universal positive, Aug. 6, 2010
Case Study: Scion + ATTIK – “United By Individuality”
In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.

NoiseBlog, Aug. 2, 2010
Vtravelled Wins!
Virgin Atlantic's community site, vtravelled, has won the NMA Effectiveness Award for Travel 2010...

universal positive, June 23, 2010
Creative collaborations: ATTIK and Shilo for Scion
Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here. For more information, please visit www.attik.com, www.shilo.tv and www.scion.com.

TheBusinessDesk.com, June 17, 2010
ATTIK's co-founders scoop gold
THE founders of creative agency ATTIK, founded in Leeds, have notched up another honour after being awarded the Association of Colleges (AoC) Gold Award...

Huddersfield Examiner, June 17, 2010
Attik founders gain Association of Colleges Gold Award, by Henryk Zientek
TWO former college students who built a global design agency from offices in Huddersfield have been honoured. Business partners Simon Needham and James Sommerville, co-founders of creative agency Attik, have received the Association of Colleges (AoC) Gold Award...

AgencySpy.com, June 15, 2010
Tuesday Odds and Ends
ATTIK co-founders Simon Needham and James Sommerville received the Association of Colleges (AoC) Gold Award.

Yahoo! Finance, June 15, 2010
ATTIK's Co-Founders Win Association of Colleges Gold Award
...The AoC Charitable Trust presents the Gold Awards to a select number of former College students each year in recognition of the vital role of further education in their careers, and their continuing achievements in their chosen fields. Other winners of this year's AoC Gold Awards include BAFTA award-winning actor Colin Firth, businesswoman and star of BBC television's "Dragons' Den" Deborah Meaden, executive director and chief economist at the Bank of England Spencer Dale, Paralympic cyclist, swimmer and disability sport ambassador Sarah Storey, police superintendent and 2012 Olympic and Paralympic Games team member Leroy Logan, and global filmmaker and adventurer Emma Brumpton. Along with the other honorees, James accepted the award on his and Simon's behalf today in a ceremony at the House of Commons....

mstock.ru, June 1, 2010
ATTIK for Scion
ATTIK agency shared the news about their latest advertisement works for Scion campaign “Reinvent the Wheels“. From the top, “Reinvent The Wheels” is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression...

Gerador de Conteudo, May 31, 2010
Scion | Reinvent The Wheels
'Scion' é uma divisão da Toyota, criada em 2003, para o mercado norte-americano com o objetivo de desenvolver modelos para os jovens. Os filmes da marca mostram vários modelos da marca sendo tunados...

DesignYouTrust.com, May 29, 2010
Scion “Reinvent The Wheels”
“Reinvent The Wheels” is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression... via on82.blogspot.com

.Get Inspired! Magazine, May 28, 2010
Reinvent The Wheels
Scion “Reinvent The Wheels xB” from ATTIK on Vimeo. Scion “Reinvent The Wheels xD”. Scion “Reinvent The Wheels xD” from ATTIK...

AgencySpy, May 28, 2010
Friday Morning Stir
Attik's "Reinvent the Wheels" campaign for Scion drives on...

WeMakeChanges.com, May 28, 2010
ATTIK for Scion
ATTIK agency shared the news about their latest advertisement works for Scion campaign "Reinvent the Wheels."....

ON82, May 28, 2010
Scion "Reinvent The Wheels"
S...The series premiered at www.ReinventTheWheels.com back on March 29, and is also available via a mobile application, via many social networking sites and an embeddable Facebook application. In episode six, which debuted on May 3, DJ Anthony Valadez was crowned the winner. All episodes remain online, and beginning on May 10, the third phase of ATTIK's promotional assets began appearing online and via traditional media placements...

RedesignRelated.com, May 27, 2010
Coca-Cola campaign for the FIFA World Cup
Attik teamed up with official beverage sponsor Coca Cola to design the new visual identity campaign for the FIFA World Cup Trophy Tour. We spotted a few different aluminum can designs in the past month. (via Fast Company)

STR Design Blog, May 27, 2010
A is for Attik
Attik is a international design firm with several studios around the world. Founded by Simon Nidman & James Sommerville in England. With the perfect combination of ambition and creativity they begun a design journey that most designers dream of. Starting out in a home studio set in grandmother Sommerville’s attic. (name origin) They bought themselves a mac and soon after took the design world by storm...

WebDesignCool.com, May 27, 2010
Designing the World Cup: Coke Taps Vuvuzelas and K’naan for Inspiration
...Coca Cola, the official beverage sponsor of the games, began its massive roll-out of a world wide campaign months ago. With a visual identity created by Attik...

FastCompany.com, May 25, 2010
Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration by Linda Tischler
Attik's visual identity campaign, a boldly colored montage of African symbols, began with a tour of South Africa to get all the elements right...

What is Graphic Design, May 16, 2010
World’s most innovative design company
...Attik: This London firm gets the systems thinking that’s vital for executing large-scale projects. Its reboot of Coca-Cola’s brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients...

IdeasonDesign.com, May 15, 2010
Identity | Icon Aircraft
This slick identity designed by Attik perfectly reflects the high end design feel of the innovative amphibious Icon Aircraft. Beauty, sophistication and safety, core values necessary to appeal to two different targets: seasoned pilots and new pilots...

Coloribus.com, May 1, 2010
"Reinvent The Wheels" commercial for SCION in USA by ATTIK
The commercial titled Reinvent The Wheels was done by ATTIK advertising agency for SCION (TOYOTA company) in USA. It was released in the March 2010...

Mograph TV, Apr. 27, 2010
Beautiful short films: Q&A with Shilo Principals Andre Stringer, Jose Gomez and Tracy Chandler, by Ryan Bollenbach
...Shilo: We’ve worked directly with Scion’s creative agency ATTIK for many years, and have built a great collaborative relationship with them as well. Unlike most agencies, ATTIK’s creative director Simon Needham takes a much more active role in conceptualizing the creative and the direction of the Scion spots. Because of ATTIK’s level of involvement, we feel that the final film benefits from all the love and turns out even better in the end. Like most projects, the agency comes to us with a concept — that’s the starting point we work from. As we move forward, we build a narrative and refine the idea. It’s really a team effort all the way through on every project for Scion. We’ve worked extremely well together over the years and it’s always cool to build on our existing relationship...

universal positive, Apr. 27, 2010
“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010
Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, an association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, was recently held in San Francisco, where “Free Realms” also brought home a Bronze Award for Best Online Advertising Campaign in the same category...

DesignTaxi.com, Apr. 26, 2010
“Free Realms” Campaign From Attik Earns Gold From MI6
...Project contributions from Attik's team in San Francisco included an integrated advertising campaign conceived by Attik creative director Ron Lim and his team, as well as a complete visual system created by Attik's artists under the direction of associate creative director Stan Zienka...

Game industry News, Apr. 24, 2010
FREE REALMS MARKETING GETS GOLD AWARD
..."What made this project especially rewarding was that our team was able to create a fresh game identity and personality, and then combine those brand solutions with smart messaging to help produce an incredibly successful launch," Zienka added. ATTIK's project team also included account director Andy Giles and senior broadcast producer Jeff Beverly...

SHOOTonline.com. Apr. 23, 2010
"Free Realms" Marketing Campaign from ATTIK and Sony Online Entertainment Earns Gold Award from MI6
..."The two spots we created show the player being deeply involved in the game and co-existing with the crazy characters who inhabit "Free Realms"... sort of a look behind the scenes of the games and the players, where they get prepped and ready to play," Lim explained. Entitled "Ninja Prank" and "Super Ego," ATTIK's spots were produced and finished through Sabertooth Productions, while SOE also produced two additional campaign spots internally...

TheStreet.com, Apr. 23, 2010
'Free Realms' Marketing Campaign From ATTIK And Sony Online Entertainment Earns Gold Award From MI6
...ATTIK's integrated approach flowed seamlessly from identity creation and branding into advertising. In Lim's words, "We were presented with a big challenge: how to successfully launch an MMO in a landscape crowded with them, to both boys AND girls." Working with the new visual system and the game's central theme of "freedom to be who you want to be," Lim and his colleagues created the "You Rule!" tagline, and concepted a number of online ads and two TV spots. The online ads included several hybrid executions produced in cooperation with Interpolls, as well as game-based ads produced by ATTIK and Powerhouse Animation...

brand-e.biz, Apr. 20, 2010
Putting brand wheels on reality TV
Creative reality. Toyota’s Scion has rolled roll out a webseries. But the reality show Reinvent The Wheels, made in partnership with creative agency ATTIK, isn’t just another online series. Because Scion is using it to offer young creatives a helping hand...

PROMO Magazine, Apr. 1, 2010
Scion Strikes Creative Pose with Web-Only Reality Program
Car maker Scion has launched a Web-only reality series that will let some admittedly "non-car" creative types design and build their dream rides—on a Scion foundation, of course...

TheCarConnection.com, Apr. 1, 2010
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends
Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign...

Adrants.com, Mar. 31, 2010
Like Such As South Africa and The Iraq Everywhere Like Such As
...So what the hell was that all about? The press release tells us, "ATTIK and Scion are very proud of this six episode reality series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression." It's called Reinvent the Wheels and it's an episodic reality series from Scion...

AUTO-MOBI.info, Mar. 31, 2010
Scion Offers Young Creatives Their Big Break in 'Reinvent The Wheels' Online Episodic Reality Series
...Scion is actively promoting the series with a new cross-platform campaign created by ATTIK, including TV, print, billboard and interactive ads. The first print ads, promoting the show and its March 29 debut, recently appeared in several targeted publications and on key sites and networks online. Audiences can tune into the series via their mobile phones, online and through popular social networking sites such as Facebook, YouTube and Twitter. Broadcast spots, print and OOH featuring the Scion vehicles which will have been transformed through the course of the production will begin airing in May...

MediaPost's Marketing Daily, Mar. 31, 2010
Contestants Challenged To Redesign Scion
..."Reinvent The Wheels" offers aspiring creatives the opportunity to work with professional garages. Contestants are given a budget and paired with a team of professional tuners to design and build a car. The winning team's stand-out contestant will win a Scion car, accessories, and a $30,000 cash prize...

