AgencySpy.com, Jan. 17, 2012
Tuesday Odds and Ends
-Lexus is debuting its first-ever Super Bowl spot with the help of ATTIK...

Yahoo! Finance, Jan. 17, 2012
Lexus to Debut its First Super Bowl Commercial
...The :30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A :15 second sneak-peek of the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. The ads were created by Attik, a Lexus roster agency...

universal positive, Dec. 26, 2011
Giving season: Heroes
I’m also especially thankful to the individuals behind my client company ATTIK for their leadership and help in supporting the following heroic organizations...

TheSFEgotist.com, Dec. 12, 2011
"What I learned this year."
Since it's the end of 2011 and time for some reflection, we asked some of San Francisco's brightest creative minds to tell us what they learned this year. So all week we'll be debuting some pretty amazing editorials - starting with Simon Needham, the co-founder of ATTIK...

universal positive, Dec. 12, 2011
Needham Rising
This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham...

TheSFEgotist.com, Nov. 18, 2011
ONCE: Part 10
Part 10: "How many clients do you fire per year because they don't let you do good work?" and "What, as a leader of people, have you learned NOT to do?"

TheSFEgotist.com, Nov. 18, 2011
ONCE: Part 9
Part 9: "Has the idea of making everything perfect been replaced or impacted by the idea of getting it out there first?"

But is it Design, Nov. 17, 2011
Who are the top 5 design companies in the UK? (In no particular order)
Attik are a very popular design company with an amazing client list as well as being brand designers they have also won a gold in the MI6 Gaming Awards. Attik have also released 6 books, that are essentially compendiums of design ideas...

TheSFEgotist.com, Nov. 17, 2011
ONCE: Part 8
Part 8: "What advice do you have for the industry's creative leadership today?"

TheSFEgotist.com, Nov. 17, 2011
ONCE: Part 7
Part 7: "We are molders, shapers, managers... but are we still good creatives?"

TheSFEgotist.com, Nov. 16, 2011
ONCE: Part 6
Part 6: "You know your big idea is right but the client's not buying. What is your secret weapon to sell it?"

NiceWorkSF.com, Nov. 15, 2011
Zeus Returns: Scion xB and xD
Zeus is back! SF ad agency Attik introduces two new Scion models with another hilarious installment from the master of Olympus.

TheSFEgotist.com, Nov. 15, 2011
ONCE: Part 5
Part 5: "How can we teach new creatives to appreciate the old masters?"

TheSFEgotist.com, Nov. 15, 2011
ONCE: Part 4
Part 4: "How do you get creatives to step away from the computer. Why doesn't anyone sketch anymore?"

TheSFEgotist.com, Nov. 15, 2011
ONCE: Part 3
...Over the course of an evening, in a secret location, they discussed all aspects of creativity and you can be a fly on the wall throughout all 10 episodes. It's a rare chance to learn from the top imaginations in the top creative city in the world...

universal positive, Nov. 15, 2011
One amazing night in San Francisco
Back on September 6, ATTIK creative director Ron Lim and ten more of San Francisco’s greatest creative minds were invited by the editors of The San Francisco Egotist to participate in a once-in-a-lifetime gathering...

TheSFEgotist.com, Nov. 14, 2011
Creative Pool has a great 5 minutes with ATTIK Co-Founder and ECD Simon Needham.
Since it's a British site, we doubt you've seen it, but it's definitely worth checking out - this interview by Creative Pool with Simon Needham, ATTIK Co-Founder and ECD. There's some great stuff in there. Well worth the read...

TheSFEgotist.com, Nov. 14, 2011
ONCE: Part 2
Part 2: "Account people should be part of the creative culture. Yet many are just project managers who don't "get" the power of creative. What do you do about it?"

TheSFEgotist.com, Nov. 14, 2011
ONCE: Part 1
Eleven of San Francisco's greatest creative minds walk into a bar, including ATTIK's Ron Lim...

BlueyedBlog.com, Nov. 11, 2011
Feature from September issue of Computer Arts on Zeus campaign
Blueyed Pictures and Attik are proud to announce a 4 page spread in the Sept. issue of “Computer Arts” magazine. Happy Reading!

FHD.com.vn, Nov. 11, 2011
Dentsu London Office Interior by Essentia Designs
...Our brief was to create an interior which was sympathetic to the curvaceous exterior of the building and provided a high-tech Japanese minimalist environment within which they can create their future magic. In addition to the main agency studio spaces there was a need to incorporate space for Attik, an associated multi-award winning branding agency...

TheSFEgotist.com, Nov. 11, 2011
The SF Egotist proudly presents ONCE.
...A one time, once-in-a-lifetime gathering of the city's most creative people, brought to you by us, the SF Egotist. For one night, in one secret location, we gathered together the likes of Rich Silverstein, Co-Chairman/Co-Founder of Goodby Silverstein & Partners; Scott Duchon, Chief Creative Officer at twofifteenmccann; Stephen Goldblatt, Executive Creative Director at Evolution Bureau; Ron Lim, Creative Director at ATTIK; Tommy Means, Founding Partner of Mekanism; DJ O’Neil, Chief Executive Officer at Hub Strategy; PJ Pereira, Chief Creative Officer at Pereira & O’Dell; Rob Price, Executive Creative Director at Eleven Inc.; Kevin Roddy, Chairman and Chief Creative Officer at Publicis & Hal Riney; Steve Stone, Executive Creative Director at Heat; and Paul Venables, Founder and Creative Director of Venables Bell & Partners...

Benzinga.com, Nov. 10, 2011
Toyota's Jim Lentz Becomes SkillsUSA's "Champion Of The Year"
Jim Lentz, president and chief operating officer of Toyota Motor Sales, U.S.A. Inc. received the 2011 SkillsUSA Champion of the Year award on the evening of Friday, November 4, 2011 during a ceremony at the Waldorf-Astoria in New York City. Representatives from 36 corporations and organizations including Dentsu and Attik attended the event...

creativepool.co.uk, Nov. 9, 2011
5 minutes with Simon Needham - ATTIK
...What do you love about your job? The variety of it. Although the downs are tough, there are amazing ups as well. It's unpredictable but always fun and challenging. It's great to be able to do something as a living that you would do as a hobby...

WELOVEAD.com, Oct. 28, 2011
ATTIK | Scion Billboard
One’s hot. One’s cool. Both rule.

WELOVEAD.com, Oct. 28, 2011
ATTIK | Scion Wallscape
Hot Lava xB Release Series 9.0. Blizzard Pearl xD Release Series 4.0.

universal positive, Oct. 24, 2011
Business and brand strategy alignment
...Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work...

BestAdsonTV.com, Oct. 15, 2011
Scion: Zeus and the Scion xB and xD RS
Simon Needham led his crew in creating the TV spots and a full segment of "Cradles," taking viewers inside Zeus's opulent mansion for an intimate, one-of-a-kind look at the God of sky and thunder, his goods and his unique lifestyle...

Adland.tv, Oct. 14, 2011
Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)
"...Our Release Series models set Scion apart from everyone else," said Jack Hollis, Vice President Scion. "They epitomize personalization and customization, to the point where even Zeus is proud to show them off as part of his stable. He obviously has a lot of influence, so together with our partners at ATTIK, we put him center stage...

CreativeReview.co.uk, Oct. 14, 2011
Zeus Returns...
...for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series

Motherboard.tv, Oct. 14, 2011
Zeus returns for Scion's Release Series
...Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades)...

Search and find, Oct. 14, 2011
Zeus
...Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades)...

QBN.com, Oct. 14, 2011
Zeus returns
ATTIK's creatives went to Mount Olympus for Scion... click to see see where the magic happens.

brandchannel.com, Oct. 12, 2011
Scion of the Gods: Zeus Reveals New RS
"...We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives," said Ron Lim, creative director ATTIK, which created the campaign. "While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how and where the magic happens..."

BlueyedBlog.com, Oct. 6, 2011
Zeus Returns for ATTIK’s New Cross-Media Campaign for Scion xB and xD Release Series
...Director: Simon Needham; Agency producer: Patty Lum; Producer: Jon Goldberg; Executive Producer: Jamee Natella...

universal positive, Oct. 3, 2011
Zeus returns for Scion’s release series
...In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion’s fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond...

WeLoveAd.com, Oct. 3, 2011
Zeus
Scion xB RS 9.0 and xD RS 4.0 Campaign. Brand: Scion. Agency: ATTIK San Francisco, San Francisco, CA, United States.

UTalkMarketing.com, Oct. 2, 2011
Advertising Campaigns: Scion launches new Zeus "cradles" campaign
ATTIK summoned Zeus for its inventive cross-media campaign for the Scion Release Series 7.0, shining new light on Greek mythology's father of all Gods and men.

Computer Arts, September 2011
Behind the Brief: The making of Zeus & the High Voltage tC
The gods were on Attik’s side when the creative agency produced an inventive campaign for the latest Scion sports coupé...

AdFlipoff Blog, Sep. 30, 2011
Zeus Returns in New Scion Campaign
...The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus’s Cradle will make its television debut on Monday...

Adrants.com, Sep. 30, 2011
Zeus Returns in New Scion Campaign
San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIK is back with more Zeus...

AgencySpy.com, Sep. 30, 2011
Friday Morning Stir
Zeus returns in new ATTIK-created spots for Scion (above).

ScaryIdeas.com, Sep. 30, 2011
Scion: Zeus's Cradle
...ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. This campaign follows on the success of the recent tC Release Series campaign by once again featuring Zeus himself. To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders undertook the arduous journey to Mount Olympus...

SHOOTonline.com, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
"...Even with stellar talent, it can be challenging to capture a great performance, and Zeus is a real prima donna," Needham said. "But even considering all the perks we had to throw in and the difficulties we faced shooting on Mount Olympus, we're proud to have come away with something very special for fans of cool cars and Greek Mythology alike. Once again, our hats are off to Scion for their boldness and bravery... and their brilliance in creating cars that please the likes of Zeus..."

TheAutoChannel.com, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
...Beginning this week, TV placements will air campaign spots well into January on Adult Swim, CBS Sports, Current, Comedy Central, FX, FUEL TV, G4, IFC, and other targeted networks, including many MTV channels. Radio, print, online and outdoor placements will also target young men. The brand's YouTube and Facebook fans will continue to be the first to see behind the scenes spots, plus other materials and offers to be released over the days ahead...

Yahoo! Finance, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus...

AdPulp.com, Sep. 29, 2011
Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing
According to The New York Times, Toyota’s Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it’s the exact thing I asked RJR’s Camel brand to do a number of years ago, but I digress… Scion, unlike Camel, is also actively courting customers on TV. Here’s a new spot from ATTIK in San Francisco...

MediaPost Marketing Daily, Sep. 29, 2011
Zeus Returns To Talk Up His Scion Release Series
As in the summer campaign, there is a raft of humorous viral videos via San Francisco-based Attik, Scion's AOR since the brand's inception. There is one 30-second TV spot, which will run on channels like Adult Swim, Fuse, Fuel, and Comedy Central, and a pair of long-form videos in which Zeus walks us through his "cradle" where we see his gothic tastes, portraits of his father Cronos (inventor of the open-faced sandwich), and his brothers Hades ("he's very open-minded") and Poseidon...

TheSFEgotist.com, Sep. 29, 2011
ATTIK brings back Zeus for Scion
ATTIK is back with another Zeus-themed campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. The integrated work spans TV, outdoor web and an 8-minute episode of "Zeus's Cradle" - all directed by ATTIK's Simon Needham...

AgencySpy.com, Sep. 27, 2011
Tuesday Morning Stir
It looks like some ATTIK creatives are having a little fun at George Clooney‘s expense (above).

NiceWorkSF.com, Aug. 22, 2011
Zeus and The “High Voltage” tC
SF ad campaign masters Attik lift the 2012 Scion tC to “god-of-awesome” standards. For even more fun, check out the campaign’s website...

Computer Graphics World, June/July 2011
Driven: An Augmented Reality game, part of a multimedia ad campaign, puts players behind the wheel of a new Scion
“...Scion was planning to introduce the next-generation Scion tC and wanted to make a lot of noise. The new model has improved performance, and they wanted to play that up,” says Ron Lim, creative director at ATTIK, the creative agency behind the campaign. “To show off the handling, we wanted to avoid the typical clichés of maneuvering around orange cones or falling rocks. So we invented ‘the machine.’ Scions have always been known as an urban car, so we decided to have a city coming to life that would throw everything it has at the tC...

AdAge.com, July 22, 2011
Brands (and Agencies) Give Turntable.fm a Spin
...Ad agencies such as BBH, Attik and CP+B Miami are hosting their own rooms, too. Ian Schafer, CEO of Deep Focus, was dropping Tune-Yards tracks in that agency's room earlier today. Just a short perusal turns up rooms for other agencies like DraftFCB, Arnold, Rosetta and Ogilvy...

universal positive, July 11, 2011
ATTIK's hot summer
This summer’s shaping up nicely at global creative agency ATTIK, where co-founder and ECD Simon Needham and company have sprung forth Zeus himself for their Scion Release Series tC 7.0 cross-media campaign — while also adding a lot of impressive new talents in San Francisco. In June, they welcomed two new ACDs: internationally recognized creative and art director Rey Andrade, and renowned brand and experience design leader Paul Wang. Senior digital art director David Ziganay, and senior interactive producer Scott Howe came onboard in May...

TheReel.net, July 9, 2011
Zeus & the High Voltage tC Scion
Agency: ATTIK, San Francisco; Creatives: Simon Needham, Ron Lim, Michael Cornell, Andy Sciamanna; Agency Producer: Patty Lum; Production: Hazel Films, Los Angeles; Director: Simon Needham; Producer: Jon Goldberg; Director of Photography: Jordan Valenti; VFX: Brewster Parsons, Los Angeles; Editing House: Pistolera Post, Santa Monica; Editor: Patrick Sheffield...

ScreenMag.com, July 6, 2011
Brewster Parsons Adds Awesome to "High Voltage" from ATTIK
VFX Supervisor Andrew Eksner of Venice-based Brewster Parsons helps render Zeus’s temple and power his legendary lightning bolt in director Simon Needham’s colorful new :30 “High Voltage” commercial, part of global creative agency ATTIK’s breaking cross-media campaign for the limited edition Scion tC Release Series 7.0...

Solutions for Creatives, June 30, 2011
New Work :: ATTIK for Scion
New XYZ retouching work for Attik for Scion. Zeus, lightning bolts, a palace in the clouds and the new Scion tC.

Videography.com, June 30, 2011
Attik's Campaign for Limited Edition High Voltage Scion tC
Creative agency Attik's new spots for Scion's limited edition High Voltage tC feature a goofy, power-tripping Zeus and a bright marigold color which will only be available on 2,200 cars (hence the limited edition). An extended cut of the main TV spot can be found below, along with Part 1 of "behind-the-scenes" with Zeus...

