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Bannerblog.com.au, Dec. 22, 2008
120+ Agency & Brand Christmas Cards on Bannerblog
Attik [UK] Times Square.
ID-ology,
Dec. 22, 2008
Were
not a design firm
Brands
require a level of integration today that tends to leave the classic design
firm, with its emphasis on designers, assistant designers, and production
managers, in the organizational dust. As a system, the design firm is short
on strategy, limited in skill sets, and lacking in breadth. Lets face
it, most dont even have staff copywriters, let alone interactive designers
and developers, advertising capabilities, account management, or planners
and strategists. I say this fully cognizant of the amazing brands that
have been created by Sandstrom Partners, ATTIK, JDK, and Duffy, and so
many others...
bitique,
Dec. 21, 2008
Noise
Five
If
like me youre a fan of design legends Attik then youre probably aware
that they have been working hard on the latest and 5th edition of Noise,
with the final touches being made before it goes on sale in a limited edition
of 3000. Ive got my name down for a copy and cant wait until I get
my paws on it....
Spyline.de,
Dec. 3, 2008
attik
03.12.2008
attik
is an award-winning multi-disciplinary design studio with offices in san
francisco and leeds. their new website has a slick and well done navigation
and showcases an impressive body of work.
ID-ology,
Nov. 14, 2008
Creative
Revolution No. 3
...Crispin
and ATTIK were both tapped to be problem solvers, not sellers of things.
And they launched Creative Revolution No. 3. Interesting, isnt it, that
both clients were car companies, and neither were American? They both,
even if they didnt have the terminology in mind, ended up created brand
cultures - cultures people wanted to belong to, and were willing to make
part of their personal identity. When you look at how Crispin is evolving,
its hard to call them an advertising agency. Their teams often include
cognitive anthropologists, public relations experts, interactive specialists,
and industrial designers. And ATTIK, well, their origins lie in design.
Yet they, too, have shape-shifted in such a way that its hard to pick
them as a design firm in a line-up....
Criva,
Nov. 10, 2008
Attik
Attik,
updates. Graphic design, adv, motion graphic....
Abduzeedo.com,
Nov. 7, 2008
Sites
of the week #25
For
this week we have selected some great sites such as Attik and FreshApps....
Clusta,
Nov. 7, 2008
The
ATTIK
The
Attik new web presents.
Creativity,
Nov. 7, 2008
ATTIK:
Site Redesign
London/San
Francisco-based agency ATTIK has relaunched its website with an emphasis
on a minimal aesthetic and easier navigation. Visitors to the site can
check out the company's portfolio which includes interactive, TV and design
work for clients ranging from Scion to Boost Mobile. Along with the back
story of the agency and an introduction to the head honchos, you can also
check out ATTIK's in-house publication Noise.
Designcentre.ru,
Nov. 7, 2008
The
Attik
Say
hello to the brand new presence of the famous agency The Attik. Also,
don't forget about Attik's Noise 5!
Computerlove,
Nov. 6, 2008
New
Attik Site
Attik
relaunch their website with a slick new interface, check it out at: www.attik.com.
The
Lemonade Squeeze, Nov. 6, 2008
The
Attik are still kicking on!
Good
to see the guys at Attik are still at it and going strong with their unique
and distinctive style.
Sugarmob.com,
Nov. 6, 2008
The
Attik
Say
hello to the brand new presence of the famous agency The Attik. Also,
don't forget about Attik's Noise 5!
Anotherbookmark.com,
Nov. 5, 2008
News:
attik.com
http://www.attik.com
ChangetheThought.com,
Nov. 5, 2008
Attik
Relaunch
Powerhouse
agency the Attik has relaunched their site and stuffed it to the gills
with their amazing work. Their name alone should be enough of a guarantee
to get you to click this link.
Cosmoyabberisherollingetturds,
Nov. 5, 2008
Attik
- still good
Its
been hot since before I became a creative, and it still is. Check out their
relaunched portfolio: Attik.
Designiskinky.net,
Nov. 5, 2008
The Attik
...have
launched a new site. Impressive work as always.
DesignWeak.com,
Nov. 5, 2008
Right
Up the Attik
...I
saw that QBN posted a link to the new Attik web site. Im not going to
link to it from here simply because I know you can use Google, and because
I dont like the Attik, for reasons Ill come on to later....
DirtyMouse.co.uk,
Nov. 5, 2008
Attik
launch new site
Global
design powerhouse Attik have relaunched their website. Its been re-designed
and re-built by their in-house team, to showcase the plethora of consummate
work the agency has completed.
FormFiftyFive.com,
Nov. 5, 2008
Attik
Update
Brand
spanking new, beautifully built site with some great work by the legendary
Attik...
Hitspaper,
Nov. 5, 2008
attik
We
have previously
interviewed the creative studio ATTIK which makes base in the world
such as London, New York and Sydney. Recently the company has transfigured
its web presence.
Original
Linkage, Nov. 5, 2008
Attik
The
Attik have a new site up!
Pencils,
Pens & Scissors, Nov. 5, 2008
Attik
Updates
Attik
has updated their site with some new work.
realitydreamship.net,
Nov. 5, 2008
Attik
launch new website
Attik
(UK and US), are a pretty damn cool design agency. Weve followed their
work for many years now, and were pleased to say their new website doesnt
disappoint, albeit a little slow, even on my sooooper doooper MacBook Pro.
Weve seen this style of concertina effect on a number of sites recently,
and we like!
SHOOT
Magazine, Nov. 5, 2008
ATTIK
Launches New Website At attik.com
...As
a hybrid creative agency, ATTIK focuses on serving its clients' brands
and their specific needs through non-traditional creative approaches, and
nowadays, engaging websites are obviously of critical importance for any
brand. Widely known for its unique design aesthetic and its strategic thinking,
the agency's powerful integration of creative finesse, strategic foundation
and proprietary, youth-focused research practices continues setting them
and their clients' brands apart. With ATTIK's patent creative approaches
continuing to drive the now-famous Scion brand's success to new heights,
the firm is also well known for its Noise series of self-guided experimental
design books. In the new year to come, ATTIK will publish its fifth entry
in the series (NoiseFive), containing a first-ever retrospective on the
company's colorful history, and offering a window into their latest explorations
of creativity in print. As explained by ATTIK president Ric Peralta, the
company's new website reveals the firm's latest explorations of creativity
in interactive media....
shots,
Nov. 5, 2008
NEWS
IN BRIEF: ATTIK web relaunch
Hybrid
creative agency Attik, responsible for work for a range of clients including
Scion and Taco Bell, has re-launched a sleek new website where you can
check out its back catalogue and nose around some of its innovate campaigns.
TheFWA.com,
Nov. 5, 2008
SOTD Winner News
ATTIK
has launched a brand new website.
visuelle.co.uk,
Nov. 5, 2008
The Attik
Project:
Attik new website. Design: Attik. Link: attik.com.
Marketwatch.com,
Nov. 4, 2008
ATTIK
Launches New Website at attik.com
Global
creative agency ATTIK is proud to announce their new corporate website,
which has been completely developed in-house. The new site goes live today
at www.attik.com....
Heavy-Backpack.com,
Nov. 4, 2008
The
Attik
An
innovator and now proven long stayer the Attik has relaunched their showcase
of impressive work, as they say themselves - We do pretty much everything
imaginable in the world of creative communications.
Jaeha
Yoo, Nov. 4, 2008
Attik.com
Relaunch
Just
relaunched Attiks website. Check it out and let me know what you think.
NotNever.com,
Nov. 4, 2008
i
sort of wish i designed this?
attik.com!
QBN,
Nov. 4, 2008
Attik
relaunch.
Design
company Attik has relaunched with a superclean portfolio. Very nice!
Zulu.heuserkampf.com,
Nov. 4, 2008
Relaunch
bei Attik
Attik,
grandiose Design Agentur und Herausgeber der Buchserie Noise, haben ihrer
Website einen feinen Relaunch verpasst. Die Seite wurde komplett In-House
entwickelt, ist sehr clean und trotzdem vom Feinsten. Der Blätter-Effekt
ist super, nur beim Übergang zwischen den einzelnen Seiten wäre meiner
Meinung nach noch Potential gewesen.
GraphicHug.com,
Oct. 31, 2008
Making
Old Guys Mad
...For
as long as I can remember, it is these folks that I always found a hefty
helping of joy from. Those that swim in the seas of unintentional rebellion.
Designers who made old guys mad. At least in my early years of design.
David Carson. Vaughan Oliver. Emigré. The Designers Republic. Tomato.
Attik. How I loved to be caught up in a world where some old rules were
broken and it really didnt matter because those old rules never really
were known in the first place....
You
never heard about me, Oct. 27, 2008
The
new Attik
You
got to love the new Attik website. The simplicity mixed with some nice
flash technology give to this site a really sweet look.
CreativeReview's
CR Blog, Oct. 24, 2008
Photography
Annual Amendments
Gary
Horton asked us to correct the spelling of his surname that appears incorrectly
in the Photography Annual credit booklet as Houghton in the credits
for Guy Farrows series of images entitled Attik Noise, shown above....
Communication
Arts, Oct. 27, 2008
10.27.08
webpick of the day: Scion: United by Individuality
Begun
with a massive photo/film shoot with Scion owners in the Nevada desert,
this innovative site celebrates the Scion community with uniquely personal
content. www.attik.com.
Creativity,
Oct. 16, 2008
Want
to Be a Gamer? Scion Is Here to Help
Its
agency of record, Attik, San Francisco, this past summer launched [an integrated]
ad campaign, "United by Individuality," created from a gathering of hundreds
of Scion owners in the Nevada desert....
Art
Galery, Oct. 6, 2008
NOISE
Festival 2008 Launches
NOISEfestival.com
is a registered charity established to help talented young people break
into the Creative Industries. Launched in 2006, NOISEfestival.com is the
UKs first independent online arts showcase, spotlighting the best under-25s
in any artistic discipline that can be presented digitally including fashion,
music, film, design, architecture, written word, graphic design, new media,
fine art and illustration....
3:AM
Magazine, Sep. 30, 2008
Noise
Festival 2008
Launched
in 2006, NOISE is the UKs first virtual creative festival, showcasing
under-25s in any artistic discipline that can be presented digitally, including
fashion, music, film, design, architecture, written word, graphic design,
new media, fine art and illustration. The best work submitted before
1st September 2008 will be judged by specially selected curators including...
Attiks James Sommerville for Graphics, New Media and Advertising. The
national call for submissions was launched on 25th February at 11 Downing
Street....
Marketwatch.com,
Sep. 19, 2008
ATTIK
Continues to be Scion's Advertising Agency
TORRANCE,
Calif., Sept 19, 2008 /PRNewswire via COMTEX/ -- Scion recently distributed
a Request for Information (RFI) to marketing agencies as part of a routine
process to find additional marketing partners for its unbundled marketing
approach. Scion currently employs over 20 partners to assist in a variety
of ongoing projects. Global creative and brand-engineering agency ATTIK
is and will continue to be Scion's advertising agency. "We love the
imagination of ATTIK's campaigns and will continue to work with them,"
said Jack Hollis Scion vice president. "All speculation that Scion is looking
for a new advertising agency should be dispelled." "The unbundled approach
has allowed Scion's advertising and marketing to be nimble, flexible and
different," continued Hollis. "Working with smaller, more specialized vendors
has allowed us to push the creative envelope in a variety of media." SOURCE
Toyota Motor Sales, USA, Inc.
ID-ology,
Sep. 18, 2008
Bueller
?
Bueller
?
Today
Dennis and I met with a really really sharp senior strategist who used
to work at, among other places, DDB. She knew who Bill Bernbach was. She
could even quote him. She also knew who David Ogilvy was, and Jeff Goodby,
and David Kennedy, and, at the same time, she knew about Mother, Taxi,
Strawberry Frog, Attik, the Arnell Group, Anomaly, Crispin, and on and
on. And she could both debate the relative inventiveness among the current
hot shops and talk about the contributions of our ancestors. I was in heaven....
The
Huddersfield Daily Examiner, Sep. 16, 2008
Coca-Cola
contract is so sweet for ATTIK
Today
Dennis and I met with a really really sharp senior strategist who used
to work at, among other places, DDB. She knew who Bill Bernbach was. She
could even quote him. She also knew who David Ogilvy was, and Jeff Goodby,
and David Kennedy, and, at the same time, she knew about Mother, Taxi,
Strawberry Frog, Attik, the Arnell Group, Anomaly, Crispin, and on and
on. And she could both debate the relative inventiveness among the current
hot shops and talk about the contributions of our ancestors. I was in heaven....
designShrine.net,
Sep. 11, 2008
Fold-ins
ATTIK
NOISE FOUR NEW ILLUSTRATED GRAPHIC DESIGN BOOK, US $26.23. Bid now
End Date: Friday Sep-12-2008 13:38:50 PDT...
ArtPlugsDesign.com,
Sep. 4, 2008
Attik
Latest Work : Scion United
Another
great work done by Attik.
SeptemberIndustry.co.uk,
Aug. 28, 2008
Attik
Project_Scion
United
Design_Attik
Creativity-Online.com,
Aug. 27, 2008
The
Scion nation takes shape in a sea of pixels
San
Francisco-based agency ATTIK completes the next phase of its "United by
Individuality" campaign for Scion with a website that catalogs the brand's
offline, print and TV efforts. A colorful mosaic, which is the centerpiece
of the site, is actually the campaign's "Declaration" TV spot broken down
into numerous pixels. By scrolling over the pixels, visitors can access
a multitude of images and clips that were shot during a May gathering of
Scion owners in the Nevada desert....
TAXI
Design Network, Aug. 27, 2008
New
ATTIK Website Earns Company its Third Favourite Website Award
..."This
is a real honor and I think both our internal team and our clients at Scion
deserve a lot of credit," said ATTIK co-founder and creative director Simon
Needham. "Over the past two years, the ability to offer our own web development
and production resources grew from an idea nto a proven capability. We
thank our clients for having the vision and bravery to allow us to produce
this type of breakthrough work."...
Marketwatch.com,
Aug. 25, 2008
New
ATTIK Website for Scion's 'United By Individuality' Campaign Earns Company
Its Third Favourite Website Awards 'Site Of The Day' Honor
Global
creative and brand-engineering agency ATTIK and Scion are very proud to
announce that the recently launched website for the new "United By Individuality"
campaign will be honored as today's "Site of the Day" on the prestigious
Favourite Website Awards (FWA) site, which is online at TheFWA.com. The
"United By Individuality" campaign pays tribute to Scion owners and the
broader Scion community. With the campaign's creative approach ambitiously
calling for hundreds of Scion owners to unite earlier this year with their
xAs, xBs, tCs and xDs for a massive photo and film shoot in the Nevada
desert, the results have debuted over the past several weeks in various
integrated campaign elements, including a 60-second cinema/television spot
called "Declaration," as well as in print and online media....
ScionNews.net,
Aug. 25, 2008
New
ATTIK Website for Scion's 'United By Individuality' Campaign Earns Company
Its Third Favourite Website Awards 'Site Of The Day' Honor
The
Scion United website ( http://www.scion.com/scionunited)
went live with new content on Aug. 8, which was developed and produced
by ATTIK. Using the campaigns media and event imagery, the website further
celebrates the owners and their roles in the campaign and the Scion community.
The innovative interface presents visitors with a pixelized version
of the campaigns Declaration spot, with each pixel representing unique
content available for review, downloading and sharing. The site allows
owners to re-live their event experiences and download images of their
personalized cars. Campaign print and broadcast elements are also integrated
and available for download, along with other digital offerings like screensavers
customized with owners cars. The ability to share content from the site
presents visitors with unique opportunities to connect with each other....
Dexigner.com,
Aug. 20, 2008
ATTIK
Scores Hat-Trick With Coca-Cola
Following
the success of ATTIK's global brand identity work for Coke Red reposition
and Coke Euro UEFA 2008 campaign, the company have been awarded three further
Coca-Cola projects via Atlanta, Istanbul and London. Coke's Creative
Excellence team, which operates from their headquarters in Atlanta, have
appointed ATTIK to create their official competition identity and global
guidelines in support of their sponsorship of the 2010 World Cup in South
Africa....
Digital
Arts Magazine, Aug. 19, 2008
ATTIK
Designs Coke Cans for Ramadan and Christmas
...James
Sommerville, ATTIK co-founder and creative director said, "Its great
to be involved in a project of this magnitude not only because it involves
the highest profile brand in the world and the fact we will communicate
our design language to millions of people worldwide, but its also football
a subject very close to our hearts." Each campaign has been designed
and created out of ATTIKs UK office in Leeds; with all creative work
overseen by Sommerville who said, "Over the last three years we have undertaken
approximately fifty Coke projects where strong design and the ability to
communicate Cokes message to large audiences is a must."....
WorldNetDaily,
Aug. 19, 2008
Coca-Cola
celebrates Ramadan; Company observes Muslim holiday with star, crescent
design on cans
Coca-Cola
plans to celebrate Ramadan this year by decorating cans with a crescent
moon and star a widely recognized Islamic symbol. The moon and star
can be found on at least 11 flags of Muslim countries, and now it will
be featured on packaging in Turkey, Saudi Arabia, Pakistan, Indonesia,
Morocco, Tunisia and other Islamic countries during the Sept. 1-30 Muslim
holiday, blogger Bob McCarty reported....
Adrants.com,
Aug. 18, 2008
After
all that Fasting, Pop Open an Ice-Cold Ramadan Coke
Coca-Cola's
chosen ATTIK to help interpret its brand across a number of events: for
the 2010 World Cup in South Africa, for Coke's Christmas 2008 effort, and
for Ramadan in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia,
and other countries with a great many Muslims....
Brandsynario.com,
Aug. 18, 2008
Coca-Cola
hires ATTIK for 2010 FIFA World Cup and Christmas work
LONDON
- Coca-Cola has hired branding agency ATTIK to handle brand identity for
its sponsorship of the 2010 FIFA World Cup, which will be hosted in South
Africa....
Design
Week, Aug. 18, 2008
Attik
wins Coca-Cola briefs
Coca-Cola
has commissioned Leeds-based design consultancy Attik for three forthcoming
branding projects. The largest project Attik is currently working on
is a promotional campaign tying in with Coca-Colas sponsorship of the
2010 football World Cup in South Africa...
Mad.co.uk,
Aug. 18, 2008
Attik
wins Coca-Cola briefs
Coca-Cola
has commissioned Leeds-based design consultancy Attik for three forthcoming
branding projects. The largest project Attik is currently working on
is a promotional campaign tying in with Coca-Colas sponsorship of the
2010 football World Cup in South Africa....
MediaPost's
Accounts on the Move, Aug. 18, 2008
Coca-Cola
/ ATTIK
ATTIK
has been awarded three further Coca-Cola projects via Atlanta, Istanbul
and London. Coke's Creative Excellence team, which operates from their
headquarters in Atlanta, appointed ATTIK to create its official competition
identity and global guidelines in support of its sponsorship of the 2010
World Cup in South Africa. Working with Coke Istanbul, ATTIK completed
the design language for this year's Ramadan period. The agency also just
created the visual identity system for Coke's Christmas 2008 for the second
year in a row.
THE
DRUM, Aug. 18, 2008
Several
International Coca-Cola projects handed to Attik Leeds
Attik
is to create the official competition identity and global guidelines for
Coca-Cola in support of the companys sponsorship for the 2010 World Cup
in South Africa alongside picking up other International projects for the
brand. The work will be created by Attiks Leeds based following the agencys
creation of the global brand identity for Coke Red;s reposition and Euro
2008 campaign....
Foodbev.com,
Aug. 16, 2008
Coke
hires ATTIK for World Cup marketing
Coca-Cola
has hired branding agency ATTIK to handle brand identity for its sponsorship
of the 2010 FIFA World Cup in South Africa....
Marketing,
Aug. 15, 2008
Coca-Cola
hires ATTIK for 2010 FIFA World Cup and Christmas work
...According
to the agency, the new Christmas design will span the entire Coke range,
including Coke Red, Diet Coke and Coke Zero. The new look will be used
across all European markets....
Computer
Arts, July, 2008
By
designers for designers
Its
been a long time coming, but ATTIKs Noise Five is finally imminent. And
since the company practically wrote the book on cutting-edge volumes about
designers and illustrators, its a good time to look at the best and brightest
out there, and see whats on the horizon....
BestAdsonTV.com,
July 30, 2008
United
by individuality
Co-directed
with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration"
shows owners' Scions dramatically coming together in a picturesque desert.
"Our objective with this campaign is to celebrate the strong community
of owners who have embraced the Scion brand," said ATTIK co-founder and
creative director Simon Needham. "The diversity of Scions we had at the
shoot was incredible, allowing us to create a phenomenal brand spot and
many other campaign elements using owners' Scions. It was an amazing experience."
Boards
Online, July 30, 2008
Scion:
Declaration
Declare
your allegiance. Agency: ATTIK - San Francisco. Production Company:
Blueyed Pictures, Los Angeles. Co-Directors: Simon Needham, Rob DuPear....
Adland,
July 29, 2008
Scion
- "United By Individuality" press & poster campaign, USA
A unique
custom-cover venture is also in production for the September issue of Tokion
magazine, featuring each subscriber's name imprinted on a Scion vehicle
as part of the cover artwork. Owners who attended the Scion United event
will also receive Tokion's September issue with a personalized Scion for
cover art.
Billboard
executions featuring an owner's Scion will run in 22 markets through October.
The campaign's online and other out-of-home components will also be revealed
over the weeks ahead.
Contagious,
July 29, 2008
Scion
- United by Individuality
...An
8% rise in sales for the 3rd quarter has emphasised the effect which building
a brand community can have. Recognising this, Scion is attempting to promote
a slightly paradoxical, yet distinctly on-brand message in its new campaign
masterminded by ATTIK, San Francisco - United by Individuality. The
drive (no pun intended) is being spearheaded by a 60-second ad which launched
in over 13,000 cinemas across the US on Monday. Shot in Nevada this visually-arresting
spot shows a Hells Angels-esque convoy of customised Scion cars snaking
down a desert highway, before congregating in one place as a lone figure
declares through a microphone It is that which makes us different, that
brings us together. From August 4th, the ad will air on selected TV channels,
including MTV, MTV2 and Comedy Central.....
Adland,
July 28, 2008
Scions
owners unite with ATTIK to create "United By Individuality" brand campaign
With
the creative approach ambitiously calling for hundreds of Scion owners
to unite for a massive photo and film shoot, the monumental cross-media
marketing campaign will evolve the brand's positioning and showcase its
success in new ways....
Adland,
July 28, 2008
Scion
- "Declaration" - (2008) :60 (USA)
"Our
objective with this campaign is to celebrate the strong community of owners
who have embraced the Scion brand," said ATTIK co-founder and creative
director Simon Needham. "The diversity of Scions we had at the shoot was
incredible, allowing us to create a phenomenal brand spot and many other
campaign elements using owners' Scions. It was an amazing experience."
Adrants.com,
July 28, 2008
In
Scion's Neck of the Woods, Individuality's Looking Pretty Uniform
See
"Declaration," a :60 ad for Scion's "United by Individuality" campaign
by ATTIK. The visuals wed two media cliches: a fleet of cars converging
purposefully on one road, and an anarchist leader bleating to somber street
warriors from a makeshift platform in the dead of night....
FWA
Theater, July 28, 2008
Scion
- Declaration
Co-directed
with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration"
shows owners' Scions dramatically coming together in a picturesque desert.
MediPost's
Marketing Daily, July 28, 2008
Scion
Seeks Community In New Campaign
After
five years of selling itself as a car that can reflect one's individuality,
Scion is looking to celebrate its community of individual owners via a
new marketing campaign that showcases how owners come together via their
customized vehicles....
Adweek,
July 25, 2008
Ad
of the Day: Scion "United"
"United
by Individuality," the new tagline created by Attik for a major integrated
campaign for the Toyota Scion, has at its core an oxymoron and puzzle.
Indeed, if the big thing now is for top brands to market "personalization"
and "individuality" (as Coke, Nike, and Starbucks are doing, to name a
few) how individual can any of these mass maneuvers really be?....
Adweek,
July 25, 2008
Scion
Launches 'United' Campaign; The work from Attik breaks Monday with a cinema
spot
...The
"United by individuality" campaign, via Attik, San Francisco, uses creative
that was shot in the Nevada desert. The first round of print ads in the
September issues of Vice, Tokion and Revolver magazines will be a spread
with the phrase: "Individuality runs in the family." An aerial shot of
200 Scion owners' vehicles is on one page, and 100 more are shown in profile
on the facing page....
Brandweek,
July 25, 2008
Scion
Revs Up Its Engine for 'United' Campaign
Since
its inception in 2003, Scion has gained many fans that have starred in
an expansive, multiplatform campaign for the auto brand. A new initiative
breaks on Monday with a cinema spot, "Declaration," slated to appear in
13,200 theaters....
Youmark.it,
July 25, 2008
Scion,
uniti in nome del brand
E'
il senso di appartenenza a dettare le regole della nuova creatività. Non
è da meno Scion, che negli Usa lancia la campagna 'United By Individuality'.
Ha chiamato a raccolta centinaia di proprietari di una delle auto della
casa per una fotografia e le riprese di un film. E' accaduto veramente
lo scorso maggio, nel Nevada per l'evento 'Scion United'. Si tratta del
primo passo di una comunicazione che proseguirà per diciotto mesi coinvolgendo
cinema, stampa (anche con iniziative speciali), out of home e web.
WebDistortion.com,
July 14, 2008
20
best web design studios from around the world
Attik.
Location: USA & UK (Leeds, NY, San Fran, LA). Website: http://www.attik.com.
Attik began, as most design studios do, as quite a small operation. They
have since grown in number and strength to become one of the worlds leading
studios. Personally, I knew of them when I started developing, having seen
them linked from (formerly) Macromedia....
New
York Times, June 30, 2008
Accounts,
People, Miscellany
Will
Travis, partner and president at Attik, which was acquired by the Dentsu
America division of Dentsu, is joining Dentsu America, New York, as senior
vice president. His duties will include business development and expanding
relationships with global clients like Canon and Toyota.
Adweek,
June 27, 2008
Attik
Partner Takes Dentsu Post; Will Travis moves to parent firm to guide business
development
Will
Travis, a partner at Attik who helped guide the U.K. company's push into
the United States, is taking a business development post at Dentsu America
Group, which acquired the digital and design consultancy last October....
Adweek,
June 26, 2008
Scion
Heats Up With Limited Edition xD; 'Hot lava' campaign from Attik will support
...As
part of the campaign called "Hot lava" -- via Attik, San Francisco -- portable
billboards that emit smoke and show a bright orange Scion xD RS 1.0 (the
color of flowing lava) will be hauled for the next week through the streets
of Los Angeles, Atlanta and Kansas City, Mo. Meanwhile, street teams, clad
in silver fireproof outfits, will be distributing lava-themed handouts.
Over the next several weeks, the street teams and the billboards will expand
to 12 major U.S. cities. Other elements of the campaign include Web site
banner ads and newspaper ads customizable by dealers, which will drive
consumers to a microsite, Scion.com/rsxD. The banner ads will run on various
entertainment, music, social networking, urban, art, fashion, cultural
and auto-enthusiast sites....
ClickZ.com,
June 26, 2008
Execs
& Accounts: Digitas, Ogilvy, Google
Attik
created a new marketing campaign for Scion, promoting a limited production
car, the Scion xD Release Series 1.0. The integrated marketing campaign
will include a custom site, banner ads, newspaper ads, and out of home
elements. Scion will produce two thousand of the auto model.
MediaPost's
Marketing Daily, June 26, 2008
Former
Attik Head Named Dentsu SVP
Will
Travis, former president of ad shop Attik, has been named SVP at Dentsu
America. The move comes after last year's acquisition of Attik by Dentsu
America. The change leaves former Attik partners James Sommerville, Simon
Needham and Ric Peralta with oversight of the youth-focused boutique, which
is, among other things, AOR for Toyota's Scion division....
MediPost's
Marketing Daily, June 26, 2008
New
Toyota Campaign For Scion Is A Labor Of Lava
In
recent years, Toyota's Scion division has created a number of limited-edition
company-modified versions of its cars. The Scion brand was, after all,
created to appeal to young buyers, so modified, limited-edition versions
may not be large revenue generators, but they support the division's raison
d'être. The latest is a "Hot Lava"-colored, tricked-out version of the
xD vehicle, part of the division's Release Series 1.0 line of factory-customized
cars. The company is extending the lava theme to a marketing program to
support the car, of which only 2,000 are being made. The campaign, which
launched Wednesday, comprises an online banner-ad campaign directing consumers
to visit Scion.com/rsxD; dealer-customizable newspaper ads; and smoking
mobile billboards accompanied by street teams wearing flame-retardant suits....
AdRants.com,
June 25, 2008
In
an xD RS, Lava Doesn't Even Sizzle
To
promote yet another limited edition vehicle, the xD RS, Scion went all
Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling
volcano with a gray xD RS in the foreground; an explosion of lava makes
it that wild red-orange color we love so much. I find the bubbling noises
comforting. They remind me of this one time we cooked a rabbit alive, invented
some nifty rhymes, and put a curse on Bob Dole. See print variant with
vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards,
and street teams clad in flameproof uniforms, all from the fancy folk at
ATTIK. And while you contemplate getting an xD RS before all 2000 run
out, see previous efforts for the limited edition xB Series 5 and Scion
tC.
Brandweek,
June 25, 2008
Scion
Heats Up With Limited Edition xD
Scion
will produce only 2,000 units of the xD RS 1.0. But the automaker is not
thinking small when it comes to marketing the limited edition car, with
a new campaign launching today and costumed "street teams" hitting major
U.S. cities to distribute handouts. As part of the campaign, called "Hot
lava," via ATTIK, San Francisco, portable billboards that emit smoke and
show a bright orange Scion xD RS 1.0the color of flowing lavawill be
hauled for the next week through the streets of Los Angeles, Atlanta and
Kansas City. Meanwhile, street teams, clad in silver fireproof outfits,
will be distributing lava-themed handouts. Over the next several weeks,
the street teams and the billboards will expand to 12 major U.S. cities....
Brandweek,
June 16, 2008
Case Study:
Lexus Passes Its Screen Test
The
Challenge: The older-skewing wealth legacy of Lexus can make it hard
to reeach young, well-to-do drivers, given the brand's average buyer age
of 51. So when the IS F, the pricey performance model of the popular
IS sports car series, was brought to market last year, Lexus had a situation:
Find out where youthful, monied car enthusiasts are hanging out....
BestAdsonTV.com,
May 28, 2008
SHE
LOVES ME. SHE LOVES ME NOT
This
"Pendulum" spot from ATTIK San Francisco dramatically explores people's
love (and other deep emotions) for the Scion xB. The spot's animation and
effects were handled by The Embassy in Vancouver, and music and sound design
are courtesy of Population Music and Ten Music....
TVSpotNow,
May 28, 2007
Scion
xB: Pendulum
Released:
May 2008. Advertiser: Scion. Brand name: Scion xB. Agency: ATTIK.
Country: USA...
Veer.com,
May 28, 2007
A
pendulum annihilates
Haters
can over-react to questions of love. Some might bottle it up and walk away,
but those with a point to make will shatter windshields. ATTIKs recent
spot for Scion features a wrecking-ball and a sad story of side-impacted
rejection. Via AdRants....
AdRants.com,
May 27, 2008
Scion:
It's Love or Loathing, No In-Between
...It
certainly helps that agency ATTIK is great at generating emotions not normally
associated with car ads....
Telegraph,
May 18, 2008
The
Princes Trust: Timeline
. 1986
£1,000 Prince's Trust grant awarded to James Sommerville and Simon Needham
to establish Attik design company in James's grandmother's attic. Attik
is now a multimillion-pound business with offices around the world, making
it one of the Trust's most successful business start-ups....