SHOOTonline.com, Mar. 31, 2010
Scion Offers Young Creatives Their Big Break in "Reinvent The Wheels" Online Episodic Reality Series, Developed, Produced, Supported by Global Creative Agency ATTIK
...Having recently cast its six initial contestants, who will compete head-to-head for a shot at fame, cash and prizes, including a brand new Scion, the series began production in Los Angeles last month and premiered Monday evening at 9 p.m. EDT, 6 p.m. PDT, exclusively online at www.ReinventTheWheels.com, or embedded on virtually any site through use of its widget. To support the digital generation, the series and its campaign elements are also available via a mobile application, via many social networking sites and an embeddable Facebook application...

shots, Mar. 31, 2010
Hotshot: ATTIK Reinvents Scion's Wheel.
In a bid to tap into the 18- 24 year old demographic ATTIK has created the web-only reality television show Reinvent The Wheels which sees hundreds of contestants ranging from fashion designers to filmmakers whittled down to a final six who then have to pitch their ideas for a car to three top...

shots, Mar. 31, 2010
VIDEOS - Scion: Reinvent The Wheels
This week's Hotshot sees global creative agency ATTIK open the doors for aspiring creatives to roll up and pitch their blueprint for a dream car in a six-episode web-exclusive reality series for automotive company Scion...

universal positive, Mar. 31, 2010
Scion debuts online reality series “Reinvent The Wheels”
...The series debuted online this week exclusively at www.ReinventTheWheels.com, where you can now watch the first episode. Scion’s project press release from Rogers & Cowan is available here...

AdsoftheWorld.com, Mar. 30, 2010
Scion "Reinvent The Wheels" Campaign
ATTIK has created print ads and teaser videos to support the new online episodic reality series from Scion entitled "Reinvent The Wheels." The show debuts online tonight at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at www.ReinventTheWheels.com.

Advertolog.com, Mar. 30, 2010
Scion: Reinvent The Wheels
The advert titled Reinvent The Wheels was done by ATTIK advertising agency for SCION (TOYOTA company) in USA. It was released in the March 2010. Business sector is Cars.

Coloribus.com, Mar. 30, 2010
Scion: Reinvent The Wheels
Brand: Scion; Agency: ATTIK; Agency Country: USA; Creative Director: Ron Lim; Simon Needham; Creative: Michael Cornell; Gabe Nguyen; Andy Sciamanna; Production: 3 Ball Productions...

Yahoo! Finance, Mar. 30, 2010
Scion Offers Young Creatives Their Big Break in 'Reinvent The Wheels' Online Episodic Reality Series, Developed, Produced, Supported by Global Creative Agency ATTIK
..."The primary goal of 'Reinvent The Wheels' is to further Scion's conversation with trendsetting, creative 18-24-year-olds," said Simon Needham, co-founder and executive creative director, ATTIK. "We're always looking for new ways to spread Scion's messages, and we know the target audience spends a great amount of time interacting online, sharing, socializing and watching. Developing an online reality show is a fresh approach to engaging and entertaining them, and also leverages social networking in igniting buzz."...

AgencySpy, Mar. 29, 2010
Monday Odds and Ends
ATTIK launched a new campaign for Scion dubbed "Reinvent the Wheels."

DesignTaxi.com, Mar. 29, 2010
Scion Asks For Young Talent To “Reinvent The Wheels”
..."This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources. This approach provides a level of engagement not seen before in traditional advertising," said Jack Hollis, VP, Scion...

DMNews, Mar. 29, 2010
Scion Announces Innovative Marketing Campaign
Toyota's Scion brand launched an integrated campaign incorporating online video, social media and mobile marketing with print and TV ads on March 29. Ad agency Attik created the campaign...

Just-Auto.com, Mar. 29, 2010
US: Scion's new online 'reality series'
Toyota's youth brand Scion has launched a new cross-platform marketing campaign, "Reinvent The Wheels," a six episode web-exclusive video series...

TopSpeed.com, Mar. 29, 2010
Scion gives three emerging artists an opportunity to “Reinvent the Wheels”
Do you ever sit back and say, “If I had the money, I could put together a nice ride that everyone would love.” You would be lying if you said that the thought has never crossed your mind, but let’s be realistic, few people have the resources and ingenuity to design and create an automobile. That will change for three people when Scion’s new six part web-exclusive video series airs. “Reinvent the Wheels” is a competition that will allow three creative auto enthusiasts the opportunity to work with professional garages to see who can create and build the most original, inspiring and practical car possible...

WebNewser, Mar. 29, 2010
Scion Wants to Reinvent the Wheels
Reinvent The Wheels, a six-episode Web-exclusive video series and cross-platform marketing campaign from Scion, will launch Monday at 9 p.m. ET/6 p.m. PT, and the series is also available for embedding on other Web sites via a widget...

Yahoo! Finance, Mar. 29, 2010
Scion Announces Innovative Marketing Campaign
'Reinvent The Wheels,' an online reality series, gives young creative talent their big break...

Motion Graphics Inspiration, Mar. 23, 2010
Scion Fable of Deviants
...The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK’s and Scion’s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life...

Motion Graphics Inspiration, Mar. 23, 2010
Scion Fable of Deviants
...The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK’s and Scion’s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life...

ScionAxis.com, Mar. 18, 2010
Scion xD Explosion Commercial in HD
Scion Brand Manifesto commercial. Attik/Method/Shilo; Ad Agency; Attik; Production Company, Previz and Animation: Shilo; VFX and Finishing: Method Studios; This is a 100% CG commercial...

EvanFry.Posterous.com, Mar. 7, 2010
MAKE A CONTACT LIST | USE IT WISELY
...Simon Needham, The Attik... (Editor's note: New address: 85 Second Street, 6th Floor, San Francisco, CA 94105).

AdPulp.com, Mar. 3, 2010
Indie All The Way
...The thing I find weird about Van Hoven's claim is how the indie shops are so much more well respected, creatively speaking, than shops owned by conglomerates. Crispin, Goodby and Chiat\Day are owned by behemoths and they rock, but the list falls off pretty quickly from there. Whereas, I can name small and not-so-small indie shops with creative cred all day long. Ground Zero, Wexley School for Girls, attik, Creature, Venables, Bell & Partners, Butler Shine Stern & Partners, Wong Doody, and Wieden + Kennedy are just a few West Coast indies that come instantly to mind....

BookOffers.com.au, Mar. 2, 2010
Brand Identity Now! – Various
An essential reference work that provides in-depth case studies of leading projects from around the world, Brand Identity Now is destined to be a major work of reference for brand builders: designers, marketing professionals and anyone working in the world of communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama ‘08 Election Campaign, The Museum of Art and Design, and New York’s bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign...

Motionographer.com, Mar. 2, 2010
Bob Nelson on Joining Eyeball
...What do you think about entities like R/GA and Attik who started as design service shops but evolved into agencies?...

DesignTaxi.com, Feb. 26, 2010
Attik Makes Fast Company “Most Innovative Companies” List
Global creative agency Attik has been included in Fast Company's annual Most Innovative Companies issue (March 2010), which is on newsstands now, and is also available online...

Hartless Media Group, Feb. 25, 2010
Noise 5
Noise 5 is a book published in early 2010 by Attik. Attik is an amazing design group that specifies in branding. You can find more at www.attik.com I suggest you check out their book if you need inspiration. It sure brightened my day.

FOXBusiness.com, Feb. 22, 2010
ATTIK Honored to Be Included Among Fast Company's 2010 Ranking of World's Most Innovative Companies
..."To say the least, we are extremely proud to have been recognized within this prestigious annual issue of Fast Company," began James Sommerville, who together with Simon Needham established ATTIK in Northern England in 1986. "We feel it's a great tribute to the hard work of hundreds of outstanding talents over the past 24 years, and in particular, the brilliant brand stewardship of clients like Coca-Cola's David Butler and Todd Brooks, and their colleagues."...

SideStreetSydney.com.au, Feb. 22, 2010
Chaos at Home: Pony Rider
...Kelly describes her background in design as “slightly diverse”, and that it is. She started out in advertising, designing for Attik. “It’s here that my love of branding and brand strategy developed,” she says...

SerenaStyle.com, Feb. 19, 2010
How Do You Rank or Measure Innovation?
...But since people love lists and Fast Company loves people who love them, here are the top 10 most innovative design companies according to FC...

Red Velvet, Feb. 19, 2010
Top 10 Most Innovative Companies
Every year the Fast Company Magazine releases a list with the “World’s Most Innovative Companies”, altogether or divided by industry field. According to them, here’s the Design’s Top 10...

Fast Company, Feb. 18, 2010
Most Innovative Companies, Top 10 by Industry: Design
Attik: This London firm gets the systems thinking that's vital for executing large-scale projects. Its reboot of Coca-Cola's brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients.

Brand New, Feb. 15, 2010
The New Super Bowl Standards
Just as we were all — mostly — getting excited about Attik’s work the NFL unveiled not only a new logo for Super Bowl XLV in Arlington, Texas but a whole strategy for an undisclosed number of Super Bowls to come...

TMI&R, Feb. 12, 2010
NFL’s new brand strategy
...Last Super Bowl logo (top half of the image above) was created by attik...

The Drum, Feb. 9, 2010
ATTIK set up in London
Perhaps it was inevitable in 2007 when it became a subsidiary of Dentsu, the Tokyo-based advertising behemoth, that ATTIK, the design agency which started a world away in Huddersfield, would end up moving from the provinces to the promised land. In January, after 24 years in Yorkshire, ATTIK finally closed its Leeds office and shifted UK operations to London...

Computer Arts, Feb. 8, 2010
A decade of graphic design
...However, some designers questioned this, and forward-thinking creatives continued to experiment. “I would say that tDR and Attik for sure were the superstars in the early 2000s,” says Michael Paul Young of YouWorkForThem...

Webbers88's Blog, Feb. 7, 2010
Attik Design
I've been looking at Attik’s website recently n they do so much lovely stuff…i really like these bright and vibrant Coca-Cola adverts that they have been working on for the youth world cup!...

Brand New, Feb. 4, 2010
Super Bowl XLIV, Extra Bold
...The development of Super Bowl XLIV’s identity system was an exciting challenge for Attik. First, it’s the most exciting night in professional American sports and second, 2010 was the first year that the NFL had given the logo and visual identity system project to the same agency. And since we had done the visual identity system for XLIII, we felt more than ready to take on both this time...

FastCompany.com, Feb. 4, 2010
Dissecting the New Super Bowl Logo
Super Bowl XLIV! The ads seem like they're gonna be only meh. So let's move on to another, crucial piece of the design: The branding itself...

gra217.5b, Feb. 4, 2010
Superbowl Ad - Snader
I found this revised Super Bowl ad on the blog Brand New and thought it was an improvement for the message the event represents. According to the designers at Attik, the company behind the logo's facelift, they attempted to represent the NFL's 2009 theme "Own the Moment." Attik spokespersons said the bold, thick design is meant to mimic the power needed to play in such a demanding game. The symmetry of the newer design shows the idea of two teams coming to a head (at the center where the goalpost is located)...

