Spyline.de, Dec. 3, 2008
attik 03.12.2008
attik is an award-winning multi-disciplinary design studio with offices in san francisco and leeds. their new website has a slick and well done navigation and showcases an impressive body of work.

ID-ology, Nov. 14, 2008
Creative Revolution No. 3
...Crispin and ATTIK were both tapped to be problem solvers, not sellers of things. And they launched Creative Revolution No. 3. Interesting, isn’t it, that both clients were car companies, and neither were American? They both, even if they didn’t have the terminology in mind, ended up created brand cultures - cultures people wanted to belong to, and were willing to make part of their personal identity.  When you look at how Crispin is evolving, it’s hard to call them an advertising agency. Their teams often include cognitive anthropologists, public relations experts, interactive specialists, and industrial designers. And ATTIK, well, their origins lie in design. Yet they, too, have shape-shifted in such a way that it’s hard to pick them as a design firm in a line-up....

Abduzeedo.com, Nov. 7, 2008
Sites of the week #25
For this week we have selected some great sites such as Attik and FreshApps....

Clusta, Nov. 7, 2008
The ATTIK
The Attik new web presents.

Creativity, Nov. 7, 2008
ATTIK: Site Redesign
London/San Francisco-based agency ATTIK has relaunched its website with an emphasis on a minimal aesthetic and easier navigation. Visitors to the site can check out the company's portfolio which includes interactive, TV and design work for clients ranging from Scion to Boost Mobile. Along with the back story of the agency and an introduction to the head honchos, you can also check out ATTIK's in-house publication Noise.

Designcentre.ru, Nov. 7, 2008
The Attik
Say hello to the brand new presence of the famous agency The Attik.  Also, don't forget about Attik's Noise 5!

Computerlove, Nov. 6, 2008
New Attik Site
Attik relaunch their website with a slick new interface, check it out at:  www.attik.com.

The Lemonade Squeeze, Nov. 6, 2008
The Attik are still kicking on!
Good to see the guys at Attik are still at it and going strong with their unique and distinctive style.

Sugarmob.com, Nov. 6, 2008
The Attik
Say hello to the brand new presence of the famous agency The Attik.  Also, don't forget about Attik's Noise 5!

Anotherbookmark.com, Nov. 5, 2008
News:  attik.com
http://www.attik.com

ChangetheThought.com, Nov. 5, 2008
Attik Relaunch
Powerhouse agency the Attik has relaunched their site and stuffed it to the gills with their amazing work. Their name alone should be enough of a guarantee to get you to click this link.

Cosmoyabberisherollingetturds, Nov. 5, 2008
Attik - still good
It’s been hot since before I became a creative, and it still is. Check out their relaunched portfolio: Attik.

Designiskinky.net, Nov. 5, 2008
The Attik
...have launched a new site. Impressive work as always.

DesignWeak.com, Nov. 5, 2008
Right Up the Attik
...I saw that QBN posted a link to the new Attik web site. I’m not going to link to it from here simply because I know you can use Google, and because I don’t like the Attik, for reasons I’ll come on to later....

DirtyMouse.co.uk, Nov. 5, 2008
Attik launch new site
Global design powerhouse Attik have relaunched their website. It’s been re-designed and re-built by their in-house team, to showcase the plethora of consummate work the agency has completed.

FormFiftyFive.com, Nov. 5, 2008
Attik— Update
Brand spanking new, beautifully built site with some great work by the legendary Attik...

Hitspaper, Nov. 5, 2008
attik
We have previously interviewed the creative studio ATTIK which makes base in the world such as London, New York and Sydney. Recently the company has transfigured its web presence.

Original Linkage, Nov. 5, 2008
Attik
The Attik have a new site up!

Pencils, Pens & Scissors, Nov. 5, 2008
Attik Updates
Attik has updated their site with some new work.

realitydreamship.net, Nov. 5, 2008
Attik launch new website
Attik (UK and US), are a pretty damn cool design agency. We’ve followed their work for many years now, and we’re pleased to say their new website doesn’t disappoint, albeit a little slow, even on my sooooper doooper MacBook Pro.  We’ve seen this style of concertina effect on a number of sites recently, and we like!

SHOOT Magazine, Nov. 5, 2008
ATTIK Launches New Website At attik.com
...As a hybrid creative agency, ATTIK focuses on serving its clients' brands and their specific needs through non-traditional creative approaches, and nowadays, engaging websites are obviously of critical importance for any brand. Widely known for its unique design aesthetic and its strategic thinking, the agency's powerful integration of creative finesse, strategic foundation and proprietary, youth-focused research practices continues setting them and their clients' brands apart. With ATTIK's patent creative approaches continuing to drive the now-famous Scion brand's success to new heights, the firm is also well known for its Noise series of self-guided experimental design books. In the new year to come, ATTIK will publish its fifth entry in the series (NoiseFive), containing a first-ever retrospective on the company's colorful history, and offering a window into their latest explorations of creativity in print. As explained by ATTIK president Ric Peralta, the company's new website reveals the firm's latest explorations of creativity in interactive media....

shots, Nov. 5, 2008
NEWS IN BRIEF:  ATTIK web relaunch
Hybrid creative agency Attik, responsible for work for a range of clients including Scion and Taco Bell, has re-launched a sleek new website where you can check out its back catalogue and nose around some of its innovate campaigns.

TheFWA.com, Nov. 5, 2008
SOTD Winner News
ATTIK has launched a brand new website.

visuelle.co.uk, Nov. 5, 2008
The Attik
Project:  Attik new website.  Design:  Attik.  Link:  attik.com.

Marketwatch.com, Nov. 4, 2008
ATTIK Launches New Website at attik.com
Global creative agency ATTIK is proud to announce their new corporate website, which has been completely developed in-house. The new site goes live today at www.attik.com.... 

Heavy-Backpack.com, Nov. 4, 2008
The Attik
An innovator and now proven long stayer the Attik has relaunched their showcase of impressive work, as they say themselves - “We do pretty much everything imaginable in the world of creative communications.”

Jaeha Yoo, Nov. 4, 2008
Attik.com Relaunch
Just relaunched Attik’s website. Check it out and let me know what you think.

NotNever.com, Nov. 4, 2008
i sort of wish i designed this?
attik.com!

QBN, Nov. 4, 2008
Attik relaunch.
Design company Attik has relaunched with a superclean portfolio. Very nice! 

Zulu.heuserkampf.com, Nov. 4, 2008
Relaunch bei Attik
Attik, grandiose Design Agentur und Herausgeber der Buchserie Noise, haben ihrer Website einen feinen Relaunch verpasst. Die Seite wurde komplett In-House entwickelt, ist sehr clean und trotzdem vom Feinsten. Der Blätter-Effekt ist super, nur beim Übergang zwischen den einzelnen Seiten wäre meiner Meinung nach noch Potential gewesen.

GraphicHug.com, Oct. 31, 2008
Making Old Guys Mad
...For as long as I can remember, it is these folks that I always found a hefty helping of joy from. Those that swim in the seas of unintentional rebellion. Designers who made old guys mad. At least in my early years of design. David Carson. Vaughan Oliver. Emigré. The Designer’s Republic. Tomato. Attik. How I loved to be caught up in a world where some old rules were broken and it really didn’t matter because those old rules never really were known in the first place....

You never heard about me, Oct. 27, 2008
The new Attik
You got to love the new Attik website. The simplicity mixed with some nice flash technology give to this site a really sweet look.