BBC
NEWS, May 14, 2008
Firms
flourish with little bit of trust
...JAMES
SOMMERVILLE & SIMON NEEDHAM - ATTIK. With no money or means to set
up their own business, James Sommerville and Simon Needham - fellow ex-students
from Batley Art School - came to The Prince's Trust 20 years ago for help
setting up their own company. They now run a creative design company with
offices in three cities worldwide, boast a turnover of more than £10m,
and have big name clients such as Coca Cola, Adidas, Heineken, and Toyota.
In October 2007 the firm was bought by Japanese media giant Dentsu, with
James and Simon remaining on-board the 65-strong team as creative directors....
BBC
NEWS, May 14, 2008
Jubilee
for Prince's business vision
...One
success story is graphic design firm Attik, which was recently sold to
Japanese media giant Dentsu. Attik was founded in Huddersfield in the mid-1980s
by two unemployed former art students. "None of the banks would lend us
the money we needed to start up," says Attik co-founder James Sommerville.
"But someone mentioned the Prince's Trust to us, which was not as well
known then as it is now, and they were able to give us the money to get
started."...
Adweek,
May 13, 2008
Andree
Rises at Dentsu; Dentsu America CEO to be named first non-Japanese executive
officer
...Andree
became CEO of Dentsu America in May 2006. He spearheaded the Tokyo-based
network's acquisition in October 2007 of Attik in San Francisco....
Advertising
Age, May 12, 2008
Dentsu
Allows First Foreigner Into Upper Ranks: Tim Andree Named 'Executive Officer'
...Since
taking the helm of New York-based Dentsu America two years ago, Mr. Andree
has been trying to revitalize the agency, steering a major reorganization
of U.S. operations -- including staff overhauls and acquisitions such as
its purchase of San Francisco shop Attik. Dentsu America is one of the
fastest-growing among the top 200 U.S. ad agencies, according to Advertising
Age's recently published agency report, more than doubling 2007 revenues
and advancing to the 57th spot....
Advertising
Age, May 12, 2008
Agencies
Go From Selling to Creating Products; Pouring Money Into Development, Some
May Even Start Brands
ATTIK:
"Noise" is a design-focused book series. The newest edition, "NoiseFive,"
offers hundreds of pages of print design and is due out in bookstores this
summer. Direct from the agency it will cost $80.
DMNews,
May 12, 2008
The
Work: Creative solutions from Lexus, USG Corp. and Teleflora
...Lexus
tapped agency Attik to create a microsite, www.lexus.com/isf, which had
a soft launch in October. Lexus promoted the site via pre-launch print
ads in auto-enthusiast publications available at November's 2007 Specialty
Equipment Market Association Show in Las Vegas, as well as in signage used
throughout the show. All of the collateral featured the tagline, What
is F?...
SourceEcreative
Newsletter, May 7, 2008
Member News From
Around the World
The
team from Shilo recently contributed its artistry to a new commercial from
Attik and client Scion xD. The spot entitled Freeze Frame features the
ghostly return of many of the Little Deviant characters brought to life
for last year's renowned "Fable of the Deviants" cinema spot....
Adweek,
May 2, 2008
Marketers
Drawn to the Silver Screen; Cinema advertising is growing at a rate of
15 percent annually
DETROIT
When putting together a media buy for the upcoming crossover, Borrego,
Kia's marketing director Tim Chaney made sure he nailed down some cinema
advertising along with a large buy in traditional media. Chaney couldn't
pass up the opportunity. Last year's spot for the Rondo crossover produced
solid ROI. "We received extremely strong results from the cinema buy,"
he said. "It was very effective." In fact, cinema advertising is growing
at a rate of 15 percent annually, with spending totaling $455 million in
2006. Jackmyers.com, an online resource for the media, advertising and
entertainment industries, projects a 17.5 percent growth for the medium
this year... On the creative side, putting together a spot for cinema
is liberating, said Simon Needham, co-founder and creative director at
Attik, San Francisco, which has created theater spots for Scion and Lexus.
Needham said, "It's like people who come to the theater say, 'I'm here,
entertain me.' There's a bigger challenge, and it seems like they expect
you to go the extra mile to produce better content."
random
ideas thoughts and expressions, Apr. 24, 2008
attik:
noisefive
Attik
have announced the imminent release of the latest in their series of occasional
monographs, NoiseFive....
Bewegungsmelder,
Apr. 23, 2008
ATTIK
NOISEFIVE
Im
letzten Jahr hatten wir auf der MadInSpain das Glück, einen Vortrag von
James Sommerville hören zu dürfen. Er ist Gründungsmitglied und Kreativchef
der Agentur Attik, die unter anderem wegen ihrer Bücherserie »Noise«
bekannt geworden ist. Jetzt kündigt Attik »NoiseFive« an. Man darf gespannt
sein
Computerlove,
Apr. 23, 2008
NoiseFive
NoiseFive
blog is here! Check out Noise's old and new at: noise.attik.com
FormFiftyFive,
Apr. 23, 2008
Attik
- NoiseFive
You
can now register for a copy Attiks NoiseFive, better get there quick
though as its a limited run of 2,000.
SourceEcreative
Newsletter, April 23, 2008
Member News From
Around the World
As
part of its multifaceted cross-media campaign for the Lexus IS F, ATTIK
produced a series of six :15 cinema spots -- Open Window, Blips, Laps,
0 to 60, Connect the Dots, and Blue Flash -- directed by its creative director
Simon Needham. Designed specifically to take advantage of the big-screen
environments and movie theatre surround-sound capabilities, the spots debuted
via National CineMedia's First Look pre-feature program, the largest digital
in-theatre network in North America, which is now screening the spots on
more than 13,200 screens nationwide. The same spots are being picked up
by various Lexus distributors outside of the U.S., including Australia,
Puerto Rico and Canada, and are also appearing on high-profile broadcast
venues. Post production was handled by Riot while sound design was provided
by Machine Head....
TypeNeu,
Apr. 23, 2008
Attik
Noise Five
Attik
NoiseFive is here! They are only printing 2,000 copies of NoiseFive so
take a look at the NoiseFive page, it will be published this summer, but
you can register your interest now....
Oceania,
Apr. 19, 2008
ATTIK
Director Simon Needham Chooses Spy Post for Stunning Visual Effects for
Lexus IS F Cinema, Web Campaign
...To
dramatically hail the vehicle?s most thrilling features, Needham and his
colleagues at ATTIK designed the HD ads specifically to take advantage
of the big-screen environments and movie theatre surround-sound capabilities.
Since debuting last month via National CineMedia?s FirstLook pre-feature
program, the spots have screened on more than 13,200 screens nationwide,
while also being picked up by various Lexus distributors outside of the
U.S., including Australia, Puerto Rico and Canada, and appearing on high-profile
broadcast and online venues....
The
Huddersfield Daily Examiner, Apr. 19, 2008
Budding
business leaders' big day
SOME
of Huddersfields most innovative businesses took a bow at a major marketing
event in the town.Creativity, Commerce and You provided a showcase for
the creative talents of established entrepreneurs and budding young business
people who took to the catwalk at the Odeon Cinema alongside the Galpharm
Stadium. The celebration took place at the annual review of the Chartered
Institute of Marketings Yorkshire branch. Andrew Earnshaw, of Holmfirth-based
marketing firm Up and Running is chairman of the branch this year. The
event also included a motivational talk by James Sommerville, director
of award-winning design agency Attik, which was founded in the town....
TAXI
Design Network, Apr. 18, 2008
ATTIK
Director Simon Needham Chooses Spy Post...
Spy
Post recently contributed ambitious design and visual effects artistry
to the cinema, broadcast and web components of a new Lexus 2008 IS F cinema
and web campaign created by global creative and brand-engineering agency
ATTIK. Directed by the agency's co-founder and creative director Simon
Needham, the innovative campaign stylishly introduces the IS F to auto
enthusiasts. It's six :15 spots pose the question, "What is F?" and then
cinematically focus in on the vehicle's key attributes....
Digital
Content Producer's Briefing Room, Apr. 17, 2008
ATTIK
DIRECTOR SIMON NEEDHAM CHOOSES SPY POST FOR STUNNING VISUAL EFFECTS FOR
LEXUS IS F CINEMA, WEB CAMPAIGN
...Having
previously collaborated with Spy Post and VFX artist Alaina Goetz on many
visually challenging projects for Scion, ATTIK readily turned to Spy Post
to handle this campaigns ambitious VFX-related facets. These spots
have an organic quality to them, and the challenge was to have Spy Post
add and polish the visual effects without taking away from the big, bold
look and feel, said Michele Morris, ATTIKs head of Production. Alainas
title treatments and VFX definitely accomplish this. ...
Media,
Apr. 17, 2008
The Work: New
Campaigns, The World: 2008 Lexus IS F
Basing
the creative concept on the tagline of 'F is everything you thought we
weren't,' creative agency ATTIK has launched a 360-degree campaign for
Lexus' new model in the US....
The
Red Barn Cooperative, Apr. 13, 2008
Will
Travis - Freedom & fear
Will
is a 38 year old Brit, founder of branding agency ATTIKs US operation
(now part of Dentsu) and leader of the groups global business development
and marketing voice. An industry expert in youth marketing, branding and
creativity, he sits on numerous business boards and loves sharing his experiences
on a global stage....
Dexigner.com,
Apr. 8, 2008
ATTIK
Campaign Introduces Lexus IS F as Breakthrough Performer
...Under
the direction of ATTIK co-founder and creative director Simon Needham,
ATTIK's team began working closely with Lexus last year to develop a multi-stage
marketing campaign that would properly position the new vehicle among automotive
enthusiasts. As he explained, "The creative approach we chose begins by
asking the question, 'What is F?' Using many different creative facets
in various media channels chosen for their ability to effectively reach
our targets at key places and times, the car's main performance and design
features themselves consistently drive home the campaign tagline of 'F
is everything you thought we weren't.'"...
TAXI
Design Network, Apr. 8, 2008
ATTIK's
Cross-Media Campaign Introduces Lexus IS F as Breakthrough Performer
Together
with Lexus, global creative and brand-engineering agency ATTIK (www.attik.com)
detailed the multifaceted marketing campaign which has positioned the 2008
Lexus IS F luxury high-performance sedan, which arrived in dealer showrooms
across the U.S. last month, as an exciting new choice for sports car enthusiasts....
Creativity-Online.com,
Apr. 7, 2008
Lexus
IS F
To
promote the launch of Lexus's "F" brand that's attached to the automaker's
new IS F line, ATTIK developed a digital campaign which begins with a microsite
that vaguely explains the meaning of F yet immerses the visitor in the
IS F product nevertheless.....
AdRants.com,
Apr. 7, 2008
You
Know What Makes a Great F*ck? A Lexus
Check
out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick
is to drive home the message, "The new Lexus is F." And what is F? "F
is everything you thought we weren't," the saucy new microsite confidently
croons. Okay, then.
Yahoo!
Finance, Apr. 7, 2008
ATTIK'S
Strategic, Tactical Cross-Media Campaign Introduces Lexus IS F as Breakthrough
Performer
Together
with Lexus, global creative and brand-engineering agency ATTIK today detailed
the multifaceted marketing campaign which has positioned the 2008 Lexus
IS F luxury high-performance sedan, which arrived in dealer showrooms across
the U.S. last month, as an exciting new choice for sports car enthusiasts....
BusinessWire,
Apr. 4, 2008
Inwindow
Outdoor Launches Motion Detecting Storefront Display for Toyotas Scion
tC; Innovative Display Incorporates Technology that Enables Pedestrian
Interaction
...In
addition to Monster Media, Inwindow also worked with Malbon Bros. Farms
and Attik to bring the display to life....
graphic
peoples, Apr. 4, 2008
Attik
"Thinkers,
creatives and exceptional individuals at every level, we are brand engineers.
We guide and are guided by the big world. This is our small world."
What
a bad ass mission statement. Heres some history on these cats....
AdRants.com,
Mar. 20, 2008
'Out
of Reach' Stimulates Greed Factor for Scion tC
Ooh,
ooh. More online executional madness for the limited-edition Scion tC in
Galactic Gray. (Only 2300 available! Get your booster bait before it's
gone.) The ATTIK effort is a lot like this one for the limited-edition
Scion xB Series 5, which is more likely to blind you with its mica sheen....
Youmark.it,
Mar. 20, 2008
Scion,
la limited edition passa dal billboard interattivo
Si
intitola 'Out of Reach' ed è un mix di attività di comunicazione off
e online studiato da Attik per il lancio Usa della nuova Scion tC Release
Series 4.0. Per attirare l'attenzione di passanti sempre più frettolosi,
il piano media ha anche previsto le grandi dimensioni delle vetrine. Solo
che questa volta la campagna non rimane statica. Perché avvicinandosi
all'immagine dell'auto, scompare. In pratica è stato replicato l'effetto
del microsito e dei banner sul web....
Adweek,
Mar. 18, 2008
Scion
Reaches Out With Street Displays
Pedestrians
in New York and Chicago might be startled when passing storefront windows
displaying Scion digital billboards: As they approach, the cars on screen
will move farther away from them. The displays are part of Scion's "Out
of reach" push launched over the weekend for its limited tC Release Series
4.0. The Toyota brand is only selling 2,300 of the vehicles, but hopes
to use their elusiveness to further position the nameplate as cutting-edge
and drum up some word-of-mouth buzz. "The more we can involve people
in the marketing, the better," said Simon Needham, Attik's creative director.
"It's just more memorable."...
Juggling
with Water, Mar. 18, 2008
Visiting
Attik
yesterday
i hopped on a train to Leeds and met up with Attik's Co-Founder James Sommerville.
James was kind enough to give up a few hours of his precious time to talk
to me about his agency and his experiences of being a creative director
and how him and his partners have gone about building one of the world's
most respected creative agencies. the leeds offices are very well cared
for and make a big impression. it felt very unusual finding a creative
environment like theirs outside of london. i've been in grand studios before
and seen some of the world's top creatives at work, but it's usually at
a prestigious london address. the attik office is split over three floors.
Reception and office on the ground floor, studio on the next and a meeting
room at the top (not disimilar to our current set up). all prestine and
full of their work on proud display....
The
Printer's Place, Mar. 15, 2008
Motion
Graphics: (Graphic Design) Graphic Design for Broadcast and Film
The
current economy has been referred to as the entertainment economy because
of the cable industrys explosive rise, movies record box-office grosses,
and the Internets phenomenal expansion. For graphic designers, this has
opened up an incredible world of creative opportunities to design for
the screen, T.V. screens, and computer screens. The art of motion graphics
combines the arts of design, filmmaking, sound, music design, and animation
in solutions that solve communication problems, educate an audience, add
to an entertainment experience, or extend the value of a brand. Motion
Graphics explores the process of animated graphic design. From the stunning
broadcast of Pittard Sullivan, the cutting-edge cool of work from the Attik
to the bold, independent film-title designs of BUREAU, this book presents
the individuals and designs creating work that is among the best motion
graphic design for television and film.
Adland,
Mar. 14, 2008
2008
Scion tC - Tweak / No Tweak
Agency
: ATTIK. "The main idea for this campaign was based on the fact that
the 2008 tC features a few small but impactful changes. To bring those
to the attention of our audience, we're challenging and encouraging them
to participate in tweaking," said ATTIK's Simon Needham.
Car
News Japan Online, Mar. 14, 2008
Lexus
launches IS F cinema advertising!
...The
dark and beautifully lit cinematic spots, created for Lexus by ATTIK of
San Francisco, were specially designed to take advantage of the big screen
environment and movie theatre surround sound capabilities. In one spot,
the unique sounds generated by the IS Fs dual-stage intake engine take
center stage as audiences hear the vehicle approaching on one side of the
theatre before they get a glimpse of the car speeding across the screen
and roaring out on the opposite side. In another, the beauty of the IS
F is highlighted larger than life as the camera flies into and around the
vehicle to showcase the interior....
The
Huddersfield Daily Examiner, Mar. 14, 2008
Show
to celebrate creativity of firms
...An
audience of 140 will be addressed by leading Huddersfield businessmen Ajaz
Ahmed and James Sommerville.... Mr Sommerville is co-founder of design
agency Attik, which grew from modest roots in Huddersfield to have offices
in London, New York and San Francisco....
Ad
Arena, Mar. 13, 2008
A
small tweak makes a big difference
Agency:
ATTIK / San Francisco.
AdRants.com,
Mar. 13, 2008
Pink
Bra Distracts From Car Commercial's Message
Attempting
to explain how a small tweak can make a better car, ATTIK has created a
new commercial for the Scion tC. From a name change to a floor change to
a telephone number change, perceptions can change quite a bit. Apparently,
the small tweaks made to the Scion tC have made it a far different (better?)
car....
BestAdsonTV.com,
Mar. 13, 2008
A
SMALL TWEAK CAN MAKE A BIG DIFFERENCE
The
new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign,
which over the past months has featured print and outdoor spectacular ads,
unique point-of-purchase displays, as well as an online ad campaign --
wherein each creative element points out that small changes can create
very meaningful differences....
Boards
Online, Mar. 13, 2008
Scion
tC: Tweaks/No Tweaks 1
Scion
tC: Tweaks/No Tweaks 2
A little
tweak can go a long way. Agency: ATTIK - San Francisco. Director:
Simon Needham....
TheFWA.com,
Mar. 13, 2008
Site of the Day
Winner News
ATTIK
ramps up Scion's tC Release Series 4.0 campaign.
MediaPost's
Marketing Daily, Mar. 11, 2008
Action!
Movie Theaters Beef Up Interactive Displays
...Also
on Monday, NCM announced a separate, unrelated deal with Lexus to promote
the new Lexus 2008 IS F in the FirstLook feature. The campaign, by Attik
of San Francisco, consists of six 15-second spots addressing the question
"What is F?" with answers touting the car's capabilities....
MediaPost's
Marketing Daily, Mar. 11, 2008
Lexus
Zeroes In On 'F' In New Ads For IS-F Sports Sedan
..."It
was very important that this creative look and feel nothing like traditional
Lexus advertising," [Brian Bolain, national interactive automotive events
manager] says. "Typically, everything we do is light, and very refreshing;
this needed to be more aggressive and menacing," he says. Attik's recent
work for Scion, which features animated critters called "little deviants,"
would fall into the latter category. "We thought it was a good opportunity
to give them a chance," says Bolain, who oversaw Scion's advertising direction
prior to shifting over to Lexus. "Their visual aesthetic is very high."
He says that in addition to the cinema ads, which run through April, Attik
has created the IS-F microsite, and is also doing outdoor executions. "They
are doing all the visuals around IS-F."...
Brandweek,
Mar. 10, 2008
The
Biz: Coming Soon To A Theater Near You: The Roar Of A Lexus
...The
Lexus spots, from Toyota sibling Scion's agency Attik, San Francisco, were
custom-created to take advantage of theaters' digital projection and surround-sound
systemsthe sports car sounds like it's approaching from one side of the
screen and then speeding off the other. Moviegoers will hear the car before
and after they see it glide across the screen. Four 15-second spots air
interspersed in the final moments before the feature starts....
BusinessWire,
Mar. 10, 2008
Lexus
Launches Cinema Advertising Campaign for New ``2008 Lexus IS F'' in National
CineMedia's FirstLook
...The
2008 Lexus IS F is a unique high-performance vehicle and we wanted to launch
it in a way that captures the cars speed and sounds, said Dave Nordstrom,
Lexus vice president of marketing. We felt the best way we can give people
a feel for that performance was by using the full sight, sound and motion
impact of cinema....
MarketingVOX,
Mar. 4, 2008
For
Mass Appeal, Boost Mobile Turns to ATTIK
Sprint
Nextel's Boost Mobile, a brand that targets itself primarily to urban teens
by making generous use of rappers and gritty camera shots, has rebranded
itself and reorganized its services. Boost aspires to broaden its target
market without pushing away users garnered with its old image. Toward that
goal, it unveiled a new logo meant to evoke skateboarding or biking. Boost
expects it will appeal to a broad under-30 crowd. Boost is also integrating
its two services the PayGo pay-as-you-go product and Unlimited by Boost
under a single banner visualized by the new logo. The new creative was
produced by ATTIK, one agency competing in Boost's creative review process.
ATTIK has done brand refurb work for ExpressJet and, most notably, for
Scion.
Communication
Arts, Mar. 3, 2008
Exhibit:
Scion xD "Pit Stop" TV spot
The
next chapter in the Scion xD Little Deviants saga, one of the most talked-about
ad campaigns of 2007, unfolded in theaters with Pit Stop. Teaming with
San Francisco-based agency ATTIK, bi-coastal production studio Shilo brought
the animated cinema and broadcast spot to life....
POST
Magazine, Feb., 2008
Making a Pit Stop
"Pit
Stop," the new :30 for client Attik (San Francisco), appeared on television
and movie theater screens in November....
shots,
Feb. 28, 2008
NEWS
IN BRIEF: Attik tactics for Scion
Attik
has released its latest marketing campaign for the limited release Scion
xB 5.0. With only 2500 of the cars produced, the campaign will undertake
"guerrilla activities" to promote the exclusivity of the Scion.
MediaPost,
Feb. 27, 2008
Scion
Puts Docu-Videos On Web Site
TOYOTA'S
SCION DIVISION IS RUNNING documentary-style videos on its rich media lifestyle
Web site, scion.com/broadband. The latest is "Stomping Grounds" in which
the rotund New York hip hop emcee Biz Markie takes viewers on a tour of
his stomping grounds in Harlem and Long Island, going to and fro in a Scion
xB. The 30-minute video was produced by Inform Ventures for Scion. Dentsu's
Attik, is Scion's ad agency.
Adweek,
Feb. 25, 2008
Slave
to Technology; More campaigns are going mobile, but the medium remains
limited
...Angela
Kosniewski, an account director for Toyota's Scion brand at Attik, San
Francisco, which has been recognized for its progressive media choices
in reaching the brand's young target, says the agency finds the current
technical limitations too restrictive for even a youth-oriented brand such
as Scion. "Because most phones have different capabilities, there is a
disparate technological gap with the phones that are in market right now.
With our target being the youth market, there is concern on our end: How
would we deliver the best quality to our target?" she says, pointing to
inconsistent video- and Web-streaming capabilities that would alter the
quality of the experience from user to user, depending on what type of
cell phone and service they use. "We'll shoot something in HD, and it comes
out grainy."...
IntoMobile.com,
Feb. 25, 2008
Boost
Mobile rebranded; Unites PayGo and Unlimited offering under one banner
...They
paid the pros to do the job (renowned creative and brand-engineering agency
ATTIK), and the new site looks great logo was retooled, new fonts and
colors were used especially for the young and hip crowd which seems
to be the primary market for Boost's services....
Dexigner.com,
Feb. 22, 2008
Boost
Mobile Launches New Brand Identity to Unite Product Offerings Under One
Banner
..."We
wanted to bring an outside perspective to the project-one that understood
youth culture, what our brand is about and would be willing to collaborate
with our internal creative team," said Wally Fox, Boost Mobile's Creative
Manager. "We've worked with ATTIK successfully in the past, and respect
their approach to developing brands; they were a natural fit for this project."...
MediaPost,
Feb. 22, 2008
Boost
Mobile Buffs Up Brand
BOOST
MOBILE, THE PRE-PAID MOBILE service owned by Sprint Nextel, has buffed
up its branding to better match its youth-oriented appeal. The changes
include the retooling of Boost logos, typefaces and color schemes across
all media and products. The design revamp was handled by creative agency
ATTIK. Boost says it has 4.6 million customers, half of whom are under
30....
TAXI
Design Network, Feb. 22, 2008
ATTIKs
Rare Metal Integrated Campaign: Limited Production xB Release Series
5
...As
announced by Scion last month, only 2,500 xB RS 5.0s will be produced,
with each one featuring dazzling Gold Rush Mica exterior paint and accented
interior trim, a KenStyleR body kit, a moonroof, RS wheel covers and individually
numbered badging. Under the direction of ATTIK's Co-Founder and Creative
Director Simon Needham, the agency's team worked closely with Scion to
create and launch a new integrated marketing campaign promoting these unique
vehicles, which become available this month. The online component debuted
on Saturday, Feb. 16, in support of the campaign's guerilla activities,
which kicked off on that day....
Wireless
Week, Feb. 22, 2008
Boost
Mobile Rebrands for Consistency
Boost
Mobile said it worked closely with creative and brand-engineering agency
ATTIK to create more sophisticated and synergetic visual elements that
the company hopes will appeal to its targeted youth audience as well as
attract more high-end consumers. The redesign includes retooled 2D and
3D logos, updated photographic styles, a new typographic library, new color
schemes, new end tag, print and environmental applications. Our brand
needed to reflect that while our roots in youth culture are as vital as
ever, we are also appealing to a broader audience and are fully embracing
our core values as a lifestyle company, said Carlene Robinson, director
of brand marketing and entertainment of Boost Mobile, in a statement. By
uniting our product offerings under one cohesive brand identity, we are
able to leverage the overall strength of the Boost Mobile brand to build
more meaningful connections with our subscribers and more effectively convey
what makes our products and our company so very unique....
Adweek,
Feb. 21, 2008
Boost
Refines Brand Image
Boost
Mobile today unveiled a new graphic look for its brand as it pushes to
expand beyond its core multicultural youth demographic and attract a broader
range of consumers. The Irvine, Calif.-based youth-focused brand will
attempt to reach up to mid-30s talkers while not alienating its core users....
BusinessWire,
Feb. 21, 2008
Autobytel
to present Wards Automotive Spring Training Conference, March 911,
2008
Guests
will take in a Double Header of Forward-Looking Marketing Insight and
Baseball Fun in Tampa, FL. Conference Includes Keynotes from Fox Interactive
EVP Michael Barrett and ATTIK USA VP and Founding Partner William Travis;
and Dealer Marketing Spend Study from The Kelsey Group....
Dexigner.com,
Feb. 21, 2008
Rare
Metal Integrated Campaign From ATTIK Promotes xB Release Series 5.0
Together
with Scion, global creative and brand-engineering agency ATTIK today detailed
their multifaceted marketing campaign promoting the first limited-production
Scion for 2008: the xB Release Series 5.0 (xB RS 5.0)....
MobileBurn.com,
Feb. 21, 2008
Boost
Mobile Launches New Brand Identity to Unite Product Offerings Under One
Banner
Boost
Mobile, a wholly-owned division of Sprint Nextel (NYSE:S), today announced
the launch of a new brand identity. Designed to visually and conceptually
unite product lines and message consistency, Boost Mobile worked closely
with renowned creative and brand-engineering agency ATTIK, to evolve the
brand and create more sophisticated and synergetic visual elements that
will more broadly appeal to the company's target audiences....
MarketingVOX.com,
Feb. 21, 2008
Gold
Scion Positioned as Precious...
To
promote the limited-edition Scion xB RS 5.0 (of which only 2500 exist),
ATTIK has put together a campaign called "Rare Metal." "We are treating
these vehicles as priceless valuables," said CD Simon Needham of ATTIK.
Piggybacking the perennial equity of Willy Wonka's rare and coveted golden
tickets, street teams (provided by Massivemedia, NY) will give away "gold
bars" in San Francisco, Sacramento, LA, Austin, Dallas, Atlanta, Miami,
Portland and Seattle next weekend....
TheFWA.com,
Feb. 21, 2008
Site of the Day
Winner News
"Rare
Metal"... Scion's gold rush has started. Site by ATTIK.
AdRants.com,
Feb. 20, 2008
Scion
xB Gets Gold Treatment
We
really can't explain it any better so we're just going to let Scion campaign
creator, ATTIK Creative Director Simon Needham do it. "For our campaign,
we are treating these vehicles as priceless valuables. In selected neighborhoods
across the U.S., street teams in security uniforms will appear driving
campaign-branded armored transports."...
Digital
Arts, Feb. 20, 2008
Attik
builds Rare Metal microsite for Scion
Attik
has detailed its latest marketing campaign promoting the first limited-production
Scion car for 2008: the xB Release Series 5.0 (xB RS 5.0)....
Brandweek,
Feb. 19, 2008
Strategy:
Struggling Toyota Unit Sees Golden Opportunity
Limited-edition
Scion xB likened to precious metal....
ClickZ,
Feb. 19, 2008
Scion
Uses Widgets to Promote Three Models
Never
one to shy away from an experimental marketing technique, Scion has created
shareable widgets to promote three of its makes. The Toyota division partnered
with rich media firm Interpolls to create and distribute the widget to
sites including Gamespot. The widget allows viewers to click images of
the Scion XD, XB and TC to view previously used video creative from Scion
agency Attik, or engage with polls or trivia content. True to widget form,
the ad can be reposted to users' Web pages or social networking profiles....
MediaPost,
Feb. 19, 2008
Scion
Goes After Urban Youths With Street, Web Campaign
TOYOTA'S
SCION DIVISION IS LAUNCHING new marketing initiatives this week. Agency
Attik is overseeing a grassroots effort to promote the limited-edition
version of Scion's xB car, the xB 5.0, of which Scion is creating only
2,500. All of the cars come with a mica-gold exterior paint scheme. According
to Simon Needham, Attik's co-founder and creative chief, who works out
of the agency's L.A. office, the effort--visiting 10 cities in California,
Texas, Florida, Georgia, Oregon and Washington--has street teams in security
uniforms driving campaign-branded armored transports. Street teams will
give away "gold bars" that include skullcaps and passwords to a microsite
where consumers can get product info and download a screensaver, instant
messaging icons and a desktop background....
SHOOT
Magazine, Jan. 25, 2008
Visual
Effects & Animation: SHOOT's Top Ten Chart
Scion's
"Pit Stop." Attik, San Francisco. Simon Needham, director (Attik creative
director).
Brand
Republic, Jan. 15, 2008
Coca-Cola
unveils new can designs
LONDON
- Coca-Cola has redesigned the global packaging for its Diet Coke, Coke
Zero and Coca-Cola brands. The new identity, which rolls out in the UK
in March, will feature a simplified can design and the authentic 'Coca-Cola'
red for the first time. It will incorporate the distinctive white dynamic
ribbon and iconic scripted Coca-Cola logo, which was created in 1886.
The refreshed design, created by Attik and implemented in the UK by Bullet
Proof for Coca-Cola and Coke Zero and Epoch for Diet Coke, will also be
used across all marketing communications, from point-of-sale materials
to vending machines....
Mad.co.uk,
Jan. 15, 2008
Coke
gives its range a modern facelift
Coca-Cola
has revamped the design of its entire range Diet Coke, Coke Zero and
Coca-Cola in an attempt to give the brand a more modern look. The
new packaging sees simple and clear branding on the three products, with
the soft drinks giant claiming that new technology has allowed it to place
the distinctive white and red colours of Coca-Cola on an aluminium can
for the first time. The redesign, which was created by Attik, will be rolled
out globally throughout the year across all platforms, including retail
promotions to use in sponsorship....
Adweek,
Jan. 11, 2008
Just
Asking: 'Which advertising agency is the undiscovered star of today?'
I would
have said Attik, which did a lot of edgy, innovative work for our experimental
brand biz development team. Given that they have just been acquired by
Dentsu, I'm not sure if they could be considered "undiscovered" anymore,
but I do think that they have huge growth potential and a unique and insightful
approach to offer clients. Mark Fewell, senior director, media and business
development, Boost Mobile, Irvine, Calif.
Kitsune
Noir, Jan. 11, 2008
Tweak
Something by Scion
Mark
this entry under weird. I opened the newest issue of Vice and came across
this small package filled with synthetic hair. It turns out that its
an advertisement for Scion. Youre supposed to Strategically place in
plain view on your friends keyboard, cup of coffee, bar of soap, or on
the large plate of cookies sitting in the kitchen, and then await big
impact. I really had no idea how this had anything to do with a car,
but I read the fine print on the back of the package, and I guess Scion
has made some tweaks to one of their cars. While this isnt the strongest
relation between the two, its still fun to have a bag of fake hair.