MediaCollective.nl, Feb. 4, 2010
Super Bowl XLIV, Extra Bold
There is no Sunday like Super Bowl Sunday: The friends, the beer, the chips, the bets, the ads… and, oh yeah, the game. And just in case you were confused by this year's Pro Bowl being played before the Super Bowl, heed the news, the Super Bowl is this Sunday in Miami, Florida with the New Orleans Saints playing the Indianapolis Colts. But aside from mentioning the obvious, let us turn our attention to the Super Logo, designed this season by Attik...

San Francisco Chronicle, Feb. 4, 2010
Toyota's ship is hardly coming in
...The San Francisco ad agency handles the Scion account, plus other Toyota brands, like Lexus and Venza, on a project basis. The agency cut approximately one-third of its staff last year, after Toyota substantially trimmed the Scion account. Since then, the agency, owned by Dentsu America, has added back creative and production staff, and has a healthy roster of other clients, including Coca-Cola, Nike and Sony. "Scion's doing what we want it to," Lentz said in November...

SitePoint.com, Feb. 4, 2010
Super Bowl XLV Logo Unveiled By NFL
[This] year's logo, a big, brasher, bolder affair was designed by Attik and was designed to look like a football whizzing through the goal posts...

Original Linkage, Feb. 3, 2010
Attik
Haven't mentioned Attik agency for quite some time, so let's check out their latest work with the recent rebranding of the IGN Entertainment group and interactive work for Lexus...

5Magazine, Jan. 29, 2010
ATTIK DESIGN'S NEW VISUAL IDENTITY SYSTEM FOR IGN ENTERTAINMENT
..."ATTIK is quite well known for its expertise in helping brands maximize their communications, particularly within youth markets," said Gary Keith, IGN's director of brand and marketing partnerships. "With their help, IGN has entered 2010 at the top of its game."...

Dexigner.com, Jan. 29, 2010
ATTIK Designs New Visual Identity System for IGN Entertainment
...According to ATTIK's associate creative director Stan Zienka, ATTIK developed the new corporate identity for IGN Entertainment to reflect its leadership position within the videogame and entertainment enthusiast markets and refreshed the consumer-facing IGN.com logo and visual system to extend its appeal and accessibility in continuing to attract the rapidly growing mainstream gaming audience...

TAXI Design Network, Jan. 29, 2010
Attik Designs IGN's New Visual Identity System
Attik has developed the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, a premier online destination for videogames...

ComputerLove, Jan. 28, 2010
IGN
...The new IGN Entertainment logo utilized the custom IGN letterforms developed for IGN.com to create a visual link between the two brands, while maintaining a more formal business-to-business feel to heighten the company's credibility with advertisers and partners. ATTIK's deliverables also included brand guidelines for both IGN Entertainment and IGN.com, business systems for both brands including stationery and presentation materials, numerous promotional elements, and a system and architecture uniting the company's portfolio of media properties...

SugarMob.com, Jan. 28, 2010
IGN
Global creative and design agency Attik, developed the new visual identity system for IGN Entertainment and its flagship site “www.IGN.com”...

Yahoo! Finance, Jan. 28, 2010
ATTIK Designs New Visual Identity System for IGN Entertainment and Its Flagship IGN.com, the Top Website for Reaching Men 18-34
Global creative agency ATTIK (www.attik.com) today detailed its role in developing the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, the premier online destination for videogames content and the world's top website for reaching men aged 18 to 34...

Creativity-Online.com, Jan. 27, 2010
People News
Former ATTIK USA president Ric Peralta moves to the role of CEO of Dentsu, ATTIK, LLC, a newly formed independent subsidiary of Dentsu Holdings USA...

Advertising Age, Jan. 25, 2010
Agency News
...Ric Peralta, president of Attik USA, has been promoted to CEO of Dentsu Attik, a recently established independent subsidiary of Dentsu Holdings USA...

THEM!, Jan. 13, 2010
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana...

.Get Inspired! Magazine, Jan. 14, 2010
Brand Identity Now!
...“I have been following the work of ATTIK since the late 90s, when I was working in Japan,” said Wiedemann. “What really strikes me in their work is the conduction of both usability and elegance, a combination that is in most cases hard to achieve. The variety of work created in the studio shows the consistency they keep in every assignment. We are all overwhelmed with information (apart from ugly work too), and we need today to combine beauty and accessibility to cope with that, create a better world. ATTIK has mastered that.”...

TAXI Design Network, Jan. 13, 2010
Taschen New Book Release: Brand Identity Now!
Global creative agency Attik has been featured in the recently released Brand Identity Now! book from world famous art book publisher Taschen Books and its design editor, Julius Wiedemann...

Creativity, Jan. 13, 2010
MOVERS
Attik has announced five new appointments and five promotions at its San Francisco office. Jacob Ford has been named creative director, digital; John Reid has been named creative director, advertising; Ryan Schwedhelm has been hired as copywriter; Melanie Magatelli becomes the agency's senior print producer and Patty Lum signs on as senior producer. The agency has also promoted Ron Lim to creative director, Paul Miller to associate creative director, Mike Brenner to senior coypwriter, Greg Coffin to senior art director and Gabe Nguyen to designer.

Yahoo! Finance, Jan. 12, 2010
ATTIK Credited With Making a Better World by Author of 'Brand Identity Now!' From TASCHEN Books
...Included among a select number of top design companies worldwide, ATTIK is unique for its broad range of core capabilities, which often result in breakthrough campaigns where the firm's focus on great design and sound branding practices is shrewdly integrated into hybrid, "media agnostic" sets of channels and approaches which connect with the desired audiences most effectively...

iMediaConnection.com, Jan. 8, 2010
ATTIK, EyeWonder, and WebVisible in the news, plus other interactive industry hires, partnerships, launches, and announcements
Global creative agency ATTIK announced two recent hires and promotions for its San Francisco office. The new appointments include Katherine Stout in the position of account director for the agency's Scion account, and Cory Pierce in the position of planning director. ATTIK's President Ric Peralta also announced the promotion of agency veterans Abby Green to senior account executive (also on the Scion account), and Oliver Ralph to director of business development. In addition, new appointments include Jacob Ford to the position of creative director: digital, and John Reid to the position of creative director, advertising.

AgencySpy, Jan. 7, 2010
ATTIK Adds on McCann, Crispin Alums and More
San Francisco-based agency ATTIK announced a few hires and promotions...

BoardsMag.com, Jan. 7, 2010
People moves
San Francisco-based ATTIK has hired Jacob Ford as digital creative director, John Reid as creative director, Ryan Schwedhelm as copywriter, Melanie Magatelli as senior print producer, and senior producer Patty Lum. The agency also promoted Ron Lim to creative director, Paul Miller to associate creative director, Mike Brenner to senior copywriter, Greg Coffin to senior art director, and Gabe Nguyen to designer. http://www.attik.com.

SHOOTonline.com, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
...Ron Lim, Paul Miller, Mike Brenner and Greg Coffin have all earned their promotions through sustained strategic and creative contributions to ATTIK's major accounts over the past few years. Notably, in 2007, Brenner and Coffin were named Best Emerging Talent by the editors of Adweek Magazine for their contributions to the agency's sensational Scion xD Little Deviant launch campaign. Gabe Nguyen is another valued team-member that Needham and his colleagues are proud to promote...

TAXI Design Network, Jan. 6, 2010
Attik Adds New Muscle, Promotions
...The new appointments include Jacob Ford in the position of creative director: digital, John Reid in the position of creative director, advertising, Ryan Schwedhelm in the position of copywriter, Melanie Magatelli in the position of senior print producer, and Patty Lum in the position of senior producer...

Yahoo! Finance, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
..."Over the years, we've found that we often only see the true character of those we work and live with during the most adverse conditions," Needham said. "During the past year, we've seen strength and poise in many members of our team, and each person being promoted has earned our admiration and esteem; each has the qualities we need as we continue to grow. For our new hires Jacob, John, Ryan, Melanie and Patty, each of them is among the world's best in their roles, and with their contributions, we look forward to continuing to deliver spot-on brand strategies and creative solutions."...

Yahoo! Finance, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
..."Over the years, we've found that we often only see the true character of those we work and live with during the most adverse conditions," Needham said. "During the past year, we've seen strength and poise in many members of our team, and each person being promoted has earned our admiration and esteem; each has the qualities we need as we continue to grow. For our new hires Jacob, John, Ryan, Melanie and Patty, each of them is among the world's best in their roles, and with their contributions, we look forward to continuing to deliver spot-on brand strategies and creative solutions."...

Boardsmag.com, Dec. 23, 2009
People moves at Attik
Global creative agency Attik, San Francisco promoted agency veterans Abby Green to senior account executive on the Scion account and Oliver Ralph to director of business development. Attik also hired Katherine Stout as account director for Scion, and Cory Pierce in the position of planning director.

ClickZ.com, Dec. 22, 2009
Execs & Accounts: Creative agency Attik hires two, promotes two
The hires are Katherine Stout, account director on the Scion account, and Cory Pierce, planning director. Abby Green was promoted to senior account executive on Scion, and Oliver Ralph was elevated to director of business development.

Dexigner.com, Dec. 22, 2009
ATTIK Bolsters Scion Account Management and Planning Team, Promotes Business Development Director
..."With Katherine's experience at top firms, she brings our group the wealth of knowledge we sought to allow us to continue infusing our campaigns with highly innovative creative approaches. And for her part, Abby has shown a complete commitment to our clients while continually developing her skill set. Moving forward, we anticipate Katherine's leadership and Abby's support being integral to our efforts for Scion."...

MediaLife.com, Dec. 22, 2009
People: Agencies
Creative agency ATTIK has made four moves-- two hires and two promotions. The agency has brought in Katherine Stout as account director for the Scion account and Cory Pierce as planning director, and promoted Abby Green to senior account executive and Oliver Ralph to director of business development. Stout joins from Crispin Porter + Bogusky and Pierce from LucasArts.

MediaPost.com, Dec. 22, 2009
People on the Move: Katherine Stout, Cory Pierce, Abby Green and Oliver Ralph, ATTIK
ATTIK hired Katherine Stout as account director for Scion and Cory Pierce as planning director. In addition, Abby Green was elevated to senior account executive on the Scion account, and Oliver Ralph was promoted to director of business development.