CreativeReview's CR Blog, Oct. 24, 2008
Photography Annual Amendments
Gary Horton asked us to correct the spelling of his surname that appears incorrectly in the Photography Annual credit booklet as “Houghton” in the credits for Guy Farrow’s series of images entitled Attik Noise, shown above....

Communication Arts, Oct. 27, 2008
10.27.08 webpick of the day:  Scion: United by Individuality
Begun with a massive photo/film shoot with Scion owners in the Nevada desert, this innovative site celebrates the Scion community with uniquely personal content. www.attik.com.

Creativity, Oct. 16, 2008
Want to Be a Gamer? Scion Is Here to Help
Its agency of record, Attik, San Francisco, this past summer launched [an integrated] ad campaign, "United by Individuality," created from a gathering of hundreds of Scion owners in the Nevada desert....

Art Galery, Oct. 6, 2008
NOISE Festival 2008 Launches
NOISEfestival.com is a registered charity established to help talented young people break into the Creative Industries. Launched in 2006, NOISEfestival.com is the UK’s first independent online arts showcase, spotlighting the best under-25s in any artistic discipline that can be presented digitally including fashion, music, film, design, architecture, written word, graphic design, new media, fine art and illustration....

3:AM Magazine, Sep. 30, 2008
Noise Festival 2008
Launched in 2006, NOISE is the UK’s first virtual creative festival, showcasing under-25s in any artistic discipline that can be presented digitally, including fashion, music, film, design, architecture, written word, graphic design, new media, fine art and illustration.  The best work submitted before 1st September 2008 will be judged by specially selected curators including... Attik’s James Sommerville for Graphics, New Media and Advertising. The national call for submissions was launched on 25th February at 11 Downing Street....

Marketwatch.com, Sep. 19, 2008
ATTIK Continues to be Scion's Advertising Agency
TORRANCE, Calif., Sept 19, 2008 /PRNewswire via COMTEX/ -- Scion recently distributed a Request for Information (RFI) to marketing agencies as part of a routine process to find additional marketing partners for its unbundled marketing approach. Scion currently employs over 20 partners to assist in a variety of ongoing projects. Global creative and brand-engineering agency ATTIK is and will continue to be Scion's advertising agency. "We love the imagination of ATTIK's campaigns and will continue to work with them," said Jack Hollis Scion vice president. "All speculation that Scion is looking for a new advertising agency should be dispelled." "The unbundled approach has allowed Scion's advertising and marketing to be nimble, flexible and different," continued Hollis. "Working with smaller, more specialized vendors has allowed us to push the creative envelope in a variety of media." SOURCE Toyota Motor Sales, USA, Inc. 

ID-ology, Sep. 18, 2008
Bueller…? Bueller…?
Today Dennis and I met with a really really sharp senior strategist who used to work at, among other places, DDB. She knew who Bill Bernbach was. She could even quote him. She also knew who David Ogilvy was, and Jeff Goodby, and David Kennedy, and, at the same time, she knew about Mother, Taxi, Strawberry Frog, Attik, the Arnell Group, Anomaly, Crispin, and on and on. And she could both debate the relative inventiveness among the current hot shops and talk about the contributions of our ancestors. I was in heaven....

The Huddersfield Daily Examiner, Sep. 16, 2008
Coca-Cola contract is so sweet for ATTIK
Today Dennis and I met with a really really sharp senior strategist who used to work at, among other places, DDB. She knew who Bill Bernbach was. She could even quote him. She also knew who David Ogilvy was, and Jeff Goodby, and David Kennedy, and, at the same time, she knew about Mother, Taxi, Strawberry Frog, Attik, the Arnell Group, Anomaly, Crispin, and on and on. And she could both debate the relative inventiveness among the current hot shops and talk about the contributions of our ancestors. I was in heaven....

designShrine.net, Sep. 11, 2008
Fold-ins
ATTIK NOISE FOUR NEW ILLUSTRATED GRAPHIC DESIGN BOOK, US $26.23.  Bid now  End Date: Friday Sep-12-2008 13:38:50 PDT...

ArtPlugsDesign.com, Sep. 4, 2008
Attik Latest Work : Scion United
Another great work done by Attik.

SeptemberIndustry.co.uk, Aug. 28, 2008
Attik
Project_Scion United
Design_Attik

Creativity-Online.com, Aug. 27, 2008
The Scion nation takes shape in a sea of pixels
San Francisco-based agency ATTIK completes the next phase of its "United by Individuality" campaign for Scion with a website that catalogs the brand's offline, print and TV efforts.  A colorful mosaic, which is the centerpiece of the site, is actually the campaign's "Declaration" TV spot broken down into numerous pixels. By scrolling over the pixels, visitors can access a multitude of images and clips that were shot during a May gathering of Scion owners in the Nevada desert....

TAXI Design Network, Aug. 27, 2008
New ATTIK Website Earns Company its Third Favourite Website Award
..."This is a real honor and I think both our internal team and our clients at Scion deserve a lot of credit," said ATTIK co-founder and creative director Simon Needham. "Over the past two years, the ability to offer our own web development and production resources grew from an idea nto a proven capability. We thank our clients for having the vision and bravery to allow us to produce this type of breakthrough work."...

Marketwatch.com, Aug. 25, 2008
New ATTIK Website for Scion's 'United By Individuality' Campaign Earns Company Its Third Favourite Website Awards 'Site Of The Day' Honor
Global creative and brand-engineering agency ATTIK and Scion are very proud to announce that the recently launched website for the new "United By Individuality" campaign will be honored as today's "Site of the Day" on the prestigious Favourite Website Awards (FWA) site, which is online at TheFWA.com. The "United By Individuality" campaign pays tribute to Scion owners and the broader Scion community. With the campaign's creative approach ambitiously calling for hundreds of Scion owners to unite earlier this year with their xAs, xBs, tCs and xDs for a massive photo and film shoot in the Nevada desert, the results have debuted over the past several weeks in various integrated campaign elements, including a 60-second cinema/television spot called "Declaration," as well as in print and online media....

ScionNews.net, Aug. 25, 2008
New ATTIK Website for Scion's 'United By Individuality' Campaign Earns Company Its Third Favourite Website Awards 'Site Of The Day' Honor
The Scion United website ( http://www.scion.com/scionunited) went live with new content on Aug. 8, which was developed and produced by ATTIK. Using the campaign’s media and event imagery, the website further celebrates the owners and their roles in the campaign and the Scion community. The innovative interface presents visitors with a “pixelized” version of the campaign’s “Declaration” spot, with each pixel representing unique content available for review, downloading and sharing. The site allows owners to re-live their event experiences and download images of their personalized cars. Campaign print and broadcast elements are also integrated and available for download, along with other digital offerings like screensavers customized with owners’ cars. The ability to share content from the site presents visitors with unique opportunities to connect with each other....

Dexigner.com, Aug. 20, 2008
ATTIK Scores Hat-Trick With Coca-Cola
Following the success of ATTIK's global brand identity work for Coke Red reposition and Coke Euro UEFA 2008 campaign, the company have been awarded three further Coca-Cola projects via Atlanta, Istanbul and London.  Coke's Creative Excellence team, which operates from their headquarters in Atlanta, have appointed ATTIK to create their official competition identity and global guidelines in support of their sponsorship of the 2010 World Cup in South Africa....

