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Contacts:
Roger Darnell
DWA for ATTIK
Voice:  (828) 264-8898

For Immediate Release

ATTIK ENTERS CREATIVE RELATIONSHIP WITH MOBILE ENTERTAINMENT LEADER MFORMA

SAN FRANCISCO – (Jul. 18, 2005) – Global creative agency ATTIK (www.attik.com) today announced that it has entered into a formal relationship with MFORMA, the world-leading publisher and distributor of mobile entertainment, as a creative agency. The announcement was made by Ric Peralta, ATTIK’s global CEO, and Rachel Newell, ATTIK’s new business manager. Financial details were not disclosed.

Headquartered in Bellevue, Wash., and with operating facilities in San Francisco, Los Angeles, San Diego, London, Manchester, Shanghai, Beijing and Seoul, MFORMA provides more than 120 of the world's leading wireless carriers and their customers in some 40 countries with music, sports, lifestyle and information services subscription products, as well as an ongoing array of BREW, Java, SMS, MMS and WAP mobile games. ATTIK’s work will focus on developing print, interactive and point-of-sale elements to drive sales of MFORMA’s newest wireless carrier partner projects.

“Over the past several years, we have taken a strong interest in mobile entertainment,” Peralta explained. “MFORMA is an innovative company that is approaching this space on a grand scale, and we feel our strategic, creative and production capabilities are perfectly suited to packaging MFORMA’s cutting-edge mobile entertainment content.”

“We look forward to building a close collaborative relationship with MFORMA,” Newell commented, “combining ATTIK's strengths in entertainment marketing with MFORMA's diverse portfolio of premium branded content. We're very excited to apply our progressive approach to advertising in helping Mforma shape the future of consumer mobile marketing."

Notably, as creative agency of record for Scion, the newest line of vehicles from Toyota Motor Sales, USA, ATTIK continues to shape the award-winning, youth-targeted cross-platform ad campaign it launched in 2003. Scion sold 99,259 units in 2004 and may sell as many as 140,000 vehicles this year.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications. ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories. ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands. For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.

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