Hoovers.com, Dec. 21, 2009
ATTIK Bolsters Scion Account Management and Planning Team, Promotes Business Development Director
"As the opportunities with Scion have continued to evolve, we've searched for the best automotive account management experience we could find," said Peralta. "With Katherine's experience at top firms, she brings our group the wealth of knowledge we sought to allow us to continue infusing our campaigns with highly innovative creative approaches. And for her part, Abby has shown a complete commitment to our clients while continually developing her skill set. Moving forward, we anticipate Katherine's leadership and Abby's support being integral to our efforts for Scion."...

TAXI Design Network, Dec. 21, 2009
Attik Hires, Ups Business Development Director
Global creative agency Attik has announced two new key hires, as well as two key promotions, for its San Francisco office. The new appointments include Katherine Stout in the position of account director for the agency's Scion account, and Cory Pierce in the position of planning director. Attik's president Ric Peralta also announced the promotions of agency veterans Abby Green to senior account executive (also on the Scion account), and Oliver Ralph to director of business development...

AgencySpy, Dec. 18, 2009
Friday Odds and Ends
ATTIK promoted Abby Green to senior account executive on the Scion account and Oliver Ralph to director of business development. Meanwhile, the agency appointed Crispin/BBDO alum Katherine Stout as account director (also on Scion) and Cory Pierce as planning director.

SHOOTonline.com, Dec. 18, 2009
ATTIK Bolsters Scion Account Management and Planning Team, Promotes Business Development Director
...ATTIK's new planning director Cory Pierce joins the firm from LucasArts, where he served in dual roles as Director of Consumer Insights as well as Director of Creative Services since March of 2008. Prior to that, he held the position of Strategy Director for Agency.com for over three years...

UnderConsideration.com, Dec. 10, 2009
IGN, it's Mantastic! - Brand New
...Attik SF did this rebrand. Nice!...

Taschen.com, Dec. 1, 2009
Brand Identity Now!
The Business of Identity: An essential reference work for brand builders. Top design offices featured include Attik....

PixelArts, November, 2009
ATTIK creates brand system and successful integrated campaign for SONY
Global creative agency ATTIK is very proud to detail its leading role in creating both the brand identity system and a successful integrated campaign for the popular tween-targeted MMORPG from Sony Online Entertainment LLC (SOE), Free Realms™. The free-to-play, family-friendly online video game launched on April 28th and has since attracted over four million registered users. It features a complete visual system, including logo art, color palette, typography and graphic elements created by ATTIK's artists under the direction of associate creative director (ACD) Stan Zienka. Also contributing to the game's increased visibility is an integrated advertising campaign conceived by ATTIK ACD Ron Lim and other members of the team in San Francisco...

5magazine, Nov. 30, 2009
ATTIK CREATIVES for Lexus LFA supercar
Attendees of the recent Tokyo Motor Show and automotive enthusiasts worldwide were thrilled to witness the launch of the 2011 Lexus LFA. The brand’s top executives proudly revealed the production version of the long-awaited supercar, which will begin shipping the first of its 500 total units – representing the most expensive vehicles in the brand’s history – in 2011...

EverythingMatters, Nov. 27, 2009
Coca-Cola World Cup
First look at Coca-Cola's campaign for South African World Cup next year. Looks good from here. From Attik in Leeds - but now in London...

autoevolution.com, Nov. 24, 2009
ATTIK to Help Lexus Launch the New LFA Supercar
Lexus and ATTIK are not at their first successful partnership, as the two companies also worked together when the Lexus IS F sedan was introduced in 2008. This time, the LFA's marketing campaign begins with a special dedicated website developed by ATTIK...

SunwayTuner.com, Nov. 24, 2009
New LFA Supercar
...“The LFA is a mind-shifter - a product we fully expect to expand perceptions of the Lexus brand,” ATTIK co-founder and creative director Simon Needham. “Just seeing the LFA is something most guys of any age will get excited about. In our materials, we show how stunning the LFA is to look at, and we also demonstrate what a monster it is on the race track.”...

TVpub.net, Nov. 24, 2009
Scion xD – Explosion
We teamed up with ATTIK once again to create Scion’s xD “Explosion” Brand Manifesto Launch Spot. Along with this new :30 TV spot, ATTIK’s integrated scheme also recently introduced new creative elements online, in print, and in out-of-home media, with additional TV and print executions set to roll out over the weeks ahead...

FoxBusiness.com, Nov. 23, 2009
Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar
Lexus also debuted the new vehicle's marketing materials, created by global creative agency ATTIK (www.attik.com). "ATTIK was able to take the essence of LFA and demonstrate it in visual terms, encapsulating both its world-class performance, as well as its contemporary design aesthetic and extensive customization potential," confirmed an executive for Lexus...

Dexigner.com, Nov. 21, 2009
Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar
Under the direction of ATTIK co-founder and creative director Simon Needham, ATTIK's team worked closely with Lexus over the past year to develop a multi-stage marketing campaign...

SHOOTonline.com, Nov. 20, 2009
Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar
...Under the direction of ATTIK co-founder and creative director Simon Needham, ATTIK's team worked closely with Lexus over the past year to develop a multi-stage marketing campaign. "The LFA is a mind-shifter -- a product we fully expect to expand perceptions of the Lexus brand," he began. "Just seeing the LFA is something most guys of any age will get excited about. In our materials, we show how stunning the LFA is to look at, and we also demonstrate what a monster it is on the race track."...

Yorkshire Post, Nov. 19, 2009
James Sommerville: Give young people a chance to design their own future
James Sommerville pictured and Simon Needham started their business in a Huddersfield attic with a grant from The Prince’s Trust. ATTIK has now grown into a major international design and branding agency...

The Drum, Nov. 13, 2009
ATTIK
ATTIK, the Yorkshire-based creative agency, is to relocate its UK headquarters from Leeds to London by January 2010. It is understood that there will be some redundancies within the agency as a result of the move, but that relocation and remote working opportunities are being offered. The agency, meanwhile, is actively seeking new talent to strengthen its new London operation, with creative directors, designers and account managers all sought....

DesignByOne, Nov. 5, 2009
Scion xD Commercial by Attik
I’m just now dipping my small toe into Adobe After Effects. The Scion xD commercial is freaking awesome and crazy bangin’ with Adobe After Effects work. ~ I think.?...

TheBusinessDesk.com, Nov. 5, 2009
ATTIK to move from Yorkshire to the capital
ATTIK, the Yorkshire-based creative agency, is to move its Leeds headquarters to the UK's capital marking its return to London...

PRNewswire, Nov. 4, 2009
ATTIK Relocates Leeds Studio, Gears Up for Grand Return to London
"We are very excited to be preparing our return to London, knowing we have the support and partnership of the world's largest agency," Sommerville said. "As much as ever before, London remains central to the world of design, and we all have very ambitious plans for ATTIK."...

SHOOT Magazine, Nov. 4, 2009
ATTIK Relocates Leeds Studio, Gears Up for Grand Return to London
New Talents Being Sought to Strengthen Creative Powerhouse Behind World's Largest Advertising Agency...

WeLoveBusiness.co.uk, Nov. 4, 2009
ATTIK plans return to London
New talent in the form of creative directors, designers and account managers is being sought at powerhouse design firm ATTIK as the company plans a grand return to the capital following a decamp to Leeds...

Sunnsea54's Blog, Nov. 3, 2009
ATTIK Spread
Well here is my cover, 1st and 2nd spread along with the table of contents....

PixelArts, October, 2009
Latest Scion Brand Manifesto 'tC Streak' broadcast spot & 'tC Manifesto' print ad from ATTIK
ATTIK is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications...

DesignersCouch.org, Oct. 5, 2009
Visual Stimulation IV: 15 Amazing Motion Designs
Scion xD "Explosion": Animation work by Simon Needham, Creative Director by ATTIK. More information on ATTIK.

Fast Company, September 2009
Masters of Design: David Butler
...The two tapped the U.K.-based design firm Attik to create a global brand-identity system using those principles. The brief, says Attik's cofounder James Sommerville, was basically about decluttering through design. "It was about bringing a simplicity to the language, about the bold use of the iconic bottle, a flat red, and a flat script... . Core brands need a timeless quality."...

MediaPost's Out to Launch, Sep. 30, 2009
Soup. Steak. Soda. Skin care. Shinwhack Day. Let's launch!
ATTIK created a print campaign for Scion tC sports coupe. The agency created a set of unique manifestos for the tC. "Tear it up, don't rip it off. Always zag when others zig. Become one of us by becoming none of us," reads one ad, seen here. Scion offers buyers more than 150 accessories to choose from, making the odds slim of two Scion owners having the exact same car.

Advertising Age, Sep. 17, 2009
Toyota to Spend $1 Billion on U.S. Marketing in Fourth Quarter; Regional Dealer Ad Groups to Get Significant Boost
Toyota Motor Sales USA will spend $1 billion in the U.S. for the fourth quarter across its Toyota, Scion and Lexus brands, the automaker's top brass told dealers in Las Vegas this week... Dentsu America's Attik, San Francisco, has Scion. Publicis' Zenith Media USA handles media.

Alexander Lee, Sep. 13, 2009
Scion tC "Streak"
Project Name: Scion "tC Streak" Running Time: 0:30. Client: Scion...

Alan David, Sep. 11, 2009
Scion “tC Streak”
Ad Agency: ATTIK; City/State/Country: San Francisco, CA, USA...

FWATheater.com, Sep. 11, 2009
Scion "tC Streak"
Credits: ATTIK, Shilo, Method Studios...

DesignLenta.com, Sep. 10, 2009
Scion «tC Streak»
Just the other day, I received a letter from an advertising agency ATTIK, which contained information about a new video released under the name Scion "tC Streak"...

Scionpedia.org, Sep. 10, 2009
Scion tC Streak – Zag When Others Zig
The latest Scion tC Ad, called “Streak” wants you to “Zag when others Zig” – so why does the 2010 tC look like every other Scion tC? We’ll give Scion/Toyota credit for a catchy, clever ad. Yet, as they text asks you to be original....

AdsoftheWorld.com, Sep. 9, 2009
Scion: tC Streak
Advertising Agency: ATTIK, San Francisco, CA, USA; Creative Director, Broadcast Spot Co-Director: Simon Needham; Associate Creative Directors: Ron Lim, Stan Zienka; Production/Animation Company: Shilo; Director: Simon Needham (ATTIK) and Shilo....