Digital Arts Magazine, Aug. 19, 2008
ATTIK Designs Coke Cans for Ramadan and Christmas
...James Sommerville, ATTIK co-founder and creative director said, "It’s great to be involved in a project of this magnitude not only because it involves the highest profile brand in the world and the fact we will communicate our design language to millions of people worldwide, but it’s also football – a subject very close to our hearts."  Each campaign has been designed and created out of ATTIK’s UK office in Leeds; with all creative work overseen by Sommerville who said, "Over the last three years we have undertaken approximately fifty Coke projects where strong design and the ability to communicate Coke’s message to large audiences is a must."....

WorldNetDaily, Aug. 19, 2008
Coca-Cola celebrates Ramadan; Company observes Muslim holiday with star, crescent design on cans
Coca-Cola plans to celebrate Ramadan this year by decorating cans with a crescent moon and star – a widely recognized Islamic symbol. The moon and star can be found on at least 11 flags of Muslim countries, and now it will be featured on packaging in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia and other Islamic countries during the Sept. 1-30 Muslim holiday, blogger Bob McCarty reported....

Adrants.com, Aug. 18, 2008
After all that Fasting, Pop Open an Ice-Cold Ramadan Coke
Coca-Cola's chosen ATTIK to help interpret its brand across a number of events: for the 2010 World Cup in South Africa, for Coke's Christmas 2008 effort, and for Ramadan in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia, and other countries with a great many Muslims....

Brandsynario.com, Aug. 18, 2008
Coca-Cola hires ATTIK for 2010 FIFA World Cup and Christmas work
LONDON - Coca-Cola has hired branding agency ATTIK to handle brand identity for its sponsorship of the 2010 FIFA World Cup, which will be hosted in South Africa....

Design Week, Aug. 18, 2008
Attik wins Coca-Cola briefs
Coca-Cola has commissioned Leeds-based design consultancy Attik for three forthcoming branding projects.  The largest project Attik is currently working on is a promotional campaign tying in with Coca-Cola’s sponsorship of the 2010 football World Cup in South Africa...

Mad.co.uk, Aug. 18, 2008
Attik wins Coca-Cola briefs
Coca-Cola has commissioned Leeds-based design consultancy Attik for three forthcoming branding projects.  The largest project Attik is currently working on is a promotional campaign tying in with Coca-Cola’s sponsorship of the 2010 football World Cup in South Africa....

MediaPost's Accounts on the Move, Aug. 18, 2008
Coca-Cola / ATTIK
ATTIK has been awarded three further Coca-Cola projects via Atlanta, Istanbul and London. Coke's Creative Excellence team, which operates from their headquarters in Atlanta, appointed ATTIK to create its official competition identity and global guidelines in support of its sponsorship of the 2010 World Cup in South Africa. Working with Coke Istanbul, ATTIK completed the design language for this year's Ramadan period. The agency also just created the visual identity system for Coke's Christmas 2008 for the second year in a row.

THE DRUM, Aug. 18, 2008
Several International Coca-Cola projects handed to Attik Leeds
Attik is to create the official competition identity and global guidelines for Coca-Cola in support of the company’s sponsorship for the 2010 World Cup in South Africa alongside picking up other International projects for the brand. The work will be created by Attik’s Leeds based following the agency’s creation of the global brand identity for Coke Red;s reposition and Euro 2008 campaign....

Foodbev.com, Aug. 16, 2008
Coke hires ATTIK for World Cup marketing
Coca-Cola has hired branding agency ATTIK to handle brand identity for its sponsorship of the 2010 FIFA World Cup in South Africa....

Marketing, Aug. 15, 2008
Coca-Cola hires ATTIK for 2010 FIFA World Cup and Christmas work
...According to the agency, the new Christmas design will span the entire Coke range, including Coke Red, Diet Coke and Coke Zero. The new look will be used across all European markets....

Computer Arts, July, 2008
By designers for designers
It’s been a long time coming, but ATTIK’s Noise Five is finally imminent. And since the company practically wrote the book on cutting-edge volumes about designers and illustrators, it’s a good time to look at the best and brightest out there, and see what’s on the horizon....

BestAdsonTV.com, July 30, 2008
United by individuality
Co-directed with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration" shows owners' Scions dramatically coming together in a picturesque desert. "Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience."

Boards Online, July 30, 2008
Scion: Declaration
Declare your allegiance.  Agency:  ATTIK - San Francisco.  Production Company: Blueyed Pictures, Los Angeles.  Co-Directors: Simon Needham, Rob DuPear....

Adland, July 29, 2008
Scion - "United By Individuality" press & poster campaign, USA
A unique custom-cover venture is also in production for the September issue of Tokion magazine, featuring each subscriber's name imprinted on a Scion vehicle as part of the cover artwork. Owners who attended the Scion United event will also receive Tokion's September issue with a personalized Scion for cover art.
Billboard executions featuring an owner's Scion will run in 22 markets through October. The campaign's online and other out-of-home components will also be revealed over the weeks ahead.

Contagious, July 29, 2008
Scion - United by Individuality
...An 8% rise in sales for the 3rd quarter has emphasised the effect which building a brand community can have. Recognising this, Scion is attempting to promote a slightly paradoxical, yet distinctly on-brand message in its new campaign masterminded by ATTIK, San Francisco - ‘United by Individuality’. The drive (no pun intended) is being spearheaded by a 60-second ad which launched in over 13,000 cinemas across the US on Monday. Shot in Nevada this visually-arresting spot shows a Hell’s Angels-esque convoy of customised Scion cars snaking down a desert highway, before congregating in one place as a lone figure declares through a microphone ‘It is that which makes us different, that brings us together.’ From August 4th, the ad will air on selected TV channels, including MTV, MTV2 and Comedy Central.....

Adland, July 28, 2008
Scions owners unite with ATTIK to create "United By Individuality" brand campaign
With the creative approach ambitiously calling for hundreds of Scion owners to unite for a massive photo and film shoot, the monumental cross-media marketing campaign will evolve the brand's positioning and showcase its success in new ways....

Adland, July 28, 2008
Scion - "Declaration" - (2008) :60 (USA)
"Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience."

Adrants.com, July 28, 2008
In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform
See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night....

FWA Theater, July 28, 2008
Scion - Declaration
Co-directed with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration" shows owners' Scions dramatically coming together in a picturesque desert.

MediPost's Marketing Daily, July 28, 2008
Scion Seeks Community In New Campaign
After five years of selling itself as a car that can reflect one's individuality, Scion is looking to celebrate its community of individual owners via a new marketing campaign that showcases how owners come together via their customized vehicles....

Adweek, July 25, 2008
Ad of the Day:  Scion "United"
"United by Individuality," the new tagline created by Attik for a major integrated campaign for the Toyota Scion, has at its core an oxymoron and puzzle. Indeed, if the big thing now is for top brands to market "personalization" and "individuality" (as Coke, Nike, and Starbucks are doing, to name a few) how individual can any of these mass maneuvers really be?....

Adweek, July 25, 2008
Scion Launches 'United' Campaign; The work from Attik breaks Monday with a cinema spot
...The "United by individuality" campaign, via Attik, San Francisco, uses creative that was shot in the Nevada desert. The first round of print ads in the September issues of Vice, Tokion and Revolver magazines will be a spread with the phrase: "Individuality runs in the family." An aerial shot of 200 Scion owners' vehicles is on one page, and 100 more are shown in profile on the facing page....

Brandweek, July 25, 2008
Scion Revs Up Its Engine for 'United' Campaign
Since its inception in 2003, Scion has gained many fans that have starred in an expansive, multiplatform campaign for the auto brand. A new initiative breaks on Monday with a cinema spot, "Declaration," slated to appear in 13,200 theaters....

