Contacts:
Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

Since 2000, Beach has been a copywriter for J. Walter Thompson Technology’s Silicon Valley office, working on a variety of cross-media campaigns for various consumer and business-to-business targeted technology and videogame accounts.  Andy earned his undergraduate degree in Advertising from San Jose State University.  As he explained, he learned of ATTIK’s work for Scion in an article in the San Jose Mercury News.  “I had never heard of ATTIK before reading that article, but afterwards, I was in love,” Beach admitted.  “It was exactly the type of situation I was looking for: A small independent shop on the rise.  And more importantly, there was a lot of energy and momentum associated with the Scion brand and the work ATTIK was doing for them.  Fortunately, Wayne Hanson liked my book and reel, and after my interview, I was even more in love with ATTIK.”

Over the past several weeks, Beach has worked with copywriter Ariel Lustig under Hanson’s direction on ATTIK’s highly successful cross-media 2005 CMT Music Awards campaign.  He also contributed his talents to the latest elements of ATTIK’s award-winning Scion account, under global creative director Simon Needham. 

“Andy is very driven,” Hanson said.  “He’s totally committed to producing original and exciting work, and to making ATTIK a world-renowned ad agency.” 

Fully realizing the unique opportunity ATTIK is currently facing, Beach echoed those thoughts:  “There are a lot of great agencies in this city, but helping people like Wayne Hanson and Ariel Lustig position ATTIK as a top global ad agency is very exciting.”

About ATTIK
ATTIK (www.attik.com) is a global creative and brand-engineering agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK’s strategic planning, design, advertising, production, client service and youth research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients’ brands.  For inquiries in the eastern U.S., please call William Travis at +1-212-261-4203.  In the western U.S., please call Ric Peralta at +1-415-284-2600, and in Europe, please call James Sommerville at +44 (0) 113 2021530.