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Roger Darnell DWA for ATTIK 1.828.264.8898 |
NoiseFive Promotional Imagery
All Images © ATTIK 2009
PRESS RELEASE HERE
NoiseFive Promotional Imagery
All Images © ATTIK 2009
PRESS RELEASE HERE
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Image 1.
nr-1l.jpg. Caption: (L-R: James Sommerville, Simon Needham) "This was shot in the library at Batley Art College in 1984, against a hand-painted graffiti backdrop we created. Our mate Johnny Carr, who was studying photography, persuaded us to get involved." |
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(Image courtesy of ATTIK) |
| Image 2. nr-2l.jpg. Caption: "In 1985 we did a tribute to Clarence Nash (the voice of Donald Duck), with bright colours to get the attention of shoppers. We brightened-up a rainy day underneath the old Arndale Centre, Manchester." |
(Image courtesy of ATTIK) |
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| Image 3. nr-3l.jpg. Caption: "On one occasion during our early days, we produced 100 flock t-shirts and gave them to potential clients -- they loved them! After that we aggressively started to promote ourselves in other ways to get noticed." |
(Image courtesy of ATTIK) |
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| Image 4. n1_1l.jpg. Caption: Image from ATTIK's first experimental print project, initially named BOB, which appeared in 1993 with the official title of Noise 1. An oversized full color broadsheet published with a paper company, printer and repro-house, in true form, James and Simon persuaded all parties to donate their respective services in exchange for 200 copies each. |
(Image courtesy of ATTIK) |
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| Image 5. n2_1l.jpg. Caption: Image from Noise 2 (1996). "Aside from being a calling card for new business, this book became a way of communicating with lots of young, talented designers, who were all eager to work for us and our clients." |
(Image courtesy of ATTIK) |
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| Image 6. n3_1l.jpg. Caption: Image from Noise 3 (1998), which featured more print process techniques than any other book at the time: 17 different print techniques, supplied by 15 different suppliers. |
(Image courtesy of ATTIK) |
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| Image 7. n35_1l.jpg. Caption: Image from Noise 3.5 (1999). “This was a break from the usual book format we'd established and with less pages, because we didn’t have time to produce a full book. It was produced in our Sydney office.” |
(Image courtesy of ATTIK) |
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| Image 8. n4_1l.jpg. Caption: Image from NoiseFour (2001). The physical differences between the fourth book and previous versions was a reflection of ATTIK's growing creative footprint. |
(Image courtesy of ATTIK) |
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| Image 9. n4_2l.jpg. Caption: Mockup of NoiseFour. "We were seduced by the power of a global publisher. They wanted 500 pages designing with exposure in every design bookstore across the world. It took some doing." |
(Image courtesy of ATTIK) |
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| Image 10. noises-l.jpg. Caption: Image of ATTIK’s past Noise publications. |
(Image courtesy of ATTIK) |
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| Image 11. nr-s-l.jpg. Caption: Image from ATTIK’s ongoing cross-media campaign for Scion, which is widely acknowledged as having reshaped the automotive marketing industry since kicking-off in 2003. |
(Image courtesy of ATTIK) |
| Image 12. partnersl.jpg. Caption: R-L: ATTIK’s James Sommerville, Simon Needham, Will Travis and Ric Peralta in San Francisco in 2007, shortly before ATTIK was acquired by Dentsu, the world’s largest advertising agency brand. Photo credit: Peter Samuels. |
(Image courtesy of ATTIK) |
| Image 13. n5_1l.jpg. Caption: Seven years in the making, NoiseFive offers hundreds of pages of exciting print design, appearing on a total of nine unique paper stocks and featuring more than 40 print finishes – while also presenting a detailed, first-of-its-kind retrospective on the company and its principals. |
(Image courtesy of ATTIK) |