Youmark.it, July 25, 2008
Scion, uniti in nome del brand
E' il senso di appartenenza a dettare le regole della nuova creatività. Non è da meno Scion, che negli Usa lancia la campagna 'United By Individuality'. Ha chiamato a raccolta centinaia di proprietari di una delle auto della casa per una fotografia e le riprese di un film. E' accaduto veramente lo scorso maggio, nel Nevada per l'evento 'Scion United'. Si tratta del primo passo di una comunicazione che proseguirà per diciotto mesi coinvolgendo cinema, stampa (anche con iniziative speciali), out of home e web.

WebDistortion.com, July 14, 2008
20 best web design studios from around the world
Attik. Location: USA & UK (Leeds, NY, San Fran, LA).  Website: http://www.attik.com.  Attik began, as most design studios do, as quite a small operation. They have since grown in number and strength to become one of the worlds leading studios. Personally, I knew of them when I started developing, having seen them linked from (formerly) Macromedia....

New York Times, June 30, 2008
Accounts, People, Miscellany
Will Travis, partner and president at Attik, which was acquired by the Dentsu America division of Dentsu, is joining Dentsu America, New York, as senior vice president. His duties will include business development and expanding relationships with global clients like Canon and Toyota. 

Adweek, June 27, 2008
Attik Partner Takes Dentsu Post; Will Travis moves to parent firm to guide business development
Will Travis, a partner at Attik who helped guide the U.K. company's push into the United States, is taking a business development post at Dentsu America Group, which acquired the digital and design consultancy last October....

Adweek, June 26, 2008
Scion Heats Up With Limited Edition xD; 'Hot lava' campaign from Attik will support
...As part of the campaign called "Hot lava" -- via Attik, San Francisco -- portable billboards that emit smoke and show a bright orange Scion xD RS 1.0 (the color of flowing lava) will be hauled for the next week through the streets of Los Angeles, Atlanta and Kansas City, Mo. Meanwhile, street teams, clad in silver fireproof outfits, will be distributing lava-themed handouts. Over the next several weeks, the street teams and the billboards will expand to 12 major U.S. cities. Other elements of the campaign include Web site banner ads and newspaper ads customizable by dealers, which will drive consumers to a microsite, Scion.com/rsxD. The banner ads will run on various entertainment, music, social networking, urban, art, fashion, cultural and auto-enthusiast sites....

ClickZ.com, June 26, 2008
Execs & Accounts: Digitas, Ogilvy, Google
Attik created a new marketing campaign for Scion, promoting a limited production car, the Scion xD Release Series 1.0. The integrated marketing campaign will include a custom site, banner ads, newspaper ads, and out of home elements. Scion will produce two thousand of the auto model.

MediaPost's Marketing Daily, June 26, 2008
Former Attik Head Named Dentsu SVP
Will Travis, former president of ad shop Attik, has been named SVP at Dentsu America. The move comes after last year's acquisition of Attik by Dentsu America. The change leaves former Attik partners James Sommerville, Simon Needham and Ric Peralta with oversight of the youth-focused boutique, which is, among other things, AOR for Toyota's Scion division....

MediPost's Marketing Daily, June 26, 2008
New Toyota Campaign For Scion Is A Labor Of Lava
In recent years, Toyota's Scion division has created a number of limited-edition company-modified versions of its cars. The Scion brand was, after all, created to appeal to young buyers, so modified, limited-edition versions may not be large revenue generators, but they support the division's raison d'être. The latest is a "Hot Lava"-colored, tricked-out version of the xD vehicle, part of the division's Release Series 1.0 line of factory-customized cars. The company is extending the lava theme to a marketing program to support the car, of which only 2,000 are being made. The campaign, which launched Wednesday, comprises an online banner-ad campaign directing consumers to visit Scion.com/rsxD; dealer-customizable newspaper ads; and smoking mobile billboards accompanied by street teams wearing flame-retardant suits....

AdRants.com, June 25, 2008
In an xD RS, Lava Doesn't Even Sizzle
To promote yet another limited edition vehicle, the xD RS, Scion went all Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling volcano with a gray xD RS in the foreground; an explosion of lava makes it that wild red-orange color we love so much.  I find the bubbling noises comforting. They remind me of this one time we cooked a rabbit alive, invented some nifty rhymes, and put a curse on Bob Dole.  See print variant with vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards, and street teams clad in flameproof uniforms, all from the fancy folk at ATTIK.  And while you contemplate getting an xD RS before all 2000 run out, see previous efforts for the limited edition xB Series 5 and Scion tC.

Brandweek, June 25, 2008
Scion Heats Up With Limited Edition xD
Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching today and costumed "street teams" hitting major U.S. cities to distribute handouts. As part of the campaign, called "Hot lava," via ATTIK, San Francisco, portable billboards that emit smoke and show a bright orange Scion xD RS 1.0—the color of flowing lava—will be hauled for the next week through the streets of Los Angeles, Atlanta and Kansas City. Meanwhile, street teams, clad in silver fireproof outfits, will be distributing lava-themed handouts. Over the next several weeks, the street teams and the billboards will expand to 12 major U.S. cities....

Brandweek, June 16, 2008
Case Study:  Lexus Passes Its Screen Test
The Challenge:  The older-skewing wealth legacy of Lexus can make it hard to reeach young, well-to-do drivers, given the brand's average buyer age of 51.  So when the IS F, the pricey performance model of the popular IS sports car series, was brought to market last year, Lexus had a situation: Find out where youthful, monied car enthusiasts are hanging out....

BestAdsonTV.com, May 28, 2008
SHE LOVES ME. SHE LOVES ME NOT
This "Pendulum" spot from ATTIK San Francisco dramatically explores people's love (and other deep emotions) for the Scion xB. The spot's animation and effects were handled by The Embassy in Vancouver, and music and sound design are courtesy of Population Music and Ten Music....

TVSpotNow, May 28, 2007
Scion xB: Pendulum
Released: May 2008.  Advertiser: Scion.  Brand name: Scion xB.  Agency: ATTIK.  Country: USA...

Veer.com, May 28, 2007
A pendulum annihilates
Haters can over-react to questions of love. Some might bottle it up and walk away, but those with a point to make will shatter windshields. ATTIK’s recent spot for Scion features a wrecking-ball and a sad story of side-impacted rejection. Via AdRants.... 

AdRants.com, May 27, 2008
Scion: It's Love or Loathing, No In-Between
...It certainly helps that agency ATTIK is great at generating emotions not normally associated with car ads....

Telegraph, May 18, 2008
The Princes Trust: Timeline
. 1986 £1,000 Prince's Trust grant awarded to James Sommerville and Simon Needham to establish Attik design company in James's grandmother's attic. Attik is now a multimillion-pound business with offices around the world, making it one of the Trust's most successful business start-ups....

BBC NEWS, May 14, 2008
Firms flourish with little bit of trust
...JAMES SOMMERVILLE & SIMON NEEDHAM - ATTIK.  With no money or means to set up their own business, James Sommerville and Simon Needham - fellow ex-students from Batley Art School - came to The Prince's Trust 20 years ago for help setting up their own company. They now run a creative design company with offices in three cities worldwide, boast a turnover of more than £10m, and have big name clients such as Coca Cola, Adidas, Heineken, and Toyota. In October 2007 the firm was bought by Japanese media giant Dentsu, with James and Simon remaining on-board the 65-strong team as creative directors....