PingMag,
Dec. 31, 2007
Holiday
Special #1: Stan Zienka of Attik
This
year, our Holiday Special is reserved for three projects/folks/collectives
from all sorts of genres we always wanted to show you - but somehow couldnt
make it during the year. The first would be San Francisco-based Stan
Zienka, design director of branding and design agency Attik. And no, we
are not showing their commercial works now - especially for PingMag, Stan
let his mind run wild and made some fine experimental graphics...
International
Herald Tribune, Dec. 17, 2007
Dentsu
goes global
...With
about $90 million in advertising billings, Attik is a relatively small
agency. But James Sommerville, a co-founder and creative director of the
British arm of the firm, said Attik and Dentsu would benefit as the Japanese
parent turns to its acquisition for brand consulting work across Europe
and other markets. "They've got experience and scale and geographical locations
that we don't, while we've got the creative output that we can bring to
the table," he said....
MediaPost's
Marketing Daily, Dec. 17, 2007
Boost
Rolls Out Initiatives Designed To Reach Art Crowd
MOBILE
COMPANIES AIMING TO CARVE a niche among the art crowd might want to take
a cue from Boost Mobile, the Irvine, Calif.-based wireless company started
in Australia and acquired by Nextel in 2003. Boost is beginning to roll
out a series of experimental initiatives under the aegis of its Boosted
art-house accessory lab. Currently, Boosted is running a pop-up store in
New York City's SoHo area after running a similar program in Miami this
fall.... Scion's agency of record, ATTIK, actually created the Boosted
Web site, where the products and artists' work is on display. Boosted is
also creating content for Boost phones, such as wallpaper versions of work
from the artist community supported by Boosted....
Design
Week, Dec. 12, 2007
BBC
whittles down a shortlist for its design roster
The
BBC has kicked off the second stage of its delayed design roster review,
and has begun shortlisting consultancies. The corporations current
roster was completed in 2003 and consisted of 28 groups, including Attik,
Lambie-Nairn, Wolff Olins, Fitch, The Partners, 999 Design, Dew Gibbons,
Elmwood, NB Studio, Start Design and Design House. Last year, six consultancies
were axed from the list, though the BBC never revealed their names....
Design
You Trust, Dec. 7, 2007
ATTIK
ATTIK
still the best!
BestAdsonTV.com,
Dec. 6, 2007
Scion's Deviant
Pit Stop
The
animated :30 spot directed by ATTIK's Simon Needham and produced by Shilo
opens with a silver xD making its way through a dark urban landscape. The
vehicle is suddenly lifted up for a "pit stop" as the Deviant pit crew
jumps out from the shadows to customize the car. They tear off the tires,
tossing them to another Deviant who proceeds to swallow them whole, regurgitating
an oozy goo which transforms the stock xD into a tricked-out, vibrant green
version....
shots,
Dec. 5, 2007
NEWS
IN BRIEF: Fable of the Deviants II
The
saga continues - the next instalment of the Scion xD Little Deviants series
that launched in June with Fable of the Deviants has hit the big screen.
Pit Stop, the second film, which made its debut on 30 November, was conceived
by ATTIK and made through Shilo...
shots,
Dec. 5, 2007
cut
and paste: the latest in the Scion campaign
Shilo
and Attik team up for the latest instalment in Scion's Little Deviants
campaign....
Adrants,
Dec. 4, 2007
Scion's
Little Deviants Trick Out xD
Furthering
its customization-with-attitude personality, Scion is out with its next
Little Deviants commercial in which the little guys high jack and trick
out a passing Scion xD transferring it from a bland, gray, wish-it-were-cool
look into a tricked out green colored, rad rimmed and low profile tired
ride that actually is cool. Created by San Francisco's ATTIK, the ad was
animated by Shilo.
Boards
Online, Dec. 4, 2007
Scion
xD: Pit Stop
Scion's
Little Deviants strike again in this second installment of its integrated
campaign for the xD. Agency: ATTIK - San Francisco. Director: Simon
Needham....
Creativity-Online.com,
Dec. 4, 2007
Scion
- Pitstop
The
Deviants provide some fine-tuning and a splash of color. Agency: ATTIK
- San Francisco. Director: Simon Needham....
Computerlove,
Dec. 4, 2007
Deviants
Pit Stop
Shilo
and Attik teamed up to create Pit Stop; the second installment of Scion's
Deviants.
Techvibes.com,
Dec. 4, 2007
Scions
Little Deviants
Another
strong presenter at nextMEDIA and one that shook up the conference a bit
was William Travis of Attik the successful ad and brand agency. He talked
about the Scion branding and how to seduce a culture savvy youth demographic.
The ad campaign for the Scion featured an alternate reality of mindless
automatons called Sheeple and a group of foes called The Little Deviants.
The deviants embodied the desired user who looks at conventional society
as way lame and harbors a general disregard for mainstream sensibilities....
Ventilate
Dec. 3, 2007
SCION ~ PIT STOP
Reinforcing
Scions message of customization and personalization Shilo teamed up with
ATTIK for Scions latest Deviant spot.
CityNews
International, Nov. 27, 2007
World
Wide Web - November 27, 2007
ATTIK's
Will Travis is interviewed from the nextMedia Conference on the subject
of monetizing digital content....
TAXI
Design Network, Nov. 26, 2007
Surfing
the Waves of Change
by
James Sommerville. When my partner Simon Needham and I launched our startup
company 20 years ago in my Grandma's attic bedroom in her terraced house
in Huddersfield (Yorkshire) with the help of a £2,000 grant from The Prince's
Trust Charity, we positioned ourselves as a graphic design firm that was
obviously small - but never very humble. Indeed, Simon and I both had grand
aspirations, to use our design talents and street-smart-ness to help big
companies break-through in communicating with their audiences in ways that
grabbed - and kept - the attentions of their young adult customers....
Brandweek,
Nov. 26, 2007
Scion
Confirms It's Hip To Be Square
Being
"square" has always been what Scion is about. Literally. Its four-cornered
roadster, the xB, hit the U.S. market in 2004 as a boxy five-door aimed
at arty young buyersthe type who would rather spend time playing videogames
than tinkering with a dual overhead cam in an oil-soaked garage. The automaker
asked its agency, Attik, San Francisco, to think inside the box....
The
Drum, Nov. 9, 2007
Attik
conversion
From
the lowly launch location of a loft conversion in North Yorkshire, Attik
created an empire that reached from the West coast of the US to the eastern
coast of Australia. Last week the agency was taken over by global advertising
group Dentsu. Keith Price caught up with the team to take a rummage in
the Attik...
Youmark.it,
Nov. 7, 2007
Non
per soldi ma per eccellere
Attik
cede alle lusinghe di Dentsu. James Sommerville, co-fondatore insieme a
Simon Needham, spiega a youmark perché....
Boards
Online, Nov. 6, 2007
Industry
news and people moves: DENTSU ACQUIRES ATTIK
Dentsu
America announced last week that it has acquired San Francisco-based agency
ATTIK. Going forward, ATTIK will keep its brand identity and management
team but operate as a division of Dentsu America, Inc. while ATTIK UK,
based in Leeds, will operate independently as a subsidiary of Dentsu Holdings
USA. Richard Peralta, formerly ATTIK Group CEO, becomes President, ATTIK
Division, Dentsu America and will report to Tim Andree, CEO of Dentsu America
Inc. William Travis, formerly President of ATTIK's U.S. operations, becomes
VP.
Daily
Yomiuri Online, Nov. 6, 2007
Business
Update
Dentsu
Inc. has announced its consolidated subsidiary Dentsu Holdings USA Inc.
will acquire creative boutiques ATTIK Inc. of the United States and ATTIK
Ltd. of Britain. Dentsu Holdings USA and ATTIK's shareholders for Dentsu
Holdings USA agreed to the purchase of 100 percent of outstanding shares
of the two companies.
Boards
Online, Nov. 5, 2007
Scion
Polarization
Scion
Arrows
Scions:
love 'em, hate 'em or tweak 'em. Agency: Attik, San Francisco. Production
Company: Hazel Films, Los Angeles. Director: Simon Needham...
Adweek,
Nov. 5, 2007
Yoshizu
Drives Scion's Image
...The
latest Scion campaign from Attik, "Little Deviants," how does this square
with the Scion brand? When you're talking about mass-market advertising,
you have to be able to make an impact that's visual and different....
International
Herald Tribune, Nov. 5, 2007
On
advertising: Dentsu looking outside of Japan
...Dentsu
is taking notice. Last week, the company, based in Tokyo, announced that
it had acquired Attik, which has its headquarters in Leeds, England, with
offices in New York, San Francisco and Los Angeles. Dentsu said the purchase
was part of "a major effort to expand our business outside of Japan."...
SHOOT
Magazine, Nov. 2, 2007
Dentsu
Expands U.S. Reach, Acquires Attik
..."We
at Dentsu America stand to gain from Attik's impressive creative credentials,
plus its leadership position in digital and alternative media and its deep
understanding of the Gen Y demographic," stated Tim Andree, Dentsu America
CEO. Attik's management team will remain in place following the acquisition.
Its group CEO Richard (Ric) Peralta becomes president, Attik Division,
Dentsu America, reporting to Andree. William Travis, president of Attik's
U.S. operations, becomes VP. Simon Needham will remain creative director
and James Sommerville as Creative Director of Attik U.K....
OMMA
Magazine, October 2007
Cross-Media
Case Study: Who Wants a Car Just Like All the Other Sheeple's? Toyota's
campaign for the new Scion xD stands out from the crowd.
With
the Little Deviant-themed campaign, San Francisco's ATTIK and Toyota's
marketing group have positioned the Scion xD five-door sub-compact as -
in the words of ATTIK co-founder and group creative director Simon Needham
- "a badass." "It seems that the small car market has very much been
taken over by cute and funny and fun themes, and from the point of view
of Scion, we are a dark brand," Needham says. "We're what you might term
a nighttime brand."...
Design
Week, Oct. 31, 2007
Dentsu
boosts design offer with Attik purchase
...Now
we are about to evolve further to stay ahead of our clients needs, by
taking this position within Dentsu, says Sommerville. We believe the
outcome will be a powerful communications company that will deliver the
highestlevel creative solutions to our clients....
San
Francisco Chronicle, Oct. 31, 2007
DAILY
DIGEST: S.F. ad agency acquired by Dentsu
San
Francisco advertising agency Attik Inc. has been acquired by Dentsu America
Inc., the U.S. operation of the Japanese ad agency, the companies announced.
Attik will maintain its San Francisco office while its West Hollywood office
will move into the office of Dentsu America in Santa Monica and its New
York office will move into Dentsu America's headquarters in New York....
shots,
Oct. 31, 2007
DENTSU
ACQUIRES ATTIK
On
Monday this week Dentsu president Hiromi Yoshida announced that his agency
had acquired ATTIK, the global creative and brand engineering agency behind
Scion's hugely popular Want2BSquare campaign. ATTIK will continue to
operate as an independent agency within the Dentsu network and its US and
UK offices will retain the ATTIK brand identity....
How-Do.co.uk,
Oct. 30, 2007
ATTIK
bought over by 106 year old
Fans
of the design scene in the north of England will be intrigued to see that
ATTIK, one of the UKs most renowned design agencies, has been acquired
by Dentsu. The deal, for an undisclosed sum, will see ATTIK continuing
to operate as a separate entity, although its US office will now be branded
as ATTIK, a Division of Dentsu. The Leeds based HQ will maintain the same
name and management team going forwards. ATTIK is famed within design
circles for showing that regional agencies could attract truly global clients
and still manages to boast Adidas, Coca-Cola and Heineken on its retained
business list....
MarketingVOX.com,
Oct. 30, 2007
Dentsu
America Acquires ATTIK
Dentsu
America has just acquired ATTIK, a San Francisco-based global creative
and branding agency. ATTIK will retain its brand identity and act as
a division of Dentsu. ATTIK's clients include Boost Mobile, Scion, ExpressJet
Airlines, and, in the UK, Coca-Cola, Heineken and Adidas. It has 58 employees
and billings of $80 million....
MediaBistro's
UnBeige, Oct. 30, 2007
Revolving
Door: Attik Gets Snapped Up by Dentsu
You'll
recall that, from time to time, dating all the way back to when we first
started writing for this here site, we've reported on the doings of the
San Francisco design firm, Attik. Well, this week provided a big story,
as it's being reported that Attik has been purchased by the American arm
of the Japanese firm Dentsu (PDF). According to AdWeek, they're keeping
their offices just as they are in San Francisco, but shutting down operations
and moving in at their new owner's digs in New York and West Hollywood....
Yorkshire
Post, Oct. 30, 2007
There's
room at the top for ATTIK
A YORKSHIRE
design and advertising agency which was launched with backing from the
Prince's Trust has been bought by one of the biggest advertising agency
brands in the world. ATTIK, founded by Batley School of Art graduates
James Sommerville and Simon Needham in 1986, has joined Dentsu, the Japanese-based
corporation with annual billings of $17.4bn and 16,000 staff at 144 subsidiaries
in 24 countries, for an undisclosed sum. The Leeds-based firm, which
got its name after starting life in the Huddersfield attic bedroom of Mr
Sommerville's grandmother, will keep its identity and offices in the Holbeck
area of Leeds as well as New York, Los Angeles and San Francisco....
Brand
Republic, Oct. 29, 2007
Attik
sells to Japanese giant Dentsu
LONDON
- Japanese marketing services group Dentsu has acquired UK and US branding
and design agency Attik. Dentsu, which paid an undisclosed sum for Attik,
plans to run the shop as an independent network and retain its UK and US
management teams....
ClickZ.com,
Oct. 29, 2007
Dentsu
America Gains Youthful Edge with Attik Acquisition
In
a bid to increase its American presence and digital capabilities, Dentsu
America has acquired Attik, a creative agency known for its edgy, youth-targeted
ad campaigns for clients like Toyota Scion and Boost Mobile. The Japan-based
Dentsu is considered the fifth largest holding company in the world, and
has a significant presence in Japan and Europe, but is currently trying
to consolidate its U.S. operations, according to Tim Andree, CEO of Dentsu
America. With the addition of Attik, Dentsu is looking to capitalize on
the agencys digital and youth marketing expertise which it had been lacking
previously. Andree assumed his post approximately 18 months ago and has
been managing the firms restructuring to expand domestic offerings....
Creativity,
Oct. 29, 2007
Dentsu
America Acquires ATTIK; San Fran-based agency to boost Dentsu's Western
presence with creative and digital prowess.
Dentsu
America, the Western division of the Dentsu agency umbrella, is furthering
its goal of expanding its North American portfolio, with today's announcement
that it had acquired San Francisco-based creative firm ATTIK....
Mad.co.uk,
Oct. 29, 2007
Dentsu
acquires ATTIK
Dentsu,
the global advertising agency headquartered in Japan, has acquired graphic
design firm ATTIK. Under the new ownership ATTIK, which has offices in
Leeds in the UK, as well as the US, will retain its brand identity and
sit as a separate business....
MediaPost's
Online Media Daily, Oct. 29, 2007
Dentsu
Buys Digital And Design Shop Attik
DENTSU
AMERICA HAS PURCHASED DIGITAL and design shop Attik. The San Francisco-based
shop is expected to remain a separate operating unit within the Japanese
agency's domestic operations. Perhaps best known for launching Toyota's
Scion brand stateside in 2003, Attik was founded in 1986 by Simon Needham
and James Sommerville in their hometown of Huddersfield, England. Its other
clients include Boostmobile, ExpressJet Airlines, and in the U.K., Coca-Cola
and Adidas....
The
Drum, Oct. 29, 2007
Attik
acquired by Japanese group
Attik,
the UK- and US-based design agency, has been acquired by Japanese headquartered
advertising group Dentsu. The groups New York-based consolidated subsidiary,
Dentsu Holdings USA, Inc. has acquired 100 per cent of the outstanding
shares for both the San Francisco and Leeds offices of Attik. A statement
released by the group said the aim of the acquisition was to help strengthen
the its operations in the US and Europe by further enhancing client services
and bolstering growth potential....
Adweek,
Oct. 26, 2007
Dentsu
Acquires Attik
NEW
YORK Dentsu America has purchased Attik, a digital and design shop in San
Francisco, sources said. Attik, which launched Toyota's Scion brand in
the U.S. in 2003, will remain a separate operating unit within the Japanese
company's domestic operations, per sources....
Adweek,
Oct. 24, 2007
Best
Emerging Talent: Brenner, Coffin
LOS
ANGELES Mike Brenner and Greg Coffin, a copywriter and an art director
at Attik in San Francisco, were today named Best Emerging Talent at Adweek's
Creative Conference: Mashup 2007....
Adweek,
Oct. 22, 2007
Meet
the New Talent
Talent
is the most important currency in a creative business such as advertisingand
these 10 young talents could help add to your bottom line. The teams and
individuals, profiled in no particular order, have quickly made their mark.
In five years or less of agency experience, they have produced work that
has impressed, inspired and ignited national conversations. This year,
for the first time, Adweek opened up the selection process to agency submissions.
The requirements were simple: The candidates were to have demonstrated
adeptness in the creation of work for traditional and nontraditional media.
This week at Adweek's 33rd Creative Conference: Mashup 2007 in Los Angeles
one of these individuals will be named "Best Emerging Talent." The winner
will be chosen by the professionals participating in the event....
Adweek,
Oct. 22, 2007
Scion
Web Strategy Takes Stealth Approach
...At
the end of the day, nontraditional programs could face the same problem
as traditional ones as more brands vie for a finite amount of audience
attention. Attik group creative director Simon Needham warned that as more
brands look to emulate the formula, response levels inevitably decline.
"These days it's a mistake to overestimate what the results are going to
be," he said....
MediaPost's
Marketing Daily, Oct. 11, 2007
ExpressJet's
National Campaign Takes Flight
EXPRESSJET
AIRLINES IS LAUNCHING A national brand campaign from its new agency San
Francisco-based ATTIK, which recently snapped up the creative account from
the Houston-based carrier. The first elements launched this week on selected
radio stations in the 26 cities in the West, Central and Southeast regions
of the United States serviced by ExpressJet....
Adweek,
Oct. 10, 2007
Attik
Unveils 1st Work for ExpressJet
Independent
Attik has unveiled its first campaign for ExpressJet Airlines. Full-page
newspaper ads, location-specific outdoor and radio spots broke Tuesday
in the carrier's 26 markets. The newspaper ads present a streamlined
silver jet followed by swooping red contrails against an all black field.
"There is definitely a Pan Am influence by our design director Paul Miller
in that look," said Ron Lim, Attik associate creative director....
Adobe's
The Edge of Flash Newsletter, September 2007
LittleDeviant
XD site by ATTIK
This
is not the first pop-up bookstyle website we have seen this year, but
it's certainly one of the best. The visuals are very impressive indeed.
The Book of Deviants is a chapter-by-chapter game of sorts where you, as
the user, have to help the Little Deviants take back the city from the
boredom and conformity of the Sheeple. It's sometimes a gruesome tale,
but steeped in humor, and is another level in the promotional campaign
for the Scion xD from Toyota...
Creativity,
September 2007
The
xD peels out
On
August 15, Scion is introducing its xD model with unusual street art billboards,
one in New York and two in L.A. The West Coast boards, one of which leads
this showcase, feature the art of Kenton Parker, while a board in Brooklyn
is the work of Harif Guzman, aka Haculla. But no ordinary street art pieces
are these; produced by New York marketing/promotions agency Malbon Bros.
Farms, they're interactive eye-level installations with a collectible feature.
The art is applied in 24 peel-off pieces, under which lies the new xD advertising.
Hence, as the street art is removed, presumably in a supervised fashion,
the actual ad (a secret till the stripping), created by San Francisco's
Attik, is revealed. "This campaign presents a unique opportunity for us
to venture into a new form of advertising, while giving a limited number
of lucky passersby a chance to bring home a piece of original artwork,"
Lisa Materazzo, Scion national marketing and communications manager, said
in a statement....
International
designers Network (IdN), Vol. 14 #04
Playback:
Strike up the brand
Also
included on Bonus DVD: Scion xB Surgery, Boy Meets Girl, Flying Rats and
Round to Square from Attik.
Digital
Arts, September 2007
A
deviant design for the Web
The
Attik gets twisted in its latest Web and cinema promotion for Toyotas
new Scion xD a bad-ass car for a bad-ass generation....
Graphic
Design USA, September 2007
FABLE OF THE DEVIANTS
Over
the past few months, moviegoers in key American cities witnessed the first
component of ATTIK's campaign for Scion to drive traffic to an interactive
website at www.littledeviant.com -- and rev up interest in the xD, Scion's
brand-new five-door urban vehicle....
Adweek,
Sep. 27, 2007
ExpressJet
Picks Attik
Independent
Attik has won creative and media duties for ExpressJet Airlines, the agency
confirmed. The Houston-based carrier spent $1.5 million on mainly print
and radio ads through July, per Nielsen Monitor-Plus. There was no incumbent,
as the company was working with local shops for various projects. Ric
Peralta, agency CEO, said Attik long pursued airline accounts but had typically
been considered "too edgy" for such a mainstream assignment. "We needed
to find a client that is not afraid to exploit their point of difference,
and ExpressJet knows it needs to differentiate," he said....
Adweek,
Sep. 24, 2007
The
Art of the Game
...Online
marketing endeavors, however, especially given the lax world of casual
gaming, have somewhat different rules. Witness Little Deviant, the recently
launched online game that San Francisco-based Attik created...
ClickZ,
Sep. 24, 2007
Execs
& Accounts for September 24, 2007
ExpressJet
Airlines picked Attik as its creative agency of record. The Houston-based
airline tasked the creative agency with its branding, promotions, advertising,
Web development and media planning activities.
MarketingVOX,
Sep. 24, 2007
ExpressJet
Visits ATTIK for Creative Brand-Refurbishing
VP
Trish Winebrenner of ExpressJet's marketing department has announced that
ATTIK will be serving as the company's creative agency of record. ExpressJet,
which serves 24 cities across the nation, began a fresh brand operation
just last April. To drum up stronger business - particularly in business-class
- the company has leaped into user experience with guns a-blazing: providing
XM radio at every seat, snacks and meal service on long flights, and dollar
beer, reported USA Today....
MediaPost's
Accounts on the Move, Sep. 24, 2007
ExpressJet
Airlines - ATTIK
ExpressJet
Airlines named ATTIK as creative agency of record. The agency will be responsible
for branding, promotions, advertising, web development and media planning
activities.
Yahoo!
Finance Sep. 24, 2007
ExpressJet
Airlines Selects Global Brand-Engineering Agency ATTIK As Creative Agency
Of Record
SAN
FRANCISCO and HOUSTON, Sept. 24 /PRNewswire/ -- ExpressJet Airlines (NYSE:
XJT - News) named global creative and brand-engineering agency ATTIK (http://www.attik.com)
as creative agency of record, as was announced today by Trish Winebrenner,
ExpressJet's VP Marketing. ExpressJet began its ExpressJet Airlines branded
operation in April of this year, and completed the roll-out in June. The
ExpressJet network currently consists of 42 dedicated aircraft serving
24 cities in the West, Central and Southeast regions of the United States.
Ms. Winebrenner confirmed that ATTIK's San Francisco-based account team
will be responsible for ExpressJet's branding, promotions, advertising,
web development and media planning activities....
Brandweek,
Sep. 17, 2007
News
Analysis: Mercedes, Volvo, BMW Give 'Lower Luxury' High Priority
...These
automakers must also tread with caution by not overproducing or overselling
their lower luxury products. Such hype could turn off an upscale, young
buyer, said Simon Needham, co-founder at ad agency Attik, San Francisco.
"These consumers [already] aspire to get into a BMW or a Mercedes. For
these brands, once you've given them a product that is within reach, you
don't have to do the weird, wacky stuff to appeal to that crowd."...
Cut&Paste,
Sep. 5, 2007
Cut&Paste
Digital Design Tournament 2007 Kick Off Announcement
Whos
joining forces with Cut&Paste? Jeff Staple Founder, Staple Design.
Andrea von Bujdoss Art Director, Mass Appeal Magazine. Jose Cabaco
Creative Director, Wieden+Kennedy. Michelle Dougherty Creative
Director, Imaginary Forces. Justin Fox Designer, Australian INFront.
Futura 2000 Graffiti Artist. Motoko Mizoguchi Designer/Founder,
MoDesign. James Sommerville Co-Founder, ATTIK. Saber Graffiti
Artist. John Trippe Founder, FecalFace. Annie Wong Executive
Creative Director, Ogilvy & Mather Hong Kong....
3DCreative,
August 2007
Feature
story
ATTIK
and Scion mutilate conformity in new campaign.
Adobe
Systems Incorporated, August 2007
Customer
Success Story: ATTIK
Founded
twenty years ago in an unused attic bedroom, ATTIK's creative vision was
to help big companies communicate with their audiences in ways that grabbed
-- and kept -- the customers' attention. Founders James Sommerville and
Simon Needham have since grown the company into a global creative agency,
whilst retaining the commitment to designing creative experiences that
inspire consumers through compelling communications....
Boards,
August, 2007
Bad-ass
branding
Attik
takes deviant approach to Scion xD launch...
RealBusiness,
Aug. 30, 2007
International
cool
Walk
into the London office of The Attik. The first thing you see is a reception
desk. Nothing surprising there. Except this one is covered in fake fur.
Luminous orange fake fur, to be precise.....
eDigit,
Aug. 28, 2007
DIGITAL
ARTS SEPTEMBER - ON SALE NOW
Inside:
Deviants on the Web; The Attik gets twisted for Toyota's new car.
Hitspaper,
Aug. 23, 2007
ATTIK
/ Interview with James Sommerville
Interview
by arata sasaki. Hitspaper: Could you tell us ATTIK's history? James:
The full story of ATTIK will be revealled over 50 pages in our next edition
of NOISE FIVE, (published in January 2008), but heres the shorter version...
MediaBistro's
UnBeige Daily Feed, Aug. 17, 2007
Reboxing
the Boxy: AIGA's Attik Case Study
From
time to time, you'll recall, we've talked up the design/ad firm, Attik,
largely about their inventive work in building Toyota's still relatively
new brand, Scion. This time around, in the form of a case study commissioned
by the AIGA, there's the full scoop on their process of launching a campaign
for 2008, which saw the first major redesign of the brand. Even if you
don't care a lick about cars, it's a fun read in seeing a whole campaign
laid out from start to finish. And there's some quality links in there
to all the stuff they made to support it....
AIGA's
GAIN, Aug. 15, 2007
Outside
the Box: The 2008 Scion xB Pre-Launch Campaign by Attik
When
Scion debuted in 2003, it marked one of the first instances where an automaker
dedicated all of its brand marketing resources to a single segment of buyers;
in this case, the target was urban-minded youths, also described as trend
leaders. Over the past several years, the strategy has paid off: by the
end of 2004, Scion had firmly established itself in the market, forged
a place in youth culture and changed the way an industry thought about
marketing. Scions signature vehicle, the boxy xB, became synonymous with
originality and individuality for a new generation of car buyers....
Advertising
Ideas, No. 4 2007
ATTIK
/ Scion
Computer
Arts, July 2007
Catch
on to viral design
...Peoples
design sensibility is stronger than it used to be, and the advertising
industry must realise that if its not to fall back into the past, claims
ATTIKs Simon Needham. Once we allowed art directors to do the design,
but my opinion is that you need a fantastic idea and a fantastic designer
to produce it. Without a great design, youve less chance of a viral being
picked up....
Digital
Media, July/August 2007
New
Campaigns - Global
Attik
created a cast of little deviants to establish the bad-ass attitude of
Scion's new xD model with urban trend leaders, who were initially targeted
at cinemas with a stylishly animated spot....
World
Advertising Research Center, July 2007
Automotive
Marketing Report; The Growing Use of Unconventional Marketing in the Automotive
Industry
...Scion,
Toyotas funky youth brand, has used art in the past, featuring modern
artists, DJs and tuner icons in ad messaging, with some actually making
art out of Scion vehicles. Art works well for Scion, whose target market
of creative class members value individualism and personalization above
all else. For the launch of the second-generation xB, Scion, and their
agency ATTIK, created the Want2BSquare campaign. This multi-media campaign,
which utilizes art and user generated content, aims to celebrate xBs
most recognizable attribute - its boxy shape. An ATTIK spokesman, said,
The brand is a badge of honor for these owners and serves as the catalyst
for a box culture. To capitalize on this, ATTIK created a multi-layered
approach to box culture including dark, box-inspired cinema spots, viral
videos, street teams, a wild posting series and art exhibits in New York
and Los Angeles . The campaign encouraged people to visit the Want2Bsquare
microsite in order to become a part of the boxy movement. The highly engaging
and creative online experience is not your typical auto company website.
With multi-player games and movable panoramas the site invites users to
have fun as they learn more about the new Scion xB. Want2BSquare visitors
earn points that can be exchanged for Scion merchandise. In a page from
Myspaces playbook, the site also allows visitors to build and use their
own musical playlists and invite friends to visit specific realms...
SHOOT,
July 20, 2007
iWork:
ATTIK And Scion Launch New Campaign For The xD That's Just A Little Deviant
Website,
In-cinema Ad Position The New Car As Anything But Cute...
Halifax
Evening Courier, July 18, 2007
A
new era dawns for Calderdale's economy
CALDERDALE'S
biggest Renaissance project to date got off the ground with the official
opening of the Elsie Whiteley Innovation Centre. More than £5 million
has been spent on turning the former clothing mill in Hopwood Lane, Halifax,
into a centre of excellence for emerging hi-tech businesses.... Entrepreneur
James Sommerville, the head of international media company Attik, started
out as a pavement artist. He said the centre would give creative people
the opportunity to become established in a professional way. "The building
is a fantastic mix of old and new and is going to be a real winner," he
said.
Adland,
July 17, 2007
Toyota's
Ultra-Violent Videogame
Slate.com
reports on a strange online game created to promote Toyota. In the game
you play a "Little Deviant" who drives around in a Toyota Scion and commits
violent crimes on "Sheeple", including "pummeling, slicing, and dismembering"
with lots of flying green blood. Since Toyota wants the Scion to be a niche
product, it wants the campaign to be polarizing. "People that find it offensive
are not our target," says Simon Needham, co-founder of ATTIK, the agency
that's designed every major Scion campaign. If square grandmas reject the
Scion for the Nissan Versa, the thinking goes, that will only boost the
Scion's image among the cool kids....
Halifax
Evening Courier, July 17, 2007
How's
that for innovation? £5m centre of excellence opens
CALDERDALE'S
long history of developing exciting new products and practices passed another
milestone today with the official opening of the Elsie Whiteley Innovation
Centre. The district which gave the world Catseye reflective roadstuds,
building societies, linolium, logarithms and electric trams, now has its
very own hi-tech hothouse where 21st century ideas can be tried and tested.
The former textile mill in Hopwood Lane has been converted at a cost of
more than £5 million into a centre of excellence for inventors and thrusting
entrepreneurs who need an all important first chance.... About 200 guests
were expected at today's opening ceremony performed by James Sommerville,
of Huddersfield, the co-founder of ATTIK - a global creative and brand-engineering
agency with offices in Leeds, New York, San Francisco and Los Angeles.
ATTIK was created from small beginnings in Sommerville's attic in Huddersfield,
and he now heads a communications company with an annual turnover in excess
of £20 million....