GetInspiredMagazine.com, Sep. 9, 2009
Scion tC Streak
Project Name: Scion “tC Streak” Running Time: 0:30. Client: Scion...

Great Advertising, Clever Ads, Sep. 9, 2009
New Scion tC Brand Manifesto TV Campaign
Attik continues creating great advertising for Scion...

ScaryIdeas.com, Sep. 9, 2009
Scion : tC Streak [Video]
Project Name: Scion "tC Streak" Running Time: 0:30 Client: Scion...

BestAdsonTV.com, Sep. 8, 2009
Scion: tC Streak
Following-through on the creative approach of ATTIK's earlier spots for the Scion xD and xB Brand Manifesto this spot debuted in early September....

ExistingVisual.com, Sep. 8, 2009
Scion "tC Manifesto"
Advertising Agency: ATTIK, San Francisco, CA, USA....

Youmark.it, Sep. 4, 2009
Scion, manifesto individualista
Virando sui giovani automobilisti urbani. L'invito è a essere autentici, originali e mai follower. 'Become one of us by becoming none of us', anche su stampa, out of home e web...

Get Inspired! Magazine, Sep. 3, 2009
Scion "xB Splicer"
...As explained in that story, working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign’s model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle’s unique personality. For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us."...

Advertolog.com, Sep. 1, 2009
Scion tC: Tear it up, don't rip it off
The advert titled Tear it up, don't rip it off was done by ATTIK advertising agency for Scion tC (Scion company) in USA. It was released in the August 2009. Business sector is Cars...

Universal Positive, Aug. 24, 2009
Behind the lens with ATTIK's Simon Needham
As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns. Read more...

Listicles.com, Aug. 21, 2009
14 Beautiful New Commercials: Scion xB’s “Splicer” (by Attik)
We think Scions are possibly the ugliest cars of the decade, but damn if they don’t over-compensate with beautiful ads.

CGrecord.net, Aug. 20, 2009
Scion
Creative Agency ATTIK gathered two of the top creative studios to work on the latest Scion campaign: Imaginary Forces deployed Scion xB Splicer and Shilo to work on xD Explosion both spots where directed by Simon Needham and visual...

Design Feeds, Aug. 18, 2009
Scion - xB Splicer
This is the newest spot in ATTIK's Brand Manifesto campaign for Scion. Credits: Ad Agency: ATTIK,Design/Production Company: Imaginary Forces,VFX and Finishing: Method Studios,Music and Sound Design: Face The Music...

Designlenta.com, Aug. 18, 2009
Scion xB: Splicer
...A month ago we did review Scion xD «Explosion». This time, like to point out no less than spectacular video Scion xB: Splicer, all from the same guys from the agency Attik...

FWATheater.com, Aug. 18, 2009
Video of the Day: Scion - xB Splicer
This is the newest spot in ATTIK's Brand Manifesto campaign for Scion....

Kevin Kuo, Aug. 18, 2009
Commercial: Scion xB Splicer
Scion Brand Manifesto commercial. Attik/Method/Imaginary Forces Ad Agency; Attik. A 100% CG commercial done with Imaginary Forces and Method Studios working in collaboration.

Computerlove, Aug. 17, 2009
Scion
Creative Agency ATTIK gathered two of the top creative studios to work on the latest Scion campaign: Imaginary Forces deployed Scion xB Splicer and Shilo to work on xD Explosion both spots where directed by Simon Needham and visual effects/finishing was done by Method Studios. Update: Credits for Music and Sound Design goes to Face the Music.

vfxblog.com, Aug. 14, 2009
ATTIK and Shilo's Scion spot
How ATTIK and Shilo Made an "Explosion" for Scion, at Studio Daily.

Alexander Lee, Aug. 13, 2009
Scion xB "Splicer"
...Director: Simon Needham (ATTIK) and Imaginary Forces...

CGrecord.net, Aug. 13, 2009
How ATTIK and Shilo Made an "Explosion" for Scion
The pitch for Scion in general is "vehicle as self-expression," and Simon Needham, co-founder and creative director at the creative agency ATTIK (San Francisco, CA), was tasked with figuring out ways to convey the personality of three...

Film&Video Magazine, Aug. 13, 2009
How ATTIK and Shilo Made an "Explosion" for Scion
Latest Scion Campaign Gives Cars an Animated Personality....

Adland.tv, Aug. 12, 2009
Scion - "xB Splicer" - (2009) :30 (USA)
Working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font, style treatment and set of...

DesignScene.net, Aug, 12, 2009
Scion "xB Splicer" Campaign
Design Scene is proud to reveal the latest project coming from Global creative agency ATTIK and Scion, promoting their new Brand Manifesto integrated campaign, intended to inspire new youthful and creative trendleaders with its bold and....

ItsArtMag.com, Aug. 12, 2009
xB Splicer
Latest Spot from Scion... Campaign by ATTIK.

Advertolog.com, Aug. 11, 2009
Scion xB: Splicer
Ad Agency: ATTIK City/State: San Francisco, CA Creative Director, Broadcast Spot Co-Director: Simon Needham Associate Creative Directors: Ron Lim, Stan Zienka Design/Production Company: Imaginary Forces City/State: Bicoastal, USA...

BestAdsonTV.com, Aug. 11, 2009
Scion: Splicer
This is the newest spot in the ATTIK San Francisco Brand Manifesto campaign for Scion...

ExistingVisual.com, Aug. 11, 2009
TV-spot: Scion xB: Splicer
Scion xB, USA, Scion, ATTIK, Scion (United By Individuality), Cars.

Great Advertising, Clever Ads, Aug. 11, 2009
Scion xB Spicer Newest TV Ad by ATTIK
The new Scion "xB Splicer" asks us to be an icon and not an imitation in this great new commercial created by the San Francisco based ad agency "ATTIK". For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are...

ScaryIdeas.com, Aug. 11, 2009
Scion : xB Splicer [Video]
As explained in that story, working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font...

FEED, Aug. 11, 2009
Attik/IF/Method Splicing for Scion
More shiny, shiny CG cars here but this new Scion spot thru Attik with design and production by Imaginary Forces and post by Method is held together by punchy transitions and a surgical edit...

JoeyTomatoes.com, Aug. 10, 2009
ATTIK Creates Brand System and Successful Integrated Campaign for Sony Online Entertainment's Popular New Tween-Targeted MMORPG Free Realms™
..."We started with an understanding of the game's story, and then considered how the player would exist within it," began Stan Zienka. "Free Realms is a highly immersive game with a strong sense of community and personal connection, so we needed artwork and a visual system that reflected that. The custom title typography and use of the graphic vines was a logical choice; it was unique and flexible enough for the wide variety of communications we were going to be creating. What started off as loose sketches were then refined to make a master set that was then modified for use in print, television, display and online."...

JonSibal.com, Aug. 10, 2009
Scion Explosion
About a few weeks ago, I caught the latest Scion commercial featuring their xD model with it’s shell/skin exploding and peeling off. Here’s the actual video made by Shilo and ATTIK...

Adland.tv, Aug. 6, 2009
Sony Online Entertainment Free Realms - Super Ego - (2009) :30 (USA)
Project Name: Sony Online Entertainment Free Realms "Ninja Prank" & "Super Ego"; Advertising Agency: ATTIK...

POPSOP.com, Aug. 6, 2009
ATTIK created brand identity system for the MMORPG game by Sony Online Entertainment
...In the words of Laura Naviaux, Senior Director Global Brand Marketing, Sony Online Entertainment, "Developing a new IP for tweens and teens is challenging in itself, and to be able to successfully appeal to other age groups, as Free Realms has, is a huge accomplishment. ATTIK clearly understands the needs, wants, and desires of the youth demographic and created a relatable voice that permeated all elements of our campaign."...

Ypulse.com, Aug. 4, 2009
Ypulse Essentials: PSP 4 Girlz, Peel N Taste, VMA Nominees
...Also ATTIK details the brand identity system and a successful integrated campaign created for Sony's tween-targeted MMORPG Free Realms....

Yahoo! Finance, Aug. 3, 2009
ATTIK Creates Brand System and Successful Integrated Campaign for Sony Online Entertainment's Popular New Tween-Targeted MMORPG Free Realms(TM)
Global creative agency ATTIK (www.attik.com) is very proud to detail its leading role in creating both the brand identity system and a successful integrated campaign for the popular tween-targeted MMORPG from Sony Online Entertainment LLC (SOE), Free Realms(TM). The free-to-play, family-friendly online video game launched on April 28th and has since attracted over four million registered users. It features a complete visual system, including logo art, color palette, typography and graphic elements created by ATTIK's artists under the direction of associate creative director (ACD) Stan Zienka. Also contributing to the game's increased visibility is an integrated advertising campaign conceived by ATTIK ACD Ron Lim and other members of the team in San Francisco....

Videography.com, July 30, 2009
Shilo Re-Teams with ATTIK for Scion xD 'Explosion'
Over the past several years, creative trendleaders representing automotive enthusiasts, designers, cool hunters, passionistas, influencers and other progressive individuals worldwide have responded with great enthusiasm to the combined...

BestAdsonTV.com, July 27, 2009
Scion xD "Explosion"
For the new TV spots, our creative focused on finding dynamic ways to convey each vehicle's personality, and connecting those with individuality, said ATTIK's creative director Simon Needham, who teamed-up with Shilo to direct this spot, and the forthcoming campaign spot for the Scion tC...

FWATheater.com, July 26, 2009
Scion xD - Explosion
Scion xD - Explosion. Automotive. "With this Brand Manifesto campaign, we've found some fun and exciting ways to invite even more trendleading, creative individuals to participate in the brand's unique philosophy of 'vehicle as self- expression,'" ... Ad Agency: ATTIK,Production Company: Shilo,VFX and Finishing: Method Studios,Music and Sound Design: Face The Music...

FiredbyDesign.com, July 24, 2009
Smash it up
The Scion xD “Explosion” TV spot, which launches the Scion Brand Manifesto, was directed by ATTIK’s co-founder and creative director Simon Needham in conjunction with Shilo...

DesignTaxi.com, July 22, 2009
Scion 'Brand Manifesto' Campaign From Attik Delivers Inspiration
..."With this new 'Brand Manifesto' campaign, we set out to re-introduce Scion to young, urban consumers by reinforcing the company's unique position as an authentic brand that is all about creativity and individuality," said Attik's co-founder and creative director Simon Needham....