BBC NEWS, May 14, 2008
Jubilee for Prince's business vision
...One success story is graphic design firm Attik, which was recently sold to Japanese media giant Dentsu. Attik was founded in Huddersfield in the mid-1980s by two unemployed former art students. "None of the banks would lend us the money we needed to start up," says Attik co-founder James Sommerville. "But someone mentioned the Prince's Trust to us, which was not as well known then as it is now, and they were able to give us the money to get started."...

Adweek, May 13, 2008
Andree Rises at Dentsu; Dentsu America CEO to be named first non-Japanese executive officer
...Andree became CEO of Dentsu America in May 2006. He spearheaded the Tokyo-based network's acquisition in October 2007 of Attik in San Francisco....

Advertising Age, May 12, 2008
Dentsu Allows First Foreigner Into Upper Ranks: Tim Andree Named 'Executive Officer'
...Since taking the helm of New York-based Dentsu America two years ago, Mr. Andree has been trying to revitalize the agency, steering a major reorganization of U.S. operations -- including staff overhauls and acquisitions such as its purchase of San Francisco shop Attik. Dentsu America is one of the fastest-growing among the top 200 U.S. ad agencies, according to Advertising Age's recently published agency report, more than doubling 2007 revenues and advancing to the 57th spot....

Advertising Age, May 12, 2008
Agencies Go From Selling to Creating Products; Pouring Money Into Development, Some May Even Start Brands
ATTIK:  "Noise" is a design-focused book series. The newest edition, "NoiseFive," offers hundreds of pages of print design and is due out in bookstores this summer. Direct from the agency it will cost $80.

DMNews, May 12, 2008
The Work:  Creative solutions from Lexus, USG Corp. and Teleflora
...Lexus tapped agency Attik to create a microsite, www.lexus.com/isf, which had a soft launch in October. Lexus promoted the site via pre-launch print ads in auto-enthu­siast publications available at November's 2007 Specialty Equipment Market Association Show in Las Vegas, as well as in signage used throughout the show. All of the collat­eral featured the tagline, “What is F?”...

SourceEcreative Newsletter, May 7, 2008
Member News From Around the World
The team from Shilo recently contributed its artistry to a new commercial from Attik and client Scion xD. The spot entitled Freeze Frame features the ghostly return of many of the Little Deviant characters brought to life for last year's renowned "Fable of the Deviants" cinema spot....

Adweek, May 2, 2008
Marketers Drawn to the Silver Screen; Cinema advertising is growing at a rate of 15 percent annually
DETROIT When putting together a media buy for the upcoming crossover, Borrego, Kia's marketing director Tim Chaney made sure he nailed down some cinema advertising along with a large buy in traditional media. Chaney couldn't pass up the opportunity. Last year's spot for the Rondo crossover produced solid ROI. "We received extremely strong results from the cinema buy," he said. "It was very effective." In fact, cinema advertising is growing at a rate of 15 percent annually, with spending totaling $455 million in 2006. Jackmyers.com, an online resource for the media, advertising and entertainment industries, projects a 17.5 percent growth for the medium this year...  On the creative side, putting together a spot for cinema is liberating, said Simon Needham, co-founder and creative director at Attik, San Francisco, which has created theater spots for Scion and Lexus. Needham said, "It's like people who come to the theater say, 'I'm here, entertain me.' There's a bigger challenge, and it seems like they expect you to go the extra mile to produce better content."

random ideas thoughts and expressions, Apr. 24, 2008
attik: noisefive
Attik have announced the imminent release of the latest in their series of occasional monographs, NoiseFive....

Bewegungsmelder, Apr. 23, 2008
ATTIK NOISEFIVE
Im letzten Jahr hatten wir auf der MadInSpain das Glück, einen Vortrag von James Sommerville hören zu dürfen. Er ist Gründungsmitglied und Kreativchef der Agentur Attik, die unter anderem wegen ihrer Bücherserie »Noise« bekannt geworden ist. Jetzt kündigt Attik »NoiseFive« an. Man darf gespannt sein …

Computerlove, Apr. 23, 2008
NoiseFive
NoiseFive blog is here! Check out Noise's old and new at: noise.attik.com

FormFiftyFive, Apr. 23, 2008
Attik - NoiseFive
You can now register for a copy Attik’s NoiseFive, better get there quick though as it’s a limited run of 2,000.

SourceEcreative Newsletter, April 23, 2008
Member News From Around the World
As part of its multifaceted cross-media campaign for the Lexus IS F, ATTIK produced a series of six :15 cinema spots -- Open Window, Blips, Laps, 0 to 60, Connect the Dots, and Blue Flash -- directed by its creative director Simon Needham. Designed specifically to take advantage of the big-screen environments and movie theatre surround-sound capabilities, the spots debuted via National CineMedia's First Look pre-feature program, the largest digital in-theatre network in North America, which is now screening the spots on more than 13,200 screens nationwide. The same spots are being picked up by various Lexus distributors outside of the U.S., including Australia, Puerto Rico and Canada, and are also appearing on high-profile broadcast venues. Post production was handled by Riot while sound design was provided by Machine Head....

TypeNeu, Apr. 23, 2008
Attik Noise Five
Attik NoiseFive is here! They are only printing 2,000 copies of NoiseFive so take a look at the NoiseFive page, it will be published this summer, but you can register your interest now....

Oceania, Apr. 19, 2008
ATTIK Director Simon Needham Chooses Spy Post for Stunning Visual Effects for Lexus IS F Cinema, Web Campaign
...To dramatically hail the vehicle?s most thrilling features, Needham and his colleagues at ATTIK designed the HD ads specifically to take advantage of the big-screen environments and movie theatre surround-sound capabilities.  Since debuting last month via National CineMedia?s FirstLook pre-feature program, the spots have screened on more than 13,200 screens nationwide, while also being picked up by various Lexus distributors outside of the U.S., including Australia, Puerto Rico and Canada, and appearing on high-profile broadcast and online venues....

The Huddersfield Daily Examiner, Apr. 19, 2008
Budding business leaders' big day
SOME of Huddersfield’s most innovative businesses took a bow at a major marketing event in the town.Creativity, Commerce and You provided a showcase for the creative talents of established entrepreneurs and budding young business people who took to the “catwalk” at the Odeon Cinema alongside the Galpharm Stadium. The celebration took place at the annual review of the Chartered Institute of Marketing’s Yorkshire branch. Andrew Earnshaw, of Holmfirth-based marketing firm Up and Running is chairman of the branch this year. The event also included a motivational talk by James Sommerville, director of award-winning design agency Attik, which was founded in the town....

TAXI Design Network, Apr. 18, 2008
ATTIK Director Simon Needham Chooses Spy Post...
Spy Post recently contributed ambitious design and visual effects artistry to the cinema, broadcast and web components of a new Lexus 2008 IS F cinema and web campaign created by global creative and brand-engineering agency ATTIK. Directed by the agency's co-founder and creative director Simon Needham, the innovative campaign stylishly introduces the IS F to auto enthusiasts. It's six :15 spots pose the question, "What is F?" and then cinematically focus in on the vehicle's key attributes....

Digital Content Producer's Briefing Room, Apr. 17, 2008
ATTIK DIRECTOR SIMON NEEDHAM CHOOSES SPY POST FOR STUNNING VISUAL EFFECTS FOR LEXUS IS F CINEMA, WEB CAMPAIGN
...Having previously collaborated with Spy Post and VFX artist Alaina Goetz on many visually challenging projects for Scion, ATTIK readily turned to Spy Post to handle this campaign’s ambitious VFX-related facets. ”These spots have an organic quality to them, and the challenge was to have Spy Post add and polish the visual effects without taking away from the big, bold look and feel,” said Michele Morris, ATTIK’s head of Production. “Alaina’s title treatments and VFX definitely accomplish this.” ...