Youmark.it,
July 17, 2007
'Little
Deviants', la Scion diventa cattiva
Anticipato
da annunci teaser, per il lancio della nuova Scion in America è uscito
nei cinema Fable of the Deviants. Lo spot, ideato da Attik (http://www.attik.com),
punta a incrementare il traffico su www.LittleDeviant.com, sito lanciato
a metà giugno, e a mantenere vivo linteresse per l'ultima nata di casa
Scion, la cattiva di famiglia....
iMediaConnection.com,
July 16, 2007
CREATIVE
SHOWCASE: Little Deviants Take to the City Streets
Attik's
site lets users engage in a goo-laden zombie war against the "Sheeple"
to demonstrate the unconventional look and feel of the Scion xD....
NY
State of Mind, July 16, 2007
Scion..
the little engine that could..
If
you are currently working on an auto client, then you should be sweating
Scion. Like majorly. Scion is one of the few brands to ride the counterculture,
take advantage of offbeat talent and create creative, exciting, memorable
auto advertisements. Toyotas little champ is so successful that last
year they announced they would deliberately slow down sales for 2007 to
keep the brand fresh and desirable. Smart cookies over there. Their recent
outdoor placements offer the slogan: So wrong for so many making a
firm stand that they are just too cool for most consumers. Love those cheeky
bastards and we most certainly dig their latest campaign promoting their
new model the xD. Scion got the dark artist, Dave Correia and graphic design/brand
engineers ATTIK to create a web game called "Little Deviants."
Slate.com,
July 16, 2007
Killer
of Sheeple: A Toyota advergame makes you murder for a new car
Since
Toyota wants the Scion to be a niche product, it wants the campaign to
be polarizing. "People that find it offensive are not our target," says
Simon Needham, co-founder of ATTIK, the agency that's designed every major
Scion campaign. If square grandmas reject the Scion for the Nissan Versa,
the thinking goes, that will only boost the Scion's image among the cool
kids. The Scion xD is "pretty aggressive looking," says Needham. He also
told me that "it's a little badass" and, yes, "a little deviant." But to
this twentysomething's eyes, the Scion is a lot less cool than Toyota thinks.
If there's something uniquely edgy about this vehicle, I just don't see
it. Even after watching Scions tearing through bleak nighttime cityscapes,
I still think the petite sedan would look just as normal sitting in a daisy
patch with bunnies nuzzling its tires. It makes sense for Toyota to differentiate
the xD from similar cars like the Honda Civic or Toyota's own Yaris, both
of which have friendlier images....
Yorkshire
Post, July 16, 2007
New
home for innovative businesses
ONE
hundred VIPs will attend the launch in Halifax tomorrow of the town's first
innovation centre. The refurbishment of the former Elsie Whiteley Mill
into the Elsie Whiteley Innovation Centre has been jointly funded by regional
development agency Yorkshire Forward, regeneration partnership Action Halifax
and Calderdale Council.... Yorkshire businessman James Sommerville will
deliver a keynote address. Since setting up Attik over 20 years ago his
brand communications agency now has offices around the world and has clients
that include Coca Cola, Nike and Levi's....
DesignInteract.com,
July 10, 2007
Attik
and Scion Enlist Deviants to Help the Scion xD Mutilate Conformity
Together
with Scion, global creative and brand-engineering agency ATTIK today detailed
their multifaceted marketing campaign promoting the distinctively aggressive
xD five-door urban vehicle, the newest model from Scion. The campaign's
first elements launched over the past several days, and new elements will
continue to play out over the months ahead. In close cooperation with
the Scion marketing group, ATTIK's creative team under the direction of
co-founder and group creative director Simon Needham developed the new
xD campaign. The new creative continues Scion's legacy of reaching urban
trendleaders with innovative entertainment highlighting the customizability
of the brand's models....
LiquidTreat.com,
July 10, 2007
Pop
Culture
Maybe
youve been to a movie lately and noticed a bizarre animated promo that
shows a pack of creatures preying on a herd of Sheeple. Or perhaps
you opened your favorite magazine and noticed a three-page spread where
one of these Sheeple lurches towards you in agony. Dont worry, its
all part of a smart little viral campaign for the Scion xD from the brains
at ATTIK. The url leads you to a game where you find out those creatures
are actually the Little Deviantsmischievous superheroes who rid an imaginary
world of conformity. A perfect campaign for the customizable Scion, it
all works together so
deviantly....
StudioDaily.com,
July 9, 2007
Top
Spot of the Week: Scion "Fable of the Deviants"
ATTIK
and bicoastal design/production studio Shilo (www.shilo.tv) recently created
a sixty-second cinema spot for automaker Scion. Working with ATTIKs original
script, storyboards and creative briefing under very tight time constraints,
Shilo leveraged its design-infused storytelling expertise to animate
the daring spot which introduces the all-new, aggressively styled Scion
xD. The ad, entitled Fable of the Deviants, began airing in cinemas
nationwide on June 15, and will continue to run in select theaters through
mid-July....
Creatiu.com,
July 8, 2007
LittleDeviant
XD
La
firma automovilística Scion sigue codeándose con las mejores agencias
para llevar a cabo sus proyectos de marketing online. En esta ocasión
ha confiado en Attik, con sede en Leeds, Nueva York, San Francisco y Los
Ángeles. Aparte de la genial dirección de arte y la magnífica integración
de Flash y vídeo, uno de los puntos más fuertes es que mantiene enganchado
al usuario durante un buen rato.
Ad-titude.com,
July 6, 2007
Toyota
Scion - Little Deviants
Brand
engineering agency ATTIK with the production expertise of Shilo launched
this campaign to promote the new 5 door xD Scion. Everything in this
campaign conveys the message that the character of the xD is a little bad-ass.
We use a contemporary animation style, and some very unique elements, to
spin a narrative in a way that we feel is bound to entertain our target
audience and bring smiles to their faces driving interest in this model
and gaining even more brand recognition for Scion. creative director
Simon Needham.
Adverblog.com,
July 3, 2007
Scion,
the Web is a (creepy) cartoon
I've
just finished (well, not really) an interesting experience on the new Toyota
Scion's website. Little Deviant is a kind creepy fairy tale, mixing cartoons
characters and 3D in a urban environment and recreating a sort of adventure
game in seven chapters.
ClickZ.com,
July 3, 2007
Scion
Goes Urban, Eschewing Big Reach Buys
...Separately,
Scion last month introduced a cross-media effort for its new xD 5-door
vehicle. A microsite at LittleDeviant.com used "pop-up" design elements
that mirrored the campaign's print ads. Scion creative and branding agency
ATTIK developed that effort as well as an earlier virtual world at Want2bsquare.com
supporting the xB model. ATTIK also developed collateral material and had
creative approval on Optimedia and Blastro's new work for the client....
Digital
Media, June 2007
Private
View
Simon
Needham, Co-founder/group creative director, ATTIK, US.
WeAreIdeas.com,
June 28, 2007
Little
Deviant - Scion xD - ATTIK
I have
already written about how Scion and ATTIK are pulling some of the most
interesting car campaigns. Their cars polarize the public into a hot
or not poll. The "no opinion" doesnt really exist. You love it or you
hate it. Ballsy products with a gutsy communication....
Nice
to Meet You, June 28, 2007
Book
of Deviant
This
is just one of the most brillant campaign weve seen :Book of Deviant
by Attik for Scion.
3DWorld,
June 27, 2007
ATTIK's
Little Deviants campaign
Brand-engineering
agency ATTIK are behind a great new CG marketing campaign for the latest
model in the Scion car range. Googly-eyed sheeple roam the streets
in this nightmarish vision of consumer-driven society. Sticky ends and
demonic imps leap from nowhere, and the Toyota-bred ve-hickle suddenly
jumps to the top of our Christmas wish list. Take a look and tell us
what you think....
Adrants,
June 27, 2007
Scion
xD Has No Patience for Bleating Kind
Scion
continues to woo us with weirdness, pushing its trademark customization
aspect with this intro video to the new Little Deviants campaign for the
xD. Like the occasionally cute Want 2 B Square effort, this too was put
together by ATTIK....
BestAdsonTV.com,
June 27, 2007
New
Scion work from ATTIK
ATTIK
AND SCION ENLIST LITTLE DEVIANTS TO HELP NEW xD MUTILATE CONFORMITY....
Shots,
June 27, 2007
HOTSHOT:
SHILO'S DEVIANT FABLE
..."We
enjoy working for Scion and ATTIK because it's off the beaten path, as
far as car commercials go," adds Gomez. "We're allowed freedom of thought
and creativity. At Shilo we don't shy away from the mysterious or the ominous
or anything else for that matter. We're willing to take risks as long as
it speaks to our creative prowess and gets our artistic juices flowing."
Urbanracer.com,
June 27, 2007
Scion
Launches All-New 2008 xD With Little Deviant Website
Always
in search of an atypical, inventive and entertaining approach to keep consumers
engrossed and involved, Scion has created an innovative branding campaign
and website to launch the all-new 2008 xD five-door subcompact. The initiative,
entitled Little Deviant, brings Scions underground vibe to life with
characters and a story that helps spread Scions message of non-conformity.
Launched in mid-June, the campaign was created by ATTIK, with the characters
being illustrated by renowned artist Dave Correia. It includes eye-popping
graphics and animation in the format of a pop-up book. Scion is using a
combination of subtly branded advertisements to help drive traffic to the
website, as well as creative that connects the Little Deviant characters
to the new xD....
Veer.com,
June 27, 2007
Deviant
behavior from Scion
Attiks
at it again with the latest site for Scion. Its a page-flipping good
time. Featuring art by Dave Correia. Scary monsters and freaky green blood
too!
Boards
Online, June 26, 2007
Scion
xD: Fable of the Deviants
Scions
new boystrous looking xD is launching with an equally boystrous campaign.
www.littledeviant.com sets the theme a slick, interactive flash based
site courtesy of ATTIK, San Francisco, its fun and informal tone pitches
the car directly at Scions young male target audience. In fact, its
actually the youngest in the American market, with a median age of just
38, compared to parent company Toyotas grandad-like 54.
Computerlove,
June 26, 2007
Violence
against Sheeps
Following
Want2bSquare, Scion just released a new promotional weird site for the
xD car, called Little Deviant. There is also a video intro. "Send the
sheeple from the streets and find them in the highrises. Knock the stuffing
out of them and collect their blood. It can be used to your benefit. Turn
that awful bleating into awesome bleeding." Site by Attik.
Contagious
Magazine, June 26, 2007
First
square, now deviant
ATTIK
and Shilo craft a demented fairytale in this integrated campaign for Scion's
new xD.
Creativity
E-Mail, June 26, 2007
Scion Leads "Sheeple"
to Slaughter
It's
a colorless world filled with disheveled drones in Scion's latest, comic-style
campaign/advergame, this for the new xD model. With "Little Deviant," bloodshed
equals bonus points in this pop-up landscape created by ATTIK with artwork
by Dave Correia. Your mission if you so choose: send the "sheeple," the
dour conformists populating said virtual world, out of the streets and
high-rises with your beastly claws, tear them a new one and watch the (green)
blood spill on the streets. The objective of this somewhat violent game
mirrors Scion's manifesto of spreading non-conformity across all media
formatsvia some good old-fashioned bloodlust. Players work through the
"Book of Deviants" by winning levels and accessing new passcodes until
all seven are complete. Reach the end and you'll get a closer view of the
xD, meet each "Little Deviant" character by name, and even create your
own printable Scion xD paper 3-D model. The well-conceived and executed
3D world eschews any over-the-top branding in favor of promoting Scion's
street-level ethos....
MediaPost's
Marketing Daily, June 26, 2007
Latest
Scion Campaign All About Deviants
SCION
HAS BEGUN ITS LATEST underground launch program for its newest model. The
five-door xD, which goes on sale in August, is the fourth vehicle in Scion's
portfolio. As in earlier campaigns for Scion vehicles, the Toyota division
is avoiding mass media marketing, and opting for guerrilla, in-cinema,
wild postings and the like, aimed at younger consumers. "Little Deviants,"
the new campaign from ATTIK, reinforces Scion's business model around personalization
and after-market customization, while positioning the car as a Neo-like
saviour in a drab, Soviet-bloc world of buildings and streets where factotums
wander around with brushes painting everything grey.
Adrants,
June 25, 2007
Scion
Draws Out our Inner Deviant with Sheeple Death Warrant
After
reluctance on our part and a helluva lot of persistence on theirs, Scion
finally won us over with their Want 2 B Square thing. We even almost dig
the cars. Almost. But if we had a scrap of distaste left for the dumpster-esque
vehicles, it's wiped away with this new Little Deviant effort they've launched
for the xD, put together by the same guys who built Want 2 B Square....
Brandweek,
June 25, 2007
Strategy:
Toyota's Scion Drives Home Its Deviant, Metal Side
...Located
at littledeviant.com, the game features creatures called deviants traveling
through a city in search of sheeple (a person with a herd-ish mentality)
to destroy. A 60-second cinema spot, launched last week, shows the deviants
riding into a town in an xD. They then consume and terrorize the sheeple.
Attik, San Francisco, handles....
Bristol
Media, June 25, 2007
Calling
all Digital Designers
Cut
& Paste international design event is coming to the UK for the first
time and is on the look out for digital designers who want to showcase
their work on an international stage.... Judges include Patrick Burgoyne,
Editor of Creative Review, Daljit Singh Creative Director and Founder of
Digit, Laura Bambach Head of Art at Glue London, James Sommerville co-founder
of ATTIK and Fiddian Warman Managing Director and Founder of Soda Creative
Ltd...
Motionographer,
June 25, 2007
Shilos
Scion Deviants
Shilo
continues its blitz of new motion work with this spot done for ATTIKs
brand new campaign for Scion entitled Little Deviant. A very dark and
entertaining spot based around little deviants that wreak havok on
a city full of conforming characters called sheeple. A great and twisted
spot, in fact, its a wonder that it made it out into the commercial world
without getting too lightened up. There is also a great site, www.littledeviant.com,
where you can find more of the story behind the Book of Deviants and torment
the sheeple further....
Stash/Feed,
June 25, 2007
SHILO
DEVIATES FOR SCION
Nothing
quite like little demons ripping off human heads to jump start your Monday
morning. Shilo just completed this gory :60 cinema spot for ATTIK and Scion
as part of the new Scion "Little Deviant" campaign that includes not only
this theatrical spot, but also print elements and an interactive website
at www.littledeviant.com, where you can view the torment of the "Sheeple"
conformists even further.
San
Francisco Chronicle, June 24, 2007
JAILHOUSE
ROCK: Alcatraz Island hosts party, fashion show, turning the former federal
prison into a funky nightspot -- for one night only
History
was made on Alcatraz the other night when more than a thousand guests roamed
the famed prison grounds on a balmy Saturday evening to take in the first
fashion show ever held there, alongside performance art, hip-hop, acrobatics,
sake sipping and mingling. The long, white communal shower trough, its
drain holes covered with wood, once held naked prisoners; for one night
only, half-naked models wearing an eclectic array of eco-friendly clothing
walked its length. The show featured feather-and-shell embellished Indian-princess
designs by the San Francisco label Oda; contemporary shorts, dresses and
baby-dolls by Bahar Shahpar from Brooklyn; and high-waisted denim by Del
Forte from Los Angeles. Clarissa Nicosia of Wrap Productions produced the
show, which featured spooky, hollow sounds of dripping, braking and chains;
American Indian chants; intense percussion; and other industrial sound
effects by DJ Dylan Mahoney of 747 Records. Models tried to be wary of
the jumble of black electrical cables strewn around the "runway.''....
Core77.com,
June 22, 2007
Scion
xD's quirky webgame advertising
With
billboard catchphrases like "So wrong for so many," counterculture auto
brand Scion has become known for fresh and atypical advertising. Their
latest campaign is no exception; to promote their upcoming model, the xD
five-door due to launch in August, Scion comissioned ATTIK and artist Dave
Correia to illustrate a quirky little webgame called "Little Deviants."...
SF
Weekly, June 18, 2007
Saturday
Night: Exprescion at Alcatraz
Its
hard to think of a more ultimate San Francisco party experience than
meeting 800 adventure-minded hipsters at Pier 33, boarding a boat, and
sailing to that once-foreboding maximum-security prison, Alcatraz, where
live music, DJs, a fashion show, and a bizarre burlesque performance await.
Thats just what happened at Exprescion at Alcatraz, a regional promotional
event sponsored by auto maker Scion. Other than a few video screens with
the Scion logo, and a couple of souped-up, tricked out vehicles conveniently
parked on the pier and along the winding walkway to the prison, the product
placement was minimal, however....
dzine.tv,
May 25, 2007
Promax/BDA
Conference Touts Importance of Broadcast Design
The
Ebeling Group's Mick Ebeling and Attik's President Will Travis explore
the State of Design in this returning favorite which enlists the thoughts
and expertise of the industrys leading minds to act as curators in bringing
together the most exceptional and ground-breaking work from around the
world....
TheFWA.com,
May 9, 2007
Welcome
to the Scion xB Online Candy Store: want2Bsquare.com
Five
years ago, our then 15-years-young company earned the right to serve as
the creative agency for Toyotas new Scion brand of vehicles. In their
desire to attract Generation Y buyers into the Toyota family, our clients
had us specifically target those individuals with our Scion campaign.
The challenge was, and remains, that these individuals do not want to be
marketed to. A big part of responding to that challenge has been focused
on building creative elements that are spot-on in terms of the interests
of our audience. Since launching the Scion campaign initially, weve
also used a combination of guerilla and alternative marketing approaches
to put the creative elements in front of our audience members in ways that
are respectful of their interests and preferences....
Boards,
April 2007
Top
Spots
Scion
xB "Tower Of Grantville" > What, no packshot? Scion and Attik continue
in their 'what the blazes?' vein of recent ads with "Tower of Grantville",
a two-minute gothic fairytale bought to life with a striking mix of 2D,
3D and illustrative animation. With little brief - other than including
a square-headed character and a link to the site want2bsquare.com - animation
house Buck has gone to town, introducing us to all manner of fantastical
creatures including the tyrannical square-headed Gumpton and the troublesome
Blumptons. A brave move from Scion and sublime execution from Buck.
Creativity,
April 2007
The
Work: want2Bsquare.com
The
Work: Tower of Grantville
Digital
Arts, April, 2007
ATTIK
is square
Creative
agency Attik has reinvented the car Web site, delivering a brand that is
a high-octane mix of MySpace, Atomfilms, and gaming....
Digital
Media, April 2007
New
Campaigns - Global
Move
over Second Life. Toyota US and its agency ATTIK have created a virtual
world to kick off pre-launch marketing activities for the new 2008 Scion
xB....
Graphic
Design USA, April 2007
BE
THERE AND BE SQUARE
A multi-faceted
marketing campaign from ATTIK is creating buzz before Toyota launches the
2008 Scion xB. Wild postings and theatrical advertising seek to drive "adult
trendleaders" to an interactive website (www.want2Bsquare.com). Viral films,
activities and events are also planned in the pre-launch phase. Everything
plays off of the boxy shape of the car. Creative credits go to ATTIK's
Group Creative Director Simon Needham, Creative Director Wayne Hanson,
VP of Interactive Media Justin Smith, Senior Producer Michele Morris, Broadcast
Producer Jay Cortez and design directors Stan Zienka and Chris Ro.
SourceEcreative
Newsletter, Apr. 18, 2007
Global Member
News
Global
creative and brand-engineering agency ATTIK's pre-launch campaign for the
2008 Scion xB continues to build momentum, and the latest entry showcases
character animation by Eight VFX. The 3:30 web-only spot entitled Hammer
was directed by Chelsea Pictures' Larry Frey, and it debuted on the web
destination www.want2Bsquare.com on March 15. "Hammer" tells the story
of a big man and a little black box engaged in a battle of wills. Others
lending their skills included Chelsea Pictures EPs Allison Amon, John Lachapelle
& Lisa Mehling, Radiant Artists DP David Rush Morrison, and Filmcore
editor Doug Walker. Sound design was provided by Machine Head....
Adland,
Apr. 11, 2007
Eight
VFX contributes to ATTIK's pre-launch ad campaign for the 2008 Scion xB
Global
creative and brand-engineering agency ATTIK's pre-launch campaign for the
2008 Scion xB continues to build momentum, and the latest entry showcases
character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer"
was directed by Chelsea Pictures' Larry Frey, and it debuted on the web
destination want2Bsquare.com on March 15."Hammer" tells the story of a
big man and a little black box engaged in a battle of wills....
Advertising
Age, Apr. 9, 2007
When
Advertising Is Literally Art, What Does That Make the Art?
...Fashion
and sneaker companies are the most obvious modern patrons of artists these
days, but many larger marketers have turned to them to create or build
on a brand vision. Toyota has harnessed an array of contemporary artists
for the past few years not just to create ad messages for its youthful
Scion brand but to make art out of the vehicles themselves -- earlier this
year the company enlisted artists including David Choe to interpret the
Scion xB. More recently, Scion, with agency Attik, created the "Want2BSquare"
project, which included gallery shows featuring the square-themed art of
several artists....
Adrants,
Apr. 4, 2007
Scion
Wants Us All 2 B Square Really, Really Badly
For
their ongoing Want 2 B Square campaign (whose Boy Meets Girl video we're
still fawning over), Scion throws out the last of its six worlds, The Beat.
It's music-themed and contains a Dance Dance Revolution-type game, which
we like but are ashamed of liking. We've grown fond of Want 2 B Square
and are even starting to think the xB's aren't bad on the eyes. But sentimentality
aside, Scion has done a good job of using alternative forms of marketing
and subculture inclusions to push the weird customizable vehicle. Which
is more than what we can say for some....
Adweek,
Apr. 2, 2007
Barbara
Lippert's Critique: It's Hip To Be Square
Suicidal
robots? Forget about it. On Toyota's want2bsquare.com, an animated character
hacks off his skull's rounded parts with a gleaming meat cleaver. He doesn't
stop until he turns his mutilated head into a square box, which makes him
very happy indeed. "Meet the New Cleaver'' (actually, it's called "Round
to Square") is one of 16 bleak, sometimes apocalyptic and, yes, box-based
online films (from different directors and production houses) that are
part of the new campaign for the relaunch of Toyota's Scion xb.
Adweek,
Apr. 2, 2007
Q&A:
Saatchi's Roberts
..At
the time Scion was launched, Saatchi vied for the business. And it was
felt that Attik had a closer connection with youth....
iMediaConnection.com,
Apr. 2, 2007
CREATIVE
SHOWCASE: Scion's Sticky Wasteland
Square
is the new round, haven't you heard? Attik is trying to get the word on
the street with a combination of a prolific interactive site and a savvy
guerilla marketing campaign for the 2008 Scion xB. "Want2bSquare" is a
visually stunning world of color and trap doors that invites the user to
explore, play games and watch video in its Scion-inspired square universe.
BestAdsonTV.com,
Mar. 28, 2007
More
Scion work from ATTIK, SF
Another
of the Scion xB want2bsquare.com films from ATTIK. An impressive series.
Boards
Online, Mar. 23, 2007
Scion
xB
The
weirdness continues for Scion's Want2BSquare campaign - this time, Buck
captures the effects of sleeping with your head in a vice for three years.
Agency: ATTIK.
Adrants,
Mar. 21, 2007
Boy
Meets Girl in Warped World, We Reconsider Merits of Ugly Square Car
The
odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive
world meant to promote the equally macabre (design-wise, anyway) 2008 Scion
xB. Like any interactive world there's a lot going on, a great deal of
which we've already covered. But we did see something new we really liked
- this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous
Content, two square-headed kids play "I'll show you mine if you show me
yours" and instead of baring warped genitalia (as expected) they flip open
one another's heads and explore the contents. In the same twisted way
that one could look at Secretary and call it "a gently bent love story,"
one could say Boy Meets Girl blithely expresses the innocence and exchange
in that first boy/girl encounter. Gently bent, of course. We dig the campaign
more and more. Enough to nail a Scion? If they keep wooing us like this,
we'll get there.
shots,
Mar. 21, 2007
CUT
& PASTE
Look,
we promise this'll be the last Scion viral we mention. Perhaps. THIS latest
offering, Boy Meets Girl, is from Anonymous Content director Sean Donnelly.
It wasn't like this in our day. Whatever happened to doctors and nurses?
Boards
Online, Mar. 19, 2007
Scion
xB - Boy Meets Girl
Scion
xB's Want2bsquare.com campaign continues with two surreally reconfigured
children. Agency: ATTIK.
AdCritic.com,
Mar. 16, 2007
Scion
- Boy Meets Girl
A bizarre
little play date. Agency: Attik - San Francisco.
Music
Video Wire, Mar. 14, 2007
Machine
Head Puts Its Gears In Motion For Scion
I loved
the counter-intuitiveness of the story...what appears to be a place of
appalling incarceration, the workshop of some evil and ruthless monster,
is in fact a cosmetic fantasy facility where people come to have their
appearances conformed to their dreams," explained Stephen Dewey regarding
the sound and music his company, MACHINE HEAD, created for "Surgery," a
new spot for Scion via ATTIK and directed by James Rouse of OUTSIDER USA....
shots,
Mar. 14, 2007
CUT
& PASTE
Cut
& Paste went all Scion crazy last week with a raft of spots from Attik.
Working on the assumption that you can't have too much of a good thing,
we thought we'd give you another Scion hit this week care of directing
collective Shilo. Take a peek at Round to Square HERE.
BestAdsonTV.com,
Mar. 13, 2007
More
great work for the Scion xB - from ATTIK
Another
one of the 16 virals produced for the want2Bsquare.com campaign for the
Scion xB ... from ATTIK...
Adrants,
Mar. 12, 2007
Scion
Promotes Do-It-Yourself Plastic Surgery
In
conjunction with design/animation/production team Shilo, ATTIK creates
a series of weird virals to promote the Scion xB....
The
Book of Conversation, Mar. 12, 2007
From
the attic to the Palace
Soon
after graduating from Batley School of Art in 1986, James Sommerville co-founded
ATTIK in his hometown of Huddersfield, England. With a grant from the Princes
Trust and a good deal of ambition, James and partner Simon Needham set
up shop in an attic bedroom in the house of James grandmother the
very room the company would be named after. They bought themselves the
then-revolutionary Apple Mac and set about evolving the design sensibility
that would eventually gain them a trip to Buckingham Palace....
Contagious
Magazine, Mar. 9, 2007
Truckin'
with the Tundra
...Also
click on the image below to see Toyota Scions latest web viral, pointed
viewers in the direction of the spectacular website reported in Contagious
last week. The site is the focal point of ATTIK's pre-launch campaign for
the 2008 Scion xB. Blood-sucking vampiric Japanese collectables? Well
take it!...
DesignInteract.com,
Mar. 9, 2007
Attik
and Scion Kick-off Next-Generation Scion Marketing Strategy
Together
with executives from Scion, global creative and brand-engineering agency
Attik today announced the launch of the next phases of its multifaceted
marketing campaign promoting the all-new 2008 Scion xB. Attik developed
the xB marketing campaign under the creative direction of Simon Needham,
the agency's co-founder and group creative director. "In support of the
next generation xB we kicked-off an innovative pre-launch marketing campaign
to celebrate the vehicle's most recognizable attribute-it's boxy shape,"
confirmed Needham....
AdCritic.com,
Mar. 8, 2007
The
Latest: Scion - Tower of Grantville
A haunting
tale from Attik and Buck.
BestAdsonTV.com,
Mar. 7, 2007
"Surgery"
This
is a cinema and viral spot that Attik San Francisco did for a pre-launch
campaign and microsite (also built by Attik) for the next generation Scion
xB. A :60 version is playing in theaters. There are another 20 great short
films housed on the site....
Creativity
Interactive, Mar. 7, 2007
Scion
Squares Up a Four-Cornered World
Rather
than resort to outside-the-box thinking, creative agency Attik decided
to embrace all things four-cornered in developing the multi-platform pre-launch
campaign for Toyota's new 2008 Scion xB. In fact, the vehicle's distinctive
boxiness inspired the agency to create an entire square-shaped universe
at Want2BSquare.com, with each of the six flat surfaces of the virtual
planet teeming with bizarre characters, strange landscapes and quirky content
to explore. "Designing the universe around squares was a necessity, as
the heart of this campaign is a celebration of the xB's boxy shape," says
group creative director Simon Needham. "The worlds emerged as a reflection
of the different aspects of the Scion brand, involving customization, culture
and entertainment. As the designs and major concepts behind each of the
worlds took shape, we were able to flesh out the creative to play up each
one's most engaging and sexiest attributes."...
SHOOT
Magazine, Mar. 7, 2007
iSPOT
of the Week: Scion's "Surgery"
A video
that runs on www.want2bsquare.org, which promotes Scion's square-shaped
xB, shows small square-headed figures in a Romanian mental hospital. The
key to the production was shooting the small headed images which was done
with prosthetics and CG elements. The actors' natural heads were painted
out and replaced with the real background taken from a plate shot, and
facial features were added in post production with CG...
shots,
Mar. 7, 2007
CUT
& PASTE
Attik
has teamed up with Scion to create a multi-faceted pre-launch campaign
to promote the 200 Scion xB. The campaign boasts its own website where
users are rewarded for watching and engaging with online content and playing
games. To procrastinate for points head to WANT2BSQUARE.COM.... Scion
has also released a bizarre theatrical spot directed by James Rouse of
Outsider to drive curious viewers to the site. Have a look at the square
heads inside Scion's twisted SURGERY.
Boards
Online, Mar. 6, 2007
Scion
xB - Tower of Grantville
Buck
dreams up a macabre fairy-tale for Scion's "Want2BSquare" campaign. Agency:
ATTIK.
Boards
Online, Mar. 6, 2007
Scion
xB - Surgery
This
James Rouse-directed cinema spot is at the center of a creepy new campaign
for Scion. Agency: ATTIK.
ClickZ,
Mar. 6, 2007
Questions
for Attik's VP of Interactive Media
Ad
agency Attik is known for its highly interactive marketing campaigns on
behalf of very large clients. This month, Attik launched Want2BSquare.com,
a virtual world promoting Toyota's Scion xB car to a younger and savvier
audience. Justin Smith, vice president of interactive media for Attik,
joined the agency from CQG, a financial service industry software/data
company where he was senior VP of user experience. At Attik he set about
creating a "cultural process" within the company to merge artists, writers
and software engineers. Recently, ClickZ sat down with him to discuss the
interactive marketing landscape, what kind of team one needs to mount a
successful interactive campaign and what he experienced working with a
Fortune 500 client on an "edgy" campaign....
GenDigital,
Mar. 6, 2007
Site
Watch: Want2bSquare.com
The
usual fare featured in the site watch posts are the latest and coolest
niche social networking sites, photo and video sharing sites, or perhaps
a spin-off leveraging some new applicable technology from one of the big
portals. In fact, this might be somewhat of a precedent for this posting
category, the first time we've written about a brand marketer's promotional
web site, but we think readers can get some value out of checking it out.
Toyota's Scion is already well known for its alternative marketing practices
and related programs that are specifically tailored to reach a hyper-connective
and media savvy demographic target under the age of 35. Their latest site
launch to promote the 2008 Scion xB, which hit showrooms in April, looks
to be another innovative effort from the soon-to-be world's largest automobile
company....
iMediaConnection.com,
Mar. 6, 2007
Toyota
Wants You "2b Square" Like Scion
If
you have yet to notice a series of gruesome posters plastered near busy
urban areas of a person hacking heads into the shape of a square, you soon
will. Toyota has created yet another viral and guerilla campaign for
the Scion 2008 xB titled "Want 2b Square." The website is a 3-D world where
everything is square -- from people to animals to food -- just like the
Scion. Toyota's viral campaign is accompanied by a guerilla campaign
executed by street teams distributing merchandise and hanging wild postings
aimed at getting twenty-somethings to sign onto the site, which launched
last week. The campaign succeeds in being subtle yet pervasive, Simon
Needham, co-founder and creative director at Attik, told MediaPost, explaining
that the agency deliberately made the web experience -- not the car --
the main attraction. "We're not hiding the car, we're just presenting
it in a different way," he said....