Sputnik7.com, July 22, 2009
Shilo Re-Teams with ATTIK for Scion's xD "Explosion"
...passionistas, influencers and other progressive individuals worldwide have responded with great enthusiasm to the combined efforts of global creative agency ATTIK with the filmmakers from creative production company Shilo...

TheGraffik.co.cc, July 22, 2009
Attik / Shilo Collaboration
...Shilo have recently collaborated with ATTIK on this new Scion Brand Manifesto campaign xD “Explosion” broadcast spot...

DesignTaxi.com, July 21, 2009
Shilo Re-Teams Attik
...Beginning earlier this month, there is something new for these and other fans of this brand of stunning audiovisual excitement, with the debut of the Scion xD "Explosion" :30 TV spot, which along with the Scion Brand Manifesto campaign ad for the Scion tC was directed by Attik's co-founder and creative director Simon Needham in conjunction with Shilo...

DirtyMouse.co.uk, July 21, 2009
Attik / Shilo Collaboration
Shilo have recently collaborated with ATTIK on this new Scion Brand Manifesto campaign xD “Explosion” broadcast spot...

ExistingVisual.com, July 21, 2009
Attik / Shilo Collaboration
Shilo have recently collaborated with ATTIK on this new Scion Brand Manifesto campaign xD “Explosion” broadcast spot. Visit the Source: Dirty Mouse.

ScaryIdeas.com, July 21, 2009
Scion xD - Explosion
...with the debut of the Scion xD "Explosion" :30 TV spot, which along with the Scion Brand Manifesto campaign ad for the Scion tC was directed by ATTIK's co-founder and creative director Simon Needham in conjunction with Shilo....

IdeesVideo.fr, July 21, 2009
Scion xD “Explosion” par Shilo
Ce spot pour la Scion xD est une création de l'agence ATTIK San Francisco. Réalisateur : Simon Needham. Production : Shilo - Director: Simon Needham (ATTIK) and Shilo....

ClickZ.com, July 20, 2009
Agency Head Says Scion Not Interested in Your E-mail Address
..."Scion has a very understated approach to its marketing and is really self-conscious about not abusing people's contact information," Needham said. "They don't want people thinking they're being invasive into their private life."...

Dimensión 2.5, July 20, 2009
Scion xD “Explosion”, de Shilo
Shilo ha sido la compañía elegida para la producción de la campaña “Explosion” de Scion xD, dirigida por Simon Needham, co-fundador de ATTIK...

JoeyTomatoes.com, July 20, 2009
Scion Brand Manifesto campaign from ATTIK delivers inspiration
..."Shilo really impressed us with their past work on 'Fable' and numerous other Scion creative, as did Imaginary Forces on the recent Samples campaign spots," Needham explained. "Method's finishing has added a lot of realism to the incredible CGI content created at these studios, and our friends at Face the Music are proven partners when it comes to creating phenomenal sound treatments to represent Scion and its models."...

Video-Trailer.fr, July 20, 2009
Scion xD / Explosion
...Credits Scion xD « Explosion» Length: :30 Client: Scion. Ad Agency: ATTIK; City/State: San Francisco, CA Creative Director/Co-Director: Simon Needham Associate Creative Directors: Ron Lim, Stan Zienka. Production Company: Shilo....

Adweek, July 17, 2009
Scion Bows Brand 'Manifesto'
...“With this new brand manifesto campaign, we set out to reintroduce Scion to young, urban consumers by reinforcing the company’s unique position as an authentic brand that is all about creativity and individuality,” said Attik co-founder and creative director Simon Needham, in a statement...

Brandweek, July 17, 2009
Scion Declares a 'Brand Manifesto'
Toyota Scion has set forth a “brand manifesto.” Targeting young, urban consumers, the brand has debuted new TV, print and outdoor advertising, as well as a pair of promotional microsites that went live on Thursday. The subcompact five-door Scion xD is being promoted in a new ad dubbed “xD Explosion,” which broke last week. The xD advertisements feature the taglines “Stand with us by standing out,” and “Create a following by never following.” Attik is the lead agency...

Dexigner.com, July 17, 2009
Scion's Brand Manifesto Campaign from ATTIK Delivers Inspiration for Creative Trendleaders
...Needham directed the edgy new xD "Explosion" spot, as well as the forthcoming tC "Streaks," in conjunction with Shilo, while he teamed with Imaginary Forces to direct xB "Splicer." All three spots are being finished by the artists at Method Studios, and feature custom scores from Face the Music. "Shilo really impressed us with their past work on 'Fable' and numerous other Scion creative, as did Imaginary Forces on the recent Samples campaign spots," Needham explained. "Method's finishing has added a lot of realism to the incredible CGI content created at these studios, and our friends at Face the Music are proven partners when it comes to creating phenomenal sound treatments to represent Scion and its models."...

DigitalArtsOnline.co.uk, July 17, 2009
Attik and Shilo team up for Scion's exploding car spots
Creative agency Attik and animation studio Shilo have teamed up to create some energetic spots for the Attik-designed campaign, titled Brand Manifesto, for US car manufacturer Scion....

MediaPost Marketing Daily, July 17, 2009
Scion Campaign Leverages Non-Conformity
Toyota's Scion division is reaching for a broader audience with its new campaign, "Brand Manifesto," whose central message is that Scion is the car brand for authentic non-conformists. The effort includes three TV spots, print, and out-of-home media, all to tout the three-car Scion lineup as the modus advectus for creative individualists....

UpdateorDie.com, July 17, 2009
Scion xD: Explosion
O comercial abaixo faz parte da nova campanha da ATTIK para promover o Scion. A campanha mais uma vez explora a diferenciação do Scion e a possibilidade de customização de cerca e 150 itens (opcionais e de série), o que faz com que cada carro possa expressar ao máximo a personalidade de seu proprietário. A produção é da Shilo, com efeitos especiais da Method Studios....

Designlenta.com, July 16, 2009
Scion xD «Explosion»
Shilo + Attik...

Motionographer.com, July 16, 2009
Shilo and Attik Scion xD Explosion
Shilo and Attik explode through Scion’s new manifesto....

SugarMob.com, July 16, 2009
Shilo and Attik Scion xD Explosion
Shilo and Attik explode through Scion’s new manifesto. Posted on Motionographer.

Ypsilon2, July 16, 2009
Scion Brand Manifesto
A campanha já surge com o comercial “xD Explosion” e terá outras versões explorando os modelos xB e tC. A criação de tudo é da ATTIK. A produção dos vídeos é da Shilo, com efeitos da Method Studios e sound design da Face The Music...

Advertolog.com, July 15, 2009
TV commercial: Scion xD: Explosion
Shilo's next collaboration with ATTIK, the Scion Brand Manifesto tC broadcast spot, will debut soon. Complete credits for xD "Explosion"....

Coloribus.com, July 15, 2009
TV commercial: Scion xD: Explosion
...Complete credits for xD "Explosion"....

MediaPost's Marketing Daily, June 24, 2009
Virgin Atlantic Debuts Social-Media Travel Site
Virgin Atlantic has launched a new travel-centric Web site whose content and function suggests it is the offspring of Facebook and TripAdvisor.com. Vtravelled.com lets people plan a trip, collaborate on an itinerary with fellow travelers, upload a travelogue and pictures about a trip, and get matched by relevancy with others who have similar travel interests. The effort is via Dentsu firm Attik...

The Drum, June 24, 2009
Attik launches vtravelled site for Virgin Atlantic
Yesterday saw the launch of the new social network site from Virgin Atlantic, vtravelled.com. Launched in New York by Sir Richard Branson to mark the 25th anniversary of Virgin Atlantic. ATTIK Leeds created the brand identity and designed the visual language for the site....

TooMuchCyan, June 24, 2009
Attik Noise 5
Much to my delight I received my copy of the long awaited Attik Noise 5 book last week. I’ve had a pretty decent look through it and I have to say it is a thing of sheer beauty. When I think about the time and effort / and love and attention / and beer and (probably) crying that has gone into this amazing book it makes the hairs on the back of my neck stand to attention...

I LIKE TRACTORS, June 19, 2009
// ATTIK NOISE 5 LIVE LAUNCH
A few months i was invited to attend the live launch of the NOISE 5 BOOK launch, i met some interesting contacts and had a first glance of the book. Browsing through the photos from the live launch at attik.com i found i was caught on a few snaps!

UCA Library and Learning Centre Blog, June 3, 2009
The story of attik
The current issue of Creative Review features the story of graphic design agency, attik. The full article, including examples of work by attik, is also available...

HaggBridge.com, June 1, 2009
Attik's rollercoaster ride
Few creative companies have experienced such extreme highs and lows as attik. It's some story. From humble origins in a Huddersfield loft, to offices on three continents; from two employees to 160 to (almost) none; from making millions to being millions in debt, attik has had a rollercoaster ride....

Adrants.com, May 28, 2009
Academy of Art University Shares Creativity During Spring Show
Last Thursday, the Academy of Art University held its Annual Spring Show at which student work from all disciplines was displayed. Held in San Francisco, an amazing collection of creativity was on hand for fellow students, art aficionados and recruiters to view. Sending graduates off to agencies like Goodby, JWT, TBWA, W+K, YandR, Deutsch, ATTIK, CP+B and many others, the School of Advertising enrolled 370 undergraduate students and 225 Master Degree students this school year. Founded in 1929 by Richard Stephens, there are 60 instructors who teach 55 courses in the area of marketing and advertising...

THE DRUM, May 21, 2009
Making a NoiseFive
From its earliest days, necessity forced Attik to realize that experimentation is the catalyst for keeping creative work groundbreaking. Noise has been key to the agency's success.

Boards Magazine, Apr. 29, 2009
ATTIK Releases NoiseFive
ATTIK, San Francisco released the latest in its series of experimental design books, NoiseFive. Boards has pictures from inside the new release....

The Escapist, Apr. 28, 2009
An Endemic Problem
...There are, however, some problems with the premise that gamers make good trendsetters. Particularly surprising are some of ATTIK Creative Director Simon Needham's observations about what has happened to gaming in the past decade, and what they imply for how advertisers currently perceive that audience. ATTIK is an international marketing firm best known for its work on the Scion automobile brand, particularly the "Love it/hate it" themed ads....

V1R4L.com, Apr. 22, 2009
ATTIK Rebrands AOL Instant Messenger
As part of their plan to become an advertising-based ISP, instead of a subscription-based one, AOL commissioned ATTIK to convert their AOL Instant Messenger product from IM to an integrated communications platform and thereby generate sign-ups among young adults. Take a look at one of the commercials ATTIK put together for the [2006] initiative.