Media, Apr. 17, 2008
The Work:  New Campaigns, The World:  2008 Lexus IS F
Basing the creative concept on the tagline of 'F is everything you thought we weren't,' creative agency ATTIK has launched a 360-degree campaign for Lexus' new model in the US....

The Red Barn Cooperative, Apr. 13, 2008
Will Travis - Freedom & fear
Will is a 38 year old Brit, founder of branding agency ATTIK’s US operation (now part of Dentsu) and leader of the groups global business development and marketing voice. An industry expert in youth marketing, branding and creativity, he sits on numerous business boards and loves sharing his experiences on a global stage....

Dexigner.com, Apr. 8, 2008
ATTIK Campaign Introduces Lexus IS F as Breakthrough Performer
...Under the direction of ATTIK co-founder and creative director Simon Needham, ATTIK's team began working closely with Lexus last year to develop a multi-stage marketing campaign that would properly position the new vehicle among automotive enthusiasts. As he explained, "The creative approach we chose begins by asking the question, 'What is F?' Using many different creative facets in various media channels chosen for their ability to effectively reach our targets at key places and times, the car's main performance and design features themselves consistently drive home the campaign tagline of 'F is everything you thought we weren't.'"...

TAXI Design Network, Apr. 8, 2008
ATTIK's Cross-Media Campaign Introduces Lexus IS F as Breakthrough Performer
Together with Lexus, global creative and brand-engineering agency ATTIK (www.attik.com) detailed the multifaceted marketing campaign which has positioned the 2008 Lexus IS F luxury high-performance sedan, which arrived in dealer showrooms across the U.S. last month, as an exciting new choice for sports car enthusiasts....

Creativity-Online.com, Apr. 7, 2008
Lexus IS F
To promote the launch of Lexus's "F" brand that's attached to the automaker's new IS F line, ATTIK developed a digital campaign which begins with a microsite that vaguely explains the meaning of F yet immerses the visitor in the IS F product nevertheless.....

AdRants.com, Apr. 7, 2008
You Know What Makes a Great F*ck? A Lexus
Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."  And what is F? "F is everything you thought we weren't," the saucy new microsite confidently croons. Okay, then.

Yahoo! Finance, Apr. 7, 2008
ATTIK'S Strategic, Tactical Cross-Media Campaign Introduces Lexus IS F as Breakthrough Performer
Together with Lexus, global creative and brand-engineering agency ATTIK today detailed the multifaceted marketing campaign which has positioned the 2008 Lexus IS F luxury high-performance sedan, which arrived in dealer showrooms across the U.S. last month, as an exciting new choice for sports car enthusiasts....

BusinessWire, Apr. 4, 2008
Inwindow Outdoor Launches Motion Detecting Storefront Display for Toyota’s Scion tC; Innovative Display Incorporates Technology that Enables Pedestrian Interaction
...In addition to Monster Media, Inwindow also worked with Malbon Bros. Farms and Attik to bring the display to life....

graphic peoples, Apr. 4, 2008
Attik
"Thinkers, creatives and exceptional individuals at every level, we are brand engineers. We guide and are guided by the big world. This is our small world."
What a bad ass mission statement. Heres some history on these cats....

AdRants.com, Mar. 20, 2008
'Out of Reach' Stimulates Greed Factor for Scion tC
Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)  The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen....

Youmark.it, Mar. 20, 2008
Scion, la limited edition passa dal billboard interattivo
Si intitola 'Out of Reach' ed è un mix di attività di comunicazione off e online studiato da Attik per il lancio Usa della nuova Scion tC Release Series 4.0. Per attirare l'attenzione di passanti sempre più frettolosi, il piano media ha anche previsto le grandi dimensioni delle vetrine. Solo che questa volta la campagna non rimane statica. Perché avvicinandosi all'immagine dell'auto, scompare. In pratica è stato replicato l'effetto del microsito e dei banner sul web....

Adweek, Mar. 18, 2008
Scion Reaches Out With Street Displays
Pedestrians in New York and Chicago might be startled when passing storefront windows displaying Scion digital billboards: As they approach, the cars on screen will move farther away from them.  The displays are part of Scion's "Out of reach" push launched over the weekend for its limited tC Release Series 4.0. The Toyota brand is only selling 2,300 of the vehicles, but hopes to use their elusiveness to further position the nameplate as cutting-edge and drum up some word-of-mouth buzz.  "The more we can involve people in the marketing, the better," said Simon Needham, Attik's creative director. "It's just more memorable."...

Juggling with Water, Mar. 18, 2008
Visiting Attik
yesterday i hopped on a train to Leeds and met up with Attik's Co-Founder James Sommerville. James was kind enough to give up a few hours of his precious time to talk to me about his agency and his experiences of being a creative director and how him and his partners have gone about building one of the world's most respected creative agencies. the leeds offices are very well cared for and make a big impression. it felt very unusual finding a creative environment like theirs outside of london. i've been in grand studios before and seen some of the world's top creatives at work, but it's usually at a prestigious london address. the attik office is split over three floors. Reception and office on the ground floor, studio on the next and a meeting room at the top (not disimilar to our current set up). all prestine and full of their work on proud display....

The Printer's Place, Mar. 15, 2008
Motion Graphics: (Graphic Design) Graphic Design for Broadcast and Film
The current economy has been referred to as the “entertainment economy” because of the cable industry’s explosive rise, movies’ record box-office grosses, and the Internet’s phenomenal expansion. For graphic designers, this has opened up an incredible world of creative opportunities to “design for the screen,” T.V. screens, and computer screens. The art of motion graphics combines the arts of design, filmmaking, sound, music design, and animation in solutions that solve communication problems, educate an audience, add to an entertainment experience, or extend the value of a brand. Motion Graphics explores the process of animated graphic design. From the stunning broadcast of Pittard Sullivan, the cutting-edge cool of work from the Attik to the bold, independent film-title designs of BUREAU, this book presents the individuals and designs creating work that is among the best motion graphic design for television and film.

Adland, Mar. 14, 2008
2008 Scion tC - Tweak / No Tweak
Agency : ATTIK.  "The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking," said ATTIK's Simon Needham.

Car News Japan Online, Mar. 14, 2008
Lexus launches IS F cinema advertising!
...The dark and beautifully lit cinematic spots, created for Lexus by ATTIK of San Francisco, were specially designed to take advantage of the big screen environment and movie theatre surround sound capabilities. In one spot, the unique sounds generated by the IS F’s dual-stage intake engine take center stage as audiences hear the vehicle approaching on one side of the theatre before they get a glimpse of the car speeding across the screen and roaring out on the opposite side. In another, the beauty of the IS F is highlighted larger than life as the camera flies into and around the vehicle to showcase the interior....

The Huddersfield Daily Examiner, Mar. 14, 2008
Show to celebrate creativity of firms
...An audience of 140 will be addressed by leading Huddersfield businessmen Ajaz Ahmed and James Sommerville....  Mr Sommerville is co-founder of design agency Attik, which grew from modest roots in Huddersfield to have offices in London, New York and San Francisco....

Ad Arena, Mar. 13, 2008
A small tweak makes a big difference
Agency: ATTIK / San Francisco.

