Roger Darnell
DWA for ATTIK
1.828.264-8898

Ruth Sarfaty
Vice President, America Online
1.212.652.6360

For Immediate Release

NEW YORK – Oct. 24, 2005 – AOL has named global creative agency ATTIK as branding and advertising agency of record for the AIM service, as was announced today by Kevin Conroy, Executive Vice President, AOL Media Networks.  With more than 43 million active users in the U.S. alone (Source: comScore Media Metrix, Sept., 2005), the AIM service is AOL's integrated communications client that now offers instant messaging, email and SMS text messaging as well as a variety of voice calling and streaming video services (http://www.aim.com). 

ATTIK's selection as agency of record follows its innovative advertising and viral marketing campaign executed this summer to launch AOL's new AIM® Mail service.  The non-traditional campaign featured wild postings, online advertising, character blogs and viral MPEG films to reach the desirable 18-to-24-year-old demographic. This effort drove visitors to an AIM.com micro-site (http://www.aim.com/fun) specially crafted for the campaign. 

"AIM has powerful reach across all of the key media demos and is especially strong with the youth market.  ATTIK's track record in successfully reaching out to and influencing this important audience made them a great match for us," said Conroy.  "We are extremely pleased with the work ATTIK has done for AIM Mail, and we look forward to the next phase of this multi-faceted effort to reach and empower teens and young adults." 

ATTIK's proven success in reaching the youth market helped the agency secure the account.  "Our experience in creating content that reaches across all forms of media to grab this audience's attention, as well as our strategic, design and research strengths, are all critical components of delivering this groundbreaking campaign for the AIM service," said William Travis, ATTIK's U.S. president, who recently returned to New York to oversee the AIM account work.

About the AIM® Service
With more than 43 million active users in the U.S. alone, the AIM® service (http://www.aim.com) is at the center of one of the largest and most dynamic online communities. It is available for use on computers, cell phones and other handheld devices. The AIM service is an integrated communications client that offers instant messaging, email and SMS text messaging as well as a variety of voice calling and streaming video services. Features include a Plaxo-enabled AIM® Address Book and integrated access to the AOL® Explorer, AOL® Mail, AIM® Mail, AOL® Radio, AIM® Talk and TotalTalk services.

About America Online, Inc. 
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.

 



Wild Posting #1 from new AIM campaign
(Image courtesy of ATTIK)
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