3DWorldMag.com, June 29, 2011
Zeus’s CG Temple imagined in new Scion spot
Brewster Parsons has created Zeus’s temple and his legendary lighting bolt in this brightly coloured spot for the Scion tC automobile...

AgencySpy.com, June 29, 2011
Wednesday Morning Stir
SF-based shop ATTIK promotes the Scion tC 7.0 series with a new ad featuring Zeus. Release the Krak–whoops, sorry...

Digital Buyologie, June 29, 2011
Attik | Scion - Zeus & the High Voltage tC
Global creative agency ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus. Also please visit Scion FB.

JoeyTomatoes.com, June 28, 2011
Zeus leads new cross-media Scion campaign from ATTIK
Zeus Leads New Cross-Media Campaign from ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC

PSFK.com, June 28, 2011
ATTIK Launches Campaign For Limited Edition High Voltage Scion tC
San Francisco-based global creative agency ATTIK has recently launched a new campaign for Scion‘s limited edition tC Release Series 7.0. These “High Voltage” tCs’ have a push button start, TRD body kit, honeycomb grille, 18″ alloy wheels, custom interior and design accents featuring the special bold color only available on this model...

AdPulp.com, June 28, 2011
Zeus Can’t Drive 55
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0...

BestAdsonTV.com, June 28, 2011
Scion: "Zeus & the High Voltage tC"
The ATTIK campaign's spots star a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features.

Adland.tv, June 27, 2011
Scion tC - Zeus & the High Voltage tC - (2011) :30 (USA)
"...When we looked at all the unique features of the High Voltage tC, we felt like it was something Zeus could have made," said Needham. "Luckily, he was into it and available... so we set out together to show off this stunning tC in fun and humorous ways. This is the biggest campaign in history for any Scion Release Series model, and we are very grateful to everyone at Scion for trusting us and supporting our ideas on this scale..."

AdsoftheWorld.com, June 27, 2011
Scion: Zeus & the High Voltage tC
Zeus & the High Voltage tC Version 2
Zeus & the High Voltage tC Extended Cut
On the Set with Zeus: Part I (there are six episodes in this series; when you get to the end of each, a button on the tail-slate allows you to proceed to the next one)
Advertising Agency: Attik, San Francisco, USA...

brandchannel.com, June 27, 2011
Zeus Tries to Conjure What Scion Lacks: Buyers
...In the kick-off viral ad, Zeus does change the color of a Scion tC to a “high-voltage” bright yellow. Scion is selling only 2,200 of the special-version tCs, with each one featuring a customized body kit, push-button ignition, glossy black-alloy rims and other design accents “inspired” by Zeus. Scion is also sponsoring an interactive game this month for The Onion's new iPad edition...

BlueyedBlog.com, June 27, 2011
Scion “High Voltage”
We have teamed up with Attik Ad Agency to launch another Scion Campaign! Our new Scion Spot, “High Voltage”, directed by Simon Needham, produced by Jon Goldberg and Jamee Natella will premiere tonight...

Coloribus.com, June 27, 2011
Zeus & the High Voltage tC
Zeus & the High Voltage tC was done by Attik, San Francisco advertising agency for product: Scion.

elsterama.com, June 27, 2011
Scion tC - Zeus & the High Voltage tC - (2011) :30 (USA)
"...The 2011 tC is one of our best selling vehicles, so we know this limited edition is something young buyers will be especially excited about," explained Jack Hollis, Scion VP. "Our creative partners at ATTIK continue helping us connect with our target audience with fun, colorful and engaging content, while presenting Scion's new releases in very smart ways..."

fuse.tv, June 27, 2011
Feature Article: ATTIK Launches Campaign For Limited Edition High Voltage Scion tC From PSFK
San Francisco-based global creative agency ATTIK has recently launched a new campaign for Scion‘s limited edition tC Release Series 7.0...

SHOOTonline.com, June 27, 2011
Zeus Leads New Cross-Media Campaign from ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
The campaign's spots and the behind the scenes shorts recently debuted at www.YouTube.com/Scion and www.facebook.com/scion, and the spot is scheduled to premiere on television tonight. It stars a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features...

SuperPunch.com, June 27, 2011
These ads for Scion (featuring Zeus) are way better than that Immortals trailer
I love these ads by Attik for the Scion tC by, starring Zeus. Funny and they do an excellent job of showing off the car...

Yahoo! Finance, June 27, 2011
Zeus Leads New Cross-Media Campaign From ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
Global creative agency ATTIK (www.attik.com) is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus...

Advertising Age, June 23, 2011
Scion Reaches Beyond Youth With Help From Greek God Zeus
With Younger Drivers Squeezed by Economy, Toyota Launches TV, Video Push From Attik Aimed at Slightly Older Buyers

AutoGuide.com, June 23, 2011
Scion Has Viral Hopes for New Ad Campaign Staring Zeus [Video]
Created by the minds at Attik, the idea, says Scion marketing manager Owen Peacock in an interview with AdAge, is to generate something people will want to share with their friends, thus created a viral sensation. Along with a more mainstream commercial, there are also a series of accompanying videos titled “On the Set with Zeus” that take a mock look behind the scenes at the making of the commercial, showing Zeus trying to fit in on a Hollywood set and failing at picking up women...

MediaPost's MarketingDaily, June 23, 2011
Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC
...The new campaign, via San Francisco-based Attik, Scion's AOR since the brand's inception, stars the ancient Greek god Zeus revisited as a toga-wearing cad, a cross between Falstaff and Charlie Sheen. Lacking lightning bolts, but endowed with an Olympian ego, Zeus here is a buffoon who bores women, thinks of his parchment scroll as a mobile device, and commands a cappuccino machine unsuccessfully to brew him a cup when he can't figure out how it works...

ScLoHo's Collective Wisdom, June 23, 2011
Thursday Night Marketing News from Mediapost
...A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these...

AIGALosAngeles.org, June 22, 2011
Studio Tour: Imaginary Forces
...In the commercial world, Imaginary Forces have directed and produced spots for Pepsi, Microsoft, Scion, Chrysler and Google through agencies like ATTIK, JWT, TBWA\Chiat\Day, and The Richards Group...

Flatfish.com, June 22, 2011
Rebate Rally
Coming out of college every grad can use a little extra boost. So we decided to help launch them into the next level of their lives with the Rebate Rally. Built in HTML5, specifically to help kick off the Onion’s first iPad app and Scion’s College rebate, users launch cars to overcome various college themed obstacles and collect as many points possible. Students interested in Scion’s $1000 Rebate link directly to more information. In the end, we didn’t create just a game, we created an innovative solution to connect directly with the audience.

DesignWeek.co.uk, June 15, 2011
Editor's Blog
...The RCA isn’t the only institution that has benefited from the generosity of its alumni though. Consultancies such as Attik have long supported their local colleges or alma mater by getting directly involved, while scores of others ‘give a bit back’ by offering internships or judging various student prize schemes...

The New York Times, June 15, 2011
Accounts and People of Note in the Ad Industry
Paul Wang joined the San Francisco office of Attik as associate creative director for design. He had been director for global brand design at Motorola.

MediaPost's People on the Move, June 14, 2011
Paul Wang
ATTIK hired Paul Wang as associate creative director of design. For the past two years, Wang was Motorola's director of global brand design.

Photo District News, June 7, 2011
PDN People on the Move: Wang to ATTIK
Paul Wang has joined ATTIK in San Francisco as associate creative director for design. He has been Motorola's director of global brand design for the past two years.

ScreenMag.com, June 7, 2011
Paul Wang Joins ATTIK's Creative Team
"...Paul is a proven force in the world of design," said Simon Needham, ATTIK's co-founder and executive creative director. "He's an expert at fusing creativity with brilliant design solutions, and he's very talented, passionate and dedicated. It's a true honor to welcome him to our team..."

AgencySpy.com, June 3, 2011
Friday Odds and Ends
Organic alum Paul Wang has joined ATTIK as ACD, design.

Creativity-Online.com, June 3, 2011
People news from Dentsu, Attik and more
Paul Wang has joined Attik in the position of associate creative director, design. Wang was previously director of global brand design at Motorola and has also worked at design firms including Continuum, Elevation and Organic, creating campaigns for brands including Sprint, Chevron, Mitsubishi Motors and Target.

JoeyTomatoes.com, June 3, 2011
Brand and Experience Design Leader Paul Wang Joins ATTIK's Creative Team
"...ATTIK first made an impression on me when I was in San Francisco, studying design at the California College of the Arts," Paul said. "The work stood out to me as having a unique voice and energy, and I appreciated the deft mix of artistry and technology involved in bringing it to life. The same principles hold true today. We strive for a high level of expression and refinement that best tells the story of any given brand. I'm looking forward to building on this tradition with the great team already in place..."

SHOOTonline.com, June 3, 2011
Brand and Experience Design Leader Paul Wang Joins ATTIK's Creative Team in San Francisco
The principals of global creative agency ATTIK are very proud to announce the immediate addition of Paul Wang to their staff in the position of associate creative director, design. For the past two years, Paul has been Motorola's director of global brand design, where his expertise leading the company's global rebranding efforts is now felt in all aspects of its visual and verbal brand identity, worldwide. All told, Paul brings ATTIK more than 15 years of experience as an inventive leader, strategist, creative director and designer...

TheSFEgotist.com, June 3, 2011
ATTIK hires Paul Wang as ACD
"...Paul is a proven force in the world of design," said Simon Needham, ATTIK's co-founder and executive creative director. "He's an expert at fusing creativity with brilliant design solutions, and he's very talented, passionate and dedicated. It's a true honor to welcome him to our team..."

Yahoo! Finance, June 3, 2011
Brand and Experience Design Leader Paul Wang Joins ATTIK's Creative Team in San Francisco
...His brand and identity developments, advertising, experiential and interactive campaigns for Motorola, Sprint, Chevron, Mitsubishi Motors, Target and others have earned international acclaim while building solid connections between brands and their customers...

CreativeReview.co.uk, May 23, 2011
The Onion iPad Edition Debut for Scion's College Rebate Rally Game
ATTIK is very proud to announce that its original interactive in-app game developed for Scion has debuted within the new iPad edition of The Onion, America's Finest News Source (http://theonion.com)...

universal positive, May 23, 2011
Game on for ATTIK in The Onion's new iPad edition
“...Together, with ATTIK and Scion, we were able to create a new kind of entertaining advertising experience,” said Michael Greer, CTO at The Onion. “This is a fun, new technology for us and it is always great to collaborate with brands who share an interest in pushing the limits to produce something innovative and exciting...”

adland.tv, May 20, 2011
Scion - College Rebate Rally Game Demo - (2011) :56 (USA)
"...With ads moving out of flash containers and into integrated browser experiences, and needing to engage customers more than ever, we are ready to lead the revolution..."

OurDave.co.uk, May 20, 2011
#NoteToSelf
...James Sommerville openly admitted that at some points, Attik’s work had descended into creating ‘eye candy’. However, that is certainly not the case of their latest work for Coca-Cola. Attik’s work for the 2010 World Cup was inspired by a week long trip to South Africa...

WelcomeBrand.co.uk, May 20, 2011
Note to self – An inspirational evening in Huddersfield
...4 talks from experienced and hugely respected creatives – Ben Holden from Cahoona, Jeffrey Bowman, Richard Sharp from the Sharp Agency and James Somerville of Attik fame about what inspires them in their life and work...

FWAPhoto.com, May 19, 2011
Photo of the Day: Bob Scott, Burning Taxi Paint NYC
The image has recently been sold as art and published in a Noise 5 book designed by Attik. Photographer: http://www.bobscottnyc.com. Bob Scott has 15+ years of experience in still photography, video directing...

ScreenMag.com, May 19, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
...Originally from El Paso, Texas, Rey studied design at Southwest Texas State University and at Miami Ad School. After launching his own design studio in 2000, he moved to San Francisco in 2002 to join Venables Bell & Partners as an art director. Seizing the opportunity to contribute his talents to the growing agency, over the next four years, Rey produced campaigns for HBO, the Montana Meth Project, and the re-launch of Napster...

LemJay.com, May 18, 2011
Scion
...Client: Scion; Agency: ATTIK...

Creativity-Online.com, May 17, 2011
Attik picks Andrade and more
Attik has hired Rey Andrade associate creative director. Andrade joins from agencytwofifteen, where he was also associate creative director. There, his credits include campaigns for Microsfot XBox and its various game titles, Microsoft's Kin and Nescafe for Mexico. Prior to that, he worked at Venables Bell & Partners in San Francisco as an art director. His awards being named a Young Gun in 2004 in the Art Director's Club's competition for innovative visual artists age 30 and under, as well as Webbys, Effies and a Cannes Integrated Lion.

MediaPost's People on the Move, May 17, 2011
DAVID ZIGANAY, SCOTT HOWE AND SUYASH JOSHI
ATTIK hired David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist.

TheSFEgotist.com, May 17, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
"...Rey is one of the brightest young creatives we've met recently, and we value his experience working with growing agencies, on accounts that produced maverick, youth-focused integrated creative content. With his creativity and leadership, he is already fitting right into our busy mix of challenges, and we're happy to have him..."

AgencySpy.com, May 16, 2011
Monday Odds and Ends
-Former agencytwofifteen ACD Rey Andrade is assuming the same title at ATTIK.

Dexigner.com, May 16, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
ATTIK added Rey Andrade to its staff as associate creative director (ACD). Rey joins ATTIK from his most recent position of ACD for agencytwofifteen (formerly T.A.G.), where he began in 2006 as an art director. There, his credits include multiple campaigns for Xbox and its various game titles, Facebook's fastest growing campaign ever for the launch of Microsoft's Kin, as well as Nescafe for Mexico, and many others...

JoeyTomatoes.com, May 16, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
Rey joins ATTIK from his most recent position of ACD for agencytwofifteen (formerly T.A.G.), where he began in 2006 as an art director. There, his credits include multiple campaigns for Xbox and its various game titles, Facebook’s fastest growing campaign ever for the launch of Microsoft’s Kin, as well as Nescafe for Mexico, and many others...

The New York Times, May 16, 2011
Accounts and People of Note in the Ad Industry
Attik, San Francisco, hired three employees. They are Scott Howe, senior interactive producer; Suyash Joshi, design technologist; and David Ziganay, senior digital art director.

SHOOTonline.com, May 16, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
...In 2004, due in large part to his campaign work for Napster, Rey was named a Young Gun in the Art Director's Club's prestigious biennial international competition for innovative visual artists age 30 and under. Other industry awards he has earned so far include a Webby, two Silver Effies, a Cannes Integrated Lion, and three One Show Pencils, to name but a few...