MediaPost,
Mar. 6, 2007
Scion's
Web-Based Pre-Launch Scorns Tradition
TOYOTA'S
SCION DIVISION IS RUNNING a pre-launch campaign for its forthcoming 2008
xB, but it doesn't include TV or print. In some ways, it is as much about
a multi-layer Web site as it is about the vehicle itself. That's not unusual
for Scion, which tends to rely more on viral and guerrilla--as well as
grassroots--efforts more than traditional media. The new Web site is a
waggish virtual world offering up an assortment of "places"--six in all,
two more coming--that consumers can choose to visit, through which the
xB roams and in which they can view ironic videos featuring people and
animals with cubic heads. The Torrance, Calif., company this week reported
sales of 17,960 vehicles through February this year, a 23% drop in sales,
including a 29% drop in xB sales year-to-date through February. Although
Scion's agency--Attik, San Francisco--created the campaign, it did not
shoot the 17 videos on the Web site. Rather, Attik says, the agency sent
out a creative brief to more than 100 videographers, then culled the 17
from the 140 entries it received. The account has been with that shop from
the get-go....
MediaPost,
Mar. 6, 2007
Scion
Pre-Launches 2008 Model On Web
AdCritic.com,
Mar. 5, 2007
Spot
of the Day: Scion - Boxbite
Attik
cranks out some creepy critters for Scion....
Brandweek,
Mar. 5, 2007
Let's
Get Small: Kia Latest To Face Scion; Carmakers seek to emulate Toyota's
style and marketing mix.
Thanks
to Toyota's success with Scion, more carmakers are thinking small. And
square-ish.... Scion sold 173,000 cars last year with just three models,
more than Lincoln and about 7,000 units shy of Mercury. Given such success,
its easy to see why other automakers are mimicking the brand's marketing
approach.... How will Scion keep its lead against all these new comers?
If recent campaigns are any guide, more of the same. Last week, for instance,
Scion launched another under-the-radar push at want2bsquare.com where consumers
can play games and watch videos to score points, the ultimate prize being
a 2008 xB. The site was publicized via a single 60-second, darkly themed
in-cinema trailer, created by Attik, San Francisco. Simon Needham, Attik
co-founder and group creative director, said more categories need to follow
Scion's example: "Nobody has any balls to put strong creative out there."
Motionographer,
Mar. 2, 2007
Tower
of Grantville Goes Back Up
Buck
has released a short film that is a sort Suessian / Goreyian fairytale
with awesome illustration, character design and animation, and a pretty
sinister vibe. The project, called The Tower of Grantville, is for Attik
and is part of a larger campaign called Want2BSquare for Scion. I think
the end titles are my favorite part, although the whole thing is really
cool
Makes me want to see more....
BrandDame.com,
Mar. 1, 2007
Reluctant
Kudos, Scion
I should
start by saying that I have a physical aversion to Scion. Almost everything
about them annoys the hell out of me from that ugly boxy design to their
skinny spikey-haried, collars up punk drivers. So, as you can imagine
I would really enjoy an excuse to dump on their brand strategy
but I CANT!
From an ad perspective youve really got to hand it to them. They know
their audience and engage them well. Case in point, their new web site
Want2bSquare! Everything is right about this
from the art direction to
the discovery navigation. Its a win
check it out....
Adrants,
Feb. 28, 2007
Scion
Creates Hallucinogenic Square Universe For xB
If
you went to the movies this past weekend, you might have seen what initially
appeared to be a trailer for Saw IV but turned out to be a Scion promotion
directing people to, by far, the weirdest site we've ever seen called Want2BSquare.
The trailer, the site and wild posting are all part of an ATTIK-created
promotion for the car maker's 2008 xB. Accompanying the campaign over the
next two months will be virally-intentioned videos, events and guerrilla
marketing (watch out Boston)....
McGraw
on Marketing, Feb. 28, 2007
Scions
Viral Marketing
I struggle
with the value of viral campaigns
for the business, not the agency or
the customer.... But heres one from Scion that, if built upon target
audience insight, might generate car sales. And it hasme thinking outside
my personal box regarding viral....
The
Car Lounge, Feb. 28, 2007
Scion's
Ad Agency Scores Some Totally Kine Bud, Then Creates xB Microsite
If
you went to the movies this past weekend to watch something that wasn't
Music and Lyrics, you may have seen a trailer that appeared to be for yet
another Saw / Hostel /House of Wax, but was instead a commercial for Scion
that directs people to the strangest site that we have ever visited, called
WANT2BSQUARE. The promo and site are part of a marketing gimmick for the
new Scion xB, in which "visitors are encouraged to explore an expansive
world, play games against other visitors, view a wealth of video content
celebrating the xB's boxy shape, and discover other quirky experiences."
The site then goes on to explain: "These actions lead to the accumulation
of points that can be redeemed for an array of prizes ranging from Scion
key chains to DJ turntables."....
Well
it made me laugh, Feb. 28, 2007
Welcome
to want2bsquare!
This
site produced by Attic for the US launch of Scion is a great example of
how engagement can be taken to new heights through the creation of an experience
that encourages exploration and problem solving. I've not explored it all
but the core site is huge and links out to a number of others which include
a diary of live events, an online video vault, links to dealers and so
on....
Feed,
Feb. 28, 2007
WANT2BSQUARE.HEADS
This
spot on the other hand with vfx by Lola FX in Santa Monica is what
Scion and their agency Attik would prefer you to consume first....
ClickZ,
Feb. 28, 2007
Scion
Revels in Squareness, Launches Virtual Gaming World
Car
maker Toyota quietly launched its own virtual gaming world last weekend
where viewers can watch movies, play games, and even win points that can
be traded in for prizes, all intended to bring a younger and savvier demographic
to its latest Scion car design, the xB. The brand's creative agency,
Attik, created the Want2bsquare.com Web site as a prelaunch for the new
car expected later this year. Attik played off the car's boxy shape and
created a "square" universe. Each side of a cube represents a named virtual
world with its own theme. Four of the areas are currently available, the
other two are still to be developed....
Three
Minds @ Organic, Feb. 27, 2007
Scion's
want2Bsquare Campaign
Apparently
undeterred by Cartoon Network's Aqua Teen Hunger Force controversy, Toyota's
Scion brand has launched an aggressive integrated marketing campaign in
major metros around the country, including San Francisco's Bernal Heights
neighborhood. This gruesome guerilla poster points to want2bsquare.com,
a mysterious and interesting interactive website. I love website experiences
that require unraveling, although to be honest I usually get fed up and
have to ask Google what's going on....
Adweek,
Feb. 27, 2007
Scion
Starts Pre-Launch Campaign
...The
campaign, via Attik, San Francisco, has trickled out virally over the past
several days. The car will begin showing up in dealerships in late April....
Brandweek,
Feb. 27, 2007
Revving
Up: Scion Starts Pre-Launch Campaign
DETROIT
-- Scion has launched a comprehensive pre-launch campaign for the 2008
xB, including a Web site at which patrons can earn points in quest of a
new xB, among other prizes. The site, at Want2bSquare.com , hits two
months in advance of the release of the boxy car, which was unveiled at
the Chicago Auto Show earlier this month. Consumers can score points
for watching videos, playing games and by e-mailing aspects of the site
to others, earning their way to the car and other prizes that include a
plasma screen TV, DJ tables, a home theater system and an Xbox system.
The campaign, via Attik, San Francisco, has trickled out virally over the
past several days. The car will begin showing up in dealerships in late
April....
FXGuide.com,
Feb. 23, 2007
Cool
VFX for Scion
Spy
Post's Alaina Goetz Partners With Attik On "Cool" Vfx For Scion Limited-Edition
Tc Release Series 3.0 Guerilla Campaign....
POST
Magazine, Feb. 22, 2007
SPY
POST COMPLETES GUERILLA PROJECT FOR SCION
The
project was conceived by creative and brand-engineering agency Attik and
is based on three dozen digital stills of the vehicle, shot against a black
background....
VFXTalk.com,
Feb. 22, 2007
Spy
Post Partners With ATTIK On "Cool" VFX For Scion
Spy
Post VFX Designer and Artist Alaina Goetz recently completed work on a
video presentation that is the centerpiece of a guerilla marketing campaign
from creative and brand-engineering agency ATTIK promoting the limited-edition
Scion Blizzard Pearl tC Release Series (RS) 3.0. To promote this special
edition Release Series 3.0 Scion tC, we worked closely with Scion's marketing
team and the contingent at Zenithmedia to devise and deliver a tightly
focused, limited edition guerilla marketing campaign, said Simon Needham,
ATTIKs co-founder and group creative director. For the finished video
piece, we came up with an attention-grabbing idea and turned to Alaina,
who is superb at bringing graphic executions to life in dynamic ways....
DesignTaxi.com,
Feb. 21, 2007
Spy
Post's Alaina Goetz Partners With ATTIK Scion Guerilla Campaign
ATTIK's
creative team, which included Needham and design director Stan Zienka,
shot the car against black and provided Goetz with 36 digital stills to
incorporate into her design.? Using compelling wipes and snow effects,
the piece introduces the limited edition tC with motion graphics and text
reading, "You've got a snowball's chance in hell."...
AdCritic
Print&Design, Feb. 15, 2007
Iconic
Teen 'Tude From Attik
Iconic
Teen 'Tude From Attik. In an effort to hype teen-targeted website AOL Red,
which offers things like surprise! celebrity news, gossip, games,
fashion tips and exclusive video content, "our goal was to use the family
of logotype expressions for Red to make it clear to teens that Red is a
place for them," says CD Wayne Hanson at Attik. Not to be confused with
the Seven Dwarfs, Freaked, Chill, Flirty, Stressed, Bummed, Psyched and
Whatever are among the characters designed to connect with the demo. "The
icons allow the audience to identify with various feelings and moods and
see Red as something they can easily relate to," adds Hanson. The campaign
includes a host of wildpostings as well as print ads that feature door
hangers.
Andre
Egorov, Feb. 15, 2007
ATTIK
Came
time for the references to the different the design of studio. Let us begin
from the British office Attik. Two unknown designers, who arranged in 1986
their workshop on the garret (because of the absence of means to the normal
office), today became completely distinguished personalities. In their
portfolio such firms as Adidas, Ford, Adobe....
Arapnik,
Feb. 13, 2007
Conference
on Branding
HiBrand
2007...
Ventilador,
Jan. 26, 2007
The
future of content
Very
interesting, it says everything on the future of the content in only two
minutes. Two objective declarations of Brian Collins, Director of Creation
of the Ogilvy & Mather Worldwide and William Travis, President of the
Attik. (Video HERE.)
ELMANCO.com,
Jan. 11, 2007
Attik
La
leggendaria agenzia Attik vuole carne fresca per la sua sede di San Francisco.
Attik cerca un senior brand designer con almeno 4-6 anni desperienza
in grado di gestire progetti di advertsing e branding per clienti come
Adidas, Adobe, Coca Cola, Mtv, Orange, Toyota Scion
Critical
noise, Jan. 5, 2007
A
Plugged In Culture
...At
the same time as my ideas on music production changed along with the culture,
I would like to think, I observed the emergence of the word 'branding'
in the public forum, so that by 1999 it appeared to be upon everyone's
lips. Much like the phrase 'World Wide Web', with which it shared a similar
linguistic trajectory, it entered the popular conversation with an abrupt
entrance. And though it may not be true, at the time it seemed to me as
if the cult of Brand was most obsessively heralded by the principals of
the design company, The Attik, with whom I worked off and on during the
latter part of the nineties, and from whom I also learned a great deal....
Luerzer's
International Archive, Vol. 6-2006
Commercials Worldwide:
AOL Moviefone "Miranda" + "Terrence"
AOL
Moviefone, a platform for cinema, movies, and entertainment, presents a
wide range of films designed to cater to the respective "movie mood."
ATTIK, San Francisco.
Computer
Arts Projects, Issue #91, 2006
PROFILES:
ATTIK
Having
set up shop 20 years ago in the roof of a house, these Photoshop pioneers
have now risen to even loftier multimedia design heights.... ON THE CD:
Eight great advertising spots from Attik.
MarketingVOX,
Nov. 20, 2006
Moviefone
Partners with Studios for Ad Campaign
Warner's
Ocean's 13, Dreamworks' Shrek The Third, Lionsgate's Saw III and Universal's
Evan Almighty will feature Moviefone's "What's your movie mood?" on posters
for the movies, MediaPost reports. Attik is the agency behind the campaign....
MediaPost's
Online Media Daily, Nov. 20, 2006
Moviefone
Harnesses Studios For New Ad Campaign
AOL'S
MOVIEFONE HAS TIED UP with four major movie studies for a new promotional
campaign that will break today. For the upcoming multichannel campaign
for Moviefone.com, posters from four major pictures--Warner Bros.' "Ocean's
13," Dreamworks' "Shrek The Third," Lionsgate's "Saw III," and Universal's
"Evan Almighty"--have been altered to feature Moviefone.com's signature
tagline, "What's your moviemood?" Agency Attik was responsible for the
creative execution of the campaign, incorporating the Moviefone "What's
your Moviemood" theme into the studio's existing poster art....
The
Huddersfield Examiner, Nov. 17, 2006
25
envoys to sing the area's praises
AUTHOR
Joanne Harris is on a mission to prove that its definitely not grim up
North. Joanne - who wrote best-selling novel Chocolat - is one of 25
new ambassadors who have been appointed to promote Huddersfield around
the world. The ambassadors were hand-picked by a partnership of Kirklees
Council, the University of Huddersfield, Huddersfield Contemporary Music
Festival and the Creative Industries Development Agency. The aim was
to choose people who represented the strengths of Huddersfield, and the
group includes James Sommerville - co-founder of Huddersfield brand design
company ATTIK....
The
Wall Street Journal, Nov. 10, 2006
A
Way Cool Strategy: Toyota's Scion Plans To Sell Fewer Cars
...To
better position it as an "underground" brand, Scion over the past year
has reduced its television advertising -- never very significant to begin
with -- to a narrow range of late-night and obscure programs, like shows
on Cartoon Network's late-night "Adult Swim" programming. (On the Oct.
29 episode of "Frisky Dingo" on "Adult Swim," a Scion tC was talked about
by the show's characters.) Now it is re-evaluating that strategy and may
completely get rid of television advertising so it can focus more on experiential
marketing, including event marketing and branded entertainment. Scion already
launched its own music label for emerging artists and its own clothing
line called Scion Release... Simon Needham, co-founder of Scion's agency
ATTIK, says that in today's digital-recorder age, traditional television
commercials aren't very effective and are even less so with Scion's target
audience. "I literally TiVo everything so I don't even watch my own commercials,"
he says....
Cut&Paste,
Nov. 1, 2006
San
Francisco 2006 Digital Design Competition
All
work will be judged by our 2006 All-Star Panel: Scott Dadich - Creative
Director, Wired Magazine; Patricia Evangelista - Principal/Creative Director,
Character; Jason Munn - Founder, The Small Stakes; Tim Alexander - Visual
Effects Supervisor, Industrial Light and Magic; Stan Zienka - Design Director,
Attik San Francisco.
Creativity,
Oct., 2006
Creative
Marketers Report
...Farley
explains that Scion was Toyota's "experiment, our AT&T laboratory.
We wanted to learn the most there and expert the learning, so there was
this huge permission to do stuff that wasn't supposed to work, to some
extent." Partnering with San Francisco-based ATTIK, Farley discovered
a new marketing playbook, where "[creative director] Simon Needham was
kind of like a coach," he explains. Needham had his own ideas for the
campaign, but also "went around the world scouring for the best and the
brightest creative minds and ended up outsourcing a lot of them." The
process ultimately brought to the forefront unique ideas from a wealth
of animation and design talents -- just what Scion needed to connect with
the increasingly evasive youth market....
MediaPost's
Online Media Daily, Oct. 20, 2006
KOL,
Red Relaunch As Free Portals
AOL
NEXT WEEK WILL RELAUNCH its kids' service KOL and teen service Red, making
both sites available for free Web-wide. The move is part of AOL's larger
strategy to draw visitors to sites that previously were open only to subscribers.
The sites have been overhauled for a Web-wide audience, said Malcolm Bird,
senior vice president for kids and teens at AOL. "The redesigns encompass
every single page of the kids' and teens' services being moved into a more
Web-friendly, Web-navigable experience." AOL also will break ad campaigns
next week to promote the sites. For KOL, the company will run banner ads
created by the Attik agency on Web sites of Time Warner's Cartoon Network,
the independently owned Kaboose Network, and Viacom's Nickelodeon and Neopets.
The campaign's tagline is "KOL Smells Like Adventure," with the Web creatives
starring a floating, disembodied nose, and the print creatives featuring
scratch-and-sniff spots....
Shots,
Oct. 11, 2006
Moves
this week at The Sweet Shop, Final Cut, Yessian, BDH\TBWA, Clemmow Hornby
Inge, DDB London, Attik
San
Francisco based brand engineers Attik has announced a raft of new appointments
to its print and interactive operations. Chris Streeter joins as print
production manager from Gap Inc and Mary Michael Pringle, a copywriter,
moves from Butler Shine Stern & Partners. Denise Czaja joins as interactive
producer from imc² and Pete Shirmer has moved from MRM, where he was senior
interactive developer, to become Attik's senior Flash developer....
SHOOT
Magazine, Oct. 6, 2006
People
in the News
Global
creative and brand-engineering agency Attik has brought several artisans
into its San Francisco office, including senior Flash developer Pete Shirmer,
interactive producer Denise Czaja, copywriter Mary Michael Pringle, junior
art director Mina Buehler Monnee and junior designers Jonathan Burkett
and Ryan Lee...
International
designers Network (Hong Kong), 2006. Three. Volume 13. Number 3.
TV
Commercial
Street
Art Films by ATTIK
BestAdsonTV,
Sep. 28, 2006
Moviefone
- Terrence
Agency
: Attik
Creativity
Interactive, Sep. 27, 2006
MOVERS:
People news from Attik, Push and more
Brand
agency Attik has hired Denise Czaja as interactive producer and Pete Shirmer
as senior Flash developer for the San Francisco office. Czaja was previously
a project manager at Imc², while Shirmer was formerly senior interactive
developer with MRM Partners....
MediaPost's
Online Media Daily, Sep. 27, 2006
Crispin
Porter Chairman: 'Go Overboard' When Creating Ads
WHEN
IT COMES TO CREATING Web ads, loosen up, take risks, and go interactive.
That's the advice a panel of agency creative directors offered on building
successful campaigns for a medium that puts consumers in control. In
a keynote address Tuesday at the OMMA conference, Chuck Porter of Crispin,
Porter & Bogusky--known for pathbreaking creative work--encouraged
audience members to "go overboard" in developing online ads. Marketers
should take advantage of the freewheeling nature of the Web and its inherent
interactivity to push creative boundaries. As an example, he pointed
to an integrated campaign that Crispin, Porter created for Burger King
highlighting the chain's Star Wars promotion. It included a Web site that
allowed visitors to play a game of 20 Questions with Darth Vader (who was
assisted by the costumed Burger King pitchman.) Rather than simply recycling
TV spots, "we try to make most online components something people can people
can play with, because that's the magic of it," said Porter. Other panelists
agreed that the Internet offered a forum for greater experimentation. "The
Internet gives people the opportunity to be a bit less politically correct,"
said Simon Needham, co-founder and group creative director at branding
firm Attik. He noted that traditional media imposes certain restrictions
that don't necessarily apply to the Internet yet....
Boards
Online, Sep. 26, 2006
Scion
- Bulldog
Scion
- Demon
Scion
- Mech
Ad
Agency: ATTIK. Group Creative Director: Simon Needham. Creative Director:
Wayne Hanson. Design Director: Stan Zienka. Copywriter: Ariel Lustig.
Agency Producers: Jay Cortez, Susan Fisher.
AdCritic.com,
Sep. 25, 2006
MOVERS:
People news from Colle+McVoy, ATTIK and More
San
Francisco's ATTIK added Chris Streeter as print production manager, Pete
Shirmer as senior flash developer, Denise Czaja as interactive producer,
Mary Michael Pringle as copywriter and Mina Buehler Monnee, Jonathan Burkett
and Ryan Lee as junior designers....
AdCritic.com,
Sep. 25, 2006
The
Latest: Moviefone: Terrence
The
Latest: Moviefone: Miranda
Agency:
Attik. CD/copywriter: Wayne Hanson. ACD/art director: Ron Lim. Copywriter:
Ariel Lustig. Agency Producer: Jay Cortez...
MediaPost's
Online Media Daily, Sep. 25, 2006
Media
Execs Address Rapid Pace Of Change Online; Emerging online models threaten
ad business
Tuesday
afternoon, Crispin Porter + Bogusky chairman Chuck Porter will deliver
the keynote address, "Creative: It Ain't What it Used to Be." Porter will
address key challenges facing advertising creatives--among them, the emergence
of consumer control over media. Ads once lauded for their ability to interrupt
and compel consumers are now panned as intrusive, rude, even unacceptable.
How then can advertisers hope to engage consumers who shun content that
strikes them as inauthentic? Porter will be joined by Ty Montague, chief
creative officer and co-president, JWT New York; Simon Needham, co-founder
and group creative director, Attik; and Tony Granger, chief creative officer,
Saatchi & Saatchi. Gregory Wilson, CEO, Red Ball Tiger, will moderate
the creative panel....
ClickZ,
Sep. 22, 2006
Creative
agency ATTIK has brought seven new staffers into its San Francisco flock
Chris
Streeter, previously with Gap, was hired as print production manager; new
Senior Flash Developer Pete Shirmer was most recently senior interactive
developer at MRM Partners; new Interactive Producer Denise Czaja hails
from imc; Mary Michael Pringle, the firm's new copywriter, previously held
a similar role at Butler, Shine, Stern and Partners; Junior Art Director
Mina Buehler Monnee has done freelance work in the past for Wieden+Kennedy
and others; ATTIK's new junior designers Jonathan Burkett and Ryan Lee
hail from Kaluza und Schmid of Berlin and Delphi Productions, respectively....
Digital
Producer, Sep. 21, 2006
ATTIK
Adds Next-Generation Creative/Production Staff in San Francisco
Additions
Bolster Firm's Creative Capacities, Strengthen Print/Interactive Production
Capabilities...
DesignInteract,
Sep. 15, 2006
Attik
Launches Hypewilliams.Com
...Along
with design director Stan Zienka, Attik's project team consisted of junior
designer Ryan Lee and project manager Oliver Ralph. Using Adobe Photoshop
and Illustrator, as well as Macromedia Dreamweaver and Flash, the designers
adapted the look and feel of the company's past 'Modern Skins' artwork
for the new site. The assignment also involved recompressing the music
videos and optimizing them for streaming, as well as establishing the most
robust hosting platform available, which was secured through Pier One Management,
to ensure that the site can handle maximum traffic for its several gigabytes'-worth
of spectacular contents....
Concept
(Indonesia), Edesi 12, 2006
Jalan-Jalan: Overseas
// ATTIK
Dikenal
inovatif karena kemampuan menginspirasi konsumen melalui pesan-pesan iklan
menggunakan pendekatan komunikasi yang strategis.
MVWire,
Sep. 8, 2006
ATTIK
Designs And Launches HypeWilliams.com
..."Back
in 2000, I was invited by fashion designer Julien Macdonald to produce
his 'Modern Skins' show at the Millennium Dome on the final evening of
London Fashion Week," Williams explained. "I hired ATTIK for that project,
to create an artistic, high-tech backdrop for the show, and I felt that
their work was truly phenomenal. So, when I learned that I might be up
for this award, I got them back onboard to get the site up and going. I
gave them a lot of input on what I wanted, and not a lot of time to get
it done, but as I expected, they came through in style."...
Hip
Hop Press, Sep. 7, 2006
ATTIK
Designs and Launches HypeWilliams.com as Renowned Director Receives MTV
Video Music Awards' 'Vanguard' Lifetime Achievement Award
..."Hype
had requested a minimal and predominantly white aesthetic for the website
design," Zienka said. "It was something that we felt would be simple and
allow the user to get to the vast quantity of Hype's work easily. The background
textures were reminiscent of the past video project we had done with Hype;
a combination of in-camera light experiments and digital compositions."
The new site's traffic exceeded nearly 20,000 hits in the first 24 hours
after Williams received his award, which is remarkable in that the site
was not yet registered in search engines....
Music
News Weekly, Sep. 7, 2006
Hype
Williams Gets The Perfect Website From ATTIK
Global
creative and brand-engineering agency ATTIK (attik.com ) discussed their
role in designing and launching the website http://www.HypeWilliams.com
in time for the renowned director himself, Hype Williams, to be honored
with the Video Vanguard Award at this weeks MTV Video Music Awards. At
the height of the star-studded event held at New Yorks Radio City Music
Hall, millions of simultaneous MTV and MTV.com viewers watched as Missy
Elliott, Kanye West and Busta Rhymes presented Williams with the prestigious
award. In anticipation of the honor, just weeks before the event, Williams
had renewed his past working relationship with ATTIK, to have the company
design and launch his official website, complete with 100 of his own photographs,
and 50 digitally remastered versions of his most famous music videos....
Adrants,
Sep. 6, 2006
Axe
Hooks, Creatives Instigate, Akbank Choreographs, Williams Hyped
ATTIK
has designed and launched a website for MTV VMA Vanguard Award winner Hype
Williams who was bestowed the honor last week during MTV's Music Video
Awards.
ClickZ,
Sep. 6, 2006
Execs
& Accounts for September 6, 2006
Creative
agency ATTIK launched a Web site for music video director Hype Williams.
Williams was given the Video Vanguard Award at the MTV Video Music Awards
last month.
Rap
News Network, Sep. 6, 2006
Hip
Hop Mega Producer Hype Williams Launches Web Site
Global
creative and brand- engineering agency ATTIK today announced their role
in designing and launching the website www.hypewilliams.com
in time for the renowned director himself, Hype Williams, to be honored
with the Video Vanguard Award at last night's MTV Video Music Awards. At
the height of the star-studded, Aug. 31 live event held at New York's Radio
City Music Hall, millions of simultaneous MTV and MTV.com viewers watched
as Missy Elliott, Kanye West and Busta Rhymes presented Williams with the
prestigious award....
Yahoo!
Finance, Sep. 6, 2006
ATTIK
Designs and Launches HypeWilliams.com as Renowned Director Receives MTV
Video Music Awards' 'Vanguard' Lifetime Achievement Award
SAN
FRANCISCO, Sept. 6 /PRNewswire/ -- Global creative and brand- engineering
agency ATTIK today announced their role in designing and launching the
website http://www.HypeWilliams.com in time for the renowned director himself,
Hype Williams, to be honored with the Video Vanguard Award at last night's
MTV Video Music Awards. At the height of the star-studded, Aug. 31 live
event held at New York's Radio City Music Hall, millions of simultaneous
MTV and MTV.com viewers watched as Missy Elliott, Kanye West and Busta
Rhymes presented Williams with the prestigious award....
Brandweek,
Sep. 4, 2006
The
Biz: Mr. MovieFone's Long Tail
THE
LONG TAIL has touched down at MovieFone. The AOL service was previously
all about movie theater times, but now it has expanded to become an online
DVD and film reference. That change will be reflected in a new in-cinema
and online campaign breaking this week with the tagline, "What's your MovieMood?"
In keeping with the offbeat tone of past MovieFone ads, the latest spots,
via Attik, San Francisco, feature Miranda, an Asian ping-pong champ who
is secretly a sucker for movies about elves, wizards and fairies, and Terrence,
a forlorn, middle-aged guy who is shown in the back of a bus being extremely
upset about the death of his pet gerbil. "Terrence should explore the world
of movies on Moviefone.com to find a subversive comedy," a narrator offers.
"Ideally, he'd find one without gerbils or vacuum cleaners."...
MarSciTechtainment,
Sep. 1, 2006
Classy
new website for phenomenal artist Hype Williams...
A team
from global creative and brand-engineering agency ATTIK spent the past
couple of weeks working closely with all-star music video director Hype
Williams on a new, official website. You can't find it yet directly by
searching for Hype, but if you proceed to www.hypewilliams.com, you'll
be in "behind-the-scenes, hip-hop heaven" with the latest recipient of
MTV's Video Vanguard Award (the only other recipients in history, so far,
are Michael Jackson, David Bowie, Madonna and U2)....
Computer
Graphics Magazine (China), August, 2006
Stardust Profile
Scion
xB "Swarm" -- ATTIK -- Director, Simon Needham.
Animation
World Magazine, Aug. 31, 2006
Hot
Spots Showcase 4: The Best in Animated & VFX Commercials
At
ATTIK we are now in our 20th year of serving as the brand engineers behind
many successful companies. One of our specialties is in connecting end-customers
to our clients brands through whatever touchpoints are truly viable.
With our Scion clients, we have been very effective in building and conveying
Scions brand philosophy through television/cinema ads as part of a complete,
cross-media marketing campaign, which has built up over a number of years.
This particular campaign, which is targeted to the trendleaders audience,
is driven by powerful, original artwork. With the approval of Scions
executives, we conceived each new Brand TV ad, and then worked with different
design/animation companies to create unique spots that could stand alone
while also complementing one another as a campaign. For Swarm, Stardusts
team brought a lot of artistry to our vision, and also worked closely with
the team at Hydraulx to ensure that all the design elements flowed seamlessly
into the finished spot. We feel that Swarm is a powerful example of content
that can successfully attract todays young automotive customers.
ATTIKs Simon Needham....
SHOOT
Magazine, Aug. 18, 2006
Street
Talk
...Global
creative agency Attik has hired Michele Morris as senior producer in its
Los Angeles office. Over the past year and a half, she had been freelance
producing for Attik, working on campaigns for Scion and AOL/AIM Mail....
MediaPost's
People on the Move, Aug. 15, 2006
Headliners
This Week
MICHELE
MORRIS has been named senior producer at ATTIK. Morris has worked with
ATTIK as a freelance producer on the Scion and AOL/AIM Mail campaigns.
Creativity
E-Mail, Aug. 11, 2006
MOVERS
Hollywood's
ATTIK announced Michelle Morris, formerly a freelancer on the Scion and
AOL/AIM Mail campaigns, was appointed to the role of senior producer.
Shots,
Aug. 10, 2006
Moves
this week at Curious Pictures, HSI, Mob, Attik, Lightborne, Absolute, Lost
Planet
Creative
agency Attik has hired industry veteran Michele Morris as senior producer.
Morris has worked with the studio over the past 18 months as a freelance
producer on Scion and AOL/AIM mail campaigns. She started out at Bates
Worldwide and then moved to D'Arcy in St Louis, before going freelance.
Morris has produced award-winning work for Coca-Cola, Miller, Mars, Skittles
and Anheuser Busch among many others.
ClickZ,
Aug. 9, 2006
Execs
& Accounts for August 9, 2006
Global
creative agency Attik hired Michele Morris as senior producer in its L.A.
offices. Shes worked freelance on the agencys campaigns for Scion and
AOL/AIM Mail campaigns.
Media
Life, Aug. 9, 2006
People
Global
creative agency ATTIK has added Michele Morris as senior producer. Morris
had been working with the company for the past 18 months as a freelance
producer. She was a vice president at DArcy in St. Louis before starting
her freelance career.
PROMO,
Aug. 9, 2006
Scion
Goes Wild with Scratch Off Campaign
Scion's
gone wild in its latest campaign, targeting prime consumers of its slick
vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts
into high gear in September and includes wild postings and wallscapes,
postcards, a micro-site and more.... The campaign runs through the end
of September. San Francisco-based Attik developed creative and handles
the campaign.