AdRants.com, Mar. 13, 2008
Pink Bra Distracts From Car Commercial's Message
Attempting to explain how a small tweak can make a better car, ATTIK has created a new commercial for the Scion tC. From a name change to a floor change to a telephone number change, perceptions can change quite a bit. Apparently, the small tweaks made to the Scion tC have made it a far different (better?) car....

BestAdsonTV.com, Mar. 13, 2008
A SMALL TWEAK CAN MAKE A BIG DIFFERENCE
The new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign, which over the past months has featured print and outdoor spectacular ads, unique point-of-purchase displays, as well as an online ad campaign -- wherein each creative element points out that small changes can create very meaningful differences....

Boards Online, Mar. 13, 2008
Scion tC: Tweaks/No Tweaks 1
Scion tC: Tweaks/No Tweaks 2
A little tweak can go a long way.  Agency:  ATTIK - San Francisco.  Director:  Simon Needham....

TheFWA.com, Mar. 13, 2008
Site of the Day Winner News
ATTIK ramps up Scion's tC Release Series 4.0 campaign.

MediaPost's Marketing Daily, Mar. 11, 2008
Action! Movie Theaters Beef Up Interactive Displays
...Also on Monday, NCM announced a separate, unrelated deal with Lexus to promote the new Lexus 2008 IS F in the FirstLook feature.  The campaign, by Attik of San Francisco, consists of six 15-second spots addressing the question "What is F?" with answers touting the car's capabilities....

MediaPost's Marketing Daily, Mar. 11, 2008
Lexus Zeroes In On 'F' In New Ads For IS-F Sports Sedan
..."It was very important that this creative look and feel nothing like traditional Lexus advertising," [Brian Bolain, national interactive automotive events manager] says. "Typically, everything we do is light, and very refreshing; this needed to be more aggressive and menacing," he says. Attik's recent work for Scion, which features animated critters called "little deviants," would fall into the latter category. "We thought it was a good opportunity to give them a chance," says Bolain, who oversaw Scion's advertising direction prior to shifting over to Lexus. "Their visual aesthetic is very high." He says that in addition to the cinema ads, which run through April, Attik has created the IS-F microsite, and is also doing outdoor executions. "They are doing all the visuals around IS-F."...

Brandweek, Mar. 10, 2008
The Biz: Coming Soon To A Theater Near You: The Roar Of A Lexus
...The Lexus spots, from Toyota sibling Scion's agency Attik, San Francisco, were custom-created to take advantage of theaters' digital projection and surround-sound systems—the sports car sounds like it's approaching from one side of the screen and then speeding off the other. Moviegoers will hear the car before and after they see it glide across the screen. Four 15-second spots air interspersed in the final moments before the feature starts....

BusinessWire, Mar. 10, 2008
Lexus Launches Cinema Advertising Campaign for New ``2008 Lexus IS F'' in National CineMedia's FirstLook
...“The 2008 Lexus IS F is a unique high-performance vehicle and we wanted to launch it in a way that captures the car’s speed and sounds,” said Dave Nordstrom, Lexus vice president of marketing. “We felt the best way we can give people a feel for that performance was by using the full sight, sound and motion impact of cinema.”...

MarketingVOX, Mar. 4, 2008
For Mass Appeal, Boost Mobile Turns to ATTIK
Sprint Nextel's Boost Mobile, a brand that targets itself primarily to urban teens by making generous use of rappers and gritty camera shots, has rebranded itself and reorganized its services. Boost aspires to broaden its target market without pushing away users garnered with its old image. Toward that goal, it unveiled a new logo meant to evoke skateboarding or biking. Boost expects it will appeal to a broad under-30 crowd. Boost is also integrating its two services — the PayGo pay-as-you-go product and Unlimited by Boost — under a single banner visualized by the new logo. The new creative was produced by ATTIK, one agency competing in Boost's creative review process. ATTIK has done brand refurb work for ExpressJet and, most notably, for Scion.

Communication Arts, Mar. 3, 2008
Exhibit:  Scion xD "Pit Stop" TV spot
The next chapter in the Scion xD Little Deviants saga, one of the most talked-about ad campaigns of 2007, unfolded in theaters with Pit Stop. Teaming with San Francisco-based agency ATTIK, bi-coastal production studio Shilo brought the animated cinema and broadcast spot to life....

POST Magazine, Feb., 2008
Making a Pit Stop
"Pit Stop," the new :30 for client Attik (San Francisco), appeared on television and movie theater screens in November....

shots, Feb. 28, 2008
NEWS IN BRIEF: Attik tactics for Scion
Attik has released its latest marketing campaign for the limited release Scion xB 5.0. With only 2500 of the cars produced, the campaign will undertake "guerrilla activities" to promote the exclusivity of the Scion.

MediaPost, Feb. 27, 2008
Scion Puts Docu-Videos On Web Site
TOYOTA'S SCION DIVISION IS RUNNING documentary-style videos on its rich media lifestyle Web site, scion.com/broadband. The latest is "Stomping Grounds" in which the rotund New York hip hop emcee Biz Markie takes viewers on a tour of his stomping grounds in Harlem and Long Island, going to and fro in a Scion xB. The 30-minute video was produced by Inform Ventures for Scion. Dentsu's Attik, is Scion's ad agency.

Adweek, Feb. 25, 2008
Slave to Technology; More campaigns are going mobile, but the medium remains limited
...Angela Kosniewski, an account director for Toyota's Scion brand at Attik, San Francisco, which has been recognized for its progressive media choices in reaching the brand's young target, says the agency finds the current technical limitations too restrictive for even a youth-oriented brand such as Scion. "Because most phones have different capabilities, there is a disparate technological gap with the phones that are in market right now. With our target being the youth market, there is concern on our end: How would we deliver the best quality to our target?" she says, pointing to inconsistent video- and Web-streaming capabilities that would alter the quality of the experience from user to user, depending on what type of cell phone and service they use. "We'll shoot something in HD, and it comes out grainy."...

IntoMobile.com, Feb. 25, 2008
Boost Mobile rebranded; Unites PayGo and Unlimited offering under one banner
...They paid the pros to do the job (renowned creative and brand-engineering agency ATTIK), and the new site looks great — logo was retooled, new fonts and colors were used — especially for the young and hip crowd which seems to be the primary market for Boost's services....

Dexigner.com, Feb. 22, 2008
Boost Mobile Launches New Brand Identity to Unite Product Offerings Under One Banner
..."We wanted to bring an outside perspective to the project-one that understood youth culture, what our brand is about and would be willing to collaborate with our internal creative team," said Wally Fox, Boost Mobile's Creative Manager. "We've worked with ATTIK successfully in the past, and respect their approach to developing brands; they were a natural fit for this project."...

MediaPost, Feb. 22, 2008
Boost Mobile Buffs Up Brand
BOOST MOBILE, THE PRE-PAID MOBILE service owned by Sprint Nextel, has buffed up its branding to better match its youth-oriented appeal. The changes include the retooling of Boost logos, typefaces and color schemes across all media and products. The design revamp was handled by creative agency ATTIK. Boost says it has 4.6 million customers, half of whom are under 30....

TAXI Design Network, Feb. 22, 2008
ATTIK’s “Rare Metal” Integrated Campaign: Limited Production xB Release Series 5
...As announced by Scion last month, only 2,500 xB RS 5.0s will be produced, with each one featuring dazzling Gold Rush Mica exterior paint and accented interior trim, a KenStyleR body kit, a moonroof, RS wheel covers and individually numbered badging. Under the direction of ATTIK's Co-Founder and Creative Director Simon Needham, the agency's team worked closely with Scion to create and launch a new integrated marketing campaign promoting these unique vehicles, which become available this month. The online component debuted on Saturday, Feb. 16, in support of the campaign's guerilla activities, which kicked off on that day....