TheAdBuzz.com, May 15, 2011
Scion Rally’s on the Onion and the iPad
...Paul Hulett, ATTIK’s principal design technologist, says that “The Rebate Rally pushes the boundaries of what’s possible in HTML5, and we hope people take notice.” He goes on to say as ads move out of “flash containers and into integrated browser experiences” they will need to engage with customers more than ever. And those at ATTIK are ready to lead the way...

Brandchannel.com, May 13, 2011
In the News: Cisco, Kodak, Facebook and more
Scion aims interactive iPad game at college kids.

Gamification.co, May 13, 2011
Weekly Recap: gamification around the web
...ATTIK, the creative agency for Scion recently launched an interactive advertising campaign. The campaign only takes place on the iPad and within The Onion Tablet app...

LeverageDailyBuzz.com, May 13, 2011
Daily Buzz 5-13-11
...Simon Needham, Attik’s co-founder and executive creative director, called the game a fun way for college students to become interested in the rebate program, which can be a dry subject even though it involves new cars. The agency dealt with the technical hurdle — that iPad doesn’t run Flash — by building the game in HTML5...

SCLocoCollectiveWisdom.com, May 13, 2011
AUTOMOTIVE: Scion Aims Interactive IPad Game At College Kids by Karl Greenberg
Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off of a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik...

TheSFEgotist.com, May 13, 2011
Scion's College Rebate Rally Game from ATTIK
Creative Agency: ATTIK; Executive Creative Director: Simon Needham; Principal Design Technologist: Paul Hulett; Creative Directors: Jacob Ford, Ron Lim; Senior Interactive Art Director: Jeff Fang; Copywriter: Will Zschau; Art Director: Chris Mizutani; Designer: Natalie Kuo...

adotas.com, May 12, 2011
ATTIK Creates ‘Angry Cars’ Game For Scion IPad Campaign
As Bunchball’s latest numbers showed last week, gamification fever has officially swept the interactive marketing space. Toyota’s Scion division has jumped on the trend with a game-adorned ad unit delivered in the June iPad issue of satirical news publication The Onion...

AgencySpy.com, May 12, 2011
Wednesday Odds and Ends
ATTIK developed an in-app game for Scion, which debuted in the iPad version of The Onion. link

autofspace.com, May 12, 2011
HTML5 Game for Scion Debuts in The Onion’s New iPad Edition
The Scion College Rebate Rally game developed completely in-house at ATTIK is now appearing as an interstitial ad in the June iPad edition of The Onion through Scion’s month-long sponsorship program. In the game, players launch cartoon versions of Scion cars at four targets in three increasingly difficult levels. Points are awarded for destroying the level’s targets and other items, and for completing levels using fewer Scions...

MediaPost Marketing Daily, May 12, 2011
Scion Aims Interactive IPad Game At College Kids
Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik, is in the June iPad edition of the humor site The Onion, a month-long sponsorship...

GoMoNews.com, May 12, 2011
HTML5 mobile game launches as ad in Onion iPad edition
A creative agency called ATTIK has rather proudly announced a new launch today with the iPad edition of The Onion satirical newspaper. It has created a game called Scion College Rebate Rally, which is built entirely with HTML5 compliant technology, and is playable as an interstitial advertisement on the app...

AdRants.com, May 11, 2011
San Francisco-based ATTIK
...has launched an interactive in-app game for Scion which will appear within the new iPad edition of The Onion. The game now appears as an interstitial ad in the June iPad edition of The Onion through Scion's month-long sponsorship program.

Yahoo! Finance, May 11, 2011
Innovative HTML5 Game From ATTIK for Scion Debuts in The Onion's New iPad Edition
"...I am drawn to really great design, and ATTIK's design history is unparalleled, but what I find most exciting is how perfectly poised this shop is for the current advertising/branding landscape," Rey began. "ATTIK's digital and design capabilities make it very desirable, so I consider myself very fortunate to be here. I also wanted to join an agency that can focus on big ideas and still be nimble and tactical enough to execute aggressively. Coming in as a creative director and being able to focus on new business is pretty much my ideal position, so I couldn't be more excited..."

ClickZ.com, May 6, 2011
Execs: Attik Makes Interactive Hires
The company’s San Francisco office made three hires, including David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist. Their appointments are effective immediately and all three are currently involved in projects for Scion.

TheLuxuryProject.com, May 6, 2011
ATTIK expands interactive team focused on luxury brand accounts
...Experiences earned supporting some of the world’s most prestigious luxury, fashion, financial, CPG, media and business-to-business brands, as well as Howe’s hands-on role in developing and delivering www.MarthaStewart.com, www.HTC.com, and the IDE for Microsoft Visual Studio, all make him an excellent fit for ATTIK...

Yahoo! Finance, May 6, 2011
ATTIK Expands Interactive Team With New Senior Digital Art Director, Senior Interactive Producer, and Design Technologist
The principals of ATTIK (www.attik.com) are very proud to announce three new hires for the global creative agency's San Francisco office. All appointments are effective immediately, and include David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist...

AgencySpy.com, May 5, 2011
Thursday Morning Stir
ATTIK hired David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist.

Creativity-Online.com, May 5, 2011
New hires at ATTIK
...Ziganay (left) is a former art director for both Limited Brands and Abercrombie & Fitch. Howe has held account management positions at Ascentium, HL2, Publicis Groupe, Wunderman, WPP, Y&R and ZAAZ, and has more recently worked as a project manager in Seattle handling web projects for brands including Microsoft. Joshi previously worked as a software engineer for Quantros. All three are currently working on projects for Scion...

Dexigner.com, May 5, 2011
ATTIK Expands Interactive Team with New Additions
The principals of ATTIK announce three new hires for the global creative agency's San Francisco office. All appointments are effective immediately...

ScreenMag.com, May 5, 2011
ATTIK Expands Interactive Team
...As a former art director for both Limited Brands and Abercrombie & Fitch, Ziganay has extensive experience successfully translating immersive store and lifestyle experiences into the digital realm. David is a veteran of many co-branded Scion sponsorships and lifestyle and musical events with roots in publishing, entertainment and interactive media and a strong passion for automotive culture...

TheSFEgotist.com, May 5, 2011
ATTIK adds new talent
ATTIK announced some new hires today: David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist...

JoeyTomatoes.com, May 4, 2011
ATTIK Hires, David Ziganay, Scott Howe, Suyash Joshi Boosting Its Talent Team
ATTIK Expands Interactive Team with New Senior Digital Art Director, Senior Interactive Producer, and Design Technologist...

TheDrum.co.uk, May 3, 2011
Attik's Sommerville on the bill for Huddersfield's #NoteToSelf
Attik founder James Sommerville will be among the speakers at #NoteToSelf, a new event for the creative industry taking place in Huddersfield this month. Open to creative professionals and undergraduates, the event will also host talks from Richard Sharp, the co-founder of SHARP, Cahoona creative director Ben Holden and Huddersfield-based illustrator Jeffrey Bowman...

TheDrum.co.uk, May 3, 2011
Attik's Sommerville on the bill for Huddersfield's #NoteToSelf
Attik founder James Sommerville will be among the speakers at #NoteToSelf, a new event for the creative industry taking place in Huddersfield this month. Open to creative professionals and undergraduates, the event will also host talks from Richard Sharp, the co-founder of SHARP, Cahoona creative director Ben Holden and Huddersfield-based illustrator Jeffrey Bowman...

One Club, Feb. 2011
One Show Entertainment 2011 Winners Showcase: Take on the Machine AR Game
Merit Award: Gaming - Online gaming

Web Designing Magazine, Feb. 2011
Worldwide Creator's Archive: ATTIK
From the Attic to the World: A 25 Years Journey...

PixelArts magazine, Feb. 14, 2011
Augmented Reality Game from Scion tC "Take On the Machine" Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
Global creative agency ATTIK and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion "Take On the Machine" campaign is being honored as today's "Site of the Day" on the prestigious Favourite Website Awards (FWA) site, online at www.TheFWA.com...

One Club, Feb. 8, 2011
ONE SHOW ENTERTAINMENT 3RD ANNUAL AWARDS SHOW HITS LOS ANGELES
The 2011 One Show Entertainment Finalists are... Gaming: Online Gaming: Scion "Take on the Machine AR Game" ATTIK/North Kingdom...

Designchapel.com, Jan. 28, 2011
My design on ATTIK's wall
This is cool! The first photo I have seen on a FWA wall with my design. It’s from ATTIK, San Francisco, USA. ATTIK was one of my absolute favorite agencies (together with Büro Destruct) when I began my carrier. It’s also pretty cool that the certificate in the end of this photo, the one from 2010, is together with us at North Kingdom for Scion.

Boing Boing, Jan. 21, 2011
Canadians can play to win a Scion tC
The Scion Canada Augmented Reality (AR) Racing Game lets fans virtually take the wheel of a Scion and navigate it through a menacing cityscape, for fun, competition, and a chance to win a 2011 Scion tC. The FWA Award winning game from Scion/ATTIK is starring at Montreal's Auto Show through Sunday...

BuzzFeed.com, Jan. 20, 2011
Lucky Canadians Can Win a Scion tC
For more information, please visit machine.scionnation.ca Scion Canada “Take On the Machine” Augmented Reality Game Tutorial, courtesy of Scion, global creative agency ATTIK and digital creative agency North Kingdom. Featured music by Face the Music...

Motherboard, Jan. 20, 2011
Canadians: Play to win a Scion tC
At this very moment, and running on through Jan. 23, executives from Toyota Canada are hosting thousands of visitors at their impressive displays at this year’s Montreal International Auto Show. There, fans are simultaneously playing the Scion Canada Augmented Reality (AR) Racing Game developed for Scion by global creative agency ATTIK...

QBN, Jan. 20, 2011
Canadian players
Augmented Reality game from ATTIK and North Kingdom gives Canadians a chance to win a Scion. Lucky!

universal positive, Jan. 20, 2011
Play games, get lucky in Canada
...There, fans are simultaneously playing the Scion Canada Augmented Reality (AR) Racing Game developed for Scion by global creative agency ATTIK and its project partner, North Kingdom. In the addictive, award-winning game, fans virtually “take the wheel” of a Scion and navigate it through a menacing cityscape, for fun, bragging rights among their peers, and more importantly, a chance to win a 2011 Scion tC Urban Sports Coupe...

Yorkshire Post, Jan. 20, 2011
Yorkshire Post joins Mafia social network at top event
...It promises a full day of seminars, 78 exhibitors, an investment competition and question and answer sessions with some of the region's most successful entrepreneurs. These include Dean Hoyle, the founder of the Card Factory retail business, Lawrence Tomlinson, owner of the LNT cars-to-care homes group, James Sommerville, co-founder of the Attik design agency, and Ajaz Ahmed, the founder of the Freeserve internet service provider...

SHOOTonline.com, Jan. 19, 2011
Brand New School Adds Jason Cohon as West Coast Executive Producer
...Recent projects created under Cohon's direct supervision spanned numerous high-profile promos for Dexter, the celebrated global launch of the new MINI Countryman via agency BSUR Amsterdam and Smuggler director Brian Beletic, and multiple 3D stereoscopic cinema campaigns for Scion via agency ATTIK and director Simon Needham...

Strategy, Jan. 17, 2011
Scion takes racing game into AR realm
The Augmented Reality tC Racing Game, promoting the 2011 Scion tC Urban Sports Coupe, launched this weekend at the Montreal International Auto Show. Created for a spate of automotive shows that take place across the county from January until April, the Augmented Reality tC Racing Game is a booth and online game in which users can virtually "take the wheel" of a Scion and put it through its paces. The game was created by Scion's global AOR Attik's San Francisco office...

Marketing, Jan. 14, 2011
Scion pits consumers against ‘the machine’
Toyota is inviting Canadians to put their virtual foot down in a race to win a 2011 Scion tC. In the latest iteration of the classic man-versus-machine showdown, attendees at several upcoming Canadian auto shows will be invited to test their skills in the “Take on the Machine” augmented reality racing game. Developed by Attik, the game is intended to work in tandem with a 3D cinema ad as well as a new television commercial where the tC takes on and defeats “the machine.”

OMMA Magazine, Dec. 2010
Creative Roundtable: Myspace: Down With the King
...A lot of effort has gone into this reinvention, but is Gen Y going to embrace Myspace as their outlet for everything entertainment? OMMA turned to three digital creatives - Claudia Chow of Huge, IQ's Joel Krieger and Attik's Jacob Ford - for their take on the new Myspace...

Project Magazine, Dec. 2010
You wish you worked at... ATTIK
...There might not be a bouncy castle in the boardroom, or a Segway to take you to an office Jacuzzi, but none of this matters if you land a job at Attik, one of the world’s most successful creative agencies...

The San Francisco Egotist, Dec. 21, 2010
What I Learned This Year #4: Jacob Ford
...1. I have an unbelievably strong and amazing wife. Jacob Ford is a Digital Creative Director at ATTIK...

Coloribus.com, Dec. 13, 2010
Scion: Take on the machine
The increasing number of automakers that have dipped their fingers in the augmented reality experience bucket have clearly found a new way to catch the attention of their prospective customers. In promoting the 2011 Scion tC, Scion via ATTIK, San Francisco has thought of a way to get people behind the wheel of a tC through their new interactive game called "Take on the Machine"...

BestAdsonTV.com, Dec. 5, 2010
Get behind the wheel online
...The game consists of driving a virtual tC with a virtual steering wheel with the objective being to avoid all of the obstacles throughout the city to achieve the fastest possible time. It's a little tricky in the beginning, especially because of how the steering wheel works, but once you get the hang of it, it becomes a heck of a lot of fun to do, especially if you can play it for shots with your friends...

Zeospot.com, Dec. 2, 2010
Award Winning Colorful Minimalist Office Interior Design - Dentsu London Office by Essentia Designs
...In addition to the main studio space agencies there is a need to include space for Attik, a multi-award winning institution associated branding and European head office functions...

Computer Arts, Nov. 2010
Attik
The Noise books not only helped Attik conquer the world, they’re part of its DNA. Its founders tell Garrick Webster why self-promotion is everything...

POST Magazine, Nov. 2010
Prepping for a 3D stereo job
...Sway put its passion, resources and troubleshooting techniques to work recently on a :60 3D stereo spot for Scion. Enter the Machine played in theaters prior to the film Resident Evil: Afterlife 3D and promotes the newly revamped Scion tC. The commercial was a collaboration between agency Attik, production company Blueyed Pictures, design studio Imaginary Forces and Sway, which handled the post. What made the project a challenge, says Powell, was the combination of live action, shot 2D and converted to 3D, and scale of the 3D animation that the project called for...