Creative Review, Apr. 21, 2009
CR May Issue/The Annual
The double, May issue of CR features nearly 100 pages of the finest work of the past year in The Annual, plus features on design for the London Olympics, advertising and YouTube, the amazing rollercoaster ride of Attik and, we hope, lots of other interesting thing too....

Wallpaper*, Apr. 21, 2009
Book: Noisefive by Attik
When a company can count Coca Cola and Kodak amongst its illustrious clients, one can be sure that whatever they're doing, they're doing it well. When it comes to Attik - the Leeds-bred graphic design troupe – their eminent client list holds little weight in comparison to their burgeoning artistic talent....

Communication Arts, March/April, 2009
Quiet is overrated
NoiseFive is the visionary publication from [San Francisco and Leeds, England]-based design and ad agency ATTIK.  Seven years in the making, featuring hundreds of pages of print design on a total of nine different paper scocks and fourteen different print finishes, NoiseFive is nearly unpublishable commercially....

SourceEcreative.com, Apr. 7, 2009
Motion Graphics Showcase
A look at some of the best motion graphics, VFX and design work from our sponsor companies....  Scion "Samples," Director: Simon Needham. Production Company: Imaginary Forces...

SourceEcreative.com, Apr. 7, 2009
Why Agencies Need to be More Design-Driven
ATTIK Creative Director Simon Needham talks about where he sees visual design for broadcast headed....

Subism.co.uk, Apr. 4, 2009
NoiseFive Launch
Subsim featured a live art installation at the Attik NoiseFive book launch. Philth & N4t4 graced the boards with a 3 colour pallet with drawings inspired form a double page spread within the book. The night was a huge success with Philth & N4t4 doing us proud....

Dan Medhurst Photography, Apr. 2, 2009
ATTIK Noise 5 Book Launch
Last week I had the pleasure of attending the launch of ATTIK's 5th design book - Noise 5. The book is a showcase of graphics, artwork, photography and print processes, created by the agencies designers around the world. I shot some images for them which you can see on their blog here as well as some more info on the book.  The finished article is very impressive with a whole host of new printing techniques as well as some inspiring design and artwork.

Media Magazine, March, 2009
Scion Keeps Rolling
Amid a significant slide in automotive advertising, Toyota's Scion brand is launching a new ad campaign that will increase its visibility in traditional media such as television and print. It's a subtle shift for a brand that's known for using underground marketing tactics such as street teams and wild postings to promote its cars rather than television campaigns....

shots Magazine, March, 2009
scion of the times
Ad land nearly blew a head gasket when ATTIK, a Mini-sized agency hailing from the north of England bagged the big one with Toyota's Scion account.  Belinda Archer has the full story....

AmyKett.blogspot.com, Mar. 30, 2009
NOISE FIVE LAUNCH
On Thursday evening of last week I attended the launch of Noise Five, the latest design book from ATTIK who have produced a series of Noise books over the last 20 years. It was an excellent opportunity to gain an insight into how the book was made and the design processes which have contributed to the finished product from the faces behind the book, from the designs, to paper stock to printing. As a student designer it was interesting to hear how much experimentation was involved in producing a book which has been in the making for 3 years and took 3 months to print....

Beccieblog.blogspot.com, Mar. 30, 2009
Noise Five Launch
...The latest offering has been self-published, rather than by Harper Collins, as Noise Four had been... giving Attik extended creative freedom....

Adrants.com, Mar. 27, 2009
Adrants Reader Says Chevrolet Camaro Site A Fail
...I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality....

DesignCrack.com, Mar. 27, 2009
ATTIK's NoiseFive
With the recent publication of NoiseFive, ATTIK returns to the spirit of what led to their very first Noise publication in 1995: the desire to continue navigating their unbridled passions for creativity and innovation, and then sharing the results with the world. Three years in the making, NoiseFive offers hundreds of pages of exciting print design, appearing on a total of nine unique paper stocks using more than 40 print finishes – while also presenting a detailed, first-of-its-kind retrospective on the company and its principals....

Graphic Design Forums, Mar. 27, 2009
NoiseFive from ATTIK
I went to the launch of ATTIK's latest book - NoiseFive last night. If you're into design books and experimental print techniques then you owe it to yourself to grab a copy....

hafiza_zaman, Mar. 27, 2009
Attik! NOISE FIVE LAUNCH!
Attik Launched their Noise Five book yesterday! I was at the Press Launch Party, where I saw those who created this fantastic book! From 8pm, questions were asked about the book and the process and production, and DAMN they went through....

Subism.co.uk, Mar. 26, 2009
NoiseFive Launch. 26th March. Leeds.
Subism will be featuring live artists on stage for the launch. The artists will be taking inspiration from a single page of NoiseFive a letting their creativity go wild!...

Universal Positive, Mar. 26, 2009
At age 23, self-styled creative agency ATTIK keeps making "Noise"
Ask the world's leading entrepreneurs, top-level marketers, and graphic designers what companies have inspired them the most over the past 20 years, and you will very likely hear the name ATTIK. In 2002, when Advertising Age reported that Toyota had "stunned" the automotive industry by naming a "little-known graphic design shop-cum-advertising agency" to handle its new youth brand, in validating their choice, ATTIK's newest clients quickly pointed to the firm’s design aesthetic and its strategic thinking. By that time, ATTIK had already been in business for 16 years, and was actually quite well known for its Noise series of self-guided experimental design books, its high-profile client work for leading brands, and its renowned, rags-to-riches tale of founders Simon Needham and James Sommerville. From offices in Huddersfield, England, London, New York, San Francisco and Sydney, ATTIK's powerful integration of creative finesse, strategic foundation and hybrid, youth-focused research practices truly set the company apart.....

QBN, Mar. 22, 2009
Top 5 studios in SF
and as always: ATTIK

Contagious, Mar. 17, 2009
SXSW, Sexes, Storm
...We have featured a small pile of digital multitaskers ATTIK’s work over the years so when a copy of its experimental design book, NoiseFive, found its way into the Contagious pigeonhole we regressed into excitable children. Packed with sharp design, photography and thinking in a variety of finishes and materials, it’s the epitome of coffee table cool. Check out the book and all the wonderful past work at www.attik.com, and hurry: there are only 3,000 available for sale....

The Feed, Mar. 17, 2009
SCION Ads Kick ass
Toyota's Scion division is extending its "United by Individuality" effort, launched last summer, with new TV, outdoor, print, and online ads by Dentsu-owned Attik. Two initial spots, one each for the xB, and tC models, show modified versions of the vehicles sliced and diced to show how owners personalized them. The effort also includes print ads in lifestyle publications, in-cinema ads, and major-market billboards take the same approach....

SeptemberIndustry.co.uk, Mar. 16, 2009
Attik
NoiseFive Launch. 26th March. Leeds. Design Attik. “NoiseFive will showcase over 250 pages of exciting print design, on 9 unique paper stocks, utilizing over 40 print finishes. With a limited print run of just...

Digital Discovery, Mar. 14, 2009
Got my hands on Attik Noise 3!!
Hey all, just won Attiks noise 3 on ebay for 30 quid! it has the metal tin too ;)! he wanted a buy it now of £140 quid for it! but i put a bid in and no one else was interested!...

bitique.co.uk, Mar. 12, 2009
Noise Five
Noise Five, the latest in the Noise series by british design legends Attik, launches on the 26th March in Leeds and I shall be there along with Mrs Bitique to get my grubby hands on this lavishly printed and finished book.

Too Black, Mar. 12, 2009
Noise Five
La mayoría de vosotros conoceréis Attik Design. Siempre me gusta hablar de ellos, porque su progresión ha sido de lo más interesante. De la experimentación noventera más radical hacia una faceta más contenida y funcional, siempre sin perder su papel como estudio influyente y arriesgado donde los haya....

Digital Arts Magazine, Mar. 11, 2009
Attik releases fifth Noise design book
Creative agency Attik has released NoiseFive, the latest edition in the company’s series of experimental design books....

Antoine.Soussaline.com, Mar. 10, 2009
Attik NoiseFive available for pre-order
Subism is now taking pre-orders for NoiseFive. Hurry, limited stock! 

DesignTaxi.com, Mar. 10, 2009
ATTIK Releases Self-Published NoiseFive
..."With NoiseFive, ATTIK has again proven it's a leader in experimental platforms that will define the creative world of our future," said Jim Lentz, President, Toyota Motor Sales USA. "Like ATTIK's work for Scion, it breaks new ground in non-traditional thinking and urges us all to look at life differently. This book adds new zest to a series that is authentic and fun and stimulating."...

PRNewswire.com, Mar. 10, 2009
ATTIK Releases Self-Published NoiseFive
Global creative agency ATTIK is very proud to announce the release of NoiseFive, the latest edition in the company's original, world-renowned series of experimental design books.... 

Adrants.com, Mar. 9, 2009
ATTIK Out With NoiseFive
It's round five. ATTIK, as it did four times before, is out with the fifth version of its "experimental design book," NoiseFive. The book chronicles the history of the agency from its humble beginnings in Huddersfield England to its expansion across multiple continents, the previous four Noise books and, the purpose of the books, an explosive orgasm of design Coca-Cola VP of Design David Butler described the book saying, "NoiseFive makes you think. What would happen if the world's biggest brands were all design-driven? The scale of impact on business and culture could be incredible. With NoiseFive, I am reminded of ATTIK's relentless focus on innovation and look forward to the future we're designing together."...

Dexigner.com, Mar. 9, 2009
ATTIK Releases Self-Published NoiseFive
Latest Experimental Creative Platform Invites Clients, Collaborators and Designers Into Firm's Ongoing Journey Toward Great Design

SuccessCircuit.com, Mar. 7, 2009
Interview with Matthew Leak of Status By Design
...My inspiration in terms of who & business is definitely the crew over at Attik. Those guys are amazing....

BFC, Feb. 27, 2009
ATTIK Noise 5 / Hurson
We have just received our complimentary copy of ATTIK's Noise 5 having been invited to contribute several pieces of creative writing; collaborating with Grant Dickson the work is based on the concept of 'Home'. Both Grant and Ciaran are Bel

born. The book as a product is exceptional and a testament to all associated with its production....

Behance Network, Feb. 24, 2009
Icon Aircraft / Design System on the Behance Network
Icon is a revolutionary amphibious sport aircraft with a mission to design amazing flying experiences. After years of development Icon Aircraft has released the first of its line of sport planes, the A5. The A5 is a bold yet elegant design that communicates beauty, performance, safety, and elegance. The complete system included corporate identity, brand guidelines, product styling and graphics, interior instrument design, brand apparel and gear, and interactive....