Wireless Week, Feb. 22, 2008
Boost Mobile Rebrands for Consistency
Boost Mobile said it worked closely with creative and brand-engineering agency ATTIK to create more “sophisticated and synergetic visual elements” that the company hopes will appeal to its targeted youth audience as well as attract more high-end consumers. The redesign includes retooled 2D and 3D logos, updated photographic styles, a new typographic library, new color schemes, new end tag, print and environmental applications. “Our brand needed to reflect that while our roots in youth culture are as vital as ever, we are also appealing to a broader audience and are fully embracing our core values as a lifestyle company,” said Carlene Robinson, director of brand marketing and entertainment of Boost Mobile, in a statement. “By uniting our product offerings under one cohesive brand identity, we are able to leverage the overall strength of the Boost Mobile brand to build more meaningful connections with our subscribers and more effectively convey what makes our products and our company so very unique.”...

Adweek, Feb. 21, 2008
Boost Refines Brand Image
Boost Mobile today unveiled a new graphic look for its brand as it pushes to expand beyond its core multicultural youth demographic and attract a broader range of consumers.  The Irvine, Calif.-based youth-focused brand will attempt to reach up to mid-30s talkers while not alienating its core users....

BusinessWire, Feb. 21, 2008
Autobytel to present Ward’s “Automotive Spring Training Conference,” March 9–11, 2008
Guests will take in a “Double Header” of Forward-Looking Marketing Insight and Baseball Fun in Tampa, FL.  Conference Includes Keynotes from Fox Interactive EVP Michael Barrett and ATTIK USA VP and Founding Partner William Travis; and Dealer Marketing Spend Study from The Kelsey Group....

Dexigner.com, Feb. 21, 2008
Rare Metal Integrated Campaign From ATTIK Promotes xB Release Series 5.0
Together with Scion, global creative and brand-engineering agency ATTIK today detailed their multifaceted marketing campaign promoting the first limited-production Scion for 2008: the xB Release Series 5.0 (xB RS 5.0)....

MobileBurn.com, Feb. 21, 2008
Boost Mobile Launches New Brand Identity to Unite Product Offerings Under One Banner
Boost Mobile, a wholly-owned division of Sprint Nextel (NYSE:S), today announced the launch of a new brand identity. Designed to visually and conceptually unite product lines and message consistency, Boost Mobile worked closely with renowned creative and brand-engineering agency ATTIK, to evolve the brand and create more sophisticated and synergetic visual elements that will more broadly appeal to the company's target audiences....

MarketingVOX.com, Feb. 21, 2008
Gold Scion Positioned as Precious...
To promote the limited-edition Scion xB RS 5.0 (of which only 2500 exist), ATTIK has put together a campaign called "Rare Metal."  "We are treating these vehicles as priceless valuables," said CD Simon Needham of ATTIK.  Piggybacking the perennial equity of Willy Wonka's rare and coveted golden tickets, street teams (provided by Massivemedia, NY) will give away "gold bars" in San Francisco, Sacramento, LA, Austin, Dallas, Atlanta, Miami, Portland and Seattle next weekend....

TheFWA.com, Feb. 21, 2008
Site of the Day Winner News
"Rare Metal"... Scion's gold rush has started. Site by ATTIK.

AdRants.com, Feb. 20, 2008
Scion xB Gets Gold Treatment
We really can't explain it any better so we're just going to let Scion campaign creator, ATTIK Creative Director Simon Needham do it. "For our campaign, we are treating these vehicles as priceless valuables. In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports."...

Digital Arts, Feb. 20, 2008
Attik builds Rare Metal microsite for Scion
Attik has detailed its latest marketing campaign promoting the first limited-production Scion car for 2008: the xB Release Series 5.0 (xB RS 5.0)....

Brandweek, Feb. 19, 2008
Strategy: Struggling Toyota Unit Sees Golden Opportunity
Limited-edition Scion xB likened to precious metal....

ClickZ, Feb. 19, 2008
Scion Uses Widgets to Promote Three Models
Never one to shy away from an experimental marketing technique, Scion has created shareable widgets to promote three of its makes. The Toyota division partnered with rich media firm Interpolls to create and distribute the widget to sites including Gamespot.  The widget allows viewers to click images of the Scion XD, XB and TC to view previously used video creative from Scion agency Attik, or engage with polls or trivia content. True to widget form, the ad can be reposted to users' Web pages or social networking profiles....

MediaPost, Feb. 19, 2008
Scion Goes After Urban Youths With Street, Web Campaign
TOYOTA'S SCION DIVISION IS LAUNCHING new marketing initiatives this week. Agency Attik is overseeing a grassroots effort to promote the limited-edition version of Scion's xB car, the xB 5.0, of which Scion is creating only 2,500. All of the cars come with a mica-gold exterior paint scheme. According to Simon Needham, Attik's co-founder and creative chief, who works out of the agency's L.A. office, the effort--visiting 10 cities in California, Texas, Florida, Georgia, Oregon and Washington--has street teams in security uniforms driving campaign-branded armored transports. Street teams will give away "gold bars" that include skullcaps and passwords to a microsite where consumers can get product info and download a screensaver, instant messaging icons and a desktop background....

SHOOT Magazine, Jan. 25, 2008
Visual Effects & Animation: SHOOT's Top Ten Chart
Scion's "Pit Stop."  Attik, San Francisco.  Simon Needham, director (Attik creative director). 

Brand Republic, Jan. 15, 2008
Coca-Cola unveils new can designs
LONDON - Coca-Cola has redesigned the global packaging for its Diet Coke, Coke Zero and Coca-Cola brands.  The new identity, which rolls out in the UK in March, will feature a simplified can design and the authentic 'Coca-Cola' red for the first time. It will incorporate the distinctive white dynamic ribbon and iconic scripted Coca-Cola logo, which was created in 1886.  The refreshed design, created by Attik and implemented in the UK by Bullet Proof for Coca-Cola and Coke Zero and Epoch for Diet Coke, will also be used across all marketing communications, from point-of-sale materials to vending machines....

Mad.co.uk, Jan. 15, 2008
Coke gives its range a ‘modern’ facelift
Coca-Cola has revamped the design of its entire range – Diet Coke, Coke Zero and Coca-Cola – in an attempt to give the brand a more “modern” look. The new packaging sees simple and clear branding on the three products, with the soft drinks giant claiming that new technology has allowed it to place the distinctive white and red colours of Coca-Cola on an aluminium can for the first time. The redesign, which was created by Attik, will be rolled out globally throughout the year across all platforms, including retail promotions to use in sponsorship....

Adweek, Jan. 11, 2008
Just Asking:  'Which advertising agency is the undiscovered star of today?'
I would have said Attik, which did a lot of edgy, innovative work for our experimental brand biz development team. Given that they have just been acquired by Dentsu, I'm not sure if they could be considered "undiscovered" anymore, but I do think that they have huge growth potential and a unique and insightful approach to offer clients. —Mark Fewell, senior director, media and business development, Boost Mobile, Irvine, Calif.

Kitsune Noir, Jan. 11, 2008
Tweak Something by Scion
Mark this entry under weird. I opened the newest issue of Vice and came across this small package filled with synthetic hair. It turns out that it’s an advertisement