SHOOTonline.com, Nov. 30, 2010
Creative & Executive Reflections: Sharing Insights, Perspectives On The Past, Present and Future
Simon Needham, co-founder/executive creative director, ATTIK: One of my first accomplishments was my first ever music video, which I directed in Australia....

BusinessWire.com, Nov. 29, 2010
John Partilla Joins Dentsu; Former Clear Channel, Time-Warner and Y&R Executive to be COO of Dentsu Network West
...Part of The Dentsu Network, the most future-obsessed agency network in the world, Dentsu Network West is a dynamic, collaborative collective of Dentsu-owned companies in North America, Latin America and Europe. Including some of the industry’s most lauded names, including ATTIK, 360i, and mcgarrybowen (2009's AdAge Agency of the Year), Dentsu Network West’s mission is to connect all of the future-obsessed, client-centric, entrepreneurial talent of the Network in service of its clients' businesses. Dentsu Network West is headquartered in New York, currently with regional hubs in London and São Paolo...

SourceEcreative.com, Nov. 29, 2010
SWAY Studio Is Driven to Steer the Industry onto a CG Track
...The studio is also pushing into stereoscopic 3D in a big way. The campaign they just produced for ATTIK and Toyota’s Scion brand—a creative partnership between the agency, Imaginary Forces (which handled art direction on the campaign) and SWAY, which produced the 3D and CGI—is a product of their efforts to adapt content for the growing 3D market...

Sputnik7.com, Nov. 26, 2010
"Take On the Machine" for Scion tC
The "Take On the Machine" for Scion tC campaign was created by creative agency Attik.

AgencySpy.com, Nov. 24, 2010
Wednesday Odds and Ends
Scion & ATTIK’s “Take on the Machine” AR game wins FWA’s Site of the Day.

autofspace.com, Nov. 24, 2010
2011 Scion tC | Take On The Machine
...the main highlight is a new kind of online augmented game implemented in the flash microsite. Via marker the driver/user controls the scion in the AR game. Normally Flash AR applications are very limited from a visual point of view. You can use less polygons than in a standalone app, hopefully this will end with the new 3D engine in flash. The Scion app really benefits from the game environment that is not generated from a 3D engine, instead they are using a kind of background movie with implemented 3D elements. Really nice. And in the era of kinect and move motion-controllers, it really fits...

AdPulp.com, Nov. 24, 2010
Scion's Got Game by David Burn
...The game has been named FWA Site of the Day, which I believe is equivalent to winning a Lion in Gamer Land...

TheTVRealist.com, Nov. 24, 2010
Scion's Got Game
"...This project represents the direction ATTIK is now moving in," said interactive creative director Jacob Ford, "where broad cooperation across disciplines is our primary focus..."

VFXSverige.com, Nov. 24, 2010
FWA | Scion | ATTIK | North Kingdom
Congrats to ATTIK and North Kingdom for their win today at The FWA for their super cool augmented reality game for SCION...

Digital Buyologie, Nov. 23, 2010
ATTIK & Scion | Take on the Machine
Global creative agency ATTIK attik.com and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion "Take On the Machine" campaign is being honored as today's "Site of the Day" on the prestigious Favourite Website Awards (FWA) site, online at TheFWA.com...

FiredByDesign.com, Nov. 23, 2010
Augmented driving
Creative agency ATTIK and car maker Scion recently launched an Augmented Reality (AR) game component of the Scion “Take On the Machine” campaign, honoured today as FWA’s Site of the Day...

InternetGamesWorld.com, Nov. 23, 2010
Augmented Reality Game from Scion tC ‘Take On the Machine’ Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
Global creative agency ATTIK and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion “Take On the Machine” campaign is being honored as today’s “Site of the Day”...

JoeyTomatoes.com, Nov. 23, 2010
Scion's Augmented Reality game is the FWA Site of the Day for 23 November 2010
Scion and ATTIK, "Take On the Machine" Augmented Reality game is today's FWA Site of the Day ( http://www.thefwa.com/site/scion-take-on-the-machine- ). This is the fourth such honor ATTIK and Scion have won together...

ShareRod, Nov. 23, 2010
Scion tC AR Game wins
“With the Take On the Machine Augmented Reality game, our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success,” said Simon Needham, ATTIK’s co-founder and executive creative director...

SHOOTonline.com, Nov. 23, 2010
Augmented Reality Game from Scion tC "Take On the Machine" Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
"...We take this as yet another acknowledgment of the successful, ongoing collaborations with our clients at Scion. Now entering our ninth year of working together, we continue to push each other to new heights, as proven by this latest FWA recognition..."

TheFWA.com, Nov. 23, 2010
Site of the Day: Scion - Take on the Machine
Take on the Machine with a new kind of reality game. Hold the marker like a steering wheel motion controller to race around obstacles for your fastest time against Facebook friends or a global leaderboard. http://www.TakeOnTheMachine.com/AR

The San Francisco Egotist, Nov. 23, 2010
ATTIK wins FWA award for Scion "Enter the Machine"
Cool news from ATTIK - they've won a Site of the Day award from the well-known FWA.com...

The San Francisco Egotist, Nov. 23, 2010
"Take on the Machine" Q&A
With the success of their "Take on the Machine" campaign for Scion, SF agency ATTIK (and their production partner North Kingdom) have raised the digital bar when it comes to Augmented Reality games. Fresh off their FWA Site of the Day award, we got a chance to ask a few questions of Jacob Ford, ATTIK's Interactive Creative Director, and Pär Hultgren, Project Manager for North Kingdom.

universal positive, Nov. 23, 2010
Scion ATTIK North Kingdom FWA!
Scion and ATTIK have combined to score their fourth FWA Site of the Day award, this time for their Take On the Machine Augmented Reality game honored today. ATTIK’s news release and artwork galleries are available here...

Yahoo! Finance, Nov. 23, 2010
Augmented Reality Game from Scion tC 'Take On the Machine' Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
SShowcasing projects which fuse cutting edge technology with inspirational ideas, FWA is the world's most visited website award program, earning over a million visits per month (averaging 42,000 on weekdays) and over 100 million visits since its launch in 2000. The ATTIK/Scion partnership scored its very first FWA Site of the Day award in 2007, for the Scion xB "want2Bsquare" website. Other wins have followed for the Scion xD "Little Deviant" website (shortlisted at the 2008 Cannes Lions International Advertising Festival, this site was also an official Webby Awards Honoree) and for www.scion.com/scionunited...

Beyond Madison Avenue, Nov. 12, 2010
Cars, Owners & Culture
Scion grew their sales figures by 8% in the third quarter according to contagious magazine. Part of their success can be attributed to community centered branding. Scion clearly understands their market. The Scion web site is crisp and clean. It doesn't look corporate like the GM site. Even the Honda site looks boring. At the top to the page, you can see what this car company is all about. Cars, Owner and Culture. Visitors to the site aren't bombarded with a sales pitch. The call to action is to explore the site and to become part of the community. Scion lists events and links to third party entusiasts community. They empower the community with the tools they need to be self-sustaining. ATTIK, San Francisco created their new battle cry, "United by Individuality"...

SourceEcreative.com, Nov. 1, 2010
Member News from Around the World
ATTIK's new Canadian cross-media launch campaign for the 2011 Scion tC was created by Imaginary Forces, which partnered with SWAY Studio to create branded content that was produced under the direction of ATTIK's Co-Founder and ECD, Simon Needham...

Broadcaster, Oct. 2010
Agency Campaign Uses 3D, DOOH - But Passes on the Tube
Creative began with director Simon Needham, co-founder and executive creative director at creative agency ATTIK, while in Vancouver. Location services for the shoot were provided by David Bouck and Means of Production, the Vancouver based TV commercial photography service company...

PaperSpecs.com, Oct. 31, 2010
Scion Wildpostings Canada
Scion Wildpostings Canada. Client: The Attik.

Contemporist, Oct. 27, 2010
Dentsu London Office Interior by Essentia Designs
...Our brief was to create an interior which was sympathetic to the curvaceous exterior of the building and provided a high-tech Japanese minimalist environment within which they can create their future magic. In addition to the main agency studio spaces there was a need to incorporate space for Attik, an associated multi-award winning branding agency as well as the European head office functions...

Sputnik7.com, Oct. 19, 2010
2011 Scion tC, Take on the machine, SWAY Studio, ATTIK
"Take On the Machine" is a new ad for 2011 Scion tC that incoprates fantastic visual effects from SWAY Studio. The company's proprietary Drive-A-Tron software, which simulates the physics of driving in full 3D, allowed SWAY to achieve an incredible level of realism during the dangerous journeys through 'Machine City'...

NorthKingdom.com, Oct. 12, 2010
Take on the machine
A few weeks back we launched an augmented reality game for SCION together with the San Francisco based agency Attik. Take on the machine is a fast car racing game with elements from classical arcade games you used to find at your local video store back in the days...

DotWeekly.com, Oct. 12, 2010
TakeOnTheMachine.com Toyota Scion TC Coupe
Toyota has rolled out a new ad campaign for their 2011 Scion TC Coupe and is using the domain name TakeOnTheMachine.com in TV advertisements to continue their message online...

EverythingVisual.net, Oct. 12, 2010
Mechanical Motor Metropolis - "Take On the Machine" for Scion directed by Simon Needham (ATTIK)
Links: Simon Needham; Ron Lim (Creative director); Daniel Ardilley (Director of photography); Justine Gerenstein (Editor); ATTIK (Agency); Imaginary Forces (Production)

AgencySpy.com, Oct. 8, 2010
OgilvyWest Copywriter Puts on Bearded Light Show
...And to prove how seriously he takes the ‘stache stuff, Abercrombie along with MRM developer Malcolm Wilson and Attik Art Director Jeff Fang launched Camstache.com, a site that uses AR and facial recognition to plant a moustache on your face and have you assimilating into Williamsburg in no time...

Atlantic-Toyota-Huntington.com, Oct. 7, 2010
Atlantic Toyota and Huntington Toyota Elated About Scion Marketing Campaign
Atlantic Toyota and Huntington Toyota are very excited about the new campaign that Toyota Scion is launching. This campaign, handled by the agency Attik, is to promote the much-anticipated 2011 Scion tC...

Stash Magazine, Oct. 7, 2010
STASH 73
Stash 73 includes these outstanding projects: SCION TC “TAKE ON THE MACHINE” TVC :60; Agency: ATTIK, SAN FRANCISCO; Director: SIMON NEEDHAM; Production: BLUEYED PICTURES, IMAGINARY FORCES...

Display-Talk.com, Oct. 1, 2010
Toyota campaign demonstrates cross-media possibilities
...The Canadian launch of the Scion range, orchestrated by Attik with media handled by Dentsu Canada, was designed to make the vehicles appealing to young drivers. It included static billboards in Montreal, Toronto and Vancouver, plus digital boards showing the final ten seconds of the Scion cinema ad located in ‘hotspots’ and near Toyota dealerships...

BestAdsonTV.com, Sep. 29, 2010
Scion: Take On the Machine
For global creative agency ATTIK's new cross-media campaign for the 2011 Scion tC for Toyota Motor Sales U.S.A., and for the agency's new Scion launch campaign for Toyota Canada, Imaginary Forces (IF) partnered with the VFX innovators at SWAY Studio to create powerful, cross-media, branded content under the direction of ATTIK's Co-Founder and Executive Creative Director Simon Needham.

Mediacaster Magazine, Sep. 29, 2010
Innovative Cross-Media Campaign Incorporates Digital Signage, 3D Theatrical, Online Elements
Interestingly, creative began with director Simon Needham, ATTIK's co-founder and executive creative director, while doing a live-action shoot in Vancouver, coordinated by Means of Production, the Vancouver based TV commercial photography service company...

PortlandScion.net, Sep. 29, 2010
Portland Scion Dealer Anticipates 2011 tC
...Scion, Toyota Motor’s hip division, is in the second phase of its “Machine” campaign that puts the automaker’s latest vehicle in a futuristic Orwellian city, where both the vehicles and the bureaucracy are machines...

VizWorld.com, Sep. 29, 2010
Imaginary Forces & Sway bring the Scion to 3D TV
A new television spot for the Scion launch pulled Imaginary Forces together with SWAY Studio to create a fun 3D and 2D spot for televisions, cinemas, and billboards. You can visit the “Take On The Machine” website, or see the video online. The project entailed use of pretty much every major VFX software available, including AfterEffects, Nuke, 3dsMax, FLAME, and their own “Drive-A-Tron” software (a proprietary version of something similar to Craft Animation)...

AWN.com, Sep. 28, 2010
Needham, Imaginary Forces & Sway Team For Attik's New Scion Campaigns
...Released so far in the U.S. as a :60 3D and 2D cinema spot, in high-profile U.S. television and cable outlets as :30 and :15 spots, in Canada as a unique :60 3D and 2D cinema spot, on video billboards in Canada as a :10 loop, and debuting soon online at www.TakeOntheMachine.com as an interactive "Choose Your Own Adventure" feature, the stunning visual content conceived by Needham, ATTIK Creative Director Ron Lim and their colleagues relied upon the artists at Imaginary Forces to conceptualize and design the look-and-feel of a menacing machine city, and to supervise the construction of that urban world at SWAY. ATTIK and IF also called upon SWAY to execute and finish all the theatrical and broadcast content...

The Santa Monica Sun, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK's Scion Campaigns for U.S. and Canada
...The campaign was edited by IF, working closely with ATTIK and SWAY's pre-vis team. IF also provided creative direction and concept art for how these environments should look and feel, as well as editorial direction. Charles Khoury worked with Justine Gerenstein, a frequent IF collaborator on ATTIK projects, to establish the edits. His collaborations with staff and freelance designers and animators provided key visual references for SWAY...

Coloribus.com, Sep. 27, 2010
Toyota Canada, Inc. (Scion): What Moves You
The commercial titled What Moves You was done by ATTIK advertising agency for SCION CARS (Scion company) in USA. It was released in the September 2010. Business sector is Cars...

Digital Content Producer Briefing Room, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK’s Scion Campaigns for U.S. and Canada
"...We are very proud and grateful to have a successful and long standing relationship with Scion, where everyone involved is constantly challenged to create and deliver content that is at the forefront of innovation, and always pushing the boundaries as far as possible," said Needham. "Through their contributions to our latest campaigns, the artists and producers at Imaginary Forces and SWAY Studio have proven that they are leaders in executing premium content that blows audiences away..."

DigitalProducer.com, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK's Scion Campaign
For global creative agency ATTIK's new cross-media campaign for the 2011 Scion tC for Toyota Motor Sales U.S.A., and for the agency's new Scion launch campaign for Toyota Canada, Imaginary Forces (IF) partnered with the VFX innovators at SWAY Studio to create powerful, cross-media, branded content under the direction of ATTIK's Co-Founder and Executive Creative Director Simon Needham...