Boards
Online, Aug. 8, 2006
Industry
news and people moves
ATTIK's
Los Angeles studio has named Michelle Morris, previously a freelance producer
with the agency on its Scion and AOL/AIM mail campaigns, as a senior producer.
DigitalProducer,
Aug. 8, 2006
ATTIK
Lands Advertising Production/Post Veteran Michele Morris as Senior Producer
Producer
on Scion and AIM Mail campaigns earns staff role in Los Angeles...
MediaPost's
People on the Move, Aug. 8, 2006
Headliners
This Week
ATTIK
has named RON LIM as associate creative director. Lim previously worked
as a senior art director for Foote, Cone & Belding San Francisco.
StudioDaily,
Aug. 8, 2006
Attik
Hires Art Director Ron Lim As Associate Creative Director
Global
creative agency ATTIK (www.attik.com) today announced the hiring of award-winning
art director Ron Lim in the new role of associate creative director. Lim
joins ATTIK's San Francisco staff immediately, and the announcement was
made by Simon Needham, ATTIK's co-founder and group creative director...
CreativeChannel,
Aug. 7, 2006
Stepping
Out with Stardust
...Such
were Stardusts roles in the Pepsi Timeline spot directed by Spike Lee
for Spike DDB, in the Microsoft Windows Start Something Campaign directed
by @Radical.Medias Ralf Schmerberg for McCann-Erickson, in the Nokia
LAmour campaign from Bates Asia directed by Jaci Judelson of Paris-based
Wanda Productions, in RPAs Honda Fit launch campaign spots directed by
HSIs Arni & Kinski, and in the Scion xB Swarm cinema/broadcast spot
directed by ATTIKs Simon Needham, among many others.
ClickZ,
Aug. 4, 2006
Execs
& Accounts for August 4, 2006
Creative
agency ATTIK's San Francisco office created the role of associate creative
director for Ron Lim. Lim had been freelancing with ATTIK since leaving
Foote, Cone & Belding, San Francisco, where he served as senior art
director for five years. At FCB he worked on brands including Amazon.com,
Kikkoman, Sega, Taco Bell and Zima. Earlier, Lim was a senior art director
at McCann-Erickson....
Creativity
E-Mail, Aug. 4, 2006
MOVERS
Art
director Ron Lim, previously of San Francisco's Foote, Cone & Belding,
has joined ATTIK's San Francisco office as associate creative director.
DesignInteract,
Aug. 4, 2006
Attik
Hires Award-winning Art Director
"Earlier
this year, Ron was brought in by creative director Wayne Hanson to work
with us on Scion and AOL/Moviefone projects," Simon Needham said. "Our
campaign work tends to be anything but straightforward... and Ron gets
that. He's contemporary in the way he thinks and has a thorough understanding
of youth culture."...
Media
Life, Aug. 4, 2006
People
Global
creative agency ATTIK has named Ron Lim associate creative director. Most
recently Lim was senior art director at Foote, Cone and Belding, based
in San Francisco, where he worked for five years on campaigns for clients
like Amazon.com and Taco Bell....
Creative
Bulletin, Aug. 3, 2006
Attik
promotes Lim to associate creative director
LONDON
- Global creative agency Attik has promoted art director Ron Lim to the
role of associate creative director at its San Francisco agency....
Shots,
Aug. 2, 2006
Moves
this week at Bluerock, Space Program, Golden Square, Crush, ATTIK
Art
director Ron Lim has joined the San Francisco office of agency ATTIK as
associate creative director. He moves from Foot Cone & Belding, also
based in San Francisco, where he spent the previous five years as senior
art director working on campaigns for Amazon, Sega and Taco Bell among
others.
Boards
Online, Aug. 1, 2006
Industry
news and people moves
ATTIK
has hired award-winning art director Ron Lim as its associate creative
director for its San Francisco office. Lim was most recently senior art
director at Foote, Cone & Belding and left at the end of 2005 to take
freelance opportunities with ATTIK.
3DCreative,
July 2006
Attik's
work on the latest Scion campaign
Campaign,
Jul. 21, 2006
The
Work: New Campaigns - The World: SCION - SWARM, SHADOW, SHARK - US
Project:
xA "shadow", xB "swarm", tC "shark". Clients: Mark Templin, vice-president;
Steve Haag, corporate manager; Deborah Senior, national marketing and communications
manager; Andrea Lim, advertising/media manager, Scion. Brief: Creatively
illustrate the notion of "inspiration from anywhere". Creative agency:
Attik Writer: Ariel Lustig Art director: Stan Zienka. Media agency: Zenith
Media Services Media planner: Mike Delaney. Production company: Hazel
Films Director: Simon Needham. Editors: Nathan Caswell, Erik Buth, Adam
Lisagor. Post-production: Shilo, Blind, Stardust, Hydraulix. Audio
post-production: Face the Music, Ravenswork.
AutoWeek,
Jul. 19, 2006
Scion
hopes to draw tuner crowd into showrooms with late night TV spots
Scion
is launching a 30-second commercial for the tC on late-night TV. The spot
maintains the Toyota brand's appeal to young buyers who customize vehicles.
"Our strategy is to communicate that Scion supports personal expression
through accessorization," says Deborah Senior, Scion's national marketing
and communications manager.... Scion's ad agency, Attik, of San Francisco,
created the commercial. The current ad campaign also includes 30-second
TV spots for the xA and the xB. Two 60-second spots began appearing in
movie theaters last month....
Adrants,
Jul. 7, 2006
LittleMissMatch
Contest Achieves Free Publicity And Sock Revenue
LittleMissMatched,
the company that knows socks always get lost in the dryer and sells socks
in sets of three rather than two is hosting a short film contest in which
anyone can submit a one minute film that highlights a person's creativity
and individuality. The only requirement is that entrants must use two LittleMissMatched
socks in the film although they don't have to be the feature of the film.
The contest will be judged by Ad Age's Jonah Bloom, music video director
Shane Drake, commercial director Rafael Fernandez, producer and director
Liz Garbus, ATTIK Creative Director Wayne Hanson, Teen People's Hayley
Hill, writer and director Rob Pearlstein and Kirshenbaum Bond + Partners
President Aaron Reitkopf....
Boards
Online, Jun. 26, 2006
Scion
- tC Shark
Scion
- xB Swarm
Scion
- xA Shadow
ATTIK
and Hazel turn out a comic book-influenced trio of spots for the Scion.
Agency: ATTIK (San Francisco and Los Angeles, CA). Group Creative Director:
Simon Needham. Creative Director: Wayne Hanson. Design Director: Stan
Zienka. Copywriter: Ariel Lustig. Account Director: Charlie Adams.
Senior Producer: Michele Morris. Assistant Producer: Joseph Segrove.
CreativeChannel
Newsletter, Jun. 26, 2006
Member
News from Around the World
Creative
production company Stardust Studios recently contributed design, animation
and visual-effects artistry to Attik's Scion xB Swarm cinema/broadcast
spot. With live-action filmed on location at night in Bangkok, the spot
transitions from live-action to animation when the vehicle turns into a
parking garage. The many talents that worked on this from Starduct included
art director Neil Tsai, designers Sakona Kong, Jon Saunders & Neil
Tsai, executive creative director Jake Banks, EP Eileen Doherty, and producer
Erin Sullivan. Audio post was provided by Face the Music and mixer Michael
Schmidt and composers Jonathan Florencio & Tony Shimkin....
Adland,
Jun. 21, 2006
commercials:
Scion xB - Swarm (2006) 0:30 (USA)
Agency:
ATTIK (San Francisco and Los Angeles, CA). Group Creative Director: Simon
Needham. Creative Director: Wayne Hanson. Design Director: Stan Zienka.
Copywriter: Ariel Lustig. Account Director: Charlie Adams. Senior Producer:
Michele Morris. Assistant Producer: Joseph Segrove.
ComputerLove,
Jun. 15, '06
Stardust
& Shilo + The Attik for Scion
Both
in Collaboration with Attik.
Design
In Motion, June 14, '06
Stardust's
Designs Tricks-Out Scion xB in ATTIK's "Swarm" Spot
Bicoastal
creative production company Stardust Studios recently contributed design,
animation and visual-effects artistry to global creative agency ATTIK's
Scion "xB Swarm" :30 cinema/broadcast spot. The ad was creatively combined
with another new Scion ad and has run in theaters across the U.S. since
May 27, and also debuted as a stand-alone :30 in broadcast and cable outlets
on June 5. The spot was directed by ATTIK co- founder and group creative
director Simon Needham....
Motionographer.com,
Jun. 13, '06
Stardust
adds to the Attik Scion campaign
The
shilo installment was posted a few days ago, and heres stardusts installment
to Attiks sweet campaign for the Scion brand. Stardusts artistry is featured
in xB Swarm, in which a stock xB tricks itself out based on neon signs
and other practical elements it cruises past in an urban parking garage.
The sequence in the cockpit is beautiful....
The
Prince's Trust, Jun. 13, '06
The
making of Attik
In
1986, James Sommerville and Simon Needham, two 20 year olds from Huddersfield
came to The Princes Trust with a basic business plan. They had a dream
of setting up a design company but no business experience. The Princes
Trust provided them with a grant and practical advice enabling them to
set up their first office in Jamess grandmothers attic, which was the
inspiration for their company name. After 18 years the brand communications
group have offices in New York, San Francisco and of course Huddersfield,
turning over £10 million per year....
Advertising
Age, Jun. 12, '06
TV
Spots of the Week: Driving With Sharks
Driving
With Sharks; Marketer: Toyota; Brand: Scion xA; Title: "Phantom"; Agency:
Attik. In the latest animation work to transform a car commercial into
an otherworldly digital landscape, Attik gives us a Scion that interacts
with both a dragon and a shark. The shark fins that burst up from the rear
of the vehicle provide the spot's best moments. Wonder how long it will
be before we see a real Scion finmobile appear at a motorhead car show.
StudioDaily.com,
Jun. 12, '06
Five
Questions with... creative director Simon Needham
Simon
Needham, co-founder and creative director of ATTIK, steps up to answer
Five Questions....
Showroom
Magazine (Sweden), Jun. 8, 2006
The
Design Issue: ATTIK
The
spots are called "Bulldog," "Demon" and "Mech" - and they are based on
a series of distinctive gatefold print ads created by ATTIK which ran in
urban/music/automotive tweaking-related magazines over the past eight months
or so, using a three-stage approach.... Here are the TV re-interpretations
from ATTIK USA. Client: Toyota Motor Sales USA/Scion.
VFXTalk.com,
Jun. 8, '06
ATTIK's
breaking Scion brand campaign styles audiovisual alchemy...
Global
creative agency ATTIK today detailed the new cinema and broadcast elements
of its latest campaign deliverables for Scion. The three :30 spots entitled
xA Shadow, xB Swarm and tC Shark are set to debut in national
broadcast venues today, and a :60 version that combines Shadow and
Swarm debuted in theaters across the U.S. on May 26. Each spot was
directed by Simon Needham, ATTIK co-founder and group creative director.
These spots are an innovative, clever, and distinctive way to illustrate
the idea of personalization through accessorization, and that inspiration
can come from anywhere, explained Deborah Senior, Scion's national marketing
and communications manager....
Creativity
E-Mail, Aug. 7, 2006
GUERRILLA
ART: A Bleach Alternative
OK,
the summer guerrilla art season is now officially underway, thanks to this
choice Clorox submission from Attik (www.attik.com) copywriter Andy Beach,
shot on a San Francisco BART train. "I thought this was pretty funny,"
says Beach, "especially since, as a dad, I think advertisers' suggestions
of trying to kill every germ within 10 miles of your kid is an absolute
joke. The nastier something is, the more likely my 2-year-old is to pick
it up, even if it's just to show it to me, and say, 'Eewwwww.' " This Bud's
for eewwwww, Andy!
AdCritic.com,
Jun. 7, 2006
The
Latest: Scion - Demon
The
Latest: Scion - Bulldog
The
Latest: Scion - Shadow
Agency:
ATTIK.
Motionographer.com,
Jun. 7, '06
Shilo/Attik:
Scion xA Shadow
You
might have seen Bulldog and Demon posted here before. Shilo recently worked
with creative agency ATTIK for this addition to the Scion family of visually
driven TV Spots. Shadow (which just aired yesterday) is 15 seconds longer
than its previous counterparts and doesnt fail to deliver. A full
ninety percent of the spot is entirely computer generated and the remaining
scenes contain numerous CG elements. As well as mixtures of photography
and hand-painted textures....
Boards
Online, Jun. 7, 2006
Scion
- Bulldog
Scion
- Demon
Scion
- Mech
Ad
Agency: ATTIK. Group Creative Director: Simon Needham. Creative Director:
Wayne Hanson. Design Director: Stan Zienka. Copywriter: Ariel Lustig.
Agency Producers: Jay Cortez, Susan Fisher.
AdRants.com,
June 6, '06
Scion
Animation Campaign Makes Debut
ATTIK
SF and LA have, today, launched an in-cinema and broadcast animation-fest
for their client, Scion. There are three :30's in the campaign, xA Shadow,
xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon
Needham with animation help from Shilo Design, Stardust Studios and Blind.
It's something we wouldn't mind watching prior to a movie....
Adweek,
June 6, '06
Attik
Animates Scion
Attik
has debuted a trio of 30-second television spots for Toyota's Scion.
All three commercialswhich follow 15-second iterations that broke last
monthre-create Scion vehicles using computer-generated animation techniques.
Attik co-founder and group creative director Simon Needham directed the
spots, working with creative director Wayne Hanson and design director
Stan Zienka. Ads for the Scion xA ("Shadow"), xB ("Swarm") and tC ("Shark")
models show the vehicles changing skins, chameleon-like, as they zoom through
urban streetscapes....
Brandweek,
June 6, '06
Scion
Gets Animated in Spots
Attik
co-founder and group creative director Simon Needham directed the spots,
working with creative director Wayne Hanson and design director Stan Zienka.
The images are designed to support the notion that "inspiration can come
from anywhere, so people take it from around them and use that to customize
their cars for something that differentiates them from others, just as
the spots have a different look and feel," Needham said. "We tried to approach
these three commercials in a unique way but with the same brand proposition,
which is personalization."...
CreativeChannel
Newsletter, Jun. 6, 2006
Member
News from Around the World
So,
anything shakin' over at Curious Pictures? It seems director Stefan Nadelman
recently teamed up with client Toyota Scion via ATTIK/San Francisco.
The Mech ad is part of a new set of three :15 spots that are based on the
Inspiration - Realization - Personalization print ads ATTIK created for
Scion last year. Also weighing in for Curious were executive producer
Mary Knox and line producer Meredith Brown.
Mograph.net,
June 6, '06
new
Scion spots
Heavy
Backpack, Jun. 5, 2006
Studio
Spotlight: The Attik
Thinkers,
creatives and exceptional individuals at every level, we are brand engineers.
We guide and are guided by the big world. This is our small world...
The
Feed, Jun. 5, 2006
BOYS
IN THE ATTIK
Three
new spots for cinema and TV designed to inspire boy-racer types to get
off the couch and customize their Scion. Directed by ATTIK co-founder/GCD
Simon Needham with smooth help from Shilo on "xA Shadow", Stardust on "xB
Swarm" and Bl:nd on "tC Shark." VFX co Hydraulx finished the spots.
British
Design Innovation, May 31, '06
design
& innovation news: ATTIK co-founder aims to repay The Prince's Trust
through game show win...
James
Somerville of ATTIK and model and actress Jerry Hall won £125,000 for
The Prince's Trust in their appearance on ITV's 'Who Wants to be a Millionaire?'
AdCritic.com,
May 26, 2006
The
Latest: Scion - xA
The
Latest: Scion - xB
The
Latest: Scion - tC
What
moves you? Agency: ATTIK.
Adweek,
May 24, '06
Youth
Is Served in Attik's Scion Ads
LOS
ANGELES Three 15-second spots for Toyota's Scion use animation and cartoon
imagery to emphasize customization of the youth-oriented brand. All spots
broke Monday through independent Attik. "Scion now offers over a hundred
accessories, which is phenomenal for any car company," said Simon Needham,
co-founder, group creative director of the San Francisco agency. "More
to the point, the campaign intends to inspire and present aspirational
images for people to do cool stuff with their cars and personalize them.
"We all want to sell cars, but we're not doing it in conventional ways,"
Needham said. "We want to leave people feeling like the brand is more about
what they're about."...
The
Huddersfield Daily Examiner, May 22, '06
James
wins £125,000 for charity on Millionaire
HUDDERSFIELD
businessman James Sommerville has notched up a princely six-figure sum
for charity. Mr Sommerville, co-founder of design agency Attik, featured
on a special edition of Who Wants To Be A Millionaire? And with show
partner supermodel Jerry Hall they won £125,000 for the Prince's Trust,
the organisation headed by Prince Charles and which aims to help underprivileged
young people. The programme teamed celebrities with representatives of
businesses which benefited from support from the trust. And James and
Jerry potted the amount after correctly answering a question about which
country bordered Finland, the answer being Estonia....
The
Prince's Trust, May 20, '06
£157,000
Raised on Who Wants to be a Millionaire
Jerry
Hall and ITV newsreader Nicholas Owens both Princes Trust ambassadors
teamed up with two people who had been supported by the Trust to raise
a whopping £157,000 between them. Host, Chris Tarrant, saw Jerry Hall
and Trust supported businessman James Sommerville play their way up to
the £250,000 question. With all three life lines used up, and only a vague
inkling of the answer, the pair decided not to risk their winnings and
walked away raising £125,000 for The Trust. Helping raise money for
The Trust was important to James who used a Princes Trust grant to help
set up his design business Attik - with a friend. It now has a turnover
of £10million....
Brand
Republic's Creative Bulletin, May 11, '06
Toyota
Scion launches new campaign by Attik
LONDON
- Hundreds of digital stills have been brought to life to make 2D images
appear three dimensional in the new Toyota Scion ad created by Attik San
Francisco. The Leeds-based agency, which opened its second California
studio to work on the Scion brand last August, combined digital stills
and live-action shots to create footage that looks live. The four "street
art films" spots were created mainly from stills of Scion vehicles in various
locations and then treated to create a dimensional effect reminiscent of
a stereogram. Simon Needham, Attik's co-founder and group creative director,
said: "With this set of spots, we wanted to continue to differentiate Scion
from other automotive brands by using an innovative production approach....
VFXTalk.com,
May 8, '06
Attik,
Umlaut And Spy Post Bring Stills To Life In Compelling Campaign For Scion
The
four spots were created mainly from a series of digital stills of the Scion
vehicles in various locations taken by photographer Kevin Necessary under
Needham's direction. In post, the stills were treated to create a dimensional
effect reminiscent of a stereogram -- essentially making the 2D images
appear 3D. The resulting footage looks like live-action when in actuality
it is a combination of numerous digital stills and live-action shots that
have been composited together, separated into layers, and then treated
with a 3D move. "With this set of spots, we wanted to continue to differentiate
Scion from other automotive brands by using an innovative production approach,"
Needham said. "Each features a stop-motion look that was enhanced through
post to creatively alter visual perspectives... and each represents a great
team effort all the way through."...
Dexigner.com,
May 6, '06
ATTIK,
Umlaut and Spy Post Bring Stills To Life In Compelling Campaign For Scion
For
a striking new Scion campaign San Francisco-based companies Spy Post and
Umlaut brought hundreds of digital stills to life using innovative post-production
techniques. Created by ad agency ATTIK and directed by Simon Needham, the
company's Co-Founder and Group Creative Director, the four :30 "Street
Art Films" highlight the Scion xA, xB and tC models in vibrant and visually
arresting ways....
DigitalPostProduction.com,
May 6, '06
Attik,
Umlaut And Spy Post Bring Stills To Life In Compelling Campaign For Scion;
Four :30 "Street Art Films" highlight the Scion xA, xB and tC models in
vibrant and visually arresting ways
"Simon
Needham and Design Director Stan Zienka are very collaborative," remarked
Petty. "They don't limit themselves to one script or concept and prefer
to explore all possibilities. It was such a unique experience to work that
way and I think it's cool that the client allowed them that kind of creative
freedom....
Advertising
Age, Apr. 17, '06
Online,
flipbooks bypass old media; Find the 'mainstream youth' via e-mail, social
network sites, events
The
auto industry, still considered in some circles as an "old economy" business,
has actually been a pioneer in the media revolution. And nowhere is that
upheaval more prevalent than in the industry's attempts to reach younger
buyers for its small cars. Ford Motor Co. started the shift in 1999 with
the launch of its small Ford Focus. Ford Division sponsored concerts, put
the car in the hands of young influencers to start a buzz and inked a deal
for independent short films with the car at the Sundance Film Festival.
BMW of North America's Mini USA raised the bar in 2002 with slick, on-site
marketing executions and little traditional measured media from Crispin
Porter & Bogusky, Miami. Toyota Motor Sales USA took it up a notch
further in 2004 to launch Scion with guerrilla tactics that let the target
discover the new sub-brand. Scion has some new tricks in its bag for 2006...
Adweek,
Apr. 10, '06
The
Mad Dash
Like
many marketers in the automobile world, Will Travis has a job that's varied,
fast-paced, and challenging. Yet despite the success he's had in his field,
it's safe to say that comparatively few of his peers would really want
to trade places with him. Why, you might ask? Isn't automobile marketing
well-charted territory? A choice between cushy messages of luxury and prestige,
or sports sedans spraying 180s in puddles? Well, sure. But Travis isn't
involved in just any automobile marketing. In fact, the sort of work he
does virtually assures that the usual lot of advertising content will,
in fact, not work. It guarantees frustration, fickleness and endless experimentation.
Because, instead of messages about status, luxury or reliability, Travis
has to focus on the infinitely more elusive goal of demonstrating that
his clients' cars are "cool." Travis, this is to say, is marketing cars
to young people....
AdRants,
Mar. 23, '06
ATTIK
Founder Thanks Prince Charles For Prince's Trust
Thirty
years ago, His Royal Highness The Prince of Wales founded The Prince's
Trust to help change the lives of underprivileged or troubled 14-30 year
olds in the UK through financial and practical support. Twenty years ago,
ATTIK Co-Founder James Sommerville and his partner Simon Needham were among
those granted assistance by The Prince's Trust. Last Thursday evening,
at a Buckingham Palace fundraising dinner reception held for supporters
of The Prince's Trust from the UK and USA, James was given the Honor of
thanking Prince Charles for his support, on behalf of the 60,000+ businesses
impacted by The Prince's Trust since 1976. See, now isn't that a happy
advertising story?
AdRants,
Mar. 17, '06
Agency
Art Buyer Named San Francisco's Best DJ
To
prove there's life outside the walls of advertising, Amy Yvonne, ATTIK
San Francisco art buyer and traffic co-ordinator, has been named San Francisco's
Best DJ in a contest hosted by SF Weekly and East Bay Express.The competition
is part of the Ultra Music Festival which brings together music editors
from metropolitan area news weeklies. Yvonne will now join the rest of
the regional winners and travel to Miami's Bicentennial Park to mix with
The Killers, The Prodigy, Paul van Dyk, Hot Hot Heat, Hard-Fi, Paul Oakenfold,
Carl Cox and Perry Farrell. There is life outside the cube.
Adfreak,
Mar. 8, '06
Attik
staffer named S.F.s best DJ
In
staff member Amy Yvonne Yu, San Francisco ad agency Attik has more than
just an art buyer and traffic coordinator: It also has the best DJ in San
Francisco, so named by SF Weekly and East Bay Express, two alternative
newsweeklies. After clarifying the efforts she makes to keep her musical
pursuits from affecting her jobfor example, not booking gigs on weekdaysYu
details some of the perks her side-interest brings to her day job at Attik.
Since I do get all the promos from all the independent electronica labels,
I generally have unreleased tracks six months in advance, so I can share
them with [group cd] Simon [Needham] and say, Wouldnt this be hot for
[insert client here]? Yu will compete for a national title in the Ultra
Music Festival in Miami on March 25.
Adland,
Mar. 8, '06
Latest
Scion "Inspiration, Pesonalization, Realization" (2006) Print (USA)
Last
summer, ATTIK - Scion's creative agency of record - began releasing a series
of distinctive gatefold print ads that use a three-stage approach. They
show inspiration first, then realization and last is personalization where
a stock version of the Scion model is shown with available accessories
for customization.
AdRants.com,
Mar. 8, '06
Scion
Magazine Campaign Gets Update
Last
summer, ATTIK , Scion's creative agency, began releasing a series of gatefold
print ads that use a three-stage approach. The first stage is "Inspiration,"
and shows something that might inspire Scion's audience to personalize
their vehicle. Next comes "Realization," where a Scion model has been customized
in a style matching the inspiration. The third stage is "Personalization,"
where a stock version of the Scion model is shown with available accessories
for customization. A new ad in the series from ATTIK called Scion xB City
of Dreams was inspired by 25- year-old fine artist Books IIII, whose work
has been showcased in numerous gallery exhibitions, including the 2004/2005
and 2005/2006 INSTALLATION art tours sponsored by Scion.Between now and
June, the new ad will appear in lifestyle magazines aimed at young urban
trend leaders, including Juxtapoz, Rides, Revolver, Theme Magazine and
others.
American
Marketing Association's Marketing News, Feb., '06
Names
in the news
Mark
Anderson to acct. dir. and Tim Scott to creative dir., ATTIK, New York.
OMMA
Magazine, Feb, '06
Cross-Media
Case Study: Building a Better Base
At
the heart of Scion's youth-targeted "What Moves You" campaign is a Web
strategy designed to create a Scion-lover's community. Don't look now,
but it's working.
MediaBistro's
UnBeige, Feb. 3, '06
Revolving
Door: Attik Keeps Expanding
Once
again, the agency, Attik (the one in New York), has picked up a couple
more people, expanding their roster by four in just a couple of weeks.
Things must be going well for the newly returned ad and design shop. In
this round, it's Paul Miller, coming on board as a design director, and
Sunjin Kim as a designer. And yes, once again, it's a case of "How'd they
get that job?...oh, okay, I see." Talk about experience....
The
San Francisco Examiner, Feb. 2, '06
AOL:
Ads Offending Lord?
An
angry America Online instant messenger (AIM) user named Ian Millar is making
a stink over AIMs latest advertising slogan, I Am, leaving the San
Francisco creative team behind the campaign scratching their heads....
Advertising
Age, January '09
Hardly
a thrill seeker, climber soars to summit
What
really drove Will Travis, president of Attik, close to the edge of the
Earth started with a 2001 game of darts at the cozy Pelican Inn nestled
between the Pacific Ocean and a Northern California redwood forest. There,
over a few Guinnesses, the 36-year-old Brit made a bet with one of his
clients, explorer and consultant Jamie Clarke. If Mr. Clarke won the dart
game, he could stay a week at Mr. Travis' Muir Beach home. But if Mr. Travis
won, he would go on Mr. Clarke's next adventure in his quest to climb the
highest peaks on each continent. Mr. Travis won, and by the end of 2001,
Mr. Travis had joined Mr. Clarke on his ascent of Europe's highest peak,
Mount Elbrus. Summit conquered, more than three years would pass before
Mr. Travis decided he needed a new "jolt." This time, it would come from
climbing the Vinson Massif in Antarctica's Ellsworth Mountains where temperatures
can reach minus 122 Fahrenheit and the 24-hour bright daylight threatens
snow blindness and intense sunburn, as he put it, "everywhere." In early
2005, Mr. Travis began a training regimen ranging from yoga for mental
toughness to 15-minute dips in a bath with 10 buckets of ice at a Russian
spa in New York's financial district to get used to cold temperatures.
He also drank four liters of water a day, had acupuncture, and ate greens
and "good proteins." The strenuous discipline was exacerbated by the day-to-day
demands of opening Attik's New York studio (he opened the Attik San Francisco
office in 1996)....
Boards,
January '06
The
goliath topplers; Smaller agencies reap the benefits of big network failings
With
offices in Leeds, London, San Francisco and New York, ATTIK co-founder
and global director Simon Needham says the new global economy holds the
answer. "There are a number of books on the amount of people that somebody
feels you should have as a maximum in a business for it to be the most
efficient and successful, but people base that on one location," he says.
"When you start talking about different locations, all of a sudden you're
in essence running four or five small businesses as opposed to one huge
one. I think there's potential to have five offices running 100 people
per office and while being a relatively small office and one that can react
pretty quickly."...
Creativity,
January '06
The
Work: The Devil in Ms. Christian
Seen
in mags like Filter and Juxtapoz, aimed at "young urban trendleaders,"
as Attik co-founder Simon Needham puts it, gatefold Scion ads feature front-page
illustration in the interests of customization-the latter being pretty
much the essence of the Scion brand, according to Needham. "At the moment,
the Scion campaign is all about inspiring our audience to trick out their
cars," he explains. "We realize that members of our target might be inspired
by a color, a shape or an item of some kind, for a few examples, so we
usually try and find cool stuff that will make a subconscious, positive
connection-then make a car that matches that style"-the interior pages
of the gatefold feature the customized car. This devil babe in fetishwear
is an oil on board by painter Sas Christian, inspired by a "Snackcake Head"
series of wall pieces created by her sculptor husband, Colin (see www.hotboxdesigns.com
for the work of this duo). The mech illustration belongs to Danny Rubyono.
Client: Scion Agency: Attik, San Francisco GCD: Simon Needham CD: Wayne
Hanson Illustrators: Sas Christian, Danny Rubyono, Brand X Pictures...
Film&Video
Magazine, January '06
Into
the Light with Scion xA
To
launch the Scion xA hatchback, Attik director/co-founder Simon Needham
was charged with creating a compelling spot aimed at young adults by emphasizing
the cars look and luxury options, from hubcaps to stereo components.
"The product offers a lot of accessories for the money things youd
expect to get in a luxury car," says Needham. "In essence, the proposition
is communicating a luxury car in an urban environment, with street credibility
for young people at the same time we demonstrate the quantity and quality
of the accessories."...
shots,
Jan. 25, '06
ON
THE MOVE AND NEWS IN BRIEF
After
a series of signings last week, Attik continues its recruitment drive with
the arrival of Paul Miller, who joins as design director, and Sunjin Kim,
who joins as a designer for the San Francisco office. Miller spent the
past two years as a freelance designer in Washington, DC, focusing on print
and commercial interiors. Kim is also a freelance designer, and has recently
served as a professor and lecturer at Philadelphia's University of the
Arts.
Advertising
Age, Jan. 23, '06
People
Paul
Miller to design director, Attik, San Francisco. He had previously been
a freelance designer.
The
New York Times, Jan. 23, '06
People
and Accounts of Note
Tim
Scott joined the New York office of Attik as creative director, a new post.
He has been a freelance and worked as a creative director and art director
at agencies like Brand Buzz and TracyLocke. Also at the New York office,
Mark Anderson joined as account director; he had been a group account director
at TBWA/Chiat/Day, New York, part of the TBWA Worldwide unit of the Omnicom
Group....
ClickZ,
Jan. 20, '06
Execs
& Accounts for January 20, 2006
Integrated
creative agency ATTIK hired Paul Miller as design director. Miller was
AKQA's design director in charge of online media. Client work there included
design for Smithsonian Institute, Harley Davidson, AT&T and Greenpeace.
CreativeMac.com,
Jan. 19, '06
ATTIK
Adds Design Director and Designer in San Francisco
Design
Director Paul Miller and Designer Sunjin Kim expand capabilities of growing
agency...
dBusinessNews.com,
Jan. 19, '06
Global
Creative Agency ATTIK Adds Design Director and Designer in San Francisco
Global
creative agency ATTIK today announced two key new hires for its San Francisco
operation: Paul Miller joins the agency as design director, and Sunjin
Kim comes aboard as a designer. Both appointments are effective immediately,
and the announcement was made by Simon Needham, ATTIK co-founder and group
creative director....
