Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

SAN FRANCISCO – (Dec. 23, 2003) – Global creative agency ATTIK (www.attik.com) today detailed its recent design and animation work for Superstation WGN’s on-air promotional toolbox.  According to Michael Brouder, director of creative services at Superstation WGN, the deliverables consisting of logo animations, menu boards and transitional elements, began being incorporated into WGN’s on-air promotions as of Nov. 15.

Dave Skaff, ATTIK’s senior broadcast producer, explained, “We were asked to carefully refine the animation of the new logo we designed for WGN last year, to accentuate the ‘S’ in the brand mark in the on-air animations.” 

“We launched a very involved, drastic change to the new logo last year,” began Michael Brouder.  “We feel a very strong element in that logo is the ‘S’ within the logo-mark itself, and now that we're into the second phase of the project, we wanted to tweak the logo animation to connect the viewer with the logo – and what it means – now that they've seen the overall new look of the network.” 

Led by creative directors Julian Quayle and Stan Zienka and powered by a trio of new Apple G5s and a network of G4s running OS-X Jaguar, ATTIK’s team used Adobe Illustrator for their redesign, then used After Effects plugins including ‘Shine’ by Trapcode.  “Shine is a fantastic solution for light ray effects, and we used it to bring energy and depth to the new animations,” Dave Skaff added.

Describing the quality of the new deliverables as “fantastic,” Brouder also expressed his appreciation for the flexibility afforded his in-house team by virtue of having received all the project’s After Effects elements.  “Now, not only can we use those elements in a post setting, we can also rework these materials for any kind of on-air application that may arise in the future,” he concluded.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.