Contacts:
Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

“Based on the strength of our latest work for Scion, Infineon Raceway and other iconic brands from the automotive, entertainment and high-tech industries, we are very intent on extending our client-base within all realms of business where these industries intersect,” Cleff explained.  “With this focus for our global sales and marketing plans, the addition of Rachel to our team is already helping us create new inroads and achieve new results every day.”

A graduate of Bournemouth University, Britain’s largest center for corporate and marketing communications, Newell’s high-profile accomplishments over the past twelve years in both U.K. and U.S. markets have leveraged her unique blend of broadcast production and graphic design talents along with her strengths in strategic business development.  Prior to joining ATTIK, Newell most recently served as business development manager for San Francisco-based strategic marketing agency McDougall Creative, Inc., where she streamlined the sales process and helped establish a number of key accounts. 

After first commenting on her enthusiasm for ATTIK’s leading-edge creative and design capabilities in branding for youth and emerging markets, Newell added, “I consider this an extraordinary opportunity to help pioneering companies position themselves, their products and their services more successfully.”

In the recent past, Newell also helped develop new business for award-winning gaming industry design boutique Curium Design in San Francisco, and for Silicon Valley’s Tam Communications.  Her experiences before relocating to the U.S. in 1998 included founding the interactive design division of Real Media Communications and leading the e-commerce transition for travel and event management company Outsources, Inc. as their VP of sales and marketing.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.