Contacts:
Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

SAN FRANCISCO – (Mar. 31, 2005) – Global creative agency ATTIK (www.attik.com) today announced that Ric Peralta, a longstanding member of its Board of Directors, has been named as the firm’s Chief Executive Officer, effective immediately.  The announcement was made by Peralta and ATTIK’s Co-Founder and Global Creative Director Simon Needham. 

“As my partners James Sommerville and Will Travis and all of our colleagues have evidenced through his participation on our Board of Directors, Ric has the uncommon ability to stabilize a creative firm while also positioning it for growth,” Needham said.  “Having Ric onboard in this capacity, we are ecstatic about the current status of our business and the opportunities that are coming our way.”

A former management consultant at KPMG and The Bechtel Group, Peralta began working with award-winning San Francisco-based branding and design consultancy Primo Angeli Inc. in 1994.  As the Managing Partner of the firm, he handled all business responsibilities as well as the firm’s subsequent sale, until his departure in 2002.  Since then, while serving on ATTIK’s Board of Directors, he has held senior executive positions with frog design and fuseproject.
With growing offices in the U.K. and San Francisco, a brand new studio recently opening in New York and several other new business developments rapidly taking shape, ATTIK now has global creative billings estimated at $30 million per year. 

“ATTIK has a rich heritage of finding unexpected solutions to marketing challenges on a scale that few firms can match,” Peralta began.  “My immediate tasks involve underwriting the internal processes that yield the greatest work:  fortifying alliances with key clients and establishing closer integration among all of our offices to ensure projects continue to benefit from our unique global perspective.  I am very excited to be part of the team that will facilitate reaching the next level of growth for ATTIK.”

Established in Britain in 1987, ATTIK’s youth-marketing achievements are extensive.  Needham and Sommerville – widely acknowledged as visionaries in the fields of design and brand development – have built their reputations through elevating all facets of brand communications into high-art.  Projects for a long list of clients include those for Adidas, America Online, CNN, Columbia Tri-Star Pictures, EMI, Ford, GM, HBO, Macys, MTV, Newsweek, Nike, Partnership for a Drug-Free America, Puff Daddy, Reebok, VH1 and World AIDS Day. 

In 2002, ATTIK was selected by Toyota Motor Sales, USA, to serve as creative agency of record for its brand new youth-targeted Scion line of vehicles.  The hugely effective, ongoing campaign has captured the hearts and minds of Toyota’s target audience, while also earning accolades and awards from across the global automotive, design and marketing industries.  Scion sold 99,259 units in 2004.

ATTIK has earned dozens of awards worldwide, including a London International Advertising Award and top honors from the American Institute of Graphic Arts, the Broadcast Designers’ Association, the Art Directors’ and Type Directors’ Clubs and the International Designers’ Network. 

Peralta will be based in San Francisco.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.