PitchEngine.com, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK's Scion Campaigns for U.S. and Canada
"...This project gave us a phenomenal opportunity to build relationships with ATTIK and IF," commented SWAY's Powell. "The sheer volume and scope of the project was daunting, but pulling on the combined experience of our hand-selected team, some of whom have worked on 3D feature films like 'Benjamin Button' and 'Alice in Wonderland,' we were able to execute the visions of Simon and his colleagues at ATTIK..."

The San Francisco Egotist, Sep. 27, 2010
Here come the 3D car commercials.
ATTIK comes out with its 3D car commercial for Scion and now everyone's doing it...

Dexigner.com, Sep. 26, 2010
ATTIK's Scion tC Campaign Dramatically Invites Young Drivers to Take on the Machine
Four weeks ago, together with Scion, global creative agency ATTIK began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe...

CGChannel.com, Sep. 24, 2010
Friday eye candy: the week’s best 3D videos
A world away stylistically, Imaginary Forces has partnered with Sway Studio for Attik’s ‘Take on the Machine’ campaign for the Scion tC. For the 60-second stereoscopic ad, which can be seen in cinemas now, IF designed the look and feel of the digital city through which Sway’s photorealistic digital cars move. Attik’s Simon Needham directed both live action and CG sequences. Expect lots of light trails and shiny metal and, presumably, the requisite number of things popping out of the screen to make you spill your popcorn...

Eric Alba's Blog, Sep. 24, 2010
ATTIK, Sway & Imaginary Forces for Scion tC
ATTIK, Sway & Imaginary Forces for Scion tC “Take On the Machine”. There’s also an AR game.

Marketing, Sep. 24, 2010
Toyota's Scion comes to Canada
Seven years after Toyota unleashed its specialty brand of youth-targeted, customizeable cars on America, Scion has made its way across the border. This week, the brand launched a cinema spot in Toronto, Montreal and Vancouver, as well as a broad online, print and outdoor campaign, with creative by San Francisco-based agency Attik. These efforts mark the wider launch of the brand, which had started grassroots efforts in the three cities back in the summer with music and experiential events...

NoiseBlog, Sep. 24, 2010
Making Future Magic at Dentsu London #2
The second Making Future Magic project that Dentsu London have launched is a collaboration with tech design consultancy BERG...

shots.net, Sep. 24, 2010
Scion : What Moves You
CONTENDER Issue: 125 Contender...

Vidque.com, Sep. 24, 2010
Scion tC "Take On the Machine"
...Project: Scion tC "Take On the Machine" Debut Date: :60 - Sep. 10, 2010 in theaters; :30 - Sep. 13, 2010 on TV Running Time: :60, :30 Client: Scion Agency: ATTIK...

ExistingVisual.com, Sep. 23, 2010
ATTIK, SWAY & IF for Scion
Motionographer @ 10:02 am

Juxtapoz.com, Sep. 23, 2010
'Take On The Machine' Interactive Game from Scion
If you’ve seen Resident Evil: Afterlife 3D, you should have caught the brand new Scion tC cinema spot in 3D, a virtual reality car racing game. For those that didn't, check out this 2D video version...

Motionographer.com, Sep. 23, 2010
ATTIK, SWAY & IF for Scion
ATTIK, SWAY & IF for Scion

The San Francisco Egotist, Sep. 23, 2010
ATTIK and Scion take over the world.
Not content with simply owning the U.S., ATTIK and Scion have branched out with a new campaign for Canada as well. Beginning next week, 2011 editions of the brand's xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver...

AgencySpy, Sep. 22, 2010
ATTIK Introduces Scion To Canada
While we’re on the Canadian tip, beginning next week, 2011 editions of Scion’s xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver. To introduce Scion to Canadian customers, ATTIK co-founder/executive creative director Simon Needham and his colleagues, including creative director Ron Lim, have worked very closely with executives from Toyota Canada to craft a unique approach...

AugmentedPlanet.com, Sep. 22, 2010
All-New Scion tC AR Game
I’m lucky enough to see some really cool augmented reality campaigns, but every now and then a campaign comes along that goes beyond what I expect. The latest example to give me the wow factor is the TakeOnTheMachine game...

autoevolution.com, Sep. 22, 2010
Scion Lands in Canada Next Week [Video]
...Scion is preparing its entrance on the Canadian market in style, turning to global creative agency Attik for help. Attik created a launch campaign for the carmaker which includes static Out-of-Home (OOH) billboards (which have been deployed ever since August 16) accompanied by newspaper, magazine and online ads...

MotorTrend.com, Sep. 22, 2010
Auto News from September 22, 2010
"...Fortunately, as an authentic lifestyle brand, Scion has a lot to offer in regard to those unique values, so our campaign has focused on Scion's commitments to a unique lifestyle, and to self-expression within the context of the creative community..."

SmartBrief.com, Sep. 22, 2010
Innovative Scion Canada Cross-Media Campaign From ATTIK Introduces Scion's 2011 Models, Conveys Brand's Lifestyle Values to Young Drivers
"...Scion remains the only car brand that's dedicated to customization and personalization, where each car offers a blank canvas to express and share creative ideas," Needham added. "Since each model offers a different path to a unique and special creation, we're extremely proud to have the opportunity to help introduce the Scion brand and its lineup to the Canadian audience..."

SHOOTonline.com. Sep. 22, 2010
Innovative Scion Canada Cross-Media Campaign From ATTIK Introduces Scion's 2011 Models, Conveys Brand's Lifestyle Values to Young Drivers
"...Since today's young drivers want comprehensively-equipped vehicles that are high on design, performance and efficiency, and priced to allow for customization, we are very excited to introduce them to Scion," said Paul Harrison, Scion Marketing Manager for Toyota Canada. "Working together with ATTIK, we've had a lot of fun building-up the launch, and we're looking forward to demonstrating all the ways in which Scion can enrich drivers' lives..."

Joey2 TomatoTeam Lives Here, Sep. 21, 2010
ATTIK Introduces Scion's 2011 Models
..."What Moves You" 3D/2D cinema spot, which debuted in theaters this week (September 20.2010) in Montreal, Toronto and Vancouver...

Adland.tv, Sep. 21, 2010
Scion Canada - What Moves You - (2010) :60 (Canada)
...Earlier this week, a :60 3D cinema ad began an 8-week run in Toronto movie theaters ahead of selected R-rated movies. It is accompanied by new print and online ads, new digital OOH boards (locations picked on proximity to target hot spots and/or proximity to dealerships), dealership elements, and many non-traditional elements aimed at the creative community, to include "chalk art" stenciling around urban centers and projections supporting Scion Sessions and other local events like Montreal's Piknik Electronik and Shine Night Club in Vancouver. At this stage, the campaign does not include a TV buy. Media is being handled by Dentsu Canada...

MediaPost Marketing Daily, Sep. 21, 2010
O Canada: Scion Enters Maple Leaf Country
Until now, Scion vehicles have only been available in the U.S. Starting next week, Canada will become part of the North American market for the Toyota division. Around 46 Toyota dealerships will begin selling 2011 editions of the brand's xB, xD and tC models in Montreal Toronto and Vancouver...

Adforum.com, Sep. 16, 2010
Scion - "Take On the Machine" - ATTIK
...Title: Take On the Machine; Brand: Scion; Advertiser: Toyota Motor Corporation; Agency: ATTIK; Country: United States...

Promo, Sep. 16, 2010
Scion Revs New Coupe with Web Driving Game
...The game setting, designed by North Kingdom for Scion’s agency of record ATTIK, is a dystopian, rather grim mechanical world that will resonate with Scion’s target demographic of young males, many of whom are already inveterate game players. The TakeOnTheMachine.com Web site was built by …and company and also offers product specs, video, a car customization feature, and functionalities to find a dealer or sign up for e-mail alerts from Scion...

ImaginaryForces.com, Sep. 16, 2010
Scion tcMY2011
For Attik's "Take on the Machine" campaign, Imaginary Forces (IF) partnered with the VFX innovators at Sway to realize the fully CG, menacing "Machine City..."

NoiseBlog, Sep. 16, 2010
Take On The Machine
ATTIK SF‘s 3D spectacular for the Scion tC has dropped.

ToyotaLexusForum.com, Sep. 16, 2010
ATTIK: Scion tC “Take On the Machine” (ventilate)
Check out San Francisco based ATTIK’s latest project: “Take On the Machine” campaign for the all new 2011 Scion tC sports coupe. These ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on...

Variety, Sep. 16, 2010
3D blurbs gain favor; Time for advertisers to dip their toes into format?
...Ron Lim, creative director of design firm Attik, who worked on commercials for Toyota's Scion, said the client wanted the campaign to run in cinemas. It was conceived during the afterglow of "Avatar" so the decision to make it in 3D came naturally...

Adland.tv, Sep. 14, 2010
Scion tC - "Take On the Machine" - (2010) :60 (USA)
"...In essence, our campaign presents 'the machine' as a menacing city, and it invites fans to get behind the wheel of a 2011 Scion tC to take it on," Needham explained. "Taking cues from Hollywood's playbook, we began with teaser elements, including promotions across virtually every form of media. With our cinematic ad in theaters and on TV, and with the cross-media ads now inviting fans to visit our campaign website to 'Take On the Machine,' we feel we've introduced the new tC with the platform it rightly deserves..."

Archiscene.net, Sep. 14, 2010
Perkins+Will Website Design by ATTIK
...To clearly present Perkins+Will, and showcase the principle of "ideas + buildings that honor the broader goals of society," ATTIK's director of interactive services Robyn Glennon and her colleagues completely redesigned and rebuilt the renowned firm's website, including a custom content management system (CMS), front-end site code, and the development of unique tools tailored specifically for its business. ATTIK also optimized the site for iPhone/Android and Blackberry smartphones. Anyone accessing the site with these devices will access key content produced especially for mobile users...

Dexigner.com, Sep. 14, 2010
ATTIK Crafts New Website for Perkins+Will
"We had very ambitious goals for this project," said Phil Harrison, CEO for Perkins+Will. "We wanted the site to feel simple and intuitive-to be visually beautiful - while also demonstrating the full breadth and complexity of our large and diverse practice-using advanced technology. We feel that ATTIK's team was able meet these goals by integrating superb design with robust technology."

NoiseBlog, Sep. 14, 2010
ATTIK in Action
...In ATTIK’s home county of Yorkshire, long term youth unemployment has trebled. James continues to work with the Trust to ensure that other young people get the same help that he and Simon had: ‘Yorkshire has thousands of aspiring young entrepreneurs like me, who just need that helping hand to go on to do great things. It’s very important we harness that enterprising spirit...’

DesignScene.net, Sep. 14, 2010
Perkins+Will Website Design by ATTIK
ATTIK has recently completed a major new web presence for the global commercial architecture and design firm Perkins+Will...

SmartBrief.com, Sep. 14, 2010
Scion Brings All-New 2011 tC to Life With Augmented Reality Game
In anticipation of the 2011 tC hitting market October 1st, Scion brings to life the next-generation of its most popular model with an interactive augmented reality game that puts you in the driver seat at www.TakeOnTheMachine.com. Now you can you experience the refined aggression firsthand, with added power and performance, an aggressive new look and a more premium feel – all before it hits showroom floors...

ventilate.ca, Sep. 14, 2010
ATTIK for Scion tC
Check out San Francisco based ATTIK’s latest project: “Take On the Machine” campaign for the all new 2011 Scion tC sports coupe. These ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on high-profile television and cable outlets, including tonight’s NFL regular season premiere of “Monday Night Football” on ESPN.

The World Matters, Sep. 14, 2010
ATTIK Crafts New Website for Perkins+Will
ATTIK announced the launch of a new website presence for the renowned commercial architecture and design firm Perkins+Will.

Adpulp.com, Sep. 13, 2010
Scion Borrows From Bladerunner To Promote Its New Model
Scion and Attik teamed up to address young, predominantly male drivers with numerous initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe...

The Auto Channel, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers to 'Take On the Machine'
...ATTIK's co-founder and executive creative director Simon Needham has worked very closely with Scion's marketing executives, as well as ATTIK's creative director Ron Lim and other members of the agency's team, to conceive the multi-staged strategy, and to bring each deliverable to life through some of the most accomplished creative companies in the world. Needham personally directed the cinema/broadcast spots, working with design and production company Imaginary Forces and animation, digital effects, and design company SWAY Studio, among others. Design credits for the campaign's original Augmented Reality game, which went live on the campaign website www.TakeOntheMachine.com two weeks ago, go to North Kingdom, with 3D graphics courtesy of Filterfilm, sound design by Audio Alliance, and backend programming by Dataduktus. Face the Music created the campaign's original music, and the website has been developed by LA-based ...and company in conjunction with Scion, featuring hosted assets created by ATTIK...

Automotive.com, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers to "Take On the Machine"
...As of today, new "Take On the Machine" ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on high-profile television and cable outlets, including tonight's NFL regular season premiere of "Monday Night Football" on ESPN...

brandchannel.com, Sep. 13, 2010
Scion Brings AR Game to TV and Cinema
Earlier this year, Scion launched a "Reinvent the Wheels" campaign, a six-episode, Web-only series aimed at putting a little pizzazz in the auto brand. The campaign was meant to highlight the versatility and easy personalization of Scion models. Now the Toyota-owned brand is stepping further into off-the-beaten-path promotion. Starting this weekend, audiences of the number one film Resident Evil: Afterlife 3D and Monday Night Football's TV viewers will see the above :60 spot for Scion's latest digital campaign, Take On the Machine...

Joey2 TomatoTeam Lives Here, Sep. 21, 2010
ATTIK's Cross-Media Scion tC Campaign Invites Young Drivers to "Take On the Machine"
"...At Scion, we feel that the aggressive features of this next-generation tC are very exciting, and we know that a lot of young owners will be equally impressed," said Jack Hollis, vice president of Scion. "Since the all-new 2011 tC offers drivers more power and better handling than the previous model, as well as more aggressive styling and standard premium features, we feel the celebrity treatment is very well deserved..."

MediaPost Marketing Daily, Sep. 13, 2010
Scion Launches First NFL Ads to Tout New TC
Scion, Toyota Motor's hip division, is in the second phase of its "Machine" campaign that puts the automaker's latest vehicle in a futuristic Orwellian city, where both the vehicles and the bureaucracy are machines...

SHOOTonline.com, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers To "Take On the Machine"
Four weeks ago, together with Scion, global creative agency ATTIK (www.attik.com) began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe. This past weekend, hundreds of thousands of movie-goers attending screenings of "Resident Evil: Afterlife" across the country were greeted with lenticular Scion tC posters in theater lobbies, as well as a thrilling "Take On the Machine" :60 3D cinema ad starring the 2011 Scion. As of today, new "Take On the Machine" ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on high-profile television and cable outlets, including tonight's NFL regular season premiere of "Monday Night Football" on ESPN. With these developments, and a few others yet to come, the "Take On the Machine" campaign is now in full swing...

