programs which are high-tech focused and involve a full array of deliverables, from web presence to print, collateral systems, events and viral campaigns.”

A graduate of Britain’s Bournemouth University, Newell’s unique blend of talents in broadcast production, graphic design and strategic business development have been instrumental in her role as ATTIK’s new business manager.  The previous business development manager for San Francisco-based McDougall Creative, she has also developed new business for design boutique Curium Design and for Tam Communications, and led the e-commerce initiatives for travel and event management company Oursources as VP of sales and marketing.  Prior to relocating to the US in 1998, she founded the interactive design division of Real Media Communications.  In her extended duties as account director, she will help to manage all aspects of project developments for major accounts in the San Francisco office.

“I'm excited about my new transition,” Newell confirmed.  “Account direction is a natural extension of the new business process and allows me to deepen the client relationship on a daily basis. While in the UK, I spent over five years in client relations and I welcome the opportunity to continue this line of work at ATTIK.  While I'll continue to pursue new business opportunities, my new role provides ongoing involvement on new account 'wins' throughout the production process.  I'm particularly keen to play a directing role in account strategy and creative execution, maintaining ATTIK's reputation as a leader in brand marketing.”

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.