MediaPost's
People on the Move, Jan. 17, '06
Tuesday,
Jan 17, 2006
ATTIK
has named TIM SCOTT creative director and MARK ANDERSON as account director.
Advertising
Age, Jan. 16, '06
People
Tim
Scott to creative director, Attik, New York. He had been a freelance creative
director. Also: Mark Anderson to account director from group account director,
TBWA/Chiat/Day, New York; Charlie Adams to account director in the Los
Angeles office from management.
MediaBistro's
UnBeige, Jan. 13, '06
Gnew
SEA-D at ATTIK
Poor
attempt at title humor aside, there's new blood mixing among the ranks
at super-big-time-agency ATTIK. Most notably is Tim Scott, the new creative
director for the firm. Here's Tim's scoop (so you can read it and think,
"okay, that's why he got hired")...
CorporateMediaNews.com,
Jan. 12, '06
ATTIK
Adds Los Angeles and San Francisco Account Directors
Beginning
in Los Angeles, the company adds account management veteran Charlie Adams
as its account director for Scion. Meanwhile, ATTIK's San Francisco-based
new business manager Rachel Newell will add the account director role to
her responsibilities, and she will be joined in that role in San Francisco
by newly hired account director William Wayland...
dBusinessNews.com,
Jan. 11, '06
Global
Creative Agency ATTIK Adds Veteran Account Director in Los Angeles
In
Los Angeles, the company adds account management veteran Charlie Adams
as its account director for Scion. Charlie's auto industry experience
was a huge draw, as was his life experience outside of advertising, Peralta
said. Since first meeting him, it was very clear that he could add
a valuable perspective to our team. Charlie worked on launching many
of the Infiniti models while at TBWA\Chiat\Day, and we coveted that experience
for our Scion clients and our account work going forward.....
dBusinessNews.com,
Jan. 11, '06
Global
Creative Agency ATTIK Adds Veteran Account Directors in San Francisco
ATTIK's
San Francisco-based new business manager Rachel Newell will add the account
director role to her responsibilities, and she will be joined in that role
in San Francisco by newly hired account director William Wayland....
shots,
Jan. 11, '06
ON
THE MOVE
In
a big recruitment drive, US agency Attik has taken on new staff in a number
of its offices. Tim Scott, who has worked as creative director and art
director for Tracy Locke and Y&R Buzz as well as freelancing for RJ
Reynolds and Nestle, becomes creative director of Attik's New York studio.
The studio has also taken on Mark Anderson as account director. Anderson
was at TBWA\Chiat\Day in San Francisco, and was an account director on
Pfizer and Lipitor at Merkley + Partners. At Attik San Francisco new business
manager Rachel Newell will add account director duties, where and she will
be joined by newly hired account director William Wayland. Wayland worked
at Publicis Hal Riney and FCB in San Francisco. Finally, Attik's Los Angeles
studio is adding account management veteran Charlie Adams as its account
director for Scion. As well as being management supervisor for Nissan at
TBWA\Chiat\Day's Los Angeles office, Adams has worked at Deutsch and Grey,
both in Los Angeles....
Boards
Online, Jan. 10, '06
Industry
news and people moves
Creative
agency ATTIK has a series of new hires: Tim Scott has been named creative
director for the New York studio, while 15-year ad account veteran Mark
Anderson has joined the NY shop as account director. In the San Francisco
office, business manager Rachel Newell is also taking on account director
duties, joined by new account director William Wayland. In LA, Charlie
Adams has been named account director for Scion.
Advertising
Age, Jan. 9, '06
Hardly
a thrill seeker, climber soars to summit
What
really drove Will Travis, president of Attik, close to the edge of the
Earth started with a 2001 game of darts at the cozy Pelican Inn nestled
between the Pacific Ocean and a Northern California redwood forest....
Brandweek,
Jan. 9, '06
ETC.
Global
creative agency ATTIK announced two new hires for its New York operation:
Tim Scott joins the agency as creative director, and Mark Anderson comes
aboard as account director. Both appointments are effective as of Jan.
5.
Television
Week, Jan. 9, '06
Newsmakers
Tim
Scott to creative director, ATTIK, from freelance creative director and
art director, R.J. Reynolds and Nestlé. Also, Mark Anderson to account
director, from TBWA\Chiat Day, New York.
ClickZ,
Jan. 6, '06
Execs
& Accounts for January 6, 2006
Creative
agency ATTIK hired Tim Scott as creative director and Mark Anderson as
account director. Scott's client work includes a stint with Y&R/BrandBuzz,
where he oversaw work on Sony, Plymouth Gin, Danzka Vodka and Sam Adams....
The
CREATIVITY E-Mail, Jan. 6, '06
Movers
at Attik, Colle + McVoy, Bent Image Labs and Much More
Tim
Scott, most recently a freelancer, has joined Attik/N.Y. as creative director.
Design
Interact, Jan. 6, '06
ATTIK
New York Adds New Creative And Account Directors
Global
creative agency ATTIK today announced two key new hires for its New York
operation: Tim Scott joins the agency as creative director, and Mark Anderson
comes aboard as account director. Both appointments are effective immediately,
and the announcement was made by William Travis, ATTIK's U.S. president
and a partner in the firm...
Studio
Daily, Jan. 6, '06
ATTIK
New York Adds New Creative and Account Directors
Tim
Scott most recently served as a freelance creative director and art director,
concepting and directing challenging assignments for both R. J. Reynolds
and Nestle. His ten years of experience in CD/AD roles also includes recent
stints with Connecticut-based TracyLocke where he led a staff of nine
in developing and executing advertising, promotions (including movie tie-ins),
packaging and collateral for major brands including Pepsi, Pepsi Light,
7-Up, Mirinda and Gatorade and with New York's Y&R/BrandBuzz, where
he oversaw extensive work on the Sony, Plymouth Gin, Danzka Vodka and Sam
Adams accounts while also leading numerous new business pitches and development
on the agency's identity and positioning. Mark Anderson joins the studio
as account director from TBWA\ Chiat\Day New York, where he served as the
group account director on the Nextel account and oversaw the development
of the integrated brand changeover plan for the company's NASCAR sponsorship
the largest sports sponsorship in history in support of the Nextel/Sprint
merger....
Create
Magazine, Jan. 5, '06
ATTIK
New York Adds New Creative and Account Directors
I
have an insatiable passion for great work, Scott admits. This is not a
job for me it's how I think, it's how I live, it's the way I express who
I am. For 20 years now, ATTIK has combined a passion for incredible work
and executed it. The biggest thing missing in so much of the industry today
is that fiery, unquenchable passion for what we do. ATTIK is not just another
marketing option; it is a defining voice in the morass of mediocre work.
It's not the easy button its the challenge button. The challenge to think
smarter, execute better, find no B.S., unique solutions that achieve smart
goals. That's why I'm here. Life is too short for mediocrity....
DigitalProducer,
Jan. 4, '06
ATTIK
New York Adds New Creative and Account Directors
Tim
Scott as creative director and Mark Anderson as account director....
Outdoor
Advertising, Dec. '05 - Jan. '06
The
Halloween Drive
With
Halloween approaching, ATTIK's creative team decided that a Halloween-themed
set of billboards, wild postings and online banners would be a perfect
way to communicate the brand message of Scion, the new line of vehicles
from Toyota Motor Sales (TMS), U.S.A., Inc. Outdoor Advertising finds
out why this mostly Outdoor campaign was so successful in the U.S....
Creativity,
Dec., '05
The
Work: Guest Review
Guest
reviewer: Simon Needham, ECD, Attik
The
CREATIVITY Print&Design E-Mail, Dec. 13, '05
PICK
OF THE DAY: Scion: Inspiration/Personalization/Realization
Seen
in mags like Filter and Juxtapoz, aimed at "young urban trendleaders,"
as Attik co-founder Simon Needham puts it, these gatefold Scion ads feature
illustration in the interests of customization the latter being pretty
much the essence of the Scion brand, according to Needham. "At the moment,
the Scion campaign is all about inspiring our audience to trick out their
cars," he explains. "We realize that members of our target might be inspired
by a color, a shape or an item of some kind, for a few examples, so we
usually try to find cool stuff that will make a subconscious, positive
connection then make a car that matches that style. These ads are essentially
a before and after here's what someone saw, and here's what they did
to their car as a result."...
Dzine.tv,
Dec. 9, '05
Spy
Post's Design & VFX Illuminate New Scion XA In New 'Phantom' Spot From
Attik
Goetz,
who also served as the spot's lead compositor and designer for Spy Post,
worked closely with Simon Needham to execute his ideas. Goetz conducted
extensive research on lighting effects using various sparks in Flame to
create artificial lens flares, as well as custom designed 3D particle line
animation to match references supplied by the director. To complement Goetz's
efforts, Stacy Nimmo provided additional 2D using After Effects.....
Advertising
Age, Dec. 5, '05
TV
Spots of the Week
Turn
Up The Volume, Dude; Marketer: Toyota; Brand: Scion xA; Title: "Phantom";
Agency: Attik. This TV spot is part of the larger campaign designed to
drive young males to Scion.com for similarly frantic graphics and throbbing
music. The Scion xA is a vehicle that can serve as a rolling sound studio
for those sorts of young individuals who turn up their iPods so loud that
one can hear the earbuds buzzing and banging from ten feet away.
Encore
Magazine, Nov. 2005 (Issue #15)
DESIGN:
Adidas shop windows by Attik
Possible
is everything. Fascinating world of images for a young target group.
Attik designs new Adidas stores. Encore looks behind the scenes....
Studio
Daily, Nov. 28, '05
Spy
Post Illuminates Scion
Directed
by ATTIK's co-founder and Scion account creative director Simon Needham,
the spot entitled "Phantom" provides a visually compelling look at the
xA, integrating a highly stylized fusion of live-action and visual effects.
"Without the hard work and attention to detail that Spy Post committed
to this project, as well as the creative talents that Alaina brought to
the table, we wouldn't have achieved such a high quality end result," Needham
commented....
The
Beverage Network, Nov. 18, '05
SOBE
CELEBRATES 10th ANNIVERSARY
WITH MAKEOVER!
The
new packaging is a result of a collaborative effort between SoBes in-house
design team and Mclean Design (California), JDK (Vermont), Attik (UK) and
illustrator Frasor Irving (UK). After over a year of intense design work,
SoBe is proud to unveil the new look at the NACS trade show, where convenience
store operators will be the first to view the new bottles....
CG
Society, Nov. 15, '05
Particles,
sparks and CG lines accentuate new Scion xA
Spy
Post was recently contracted by global creative agency ATTIK to contribute
their design and VFX talents to a new TVC for the 2006 Scion xA. Directed
by ATTIKs co-founder and Scion account creative director Simon Needham,
the spot entitled Phantom provides a visually compelling look at the
xA, integrating a highly stylized fusion of live-action and visual effects.
Spy Post coordinated visual effects from Gun Shop which created some
of the 3D animation effects and their lead visual effects supervisor,
Alaina Goetz. The TVC debuted States-wide on October 31st....
The
New York Times, Nov. 7, '05
Addenda
America
Online, Dulles, Va., part of Time Warner, named Attik as the first agency
of record for the AIM instant-messaging services, including AIM.com, AIM
Mail and AIM Triton. Spending has not been determined. The Attik offices
in Leeds, England; New York; and San Francisco will work on the assignment....
Media
Magazine, Nov., '05
Strange
Bedfellows: Creative Agencies in the Media Game
...A
new breed of creative agencies with funny names -- StrawberryFrog, Amalgamated,
Anomaly, Taxi, The Brooklyn Brothers, and The Wexley School for Girls --
are embracing media as a core tenet of their work and are not only earning
accolades, but big accounts in the process. These nimble boutiques join
media-savvy creative stars Crispin Porter + Bogusky, Bartle Bogle Hegarty,
and Attik. And a new breed of communications planning agencies -- Michaelides
& Bednash, Naked Communications, and Mother -- have jumped into the
fray as well....
Create
Magazine, Nov. 2, '05
Spy
Post's Design & VFX Illuminate New Scion xA In New 'Phantom' Spot From
Attik
Leading
postproduction company Spy Post was recently contracted by global creative
agency ATTIK to contribute their design and VFX talents to a new spot for
the 2006 Scion xA. Directed by ATTIK's co-founder and Scion account creative
director Simon Needham, the spot entitled "Phantom" provides a visually
compelling look at the xA, integrating a highly stylized fusion of live-action
and visual effects. Spy Post coordinated visual effects from Gun Shop -
which created some of the 3D animation effects - and their lead visual
effects supervisor, Alaina Goetz....
The
One Club, Nov. 2, '05
Creative
Showcase: adidas Store Window Treatments
Custom
designs for adidas store windows in New York, Los Angeles, Las Vegas, Seattle
and Portland intended for use throughout the month of October. The challenge
was to drive awareness of the adidas brand, promote its innovative, creative,
breakthrough style and foster brand loyalty among the target 16-22 demographic....
AdRants.com,
Oct. 28, '05
Scion
Runs 'Trick and Treat' Halloween Campaign
...
The campaign was created by ATTIK....
MediaBuyerPlanner.com,
Oct. 28, '05
Scion
Runs 'Trick and Treat' Halloween Campaign
On
October 15, Scion launched a Halloween-themed campaign consisting of wild
postings, billboards and online banners promoting the 2006 Scion with the
headline "Trick and Treat." The billboards went up on high-traffic locations
in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the
wild postings are now appearing in the same cities plus Baltimore, Boston,
Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners
debuted on the sites on the same date and will run through October 31.
The "trick" part of the trick or treat aspect of the campaign relates to
many Scion buyer's desire to trick out their vehicles. The "treat" part
relates to Scion's extended accessory options. Online banners will run
through Halloween. The campaign was created by ATTIK.
925.M,
Oct. 26, '05
AOL
Remodels AIM
The
familiar, ticker-taped, banner-addled face of AOL Instant Messenger is
finally undergoing renovation this week. With the aid of a colorful national
advertising campaign coined I AM (get it?), AOL is launching a new
look for AIM, along with several new features. Coined Triton, the new
communications service offers not just an aesthetic upgrade to AIM, but
email, text messaging and streaming video services. With MSN, Yahoo and
Google upping the stakes in the IM game, its high time that AIM kicked
some brand new flavor for its 43 million users. The campaign itself,
created with new agency of record ATTIK, is geared towards the ever-crucial
18-24 population. The comprehensive online portion features wild postings,
advertising on demo-approved sites like MySpace, MTV.com and ESPN.com,
a nationwide sweepstakes, blogs and viral MPEGs for the new AIM® Mail
service- all directing you to the microsite. There, you can gaze and AIMs
re-branded identity, as well as check our Triton demos and download the
beta version as well....
MediaPost's
Out to Launch, Oct. 26, '05
AOL's
AIM service launched "I AM," a national ad campaign supporting AOL's next
generation AIM service "AIM Triton" as a service that offers instant messaging,
e-mail, SMS text messaging and streaming videos. The campaign consists
of traditional, online, and buzz marketing elements, including print, indoor
and outdoor ads on college and university campuses. Copy reads: "I am video
chat. I am text messaging. I am instant messaging." An on-campus wild posting
campaign, featuring two unique posters per week, will run through mid-November,
and full-page print ads will appear in 43 student newspapers nationwide.
Online ads will run on MTV.com, ESPN.com, TicketMaster, About.com MySpace,
Facebook, Bebo and the AOL.com network. ATTIK created the campaign.
ClickZ,
Oct. 25, '05
AOL
Targets College Crowd in First AIM Ad Effort
America
Online has unveiled its first ad campaign and a new logo for its instant
messenger service. The new work is by ATTIK, which the company has just
named its agency of record for AIM. Spending on the effort wasn't disclosed.
The new visual identity, which AOL hopes will be attractive to a hipper,
younger audience, features the familiar yellow "running man" with a bright
red speech bubble. "We needed something that had some sort of familiarity
to the user. It needed to have some sort of stability and something they
could build off of and grow," William Travis, president of ATTIK, told
Click News. AOL chose ATTIK because of the agency's work over the summer
on the debut of the free AIM Mail service....
DM
News, Oct. 25, '05
AOLs
AIM Debuts New Look, Ad Campaign
...AIM
creative agency of record Attik, New York, worked on the campaign....
Internetnews.com,
Oct. 25, '05
AOLs
AIM Debuts New Look, Ad Campaign
America
Online (Quote, Chart) has rolled out a national advertising campaign dubbed
"I AM" for its updated AIM service. The campaign, created by New York-based
ad agency ATTIK, highlights AOL's next-generation AIM service called "AIM
Triton" and is geared to create a buzz among the collegiate set....
MarketingVOX.com,
Oct. 25, '05
AOL's
AIM Campaign Targets College Audience
AOL
will be launching a campaign to attract users age 18-24 to its AIM instant
messaging (IM) service and has named independent shop Attik to execute
the "I AM" campaign, which relies heavily on nontraditional and interactive
means of reaching the intended demographic - such as campus-wide postings
in colleges and ads on websites frequented by young users, including social
networking sites MySpace and Facebook, reports AdWeek....
MediaBuyerPlanner.com,
Oct. 25, '05
AOL's
AIM Bows New Look, Targets College Audience
...Attik
is also running four-color print ads in 43 college newspapers, but no TV
ads. Spending was not disclosed....
Adweek's
IQ News Daily Briefing, Oct. 24, '05
AOL
'AIMs' at College Audience
NEW
YORK -- AOL said it would launch a new advertising campaign to lure young
users to its instant messaging service, AIM. Independent shop Attik is
executing the "I AM" campaign, which leans heavily on nontraditional and
interactive avenues to reach 18- to 24-year olds, including college-campus
wild postings and Web ads on sites frequented by young users, such as entertainment
and social networking venues....
MediaPost's
Just an Online Minute, Oct. 24, '05
AOL
Debuts Campaign For AIM
AOL
IS NO SLOUCH WHEN it comes to marketing. The company continues to spend
at a good clip to get the word out on its products and services. We think
this is particularly important, as it's backed off the walled garden approach
to content and as suitors make their moves. It's certainly no time to back
off of marketing. So it's with particular interest that we note the launch
of AOL's first-ever ad campaign for its AIM service. Created by ATTIK,
the national campaign introduces AOL's next generation AIM service, dubbed
"AIM Triton." The new product is positioned as a feature-rich communications
service that goes beyond instant messaging to offer e-mail and text messaging,
along with a variety of live voice and streaming video services. You can
check it out for yourself at: http://www.aim.com....
HOW
Magazine, Oct. 23, '05
ATTIK
designs window displays for adidas flagship stores
Our
team recently earned an assignment from adidas to create custom designs
for the windows of their flagship stores in NY, LA, Las Vegas, Seattle
and Portland. The treatment needed to drive awareness of the adidas brand,
promote its innovative, creative, breakthrough style and foster brand loyalty
among 16-22 year olds. Given some fantastic imagery of adidas' star athletes
Laila Ali, David Beckham, Tracy McGrady and Allyson Felix, our team used
a design approach that fused vector, 3D and 2D elements with the stock
to create massive storefront pieces that powerfully showcase the athletes,
the brand and the tagline of "Impossible is Nothing." The final elements
include pieces combine to form a unified design where graphic flourishes
set off the images of the athletes emerging from a white background, and
the logo and taglines appear in black. The treatments went live last week
and will remain in place through the end of October. -- Simon Needham
The
CREATIVITY Print&Design E-Mail, Oct. 13, '05
Customize
Your Car, Customize Your Shirt
The
San Francisco office of Attik has produced a new round of print and outdoor
Scion work, adding print ads replete with iron-ons to its ongoing quest
for total customer customization. "We're constantly trying to package
an element of surprise" in each new marketing effort, explains Attik CD
Simon Needham. The iron-on idea "takes personalization in a new direction
at least for the automotive industry to make sure that the message
has a better chance of getting through to our audience."...
Boards,
Sep., '05.
"I'm
Peter Pan, man" - ATTIK's Simon Needham finds success with the youth set
The
secret to connecting with the fickle youth market is apparently in cargo
pants. Not literally in the pants, but rather in knowing when it's en vogue
to be donning them and when it's not. Simon Needham, co-founder of branding
agency ATTIK, knows this all too well. Not because he's been caught with
his pockets at his knees at the wrong time, but because for nearly two
decades he's made a living out of understanding and helping clients connect
with the 18- to 35-year-old set....
Dzine.tv,
Sep. 1, '05
Attik
Open Los Angeles Studio
Global
creative agency ATTIK today announced that the firm has opened a new studio
in Los Angeles, its first permanent office in Southern California. The
announcement was made by partners Simon Needham, James Sommerville, William
Travis and Ric Peralta....
Entertainment
Engineering, Aug., '05
Creative
Vision in Advertising: A look behind Scion's new advertising campaign
Global
creative agency ATTIK has recently announced that several spots from their
ongoing crossplatform advertising campaign for Scion, the new line of vehicles
from Toyota Motor Sales, U.S.A., Inc., have been honored in the New York
Festivals' 48th annual International TV, Cinema & Radio Advertising
Awards. Transformer, which originally debuted as a cinema spot in top
California markets dramatically fictionalizes the evolution of Scion's
first models, the Scion xA and xB, from robot form....
SHOOT,
Aug. 19, '05
Street
talk
Attik
has opened its first permanent office in Southern California. Initially
the West Hollywood quarters will be working on the Scion account. Rachel
Newell, ATTIK's West Coast business manager, continues to work out of the
firm's San Francisco office. Attik additionally maintains a New york
office and its European headquarters in Leeds, England....
The
CREATIVITY E-Mail, Aug. 15, '05
Attik
Opens L.A. Office, and other moves
International
agency Attik -- which has offices in San Francisco, New York, England and
Australia -- has announced the launch of a new studio in Los Angeles. Initially,
the West Hollywood office will be devoted to servicing the Scion account...
Brand
Republic's Design Bulletin, Aug. 17, '05
Attik
opens new office in Los Angeles for Scion account
Attik,
the Leeds-based brand communications agency, has opened a new studio in
Los Angeles to support work on its ongoing Toyota Scion campaign....
Yorkshire
Post Today, Aug. 15, '05
Design
group gets a place in Hollywood; Car campaign success for Yorkshire pair
A
GLOBAL design company set up by two Yorkshire entrepreneurs has opened
an office in Hollywood following a successful campaign promoting a car
in the United States.
ATTIK,
established by James Sommerville and Simon Needham, from Huddersfield,
has helped the Toyota Scion reach sales of 100,000 in the US 30 per
cent more than expected since its 2002 launch. And the successful
design and marketing campaign has helped ATTIK win a renewed contract with
the car giant which will see the company increase its projected turnover
for 2005 to £20m. The office on Santa Monica Boulevard, in West Hollywood,
Los Angeles, will be used to further market the vehicle in the US after
the successful campaign...
The
Huddersfield Daily Examiner, Aug. 12, '05
Hollywood,
here I come!
A
DESIGN agency founded in Huddersfield has opened an office in Los Angeles.
Attik, which moved from its Fitzwilliam Street offices to Leeds this year,
now has a presence on Santa Monica Boulevard in West Hollywood. The new
offices provide the base for Attik's work with existing customers on the
US West Coast, as well as a venue for business meetings and presentations
to potential clients....
AdForum,
Aug. 10, '05
ATTIK
Opens Los Angeles Studio
The
new studio is located on Santa Monica Boulevard in West Hollywood. For
the present, its only full-time staff will be dedicated to Scion although
the space will also be used for new business meetings and presentations.
Rachel Newell, ATTIKs west coast new business manager, will continue
to handle new business inquiries for the region from her post in San Francisco.
Having recently relocated its European headquarters from Huddersfield to
Leeds in England, and with global creative billings currently estimated
at $30 million per year, the firm is enjoying its greatest success in its
19-year history....
DBusinessnews:
Los Angeles Metro Edition, Aug. 10, '05
ATTIK
opens Los Angeles studio
LOS
ANGELES - Global creative agency ATTIK today announced that the firm has
opened a new studio in Los Angeles, its first permanent office in Southern
California. The announcement was made by partners Simon Needham, James
Sommerville, William Travis and Ric Peralta....
Shots,
Aug. 10, '05
ATTIK
OPENS IN LA
Global
creative shop Attik has headed to Southern California, opening a new studio
in Los Angeles....
Boards
Online, Aug. 9, '05
ATTIK
opens its doors in LA
ATTIK
GOES BACK TO CALI> Creative agency, ATTIK, has opened its doors on Santa
Monica Boulevard in Los Angeles not long after moving its European headquarters
from Huddersfield to Leeds in England. It marks its first permanent office
in Southern California. www.attik.com
Adweek,
Aug. 8, '05
Simon
Needham On The Spot
Simon
Needham, San Francisco-based group creative director of Attik, co-founded
the company with James Sommerville after graduating from the Batley School
of Art and Design in 1986. The shop moved into advertising focusing on
youth culture and now has offices in New York, California and the U.K.
Attik was named creative agency for Scion, Toyota Motor Sales' youth-targeted
vehicle, in 2002 and does project work for clients such as Adobe and Eurekster....
The
CREATIVITY E-Mail, Aug. 1, '05
ATTIK
Showcases AIM Webmail with Virtual Characters, Screen Names
In
what it calls a "pre-launch" of AOL's AIM webmail service, San Francisco-based
Attik invented seven web-savvy characters with new e-mail addresses, developing
their personalities through blogs and online films. The webmail service
is associated with AOL's IM function, and its campaign is as imaginative
as the names that its users invent. Wild postings featuring vivid graphic
designs first announced the characters in July, and films will roll out
through August....
Identity
Magazine, Summer 2005
License
to Create Intimate Success; ATTIKs VirginWare Case Story by Emma Barker
It
is certainly not everyday that ATTIKs U.K. account team is approached
by an ex-merchandising director of an internationally recognised and phenomenally
successful English football club
especially one that is embarking on
an ambitious enterprise that is just about as far removed from football
as one could imagine. Nonetheless, this is exactly what happened when
we were approached to pitch for the naming, brand identity creation and
packaging design of a second skin fashion clothing brand targeting
global consumers aged 15-25. As if this wasnt intriguing enough, add
the name Virgin into the equation, and then translate second skin
into underwear, hosiery, swimwear and nightwear, and the design team (mostly
male, I hasten to add) are practically begging us to take the assignment
on. So, armed with more questions than answers, we embarked upon a journey
of discovery about all things intimate in a clothing sense, of course!...
Graphic
Design USA, July 2005
Global
creative agency ATTIK returns to New York City
A
previous New York office was a casualty of the post-9/11 economic downturn.
But with the firm's success in its hometown of London, and with creative
billings near $30 million, the partners -- Simon Needham, James Sommerville
and William Travis -- are reopening in Tribeca with a 15-person contingent.
AdForum,
Jul. 26, '05
ATTIK
Enters Creative Relationship With Mobile Entertainment Leader MFORMA
...Headquartered
in Bellevue, Wash., and with operating facilities in San Francisco, Los
Angeles, San Diego, London, Manchester, Shanghai, Beijing and Seoul, MFORMA
provides more than 120 of the world's leading wireless carriers and their
customers in some 40 countries with music, sports, lifestyle and information
services subscription products, as well as an ongoing array of BREW, Java,
SMS, MMS and WAP mobile games. ATTIKs work will focus on developing print,
interactive and point-of-sale elements to drive sales of MFORMAs newest
wireless carrier partner projects....
DBusinessnews:
San Francisco Metro Edition, Jul. 19, '05
ATTIK
ENTERS CREATIVE RELATIONSHIP WITH MOBILE ENTERTAINMENT LEADER MFORMA
SAN
FRANCISCO Award-winning global creative agency ATTIK today announced
that it has entered into a formal relationship with MFORMA, the world-leading
publisher and distributor of mobile entertainment, as a creative agency.
The announcement was made by Ric Peralta, ATTIKs global CEO, and Rachel
Newell, ATTIKs new business manager. Financial details were not disclosed....
Advertising
Age, Jul. 18, '05
TV
Spots of the Week
Fantasy
Auto Track; Marketer: Toyota; Brand: Scion; Title: "What Moves You"; Agency:
Attik, San Francisco. Designed for play on a huge cinema screen, this
special-effects theater ad offers a spectacular vision of a new kind of
auto racing and endurance testing track. It's part video-game fantasy and
part rust belt factory machinery. That makes it perfect for the audience
of young game geeks and retro heads that Scion targets in its marketing.
Clickz,
Jul 18, '05
Execs
& Accounts for Jul. 18, 2005
Mobile
content company Mforma tapped ATTIK as its creative agency. The assignment
includes print, interactive and point-of-sale elements.
Computer
Business Review, Jul 18, '05
Attik
forms creative partnership with mobile entertainment firm Mforma
Creative
agency Attik has entered into a creative relationship with Mforma, a publisher
and distributor of mobile entertainment. Attik has agreed to develop
print, interactive and point-of-sale elements to drive sales of Mforma's
newest wireless carrier partner projects. "Over the past several years,
we have taken a strong interest in mobile entertainment," Peralta explained.
"Mforma is an innovative company that is approaching this space on a grand
scale, and we feel our strategic, creative and production capabilities
are perfectly suited to packaging Mforma's cutting-edge mobile entertainment
content."...
Telecom
Paper, Jul. 18, '05
MFORMA,
ATTIK unveil formal alliance
Creative
agency ATTIK has entered into a formal relationship with Bellevue, WA-based
MFORMA, mobile entertainment publisher and distributor...
Yahoo!
Finance, Jul. 18, '05
ATTIK
Enters Creative Relationship With Mobile Entertainment Leader MFORMA
Award-winning
global creative agency ATTIK today announced that it has entered into a
formal relationship with MFORMA, the world-leading publisher and distributor
of mobile entertainment, as a creative agency. The announcement was made
by Ric Peralta, ATTIK's global CEO, and Rachel Newell, ATTIK's new business
manager. Financial details were not disclosed....
Gamespot
Mobile Entertainment Analyst, Jul 15, '05
ATTIK
is Mforma's new creative agency
...We
look forward to building a close collaborative relationship with MFORMA,
Newell commented, combining ATTIK's strengths in entertainment marketing
with MFORMA's diverse portfolio of premium branded content. We're very
excited to apply our progressive approach to advertising in helping Mforma
shape the future of consumer mobile marketing."...
Wireless
Gaming Review, Jul 15, '05
ATTIK
is Mforma's new creative agency
Headquartered
in Bellevue, Wash., and with operating facilities in San Francisco, Los
Angeles, San Diego, London, Manchester, Shanghai, Beijing and Seoul, MFORMA
provides more than 120 of the world's leading wireless carriers and their
customers in some 40 countries with music, sports, lifestyle and information
services subscription products, as well as an ongoing array of BREW, Java,
SMS, MMS and WAP mobile games. ATTIKs work will focus on developing print,
interactive and point-of-sale elements to drive sales of MFORMAs newest
wireless carrier partner projects....
Encore
Magazine, June 2005
Scion
Campaign
Startd
by celebrated British artists and entrepreneurs James Sommerville and Simon
Needham in northern England in 1987, by the mid-nineties, ATTIK's great
success in pioneering groundbreaking strategic design, leveraging the best
strengths of all forms of media and building vibrant connections between
clients and target audiences, positioned them among the world's top design
and branding firms in the USA....
The
Royal Magazine, Issue 5
Design
by Stan Zienka of ATTIK
"Are
there trends in what inspires a designer?" they asked me. The question
seemed simple enough, direct and to the point. So I replied first with
my broad answer," Everything," then continued with a more specific set
of items....
Adforum
Newsletter, Jun. 24, '05
The
5 Most Viewed Advertisements - week ending June. 19
"What
Moves You_xB" for Scion from The Attik Design, San Francisco, USA.