The San Francisco Egotist, Sep. 13, 2010
ATTIK launches coup de grace 3D cinema spot for Scion.
We've posted previously about the cool "Take on the Machine" campaign that ATTIK has been rolling out for the Scion tC - featuring a teaser campaign, AR game and lots more. Well now they're out with their coup de grace - a :60 3D cinema ad...

The San Francisco Egotist, Sep. 13, 2010
Exclusive Q&A with ATTIK CD Ron Lim on the new Scion campaign.
...Ron gave The San Francisco Egotist an exclusive interview about the challenges ATTIK faced from such a tech-forward campaign and how the entire concept came together...

universal positive, Sep. 13, 2010
Brilliant directors: ATTIK's Simon Needham
Since co-founding global creative agency ATTIK, Executive Creative Director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Now a member of the Directors Guild of America, Simon continues his role as ECD for the award-winning Scion account, among many others. On behalf of Scion, Simon and his colleagues at ATTIK have recently rolled out the brand’s first 3D cinema spot as part of the innovative “Take On the Machine” cross-media advertising campaign for the 2011 Scion tC...

Yahoo! Finance, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers to 'Take On the Machine'
...Along with Simon Needham and Ron Lim, ATTIK's project team also includes interactive creative director Jacob Ford, senior writer Mike Brenner, senior art director Greg Coffin, interactive art director Jeff Fang, designer Gabe Nguyen, senior broadcast producer Patty Lum, senior print producer Melanie Magatelli, interactive producer Maribel Arellano, account director Katherine Stout, senior account manager Michelle O'Hea and account manager Jennifer Lucero. Complete credits for "Take On the Machine" are available upon request...

The Atlanta Egotist, Sep. 9, 2010
Test Drive a Scion At Work
We've always had our doubts about the usefulness of Augmented Reality. The awkwardness of aligning the mark with the camera and still being able to see the computer always turns us off. Scion's new "Take On The Machine" game, developed by ATTIK, is one of the first applications of AR we've been impressed with...

SkiddPlayer.com, Sep 8, 2010
All-New Scion tC AR Game Tutorial (TakeontheMachine.com/AR)
Learn how to play Scion's new Augmented Reality Game. TakeontheMachine.com/AR

Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: Augmented Reality Print Ad
The commercial titled Take On the Machine was done by ATTIK advertising agency for Scion company in USA. It was released in September 2010. Business sector is Cars...

Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: Print
Agency: ATTIK; City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin...

Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: Billboard
Agency: ATTIK; City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin...

Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: TV
Live-Action Production Company: Blueyed Pictures; Director: Simon Needham (ATTIK); Design/Production Company: Imaginary Forces; VFX & Animation Company: SWAY; Music and Sound Design Company: Face the Music...

fx6.net, Sep. 3, 2010
Scion - Take on the Machine
Watch the video too: http://www.vimeo.com/14393938...

TheFWA.com, Sep. 6, 2010
Scion - Take on the Machine
Added to public shortlist on September 06 2010 with 70% Yes votes.

.Get Inspired! Magazine, Sep. 5, 2010
Scion tC
Along with Scion, ATTIK recently launched the campaign’s “Take On the Machine” Augmented Reality Game at http://www.TakeOntheMachine.com (look for the “Augmented Reality” tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker.

Freshbump.com, Sep. 4, 2010
Video Games
Together with Scion, global creative agency ATTIK recently launched the 'Take On the Machine' augmented reality game...

AdsoftheWorld.com, Sep. 3, 2010
Scion: Take On the Machine
Scion launched "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top)...

The daily round up, Sep. 3, 2010
Scion: Take On the Machine
...(look for the “Augmented Reality” tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Watch the video too: http://www.vimeo.com/14393938 Advertising Agency: Attik, USA...

Direto do Forno, Sep. 3, 2010
Scion tC | Take On the Machine
Take On the Machine é a nova campanha da agência ATTIK para o modelo 2011 do Scion tC, que tem em sua parte online, um game em realidade aumentada desenvolvido pela North Kingdon, onde você usa o volante com o código para controlar o carro no percurso...

Joey2 TomatoTeam, Sep. 3, 2010
ATTIK Recently Launched Campaign 'Take On the Machine'
This is a nationwide (U.S.) "Take On the Machine" campaign for the 2011 Scion tC. Along with Scion, ATTIK recently launched the campaign's "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car...

Adland.tv, Sep. 2, 2010
Scion tC - Augmented Reality Game (2010) :60 (USA)
...Players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends' leaderboards. Enjoy!

DesignYouTrust.com, Sep. 2, 2010
Scion tC “Take On the Machine” Augmented Reality Game
Along with Scion, ATTIK recently launched the campaign's “Take On the Machine” Augmented Reality Game at www.TakeOntheMachine.com...

flylyf.com, Sep. 2, 2010
Scion tC augmented reality game
Together with Scion, global creative agency ATTIK recently launched the “Take On the Machine” Augmented Reality Game at http://www.TakeOntheMachine.com (look for the “Augmented Reality” tab at the top), where players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends’ leaderboards...

Push Digital Blog, Sep. 2, 2010
Advergaming de carreras en Realidad Aumentada
“Take On The Machine” es el juego de realidad aumentada que acaba de lanzar la agencia ATTIK y North Kingdom para Scion la marca de vehículos producidos por...

QBN.com, Sep. 2, 2010
Scion tC augmented reality game
Use a downloadable marker or your keyboard and take on the machine. Lead credits: ATTIK & North Kingdom.

TAXI Design Network, Sep. 2, 2010
Online Automobile Racing with a Printout Steering Wheel
Print a copy of this augmented reality marker and start racing in Toyota's online game. Toyota's Scion marque certainly has tech-savvy youths in mind with ‘Take on the Machine’, an augmented reality game that’s part of the advertising campaign for the new Scion tC automobile...

Niklas Lindstrom, Sep. 1, 2010
Augmented reality car game for Scion by ATTIK and North Kingdom
Try it out: http://www.scion.com/takeonthemachine/ar/

adbytez, Sep. 1, 2010
Scion tC: Augmented Reality Game
Source: Digital Buzz Blog

brandchannel.com, Sep. 1, 2010
Toyota Tests AR Game for Scion tC
Toyota's Enter the Machine campaign promoting the 2011 Scion tC has added an augmented reality game, Take on the Machine, with an AR marker serving as the steering wheel. Earlier this year, Toyota launched its digital push to generate buzz for the Scion brand with Reinvent the Wheels, a six-episode Web series. The model's digital campaign, engineered by ATTIK, also includes a search engine keyword buy for the term "the machine" to drive traffic to the brand's Scion tC microsite...

DigitalBuzzBlog.com, Sep. 1, 2010
Scion tC: Augmented Reality Game
ATTIK and North Kingdom have just launched a new Augmented Reality game called “Take On The Machine” where you use an AR marker as a steering wheel to steer your car to victory against your Facebook friends or the global leaderboard. Normally AR games show a lot of jagged edges, but because this game is actually controlled by an AR steering wheel, as opposed to displaying a live AR model on screen, the performance, graphics (pre rendered) and steering response are of a much higher quality than you’d usually expect from an AR game. Check it out here for a little fun.

1982*, Aug. 31, 2010
ATTIK...
...will break a new commercial for the Scion tC’s Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online. Source: Adrants.com.

Media Cafe, Aug. 31, 2010
Toyota Scion says 'Take on the Machine' in AR game
As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements. To view the very cool game website click on the link below.

Optimizism.com, Aug. 31, 2010
“Take On the Machine” Augmented Reality Game
“Take On The Machine” ...

Adrants.com, Aug. 30, 2010
Scion Uses Magazines to Drive Augmented Reality Game
ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.

Advertising Age, Aug. 30, 2010
Best Ads
Scion: Take on the Machine. Agency: ATTIK. Client: Scion....

Creativity-Online.com, Aug. 27, 2010
Scion: Take on the Machine
As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements.

The San Francisco Egotist, Aug. 27, 2010
ATTIK rocks some serious "Enter the Machine" creative for Scion
When ATTIK launched the nationwide teaser campaign for the Scion tC, we were dying to see how it all played out. Well, we're starting to find out. The "Take On the Machine" Augmented Reality Game has launched today, which for the first time, uses an AR marker as the steering wheel in a commercial game. The print ad, featuring a removable AR marker, is currently hitting the streets in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, and Modified...

monovich: motion, Aug. 23, 2010
SCION- The Machine Teaser: ATTIK: IF
In 2010 Scion will release the new xA. ATTIK approached Imaginary Forces to pitch design and production for the national TV launch campaign. IF invited Monovich in on the pitch effort in the form of design development of the overall visual look and feel. IF won the pitch, and again invited Monovich along for further development the project was produced. Shown here is the initial teaser. The entire campaign rolls out nationally this year....

DMNews.com, Aug. 20, 2010
Toyota's Scion spins out integrated campaign to promote new tC
...Scion worked with ATTIK on the overall creative of the campaign. The car company also partnered with several other creative, design and digital agencies and production companies for the different moving parts, including And Company, Imaginary Forces, North Kingdom and Sway Studio...

ViaComIT.net, Aug. 20, 2010
Scion “Enter The Machine” Campaign by Attik
The agency ATTIK has decided to strike hard for the release of their campaign in September 2010. The first teaser video depict the performance of the Scion tC sports coupe. The aggressive lines of this car makes the perfect actress for this video teaser where power is showed with intensity. As the saying goes, it has under the hood...

AllSmallCars.com, Aug. 19, 2010
2011 Scion TC: Will You Search For ‘The Machine’
Advertising certainly has changed in the automotive industry over the years and, in a lot of ways, it has become richer than it has been in the past. Of course, perspective is a funny thing, so we may look back on this period in the ad market and say, “Whoa, can you believe they used to do that?” Until then we get to navigate different ways of advertising to the next generations of up and coming consumers. One of the more recent method of reaching out to the 25-35 crowd is to use search advertising, which is fitting since it is one of the way Scion is marketing the newly redesigned 2011 Scion tC...

TheAutoChannel.com, Aug. 19, 2010
Cross-Media Scion tC Teaser Campaign From ATTIK Builds Intrigue for 'The Machine'
"In this campaign, the city represents 'the machine,' and it signifies the obstacles our young, male audience members face in their daily lives, while the 2011 tC is the answer for taking on the machine, and winning," said Simon Needham, co-founder and executive creative director, ATTIK. "We invite viewers to enter the machine via our online portal, search for 'the machine' in their favorite search engine, and connect with us online for personalized adventures which will become even more captivating next month with augmented reality, 3D and other elements, when the full campaign is revealed."...

scaryideas.com, Aug. 18, 2010
Scion tC : Enter the Machine [Video]
Agency: ATTIK; City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin; Sr. Broadcast Producer: Patty Lum; Live-Action Production Company: Blueyed Pictures; City/State: Los Angeles, CA; Director: Simon Needham (ATTIK); Director of Photography: Daniel Ardilley; Executive Producer: Jamee Natella...

SHOOTonline.com, Aug. 18, 2010
Cross-Media Scion tC Teaser Campaign from ATTIK Builds Intrigue for "The Machine"
...Alongside Hollis and Scion's marketing team, Needham and his ATTIK colleagues developed the creative for the campaign, then produced the key print, online and out-of-home executions in-house, while working with other industry leaders in developing additional campaign assets....

Yahoo! Finance, Aug. 18, 2010
Cross-Media Scion tC Teaser Campaign From ATTIK Builds Intrigue for 'The Machine'
..."Following the phenomenal success of the first-generation tC, the all-new 2011 version adds performance, aggressive styling and premium features," said Jack Hollis, vice president of Scion. "Designed to redefine its segment and exceed the evolving demands of the sports coupe buyer, the 2011 tC is the perfect coupe for our young owners to take on the machine."...

Adweek.com, Aug. 17, 2010
Scion Revs Search Engines
Search advertising is front and center in a teaser campaign for the 2011 Scion tC sports coupe that challenges users to enter the words "the machine" in their search engine of choice. A TV spot via Attik, San Francisco, shows two of the cars racing through a city as dramatic music plays. The ad ends with a call to action to "search: the machine."...

BlueyedBlog.com, Aug. 17, 2010
Scion Campaign – Behind the Scenes Photos!
“Take on the Machine” is the brand new Scion Campaign produced by Jamee Natella and Jon G, which recently finished filming in Vancouver. Although the footage is not yet released, we can still show you some production photos! Simon Needham, who directed the shoot said, “In this campaign, the city represents ‘the machine,’ and it signifies the obstacles our young, male audience members face in their daily lives, while the 2011 tC is the answer for taking on the machine, and winning,”. Check out our behind the scenes photos!

brandchannel.com, Aug. 17, 2010
Scion Woos Men to Enter the Machine
Toyota's 2011 Scion tC sports coupe is arriving in U.S. dealer showrooms next month. It's now being promoted with a cross-media campaign encompassing print, online, cable TV, and outdoor, with billboards (which you can check out after the jump) in 24 U.S. cities. The "Enter the Machine" campaign by ATTIK also includes a search engine keyword buy for the term "the machine" to drive traffic to the brand's Take on the Machine microsite...

Brandweek.com, Aug. 17, 2010
Scion Aims to Own Search Term
...Scion has executed buys in all the major search engines -- including Google, Yahoo and Bing -- around that term. The ads link to TakeOnTheMachine.com, which provides info about the car. The second phase of the campaign, breaking in September, will be built around the “Take on the Machine” theme...

MediaPost Marketing Daily, Aug. 17, 2010
Scion To Young Drivers: 'Enter The Machine'
Toyota's Scion division is launching a new campaign for the 2011 tC sports coupe via its agency Attik. "Enter the Machine" includes cross-media promotions in print, online and cable television, and on billboards in 24 U.S. cities. The creative teases the new vehicle (which comes out in September) with messages about the car's power and performance, and up-market accoutrements...

SEO Buzz, Aug. 17, 2010
Scion Aims to Own Search Term
Source: Brandweek

Coloribus.com, Aug. 17, 2010
TV & Cinema: Scion tC: Enter the Machine
Scion, ATTIK, San Francisco, Scion tC, Cars, USA. Agency: ATTIK City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin...

universal positive, Aug. 6, 2010
Case Study: Scion + ATTIK – “United By Individuality”
In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.

NoiseBlog, Aug. 2, 2010
Vtravelled Wins!
Virgin Atlantic's community site, vtravelled, has won the NMA Effectiveness Award for Travel 2010...

universal positive, June 23, 2010
Creative collaborations: ATTIK and Shilo for Scion
Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here. For more information, please visit www.attik.com, www.shilo.tv and www.scion.com.