Digital Arts Magazine, Feb. 23, 2009
James Sommerville
Digital Arts talks boom and bust with the co-founder of Attik....

Adrants.com, Feb. 20, 2009
Scion Whips Out Fresh Sample for xD
Here's "Samples xD," the latest spot from Scion's fresh-out "Samples" effort. The latter launched in January and features car customizations mashed-up to the din of mixed beats. From ATTIK CD Simon Needham: "These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners - while also showing how their individuality ties them together."...

shots, Feb. 18, 2009
cut & paste
Attik have just helmed a trio of new animated spots [through Imaginary Forces] for Scion and we like this one the best. Why? Because all the boxes floating around in a non-specific black space kind of reminds us of the cover of the Battles album. No better reason than that....

Subism, Feb. 17, 2009
NoiseFive Pre-Order
We are honored to have been chosen as one of Attik’s online retailers for NoiseFive. Please register your interest for the forthcoming Attik NoiseFive book by emailing us at: shop@subism.co.uk .  If you would like to Pre-order NoiseFive we are now taking a £25 deposit to reserve your copy. Please visit the shop to place your order....

FWATheater.com, Feb. 16, 2009
Scion - Samples xD
Samples showcases Scion's personality and similar to our previous campaigns, we hope it will help us attract and engage new and young customers....

joeytomatoes.com, Feb. 16, 2009
ATTIK - Scion - Samples xD
The newest Scion spot created by ATTIK and directed by co-founder and creative director Simon Needham through Imaginary Forces, featuring original sound design from Face the Music....

Ypsilon2.com, Feb. 12, 2009
Scion | United By Individuality | Samples xD
Lembram quando postei aqui no blog sobre a fantástica campanha feita pela ATTIK para a Scion, chamada “United By Individuality”? A campanha surgia com 2 vídeos fantásticos intitulados “Samples”, divulgando os modelos xB e o tC da marca. Pois é, acaba de sair o 3º vídeo, promovendo o xD. Abaixo vocês conferem em primeira mão o novo vídeo da campanha....

ShoestringBranding.com, Jan. 20, 2009
Polarization: Branding’s Lethal Weapon
For every brand that tries to be all things to all people, there are brands like Crocs or Scion that not only are not afraid of polarization, but embrace it.  Image courtesy of Attik....

StudioDaily.com, Jan. 15, 2009
Top Spot of the Week: Scion "Samples xB"
Agency: ATTIK; City/State: San Francisco, CA; Creative Director/Director: Simon Needham....

Youmark.it, Jan. 15, 2009
Scion ritorna, insieme anche se unici
Secondo round della campagna che ha debuttato la scorsa estate. Protagonisti ancora una volta i proprietari e le loro personali vetture.

SmartBrief.com, Jan. 14, 2009
Scion campaign hits theaters
One spot in the "United by Individuality" multimedia campaign for Toyota's Scion will be run in movie theaters. The campaign, by Dentsu shop Attik, features real Scion owners showing off their own modified vehicles.

VFXer.com, Jan. 14, 2009
Shilo Gets Gruesome For Scion Fable
Award-winning U.S. production company Shilo recently joined forces with creative branding agency ATTIK, on the cinematic spot ‘Scion Fable’ for car brand Scion. This mysterious and incredibly original automotive campaign continuously pushed boundaries, from the initial work on character studies, and throughout the look and feel of the city and underground background settings. ‘Scion Fable’ is a Poe-esque tale that follows the misadventures of a bland people called ‘Sheeple’ as they fall prey to all manner of grisly fates at the hands of the rebellious ‘Deviants’.

FWATheater.com, Jan. 12, 2009
Scion - tC Samples
Samples showcases Scion's personality and similar to our previous campaigns, we hope it will help us attract and engage new and young customers....

FWATheater.com, Jan. 12, 2009
Video of the Day:  Scion - xB Samples
Agency:  ATTIK; Production/Post Company:  Imaginary Forces; Colorist:  New Hat; Music/Sound Design/Mix Company:  Face The Music...

Brandweek, Jan. 10, 2009
Scion Balances Edgy Image with 'Value'
Since its launch in 2002, Scion has been something of an experiment for Toyota. The youth-skewing brand has used everything from graffiti to metal music to get its name out. But now that auto sales have fallen off the cliff, Scion may be altering its approach. Kimberley Gardiner, Scion's national marketing and communications manager, said the brand will be making more of a value pitch to consumers. One argument, for instance, is that because Scions are so customizable, there's no need to buy a new car after a few years—all you have to do is retool your old one. That's not to say Scion ads will be a conventional pitch. Scion "Samples" ads, which are rolling out this month via Attik, San Francisco, feature fun-house images of Scions being "sampled" in short snatches and extend the brand's "United by Individuality" campaign. Gardiner discussed how Scion will balance the two messages...

BrandNoise, Jan. 9, 2009
Scion Says It Plainly
I like this new Scion campaign from Attik. It's simple, to the point. United by Individuality--yeah, it makes sense, no pretense. We had done some preliminary work for Scion some years back. And this falls right in line with what we suspected regarding a networked intelligentsia aspect of Gen Y lifestyle. Love that the ads mix actual owners' xBs, xDs and tCs with stock models...cool street cred.

Dexigner.com, Jan. 9, 2009
Scion and ATTIK Evolve United by Individuality Campaign via Samples
Global creative agency ATTIK and Scion announced the next phase of the "United By Individuality" campaign, which debuted nationwide last summer featuring hundreds of Scion owners and their Scions in campaign assets distributed across virtually all media platforms....

Adrants.com, Jan. 8, 2009
Scion 'Samples' Puts Individuality Back in Play
...The "United by Individuality" tagline returns to us in a fresh effort called "Samples," where Scion tries reclaiming some of the cool it lost in '08. Prints here....

AnotherTitle.com, Jan. 8, 2009
IF and ATTIK Sample Scion
The first two spots from the new phase of the “United By Individuality” campaign out of ATTIK for Scion produced by Imaginary Forces....

Coloribus.com, Jan. 8, 2009
Scion "Samples" tC
The campaign's forthcoming printed assets include numerous gatefold and spread executions, as well as two spectacular ads featuring combinations of images of stock and customized Scions. The innovative spectaculars are geared to engage readers with their interactive elements and emphasize the brand's identity....

Coloribus.com, Jan. 8, 2009
Scion "Samples" xB
Agency: Attik, San Francisco; Creative Director/Director: Simon Needham; Associate Creative Directors: Ron Lim, Stan Zienka; Head of Production: Michele Morris; Production Company/Post Company: Imaginary Forces, Bicoastal; Director: Simon Needham @ Attik...

Digital Arts Online, Jan. 8, 2009
Attik details new Scion print and TV campaign
Creative agency Attik has revealed the next phase of the United By Individuality campaign for car-maker Scion. The new campaign creative is named Samples, and it consists of several bold print ads appearing in current and upcoming issues of numerous youth-focused lifestyle publications, a new round of attention-grabbing TV and in-cinema ads, and vibrant billboards set to appear in selected markets across the US over the weeks ahead....

Feedhere.com, Jan. 8, 2009
IF and ATTIK Sample Scion
...ATTIK co-founder and creative director Simon Needham: “These newest ads energetically combine actual owners’ xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion’s vehicles and their owners - while also showing how their individuality ties them together.”

MEDIAWEEK, Jan. 8, 2009
Scion Turns to Cable With Mashup Campaign
As steered by the San Francisco creative agency Attik, the new “Samples” campaign offers consumers a candy-colored, kinetic look at Scion’s five-door xB subcompact wagon and the tC, a two-door sports coupe that has served as a successor of sorts to Toyota’s discontinued Celica.

Ypsilon2.com, Jan. 8, 2009
Scion lança “Samples”, novos spots da campanha “United By Individuality”
Acabam de lançar 2 spots para a nova fase da campanha “United By Individuality”, da marca de carros Scion. A criação é da ATTIK, com produção da fodástica Imaginary Forces. “Samples tC” e “Samples xB” usam imagens em formas que ressaltam a personalidade única de cada modelo e seus diferentes proprietários. Destaque para o sound design feito pela galera da Face The Music. A campanha surge com algumas mídias impressas, que você confere acima (basta clicar para aumentar), trazendo o mesmo conceito dos vídeos. O objetivo da campanha é atrair e conquistar o público mais jovem....

Adweek, Jan. 7, 2009
Ad of the Day:  Scion Samples
This Attik spot for Toyota's Scion tries to break free of car-ad category cliches. There are no gleaming vehicles racing along scenic highways at sunset...

Adweek, Jan. 7, 2009
Scion Takes Road Less Traveled
Latest ads by Attik eschew car-category conventions to drive sales in youthful demo...

Brandweek, Jan. 7, 2009
Scion Reignites 'Individuality' Push
Scion is launching vibrant TV and print ads in what is essentially an extension of last year's "United by individuality" initiative.  Crafted by Attik in San Francisco, the new "Samples" push offers a candy-colored, kinetic look at Scion's five-door xB subcompact wagon and the tC....

Great Advertising, Clever Ads, Jan. 7, 2009
Scion Samples xB TV Spot
I love what David Gianatasio wrote about the new Toyota Scion commercial via: Adweek.com...

MediaPost's MarketingDaily, Jan. 7, 2009
Scion Ads Show How Parts Compose The Whole
Toyota's Scion division is extending its "United by Individuality" effort, launched last summer, with new TV, outdoor, print, and online ads by Dentsu-owned Attik. Two initial spots, one each for the xB, and tC models, show modified versions of the vehicles sliced and diced to show how owners personalized them. The effort also includes print ads in lifestyle publications, in-cinema ads, and major-market billboards take the same approach....

STREET SHOT, Jan. 7, 2009
Scion Takes Road Less Traveled (Adweek)
Latest ads by Attik eschew car-category conventions to drive sales in youthful demo...

Boards Online, Jan. 6, 2009
Scion: Samples tC
Color coded.  Client: Scion. Agency: Attik, San Francisco.  Production Company: Imaginary Forces, Bicoastal.  Director: Simon Needham @ Attik...

Boards Online, Jan. 6, 2009
Scion: Samples xB
Color coded.  Client: Scion. Agency: Attik, San Francisco.  Production Company: Imaginary Forces, Bicoastal.  Director: Simon Needham @ Attik...