TheBusinessDesk.com, June 17, 2010
ATTIK's co-founders scoop gold
THE founders of creative agency ATTIK, founded in Leeds, have notched up another honour after being awarded the Association of Colleges (AoC) Gold Award...

Huddersfield Examiner, June 17, 2010
Attik founders gain Association of Colleges Gold Award, by Henryk Zientek
TWO former college students who built a global design agency from offices in Huddersfield have been honoured. Business partners Simon Needham and James Sommerville, co-founders of creative agency Attik, have received the Association of Colleges (AoC) Gold Award...

Let's Pretend We Don't Exist, June 17, 2010
Historical Justification for my Obsession with Scion
...IN THE END, I believe the marketing department of Scion (and those cool cats at ATTIK) are fucking geniuses. They've pumped out 8 years of solid, smart eye candy all the while remaining true to their original target and goal...

AgencySpy.com, June 15, 2010
Tuesday Odds and Ends
ATTIK co-founders Simon Needham and James Sommerville received the Association of Colleges (AoC) Gold Award.

Yahoo! Finance, June 15, 2010
ATTIK's Co-Founders Win Association of Colleges Gold Award
...The AoC Charitable Trust presents the Gold Awards to a select number of former College students each year in recognition of the vital role of further education in their careers, and their continuing achievements in their chosen fields. Other winners of this year's AoC Gold Awards include BAFTA award-winning actor Colin Firth, businesswoman and star of BBC television's "Dragons' Den" Deborah Meaden, executive director and chief economist at the Bank of England Spencer Dale, Paralympic cyclist, swimmer and disability sport ambassador Sarah Storey, police superintendent and 2012 Olympic and Paralympic Games team member Leroy Logan, and global filmmaker and adventurer Emma Brumpton. Along with the other honorees, James accepted the award on his and Simon's behalf today in a ceremony at the House of Commons....

mstock.ru, June 1, 2010
ATTIK for Scion
ATTIK agency shared the news about their latest advertisement works for Scion campaign “Reinvent the Wheels“. From the top, “Reinvent The Wheels” is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression...

Gerador de Conteudo, May 31, 2010
Scion | Reinvent The Wheels
'Scion' é uma divisão da Toyota, criada em 2003, para o mercado norte-americano com o objetivo de desenvolver modelos para os jovens. Os filmes da marca mostram vários modelos da marca sendo tunados...

DesignYouTrust.com, May 29, 2010
Scion “Reinvent The Wheels”
“Reinvent The Wheels” is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression... via on82.blogspot.com

.Get Inspired! Magazine, May 28, 2010
Reinvent The Wheels
Scion “Reinvent The Wheels xB” from ATTIK on Vimeo. Scion “Reinvent The Wheels xD”. Scion “Reinvent The Wheels xD” from ATTIK...

AgencySpy, May 28, 2010
Friday Morning Stir
Attik's "Reinvent the Wheels" campaign for Scion drives on...

WeMakeChanges.com, May 28, 2010
ATTIK for Scion
ATTIK agency shared the news about their latest advertisement works for Scion campaign "Reinvent the Wheels."....

ON82, May 28, 2010
Scion "Reinvent The Wheels"
S...The series premiered at www.ReinventTheWheels.com back on March 29, and is also available via a mobile application, via many social networking sites and an embeddable Facebook application. In episode six, which debuted on May 3, DJ Anthony Valadez was crowned the winner. All episodes remain online, and beginning on May 10, the third phase of ATTIK's promotional assets began appearing online and via traditional media placements...

RedesignRelated.com, May 27, 2010
Coca-Cola campaign for the FIFA World Cup
Attik teamed up with official beverage sponsor Coca Cola to design the new visual identity campaign for the FIFA World Cup Trophy Tour. We spotted a few different aluminum can designs in the past month. (via Fast Company)

STR Design Blog, May 27, 2010
A is for Attik
Attik is a international design firm with several studios around the world. Founded by Simon Nidman & James Sommerville in England. With the perfect combination of ambition and creativity they begun a design journey that most designers dream of. Starting out in a home studio set in grandmother Sommerville’s attic. (name origin) They bought themselves a mac and soon after took the design world by storm...

WebDesignCool.com, May 27, 2010
Designing the World Cup: Coke Taps Vuvuzelas and K’naan for Inspiration
...Coca Cola, the official beverage sponsor of the games, began its massive roll-out of a world wide campaign months ago. With a visual identity created by Attik...

FastCompany.com, May 25, 2010
Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration by Linda Tischler
Attik's visual identity campaign, a boldly colored montage of African symbols, began with a tour of South Africa to get all the elements right...

What is Graphic Design, May 16, 2010
World’s most innovative design company
...Attik: This London firm gets the systems thinking that’s vital for executing large-scale projects. Its reboot of Coca-Cola’s brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients...

IdeasonDesign.com, May 15, 2010
Identity | Icon Aircraft
This slick identity designed by Attik perfectly reflects the high end design feel of the innovative amphibious Icon Aircraft. Beauty, sophistication and safety, core values necessary to appeal to two different targets: seasoned pilots and new pilots...

Coloribus.com, May 1, 2010
"Reinvent The Wheels" commercial for SCION in USA by ATTIK
The commercial titled Reinvent The Wheels was done by ATTIK advertising agency for SCION (TOYOTA company) in USA. It was released in the March 2010...

Mograph TV, Apr. 27, 2010
Beautiful short films: Q&A with Shilo Principals Andre Stringer, Jose Gomez and Tracy Chandler, by Ryan Bollenbach
...Shilo: We’ve worked directly with Scion’s creative agency ATTIK for many years, and have built a great collaborative relationship with them as well. Unlike most agencies, ATTIK’s creative director Simon Needham takes a much more active role in conceptualizing the creative and the direction of the Scion spots. Because of ATTIK’s level of involvement, we feel that the final film benefits from all the love and turns out even better in the end. Like most projects, the agency comes to us with a concept — that’s the starting point we work from. As we move forward, we build a narrative and refine the idea. It’s really a team effort all the way through on every project for Scion. We’ve worked extremely well together over the years and it’s always cool to build on our existing relationship...

universal positive, Apr. 27, 2010
“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010
Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, an association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, was recently held in San Francisco, where “Free Realms” also brought home a Bronze Award for Best Online Advertising Campaign in the same category...

DesignTaxi.com, Apr. 26, 2010
“Free Realms” Campaign From Attik Earns Gold From MI6
...Project contributions from Attik's team in San Francisco included an integrated advertising campaign conceived by Attik creative director Ron Lim and his team, as well as a complete visual system created by Attik's artists under the direction of associate creative director Stan Zienka...

Game industry News, Apr. 24, 2010
FREE REALMS MARKETING GETS GOLD AWARD
..."What made this project especially rewarding was that our team was able to create a fresh game identity and personality, and then combine those brand solutions with smart messaging to help produce an incredibly successful launch," Zienka added. ATTIK's project team also included account director Andy Giles and senior broadcast producer Jeff Beverly...

SHOOTonline.com. Apr. 23, 2010
"Free Realms" Marketing Campaign from ATTIK and Sony Online Entertainment Earns Gold Award from MI6
..."The two spots we created show the player being deeply involved in the game and co-existing with the crazy characters who inhabit "Free Realms"... sort of a look behind the scenes of the games and the players, where they get prepped and ready to play," Lim explained. Entitled "Ninja Prank" and "Super Ego," ATTIK's spots were produced and finished through Sabertooth Productions, while SOE also produced two additional campaign spots internally...

TheStreet.com, Apr. 23, 2010
'Free Realms' Marketing Campaign From ATTIK And Sony Online Entertainment Earns Gold Award From MI6
...ATTIK's integrated approach flowed seamlessly from identity creation and branding into advertising. In Lim's words, "We were presented with a big challenge: how to successfully launch an MMO in a landscape crowded with them, to both boys AND girls." Working with the new visual system and the game's central theme of "freedom to be who you want to be," Lim and his colleagues created the "You Rule!" tagline, and concepted a number of online ads and two TV spots. The online ads included several hybrid executions produced in cooperation with Interpolls, as well as game-based ads produced by ATTIK and Powerhouse Animation...

brand-e.biz, Apr. 20, 2010
Putting brand wheels on reality TV
Creative reality. Toyota’s Scion has rolled roll out a webseries. But the reality show Reinvent The Wheels, made in partnership with creative agency ATTIK, isn’t just another online series. Because Scion is using it to offer young creatives a helping hand...

PROMO Magazine, Apr. 1, 2010
Scion Strikes Creative Pose with Web-Only Reality Program
Car maker Scion has launched a Web-only reality series that will let some admittedly "non-car" creative types design and build their dream rides—on a Scion foundation, of course...

TheCarConnection.com, Apr. 1, 2010
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends
Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign...

Adrants.com, Mar. 31, 2010
Like Such As South Africa and The Iraq Everywhere Like Such As
...So what the hell was that all about? The press release tells us, "ATTIK and Scion are very proud of this six episode reality series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression." It's called Reinvent the Wheels and it's an episodic reality series from Scion...

AUTO-MOBI.info, Mar. 31, 2010
Scion Offers Young Creatives Their Big Break in 'Reinvent The Wheels' Online Episodic Reality Series
...Scion is actively promoting the series with a new cross-platform campaign created by ATTIK, including TV, print, billboard and interactive ads. The first print ads, promoting the show and its March 29 debut, recently appeared in several targeted publications and on key sites and networks online. Audiences can tune into the series via their mobile phones, online and through popular social networking sites such as Facebook, YouTube and Twitter. Broadcast spots, print and OOH featuring the Scion vehicles which will have been transformed through the course of the production will begin airing in May...

MediaPost's Marketing Daily, Mar. 31, 2010
Contestants Challenged To Redesign Scion
..."Reinvent The Wheels" offers aspiring creatives the opportunity to work with professional garages. Contestants are given a budget and paired with a team of professional tuners to design and build a car. The winning team's stand-out contestant will win a Scion car, accessories, and a $30,000 cash prize...

SHOOTonline.com, Mar. 31, 2010
Scion Offers Young Creatives Their Big Break in "Reinvent The Wheels" Online Episodic Reality Series, Developed, Produced, Supported by Global Creative Agency ATTIK
...Having recently cast its six initial contestants, who will compete head-to-head for a shot at fame, cash and prizes, including a brand new Scion, the series began production in Los Angeles last month and premiered Monday evening at 9 p.m. EDT, 6 p.m. PDT, exclusively online at www.ReinventTheWheels.com, or embedded on virtually any site through use of its widget. To support the digital generation, the series and its campaign elements are also available via a mobile application, via many social networking sites and an embeddable Facebook application...

shots, Mar. 31, 2010
Hotshot: ATTIK Reinvents Scion's Wheel.
In a bid to tap into the 18- 24 year old demographic ATTIK has created the web-only reality television show Reinvent The Wheels which sees hundreds of contestants ranging from fashion designers to filmmakers whittled down to a final six who then have to pitch their ideas for a car to three top...

shots, Mar. 31, 2010
VIDEOS - Scion: Reinvent The Wheels
This week's Hotshot sees global creative agency ATTIK open the doors for aspiring creatives to roll up and pitch their blueprint for a dream car in a six-episode web-exclusive reality series for automotive company Scion...

universal positive, Mar. 31, 2010
Scion debuts online reality series “Reinvent The Wheels”
...The series debuted online this week exclusively at www.ReinventTheWheels.com, where you can now watch the first episode. Scion’s project press release from Rogers & Cowan is available here...

AdsoftheWorld.com, Mar. 30, 2010
Scion "Reinvent The Wheels" Campaign
ATTIK has created print ads and teaser videos to support the new online episodic reality series from Scion entitled "Reinvent The Wheels." The show debuts online tonight at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at www.ReinventTheWheels.com.

Advertolog.com, Mar. 30, 2010
Scion: Reinvent The Wheels
The advert titled Reinvent The Wheels was done by ATTIK advertising agency for SCION (TOYOTA company) in USA. It was released in the March 2010. Business sector is Cars.

Coloribus.com, Mar. 30, 2010
Scion: Reinvent The Wheels
Brand: Scion; Agency: ATTIK; Agency Country: USA; Creative Director: Ron Lim; Simon Needham; Creative: Michael Cornell; Gabe Nguyen; Andy Sciamanna; Production: 3 Ball Productions...

Yahoo! Finance, Mar. 30, 2010
Scion Offers Young Creatives Their Big Break in 'Reinvent The Wheels' Online Episodic Reality Series, Developed, Produced, Supported by Global Creative Agency ATTIK
..."The primary goal of 'Reinvent The Wheels' is to further Scion's conversation with trendsetting, creative 18-24-year-olds," said Simon Needham, co-founder and executive creative director, ATTIK. "We're always looking for new ways to spread Scion's messages, and we know the target audience spends a great amount of time interacting online, sharing, socializing and watching. Developing an online reality show is a fresh approach to engaging and entertaining them, and also leverages social networking in igniting buzz."...

AgencySpy, Mar. 29, 2010
Monday Odds and Ends
ATTIK launched a new campaign for Scion dubbed "Reinvent the Wheels."

DesignTaxi.com, Mar. 29, 2010
Scion Asks For Young Talent To “Reinvent The Wheels”
..."This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources. This approach provides a level of engagement not seen before in traditional advertising," said Jack Hollis, VP, Scion...

DMNews, Mar. 29, 2010
Scion Announces Innovative Marketing Campaign
Toyota's Scion brand launched an integrated campaign incorporating online video, social media and mobile marketing with print and TV ads on March 29. Ad agency Attik created the campaign...

Just-Auto.com, Mar. 29, 2010
US: Scion's new online 'reality series'
Toyota's youth brand Scion has launched a new cross-platform marketing campaign, "Reinvent The Wheels," a six episode web-exclusive video series...

TopSpeed.com, Mar. 29, 2010
Scion gives three emerging artists an opportunity to “Reinvent the Wheels”
Do you ever sit back and say, “If I had the money, I could put together a nice ride that everyone would love.” You would be lying if you said that the thought has never crossed your mind, but let’s be realistic, few people have the resources and ingenuity to design and create an automobile. That will change for three people when Scion’s new six part web-exclusive video series airs. “Reinvent the Wheels” is a competition that will allow three creative auto enthusiasts the opportunity to work with professional garages to see who can create and build the most original, inspiring and practical car possible...

WebNewser, Mar. 29, 2010
Scion Wants to Reinvent the Wheels
Reinvent The Wheels, a six-episode Web-exclusive video series and cross-platform marketing campaign from Scion, will launch Monday at 9 p.m. ET/6 p.m. PT, and the series is also available for embedding on other Web sites via a widget...

Yahoo! Finance, Mar. 29, 2010
Scion Announces Innovative Marketing Campaign
'Reinvent The Wheels,' an online reality series, gives young creative talent their big break...

Motion Graphics Inspiration, Mar. 23, 2010
Scion Fable of Deviants
...The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK’s and Scion’s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life...

Motion Graphics Inspiration, Mar. 23, 2010
Scion Fable of Deviants
...The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK’s and Scion’s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life...

ScionAxis.com, Mar. 18, 2010
Scion xD Explosion Commercial in HD
Scion Brand Manifesto commercial. Attik/Method/Shilo; Ad Agency; Attik; Production Company, Previz and Animation: Shilo; VFX and Finishing: Method Studios; This is a 100% CG commercial...

EvanFry.Posterous.com, Mar. 7, 2010
MAKE A CONTACT LIST | USE IT WISELY
...Simon Needham, The Attik... (Editor's note: New address: 85 Second Street, 6th Floor, San Francisco, CA 94105).

AdPulp.com, Mar. 3, 2010
Indie All The Way
...The thing I find weird about Van Hoven's claim is how the indie shops are so much more well respected, creatively speaking, than shops owned by conglomerates. Crispin, Goodby and Chiat\Day are owned by behemoths and they rock, but the list falls off pretty quickly from there. Whereas, I can name small and not-so-small indie shops with creative cred all day long. Ground Zero, Wexley School for Girls, attik, Creature, Venables, Bell & Partners, Butler Shine Stern & Partners, Wong Doody, and Wieden + Kennedy are just a few West Coast indies that come instantly to mind....

BookOffers.com.au, Mar. 2, 2010
Brand Identity Now! – Various
An essential reference work that provides in-depth case studies of leading projects from around the world, Brand Identity Now is destined to be a major work of reference for brand builders: designers, marketing professionals and anyone working in the world of communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama ‘08 Election Campaign, The Museum of Art and Design, and New York’s bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign...

Motionographer.com, Mar. 2, 2010
Bob Nelson on Joining Eyeball
...What do you think about entities like R/GA and Attik who started as design service shops but evolved into agencies?...

DesignTaxi.com, Feb. 26, 2010
Attik Makes Fast Company “Most Innovative Companies” List
Global creative agency Attik has been included in Fast Company's annual Most Innovative Companies issue (March 2010), which is on newsstands now, and is also available online...

Hartless Media Group, Feb. 25, 2010
Noise 5
Noise 5 is a book published in early 2010 by Attik. Attik is an amazing design group that specifies in branding. You can find more at www.attik.com I suggest you check out their book if you need inspiration. It sure brightened my day.

FOXBusiness.com, Feb. 22, 2010
ATTIK Honored to Be Included Among Fast Company's 2010 Ranking of World's Most Innovative Companies
..."To say the least, we are extremely proud to have been recognized within this prestigious annual issue of Fast Company," began James Sommerville, who together with Simon Needham established ATTIK in Northern England in 1986. "We feel it's a great tribute to the hard work of hundreds of outstanding talents over the past 24 years, and in particular, the brilliant brand stewardship of clients like Coca-Cola's David Butler and Todd Brooks, and their colleagues."...

SideStreetSydney.com.au, Feb. 22, 2010
Chaos at Home: Pony Rider
...Kelly describes her background in design as “slightly diverse”, and that it is. She started out in advertising, designing for Attik. “It’s here that my love of branding and brand strategy developed,” she says...

SerenaStyle.com, Feb. 19, 2010
How Do You Rank or Measure Innovation?
...But since people love lists and Fast Company loves people who love them, here are the top 10 most innovative design companies according to FC...

Red Velvet, Feb. 19, 2010
Top 10 Most Innovative Companies
Every year the Fast Company Magazine releases a list with the “World’s Most Innovative Companies”, altogether or divided by industry field. According to them, here’s the Design’s Top 10...

Fast Company, Feb. 18, 2010
Most Innovative Companies, Top 10 by Industry: Design
Attik: This London firm gets the systems thinking that's vital for executing large-scale projects. Its reboot of Coca-Cola's brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients.

Brand New, Feb. 15, 2010
The New Super Bowl Standards
Just as we were all — mostly — getting excited about Attik’s work the NFL unveiled not only a new logo for Super Bowl XLV in Arlington, Texas but a whole strategy for an undisclosed number of Super Bowls to come...

TMI&R, Feb. 12, 2010
NFL’s new brand strategy
...Last Super Bowl logo (top half of the image above) was created by attik...

The Drum, Feb. 9, 2010
ATTIK set up in London
Perhaps it was inevitable in 2007 when it became a subsidiary of Dentsu, the Tokyo-based advertising behemoth, that ATTIK, the design agency which started a world away in Huddersfield, would end up moving from the provinces to the promised land. In January, after 24 years in Yorkshire, ATTIK finally closed its Leeds office and shifted UK operations to London...

Computer Arts, Feb. 8, 2010
A decade of graphic design
...However, some designers questioned this, and forward-thinking creatives continued to experiment. “I would say that tDR and Attik for sure were the superstars in the early 2000s,” says Michael Paul Young of YouWorkForThem...

Webbers88's Blog, Feb. 7, 2010
Attik Design
I've been looking at Attik’s website recently n they do so much lovely stuff…i really like these bright and vibrant Coca-Cola adverts that they have been working on for the youth world cup!...

Brand New, Feb. 4, 2010
Super Bowl XLIV, Extra Bold
...The development of Super Bowl XLIV’s identity system was an exciting challenge for Attik. First, it’s the most exciting night in professional American sports and second, 2010 was the first year that the NFL had given the logo and visual identity system project to the same agency. And since we had done the visual identity system for XLIII, we felt more than ready to take on both this time...

FastCompany.com, Feb. 4, 2010
Dissecting the New Super Bowl Logo
Super Bowl XLIV! The ads seem like they're gonna be only meh. So let's move on to another, crucial piece of the design: The branding itself...

gra217.5b, Feb. 4, 2010
Superbowl Ad - Snader
I found this revised Super Bowl ad on the blog Brand New and thought it was an improvement for the message the event represents. According to the designers at Attik, the company behind the logo's facelift, they attempted to represent the NFL's 2009 theme "Own the Moment." Attik spokespersons said the bold, thick design is meant to mimic the power needed to play in such a demanding game. The symmetry of the newer design shows the idea of two teams coming to a head (at the center where the goalpost is located)...

MediaCollective.nl, Feb. 4, 2010
Super Bowl XLIV, Extra Bold
There is no Sunday like Super Bowl Sunday: The friends, the beer, the chips, the bets, the ads… and, oh yeah, the game. And just in case you were confused by this year's Pro Bowl being played before the Super Bowl, heed the news, the Super Bowl is this Sunday in Miami, Florida with the New Orleans Saints playing the Indianapolis Colts. But aside from mentioning the obvious, let us turn our attention to the Super Logo, designed this season by Attik...

San Francisco Chronicle, Feb. 4, 2010
Toyota's ship is hardly coming in
...The San Francisco ad agency handles the Scion account, plus other Toyota brands, like Lexus and Venza, on a project basis. The agency cut approximately one-third of its staff last year, after Toyota substantially trimmed the Scion account. Since then, the agency, owned by Dentsu America, has added back creative and production staff, and has a healthy roster of other clients, including Coca-Cola, Nike and Sony. "Scion's doing what we want it to," Lentz said in November...

SitePoint.com, Feb. 4, 2010
Super Bowl XLV Logo Unveiled By NFL
[This] year's logo, a big, brasher, bolder affair was designed by Attik and was designed to look like a football whizzing through the goal posts...

Original Linkage, Feb. 3, 2010
Attik
Haven't mentioned Attik agency for quite some time, so let's check out their latest work with the recent rebranding of the IGN Entertainment group and interactive work for Lexus...

5Magazine, Jan. 29, 2010
ATTIK DESIGN'S NEW VISUAL IDENTITY SYSTEM FOR IGN ENTERTAINMENT
..."ATTIK is quite well known for its expertise in helping brands maximize their communications, particularly within youth markets," said Gary Keith, IGN's director of brand and marketing partnerships. "With their help, IGN has entered 2010 at the top of its game."...

Dexigner.com, Jan. 29, 2010
ATTIK Designs New Visual Identity System for IGN Entertainment
...According to ATTIK's associate creative director Stan Zienka, ATTIK developed the new corporate identity for IGN Entertainment to reflect its leadership position within the videogame and entertainment enthusiast markets and refreshed the consumer-facing IGN.com logo and visual system to extend its appeal and accessibility in continuing to attract the rapidly growing mainstream gaming audience...

TAXI Design Network, Jan. 29, 2010
Attik Designs IGN's New Visual Identity System
Attik has developed the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, a premier online destination for videogames...

ComputerLove, Jan. 28, 2010
IGN
...The new IGN Entertainment logo utilized the custom IGN letterforms developed for IGN.com to create a visual link between the two brands, while maintaining a more formal business-to-business feel to heighten the company's credibility with advertisers and partners. ATTIK's deliverables also included brand guidelines for both IGN Entertainment and IGN.com, business systems for both brands including stationery and presentation materials, numerous promotional elements, and a system and architecture uniting the company's portfolio of media properties...

SugarMob.com, Jan. 28, 2010
IGN
Global creative and design agency Attik, developed the new visual identity system for IGN Entertainment and its flagship site “www.IGN.com”...

Yahoo! Finance, Jan. 28, 2010
ATTIK Designs New Visual Identity System for IGN Entertainment and Its Flagship IGN.com, the Top Website for Reaching Men 18-34
Global creative agency ATTIK (www.attik.com) today detailed its role in developing the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, the premier online destination for videogames content and the world's top website for reaching men aged 18 to 34...

Creativity-Online.com, Jan. 27, 2010
People News
Former ATTIK USA president Ric Peralta moves to the role of CEO of Dentsu, ATTIK, LLC, a newly formed independent subsidiary of Dentsu Holdings USA...

Advertising Age, Jan. 25, 2010
Agency News
...Ric Peralta, president of Attik USA, has been promoted to CEO of Dentsu Attik, a recently established independent subsidiary of Dentsu Holdings USA...

THEM!, Jan. 13, 2010
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana...

.Get Inspired! Magazine, Jan. 14, 2010
Brand Identity Now!
...“I have been following the work of ATTIK since the late 90s, when I was working in Japan,” said Wiedemann. “What really strikes me in their work is the conduction of both usability and elegance, a combination that is in most cases hard to achieve. The variety of work created in the studio shows the consistency they keep in every assignment. We are all overwhelmed with information (apart from ugly work too), and we need today to combine beauty and accessibility to cope with that, create a better world. ATTIK has mastered that.”...

TAXI Design Network, Jan. 13, 2010
Taschen New Book Release: Brand Identity Now!
Global creative agency Attik has been featured in the recently released Brand Identity Now! book from world famous art book publisher Taschen Books and its design editor, Julius Wiedemann...

Creativity, Jan. 13, 2010
MOVERS
Attik has announced five new appointments and five promotions at its San Francisco office. Jacob Ford has been named creative director, digital; John Reid has been named creative director, advertising; Ryan Schwedhelm has been hired as copywriter; Melanie Magatelli becomes the agency's senior print producer and Patty Lum signs on as senior producer. The agency has also promoted Ron Lim to creative director, Paul Miller to associate creative director, Mike Brenner to senior coypwriter, Greg Coffin to senior art director and Gabe Nguyen to designer.

Yahoo! Finance, Jan. 12, 2010
ATTIK Credited With Making a Better World by Author of 'Brand Identity Now!' From TASCHEN Books
...Included among a select number of top design companies worldwide, ATTIK is unique for its broad range of core capabilities, which often result in breakthrough campaigns where the firm's focus on great design and sound branding practices is shrewdly integrated into hybrid, "media agnostic" sets of channels and approaches which connect with the desired audiences most effectively...

iMediaConnection.com, Jan. 8, 2010
ATTIK, EyeWonder, and WebVisible in the news, plus other interactive industry hires, partnerships, launches, and announcements
Global creative agency ATTIK announced two recent hires and promotions for its San Francisco office. The new appointments include Katherine Stout in the position of account director for the agency's Scion account, and Cory Pierce in the position of planning director. ATTIK's President Ric Peralta also announced the promotion of agency veterans Abby Green to senior account executive (also on the Scion account), and Oliver Ralph to director of business development. In addition, new appointments include Jacob Ford to the position of creative director: digital, and John Reid to the position of creative director, advertising.

AgencySpy, Jan. 7, 2010
ATTIK Adds on McCann, Crispin Alums and More
San Francisco-based agency ATTIK announced a few hires and promotions...

BoardsMag.com, Jan. 7, 2010
People moves
San Francisco-based ATTIK has hired Jacob Ford as digital creative director, John Reid as creative director, Ryan Schwedhelm as copywriter, Melanie Magatelli as senior print producer, and senior producer Patty Lum. The agency also promoted Ron Lim to creative director, Paul Miller to associate creative director, Mike Brenner to senior copywriter, Greg Coffin to senior art director, and Gabe Nguyen to designer. http://www.attik.com.

SHOOTonline.com, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
...Ron Lim, Paul Miller, Mike Brenner and Greg Coffin have all earned their promotions through sustained strategic and creative contributions to ATTIK's major accounts over the past few years. Notably, in 2007, Brenner and Coffin were named Best Emerging Talent by the editors of Adweek Magazine for their contributions to the agency's sensational Scion xD Little Deviant launch campaign. Gabe Nguyen is another valued team-member that Needham and his colleagues are proud to promote...

TAXI Design Network, Jan. 6, 2010
Attik Adds New Muscle, Promotions
...The new appointments include Jacob Ford in the position of creative director: digital, John Reid in the position of creative director, advertising, Ryan Schwedhelm in the position of copywriter, Melanie Magatelli in the position of senior print producer, and Patty Lum in the position of senior producer...

Yahoo! Finance, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
..."Over the years, we've found that we often only see the true character of those we work and live with during the most adverse conditions," Needham said. "During the past year, we've seen strength and poise in many members of our team, and each person being promoted has earned our admiration and esteem; each has the qualities we need as we continue to grow. For our new hires Jacob, John, Ryan, Melanie and Patty, each of them is among the world's best in their roles, and with their contributions, we look forward to continuing to deliver spot-on brand strategies and creative solutions."...

Yahoo! Finance, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
..."Over the years, we've found that we often only see the true character of those we work and live with during the most adverse conditions," Needham said. "During the past year, we've seen strength and poise in many members of our team, and each person being promoted has earned our admiration and esteem; each has the qualities we need as we continue to grow. For our new hires Jacob, John, Ryan, Melanie and Patty, each of them is among the world's best in their roles, and with their contributions, we look forward to continuing to deliver spot-on brand strategies and creative solutions."...