A Scion xB comes alive showing all its possibilities.
CREATIVITY'S
PRINT&DESIGN E-MAIL, Jun. 9, '05
MAGAZINES:
The Royal Handles Your Business
The
latest issue of one of our fave cool little quarterlies, The Royal, from
David Gensler and the Keystone Design Union, is out. This edition, #5,
is themed "Handle Your Business," with a focus "on the relationship between
business and design," says Gensler, who's managing editor of the mag and
president of the KDU. A section on Designer Capitalists includes coverage
of Attik, Peter Arnell, Strategic Group, Tronic and others, but this is
nothing new for The Royal, which is all about the three C's: collisions,
culture and capitalism. "These are the pillars of mash culture," Gensler
explains, which is the culture, encompassing a nearly all-inclusive 13-35
demo, that has resulted from the "collision of Gen X and Gen Y on a global
scale, connected through controlled media and technology....
CREATIVITY,
May, '05
Talkin'
About a Reinvention; Welcome to the new, small work of advertising, where
the (mostly) independent, multiplatform mavericks may just have the upper
hand
Not
surprisingly, design is integral to the approach at Attik, which recently
reopened in New York and in the past year has flexed branding muscle on
its launch of Toyota's Scion marque in the States, via a multitiered campaign
that involved everything from broadcast, wildpostings, and events. "Agencies
are having to change their perception to better match the new client demands,
yet many do not possess branding experts in-house," notes N.Y. president
Will Travis. The shop's background in design, he says, helps it to create
for its clients the type of integrated branding they are seeking. "We consider
ourselves the new breed of creative agency," he says. "Integral brand strategy
and a unique design aesthetic produces advertising grounded in a totally
unique manner. We take brands to a new place by engineering their new product,
service or image in a way that is seamlessly executed across all media
by our team."
The
One Club, May 24, '05
Creative
Showcase: Scion "What Moves You tC"
The
purpose of this broadcast spot is to creatively showcase the theme of personalization
to convey how the Scion tC offers a tantalizing canvas which can be transformed
-- from adding a few mild modifications all the way to highly tricked out,
heavily customized showpieces....
Bay
Area Tech Wire, May 9, '05
Briefly
Noted: ATTIK, Intel, Electronic Arts, Therma-Wave
(San
Francisco) ATTIK, a global creative agency, on Thursday said that it has
hired copywriter Andy Beach to join the full-time staff of its San Francisco
office. Since 2000, Beach has been a copywriter for J. Walter Thompson
Technologys Silicon Valley office, working on a variety of cross-media
campaigns for various consumer and business-to-business targeted technology
and videogame accounts.
Advertising
Age, May 9, '05
TV
Spots of the Week
Scion
Morph; Marketer: Toyota; Brand: Scion; Title: "What Moves You xB"; Agency:
Attik, San Francisco. Dramatically illustrating the concept that Toyota's
boxmobiles can be customized for young buyers in any number of colorful
ways, this spot features a Scion morphing from abandoned vehicle to a slick
street machine.
Shots,
May 9, '05
ON
THE MOVE
Copywriter
Andy Beach has joined Attik in San Francisco. He joins the agency from
JWT Technology, based in Silicon Valley, where he has been since 2000.
Clickz,
May 6, '05
Execs
& Accounts for May 6, 2005
ATTIK
hired JWT copywriter Andy Beach. Beach worked for J. Walter Thompson's
Silicon Valley office. He has so far worked on ATTIK's 2005 CMT Music Awards
and Toyota Scion accounts.
Media
Life, May 6, '05
Andy
Beach joins ATTIK creative agency as copywriter
Copywriter
Andy Beach is the newest addition to ATTIK. He joins the agency from J.
Walter Thompson, where he worked on cross-media campaigns for technology
and video game accounts.
Adweek,
May 5, '05
Attik
Gets Good Press and a Copywriter
Independent
agency Attik has hired copywriter Andy Beach from J. Walter Thompson here,
an Attik executive said today. Creative director Wayne Hanson said Beach,
32, worked for JWT Technology's Silicon Valley office since 2000 on business-to-business
and video game accounts. He discovered Attik through the media. Beach read
about the San Francisco shop's work for the Toyota Scion in an article
in the San Jose Mercury News, he said...
Create
Magazine, May 5, '05
ATTIK
Expands Staff With Former JWT Tech Copywriter Andy Beach
Over
the past several weeks, Beach has worked with copywriter Ariel Lustig under
Hanson's direction on ATTIK's highly successful cross-media 2005 CMT Music
Awards campaign. He also contributed his talents to the latest elements
of ATTIK's award-winning Toyota Scion account, under global creative director
Simon Needham. "Andy is very driven," Hanson said. "He's totally committed
to producing original and exciting work, and to making ATTIK a world-renowned
ad agency."
Digital
Producer, May 5, '05
Andy
Beach Joins ATTIK as Copywriter
Global
creative agency ATTIK today announced that copywriter Andy Beach has joined
the firms fulltime staff in San Francisco, effective immediately. The
announcement was made by ATTIK creative director Wayne Hanson. Since 2000,
Beach has been a copywriter for J. Walter Thompson Technologys Silicon
Valley office, working on a variety of cross-media campaigns for various
consumer and business-to-business targeted technology and videogame accounts.
Andy earned his undergraduate degree in Advertising from San Jose State
University. As he explained, he learned of ATTIKs work for Scion in
an article in the San Jose Mercury News....
Brandweek,
May 2, '05
People:
Templin Takes The Scion Wheel
It's
only about 100 yards across the parking lot from Mark Templin's old job
to his new one. But the difference between the brand he's leaving and the
one he's just arrived at could be measured in light years. Templin, who
last month left Toyota's luxury division, Lexus, after 15-plus years, is
now vp at Scion....
CREATIVITY,
April, '05
the
ad+design annual: CAMPAIGN: "SCION BY"
ATTIK
brings the "Scion By" theme it's expounded on so well into full effect
in this pair of spots, which imagine the Scion via the lens of a 3D artist
and a telepoter. The former finds the car in a high speed race against
a pair of X-wing fighter-type jets through a futuristic cityscape; and
the latter shows the car in a dazzling disappearing act in a deserted concrete
jungle....
Automotive
News, Apr. 25, '05
Elusive
Gen Y demands edgier marketing
...Some
automakers simply aren't familiar with the diverse youth market, says Simon
Needham, group creative director of Attik, a San Francisco ad agency that
has the Scion account. Needham cites a youth-oriented magazine, Yellow
Rat Bastard, in which he sought to run Scion ads. "Imagine trying to explain
that one to the executives," Needham says. Generation Y has a constantly
changing media appetite and is easily bored, Needham says. Many young consumers
have access to technology such as the TiVo personal video recorder that
allows them to avoid TV commercials. Scion's Dawn Ahmed says the growth
of such technology is "something that's looming on the horizon that we
need to address fairly quickly."...
Dzine.tv,
Apr. 22, '05
Breaking,
Fully Integrated Scion Campaign From ATTIK Conveys Marque's Appeal For
Personalization
..."The
urban trendleader-targeted brand campaign which originally launched in
2003 now delves even deeper into personalization, continuing to creatively
leverage the campaign tagline of What Moves You," explained Dawn Ahmed,
Scion National Marketing Communications Manager. Ahmed continues working
closely with ATTIK to develop the ongoing campaign, which has so far earned
top awards from New York Festivals, the Premier Print Awards and the Australian
Animation and Effects Awards....
Adjab.com,
Apr. 19, '05
Scion
wants to know 'What Moves You'
This
week, ATTIK agency released details of the current advertising campaign
for Toyota's Scion models, sticking to the brand's "What Moves You" mantra.
2004 saw almost 100,000 Scions leave dealerships to customers, and the
company is looking to continue their growth by appealing to their target
audience of young, trendy individuals with the vehicles' personalization
options....
Create
Magazine, Apr. 19, '05
National
News: Breaking, Fully Integrated Scion Campaign From ATTIK Conveys Marque's
Appeal For Personalization
...Among
our target audience, personalization is a very powerful driver that is
being used by a variety of industries, including music and fashion, said
ATTIKs global creative director and co-founder Simon Needham. Personalization
is gaining momentum across many industries and it is becoming expected
by younger consumers. From the beginning, our campaign has shown how
each Scion model offers a tantalizing canvas which can be transformed from
adding a few mild modifications all the way to highly tricked out, heavily
customized showpieces. Our newest elements continue to build equity around
the idea of personalization....
Forbes.com,
Apr. 19, '05
Breaking,
Fully Integrated Scion Campaign From ATTIK Conveys Marque's Appeal for
Personalization
Global
creative agency ATTIK today revealed major elements of its nationally breaking
cross-platform advertising campaign for Scion, the newest line of vehicles
from Toyota Motor Sales, U.S.A., Inc., for which ATTIK serves as creative
agency of record. The latest campaign spans the categories of print, broadcast
(television and radio), in-cinema, out-of-home and interactive. "The urban
trendleader-targeted brand campaign which originally launched in 2003 now
delves even deeper into personalization, continuing to creatively leverage
the campaign tagline of What Moves You," explained Dawn Ahmed, Scion National
Marketing Communications Manager. Ahmed continues working closely with
ATTIK to develop the ongoing campaign, which has so far earned top awards
from New York Festivals, the Premier Print Awards and the Australian Animation
and Effects Awards. In 2004, Scion sold 99,259 units....
Brandweek,
Apr. 11, '05
Marketers
of the NEXT GENERATION: Dawn Ahmed
When
Toyota brass decided to try again with Scion -- this time with more exotic
cars like the boxy xB, based on Japanese hits -- the company looked for
innovative ways to bring Asia's successes to the West. In 2003, Toyota
brass assigned the task to Dawn Ahmed, 36, a seven-year Toyota veteran,
and her cohort, Brian Bolain, both of whom were in product development.
Ahmed and Bolain are like doctors: they are objective and professional,
and they tell it exactly as it is....
TelevisionWeek,
Apr. 11, '05
Auto
Marketing: Automakers' New Audience; TV Still No. 1, but Advertisers Look
Outside Traditional Media to Court Gen Y Buyers
...ATTIK,
the brand communications group in charge of Scion's creative direction,
has been researching and marketing to youth for more than 20 years. Simon
Needham, group creative director for ATTIK, said the key to capturing this
particular market is to avoid the hard sell. He said you've got to put
the information out there and then let Gen Y'ers choose whether they want
to explore further. Many automakers agree....
TelevisionWeek,
Apr. 11, '05
Auto
Marketing: It's All About Mind-Set
Scion,
the newest marque of Toyota Motor Co., has a marketing plan that is as
unconventional as its vehicles. Rather than focusing on the product, the
brand focuses on image and mind-set. Dawn Ahmed, national marketing communications
manager for Scion, said the marketing approach is designed to connect with
Generation Y (people born between 1980 and 1994), Scion's target consumer
and the second-largest generation after the baby boomers. In terms of
a television campaign, Scion has opted for a limited yet targeted approach
that speaks directly to the audience.... Simon Needham, group creative
director for ATTIK-the agency in charge of Scion's ad strategy and creative
direction-said television is just one of the ways Scion markets to Gen
Y....
The
New York Times, Apr. 6, '05
Accounts
Ric
Peralta was named to the new post of global chief executive, based in San
Francisco, at Attik. Mr. Peralta, a member of the Attik board since 2001,
had been managing director at Fuseproject, San Francisco, and previously
worked at companies including the Bechtel Group.
MediaPost's
People on the Move, Apr. 5, '05
Headliners
This Week
ATTIK
announced that RIC PERALTA, a member of its board of directors, has been
named as the firm's chief executive officer. A former management consultant
at KPMG and The Bechtel Group, Peralta began working with Primo Angeli
Inc. in 1994.
Brandweek,
Apr. 4, '05
Toyota
Aims At Youth Subculture
The
out-there artist imaginings of the past two years are gone. For 2005, it's
pimp your ride big time for Toyota youth car line Scion, which launches
a new brand campaign this week that offers a computer-generated peek at
Scion customizing in extremis. Two spots and print ads aimed at the "tuners"
youth subculture focus on Scion's tC and xB cars and jettison the "Scion
by" theme, in which the cars were presented through the creative lens of
urban, video and graphic artists. In the new effort, via Attik, San Francisco,
the tagline is "What moves you."
Create
Magazine, Apr. 4, '05
New
York News: Comedian Jeff Foxworthy Stars In ATTIK's CMT Music Awards
Campaign
Global
creative agency ATTIK today detailed a humorous package of new commercial
ads that recently debuted as part of their ongoing, cross-platform campaign
promoting the 2005 CMT MUSIC AWARDS event, which premieres live from Nashville
on Mon., Apr. 11. The three new :30 broadcast spots entitled "Wheel," "Catapult"
and "Mechanical Bull" feature renowned comedian Jeff Foxworthy, the host
of the 2005 CMT MUSIC AWARDS, inviting viewers to cast their votes. Each
spot has debuted on CMT over the past two weeks, and "Wheel" and "Catapult"
begin airing today on Comedy Central, MTV, MTV2, Nickelodeon, Nick@Night,
Spike, TV Land and VH1, where they will continue to run through Apr. 11....
DesignInteract,
Apr. 1, '05
Attik
Returns to New York As Global Creative Agency
Since
joining Needham and Sommerville in their Attik enterprise back in England
in 1992, Will Travis has proven to be an extraordinary agent of success.
Within his first few years, his ambitious sales plans drove U.K. billings
into the millions, and he is the kingpin in the good fortunes of Attiks
U.S. ventures. As soon as the refocused business approach began showing
signs of life, Travis inner drive immediately ignited his desire to bring
Attik back to the Big Apple in grand fashion. Speaking from Attiks
new Lispenard Street studio in downtown Manhattans Tribeca district,
Travis has the air of a proud parent. The open, artistically inspiring
salon home to an elite 15-person team including Travis, globally acclaimed
Lowes creative director Wayne Hanson and production maverick Mark Bartlett
is designed to function as an organic think-tank that will draw support
from Attiks global production operations. Travis ardently highlights
the benefits of his new proximity to longstanding clients AOL, Smith Barney,
SoBe and MTV, and his teams focus on offering these and other clients
an exciting new path to cost-effectively generating "massive" results....
The
Huddersfield Daily Examiner, Apr. 1, '05
Going
back to work in the Big Apple
A
DESIGN agency based in Huddersfield is back in the Big Apple. Attik has
reopened an office in New York following a steady stream of new accounts
from clients in the USA. The agency, which has its headquarters in Fitzwilliam
Street, closed its New York office during the economic downturn which followed
the 2001 terrorist attacks on the World Trade Centre. But director Will
Travis said the time was right to return to the East Coast city. Attik
has set up a studio employing 15 staff at Lispendard Street in the Tribeca
district of Manhattan. The office, headed by Mr Travis and creative director
Wayne Bartlett, handles work for long-standing clients, including internet
services provider AOL, television channel MTV and US financial services
group Smith Barney....
CREATIVITY,
March, '05
Remade
in Manhattan
Bolstered
by its success with Scion, the principals this month reopened in New Yorks
Tribeca district, joining an increasing number of independent creative
shops that are vying for their place in the N.Y. sun. The Manhattan office
will be home to a core team of 20, led by U.S. president Travis....
Dzine.tv,
Mar. 31, '05
ATTIK
Returns To New York As Full-Service Agency
HUDDERSFIELD,
ENGLAND, NEW YORK and SAN FRANCISCO Global creative agency ATTIK today
announced the firms momentous return to New York City. ATTIK partners
Simon Needham, James Sommerville and William Travis made the announcement,
which details the companys evolution and the major developments behind
its unique and powerful new offerings....
Forbes.com,
Mar. 31, '05
Long-Standing
ATTIK Boardmember Ric Peralta Named Firm's Global C.E.O.; Design-Industry
Veteran and Former Managing Partner for Primo Angeli to Manage Growth,
Underwrite Development of Great New Work
Global
creative agency ATTIK today announced that Ric Peralta, a longstanding
member of its Board of Directors, has been named as the firm's Chief Executive
Officer, effective immediately. The announcement was made by Peralta and
ATTIK's Co-Founder and Global Creative Director Simon Needham. "As my partners
James Sommerville and Will Travis and all of our colleagues have evidenced
through his participation on our Board of Directors, Ric has the uncommon
ability to stabilize a creative firm while also positioning it for growth,"
Needham said. "Having Ric onboard in this capacity, we are ecstatic about
the current status of our business and the opportunities that are coming
our way."...
Media
Life, Mar. 31, '05
Ric
Peralta is Named CEO of ATTIK
Bay
Area Tech Wire, Mar. 30, '05
Briefly
Noted: Attik
Attik,
a San Francisco-based creative firm, on Wednesday named Ric Peralta, a
longtime member of its board of directors, as its new CEO. A former management
consultant at KPMG and The Bechtel Group, Peralta began working with San
Francisco-based branding and design consultancy Primo Angeli in 1994, becoming
managing partner of the firm. Since 2002, he has held senior positions
with frog design and fuseproject.
Clickz,
Mar. 30, '05
Execs
& Accounts for March 30, 2005
ATTIK
hired longtime board member Ric Peralta to lead the agency as CEO. Peralta
was a management consultant at KPMG and The Bechtel Group. Later he was
managing partner of Primo Angeli and held executive posts with frog design
and fuseproject. ATTIK estimates its annual integrated creative billings
at $30 million per year.
The
CREATIVITY E-Mail, Mar. 30, '05
MOVERS
Attik
boardmember Ric Peralta has been named CEO of the global agency, which
has offices in the U.K., San Franciso and New York....
Forbes.com,
Mar. 29, '05
ATTIK
Returns to New York As Global Creative Agency
Global
creative agency ATTIK today announced the firm's momentous return to New
York City. ATTIK partners Simon Needham, James Sommerville and William
Travis made the announcement, which details the company's evolution and
the major developments behind its unique and powerful new offerings....
HollywoodIndustry.com,
Mar. 25, '05
ATTIK
Features Real Scion Owners in New Docu-Style Spots
ATTIK
recently produced the new set of three :30 documentary-style spots for
ongoing broadcast/theatrical use by each of Toyota Motor Sales' twelve
U.S. regions. In the spots, directed by George Mays of Detour Productions,
real Scion owners speak passionately about their own personalized Scions,
delivering powerful fuel for expanding Scion's brand awareness and also
reinforcing the key brand differentiator: customization....
Pluginz.com,
Mar. 25, '05
ATTIK
Features Real Scion Owners in New Docu-Style Spots
ATTIK's
project team, which included global creative director Simon Needham, award-winning
creative director Wayne Hanson, account director Amy Elkins, design director
Stan Zienka, copywriter Ariel Lustig and agency producer Michele Morris,
developed the concept for the spots and then worked with a key owners club
in Southern California to recruit enthusiastic owners as talent for the
campaign. Mays and his team then videotaped seven Scion owners along
with their customized vehicles in interviews -- and gathered running footage
-- over three days of shooting in Los Angeles. "Together with everyone
at Scion, we are very proud to have launched a brand that truly inspires
the passions and the unique identities of hundreds of thousands of people
every day," Needham said. "As the campaign continues, there's nothing
we won't do to continue driving Scion's extraordinary success."
Shots,
Mar. 23, '05
ON
THE MOVE
Global
creative agency Attik has re-opened an office in New York. The agency was
previously forced to close its New York office as a result of the post-9/11
economic downturn, but continued success in its UK and San Francisco offices
has signalled its return to the city. Attik New York will now be based
on Lispenard Street in Tribeca - more info is at www.attik.com.
Forbes.com,
Mar. 23, '05
ATTIK
Features Real Scion Owners in New Documentary-Style Broadcast/Cinema Spots
Global
creative agency ATTIK today detailed a new package of broadcast spots that
recently debuted as part of their ongoing, award-winning cross-platform
advertising campaign for Scion -- the newest line of vehicles from Toyota
Motor Sales, U.S.A., Inc. for which ATTIK serves as creative agency of
record.
The
New York Times, Mar. 20, '05
People
and Accounts of Note
Attik,
Huddersfield, England, has returned to New York, which it left in 2002
to concentrate its American operations in an office in San Francisco. The
new office in New York will be led by William Travis, president for operations
in the United States, who relocated from San Francisco.
Crain's
New York Business, Mar. 20, '05
British
ad agency recolonizes in NYC
British
advertising and design agency Attik is returning to Manhattan. The company,
noted for launching Toyota's Scion brand through its San Francisco office,
has opened a design studio on Lispenard Street. Attik New York had been
a mainstay creative agency in the late 1990s, but it closed its office
because of the advertising downturn following the Sept. 11 attacks.
The
CREATIVITY E-Mail, Mar. 16, '05
FROM
CREATIVITY: Videogames and Ad Schools
We
also offer a report on Attik's return to New York and insight from top
editors, who talk about what it takes to cut a great spot in any genre.
(AdCritic subscibers can access the Attik profile and the editors feature
online.)
HollywoodIndustry.com,
Mar. 9, '05
Encore
Hollywood Gives Urban Spin to Scion Campaign
Encore
Hollywood helped craft the image of the ultimate urban street machines
in providing post services to San Francisco agency ATTIK for an ad campaign
promoting Toyotas Scion brand. The facilitys short-form team provided
color correction, visual effects and finishing services for the package
of three 30 second spots featuring the Scion xA, xB and tC. The commercials
were co-directed by ATTIK's Global Creative Director and Co-Founder Simon
Needham and Millennium Pictures Doug Taub.
San
Francisco Chronicle, Feb. 21, '05
DAILY
DIGEST
British
ad agency Attik said that Ric Peralta, a member of its board of directors,
has been named chief executive officer. Peralta will work out of the agency's
U.S. headquarters in San Francisco.
Advertising
Age, Feb. 21, '05
Scion
connects in out of way places
Until
Scion, Toyota just couldn't get its arms around the youth market. Now Toyota's
eclectic-minded Scion sub-brand is casting the automaker in a youthful
glowing light. With a slim marketing budget and clever outreach, Scion
is generating buzz and attracting trend-setting younger buyers. Nearly
90% of converts have never owned a Toyota before. A culture club has sprung
up, much like youthful fans of tricked-out vehicles such as BMW's Mini
Cooper or Chrysler Group's Jeep. VP-Scion Jim Farley, a young 42 and vastly
energetic, has become the marque's poster boy. He travels the globe explaining
the Scion phenomenon to curious crowds. Even with scant ad dollars, Toyota
sold 99,259 Scions last year. "We were shocked," Mr. Farley exclaims. "That's
with 0 incentive. The average small car has a $3,000 incentive." ... In
2002, Scion hired Attik, a 20-year-old U.K. agency, to carry the brand
message forward. Attik is "very innovative and expert with digital," Mr.
Farley says. "Plus, they had the best feeling for young trend-setters.
It's kind of ubiquitous-they know how to portray a unique, affordable product
in a proven way." Simon Needham, Attik co-founder and its chief creative
force, says: "We want to produce content for young people without shouting,
`Buy this car!' We're generating informative entertainment. An SUV winding
through the hills of southern California [has been] seen a thousand times."
These consumers are strangers to most auto industry marketers, he says.
They disdain commercialism and don't really want "their brand" to be discovered....
Adweek,
Feb. 18, '05
Attik
to Promote Country Music TV Awards
Attik
here will produce an integrated advertising campaign for Country Music
Television's annual awards ceremony, scheduled for April 11 in Nashville,
Tenn., the agency said Friday. The independent San Francisco shop will
create broadcast, print and point-of-sale work for the music awards show,
which will be hosted by comedian Jeff Foxworthy. Artists Kenny Chesney,
Toby Keith, Big and Rich and Gretchen Wilson are scheduled to perform....
Yahoo!
Finance, Feb. 18, '05
PlanetOut
Inc. Names Gay Media Advertising Award Winners
PlanetOut
Inc. (Nasdaq: LGBT - News), a global online media company serving the gay
and lesbian market, today announced the winners of the annual PlanetOut
Advertising Awards, which honors companies showing innovation and excellence
in advertising within the gay and lesbian community. "The quality of
gay advertising has taken a giant leap forward this year," said Mark Elderkin,
PlanetOut's president. "The winning advertisers successfully leveraged
engaging creative and the mass reach of our network to positively impact
their brands within the gay community." Scion won the Automotive Industry
Category Leadership award, with one of their winning ads playing off the
acronym LGBT (Lesbian, Gay, Bisexual and Transgender), also the PlanetOut
Inc. ticker symbol. Scion is the first car company to use LGBT-specific
ads on the PlanetOut Inc. websites. "Scion is proud to be among the companies
who are successfully reaching out to the LGBT community," said Brian Bolain,
Scion's national sales promotions manager. "We are very pleased with the
results of our online marketing program and look forward to the future
of online and LGBT marketing." Automotive Industry Category Leadership
Award: Scion (agency: ATTIK San Francisco).
AdCritic.com,
Jan. 19, '05
FROM
CREATIVITY
ALSO
IN THE ISSUE: Attik meets Her Majesty the Queen.
Media
Magazine, Dec., '04
Generation
Scion
...Toyota
chose Attik, a San Francisco-based global creative agency to launch Scion,
a move that demonstrated its commitment to pushing beyond auto industry
conventions. In order to reach the elusive, mostly young male audience,
Toyota turned to an agency known for edgy ideas that could break through
to savvy young audiences....
The
San Francisco Examiner, Dec. 20, '04
People
in the News: Lustig joins ad firm
Ariel
Lustig, an award-winning copywriter and San Francisco resident, has joined
the San Francisco offices of the advertising agency ATTIK, where she will
focus on the radio campaign for the firm's Toyota Scion account. Lustig,
who studied advertising at the Academy of Art College in San Francisco,
has worked on campaigns for Jamba Juice, TechTV, Maximum PC Magazine and
Cocoa Pete's during her tenure at the Mad Dogs and Englishmen ad agency.
shots,
Dec. 8, '04
ON
THE MOVE
Creative
agency Attik in San Francisco has hired copywriter Ariel Lustig. Lustig
joins the agency from Mad Dogs & Englishmen in San Francisco.
Adweek,
Dec. 7, '04
Attik
Adds Lustig as Scion Scribe
Creative
shop Attik has hired former Mad Dogs & Englishmen copywriter Ariel
Lustig to work on its Toyota Scion account, an agency representative said....
Boards
Online, Dec. 7, '04
Industry
highlights and people moves
Creative
agency, ATTIK, San Francisco hired award-winning copywriter Ariel Lustig.
Lustig is already at work on Toyota Scion among other accounts. She comes
to ATTIK with a varied background including Mad Dogs & Englishmen,
San Francisco, working on Jamba Juice, TechTV, Maximum PC Magazine, Cocoa
Pete's and others.
CREATIVITY
E-Mail, Dec. 6, '04
MOVERS
Copywriter
Ariel Lustig, formerly of Mad Dogs & Englishmen/San Francisco, has
joined San Francisco agency Attik.
Yahoo!
Finance, Dec. 6, '04
ATTIK
Adds Copywriter for Scion Account
Global
creative agency ATTIK today announced that Ariel Lustig, an award-winning
copywriter, has joined the firm's fulltime staff in San Francisco as copywriter,
effective immediately. The announcement was made by Simon Needham, ATTIK's
co-founder and global creative director....
Boards,
Nov., '04
INVENTORY
+ HOOKUPS
International
ATTIK hired art director Wayne Hanson as creative director in the global
creative agency's San Francisco office. Hanson, an 18-year industry vet
most recently worked at Lowe People in Stockholm, and at Lowe London prior.
CREATIVITY,
Nov., '04.
people
on the move
Wayne
Hanson, most recently of Lowe People in Stockholm, has joined San Francisco
agency Attik as a creative director.
Graphic
Design usa, Nov., '04.
Wayne
Hanson
San
Francisco CA: An award-winning agency art director with over 18 years'
experience working for top European ad agencies, Wayne Hanson joins global
creative agency ATTIK as creative director....
STEP
Inside Design, Nov./Dec., '04.
ATTIK
ONREQUEST IMAGES
"For
several executions of the Scion creative that Attik has developed, we often
source stock images to use in the background of the designs," notes David
Murphy of the brand communications firm Attik....
The
Huddersfield Daily Examiner, Nov. 27, '04.
The
Queen? She's just like anyone's small, cuddly gran
TWO
Huddersfield businessmen met the Queen at a Buckingham Palace - and told
the Examiner: "She's small and cuddly, just like any other grandma."
Simon Needham and James Sommerville, bosses of Attik design, attended a
reception to honour the best in British design....
CreativeMatch,
Nov. 24, '04.
Buckingham
Palace Quadrangle Transformed Into Design Museum
The
transformation was for a reception to recognise the contribution made by
British Design. James Somerville co Founder of ATTIK described the scene,
"Upon entering the Palace gates, we were led through a tunnel to a courtyard.
Here there was an outdoor display of great historical British design
achievements from the past such as - a black cab, a London Red bus, a British
red phone and a red post box and the actual nose-section of Concorde. We
then entered the palace and were led upstairs to a series of huge rooms/halls
where more historical British design landmarks were on exhibit from The
Prince Philip Designers Prize and The Royal Library of Archives. Guests
arrived and mingled over cocktails. A whos who of design industry in
UK." Many leading designers were asked to nominate and show their own designs.
More than 400 guests attended the reception.
HOW
Magazine, Nov. 23, '04.
ATTIKs
Founders to Meet Queen at Buckingham Palace
ATTIK's
founders Simon Needham and James Sommerville have been invited to an affair
set for Mon., Nov. 22 at Buckingham Palace hosted by The Queen and The
Duke of Edinburgh to honor the contributions made by the British design
industry to the life of the nation and to recognize excellence in the teaching
and practice of design. Our story relates input from Rt. Hon Stephen Byers
MP, Secretary of State for Trade and Industry, who has said that the British
design industry is growing nearly twice as fast as the economy as a whole.
As former artists from Northern England whose careers began humbly, Simon
and James are honored to be among those invited. This will mark their first
meeting with The Queen and The Duke of Edinburgh.
CreativeMatch,
Nov. 22, '04.
ATTIK's
Founders Invited to Buckingham Palace Event Hosted by The Queen and The
Duke of Edinburgh
Global
creative agency ATTIK today announced that founders Simon Needham and James
Sommerville will attend an event on Nov. 22 at Buckingham Palace hosted
by The Queen and The Duke of Edinburgh to honor the contributions made
by the British design industry to the life of the nation and to recognise
excellence in the teaching and practice of design...
The
Huddersfield Daily Examiner, Nov. 5, '04.
Party
invitation for Attik
HUDDERSFIELD
design agency Attik is helping the Prince's Trust celebrate 21 years of
backing budding businesses. The company, based at Fitzwilliam Street,
was selected as one of 21 businesses backed by the Trust to take part in
a special birthday event. Attik director James Sommerville attended the
launch of an exhibition attended by trust patron the Prince of Wales and
held at the London headquarters of the Royal Bank of Scotland. Other
guests included Chancellor Gordon Brown and RBS chief executive Sir Fred
Goodwin.
Attik
is one of the outstanding success stories of the Prince's Trust.
Millimeter,
Oct., '04.
Cool
Graphics
Fox
Sports HD On-Air Identification, Production: ATTIK, San Francisco. Creative
Director: Simon Needham.
HOW
Magazine, Oct. 29, '04.
ATTIK
Lands Wayne Hanson as CD in San Francisco
Global
creative agency ATTIK recently announced that Wayne Hanson, an award-winning
agency art director with over 18 years of experience working with top European
ad agencies, has joined the firms full-time staff in San Francisco as
creative director, effective immediately. Most recently working with Lowe
People in Stockholm, Hanson joined that agency in 2002 from Lowe in London,
where he served as art director and associate board member. One extraordinary
cinema spot he wrote and produced there for The Equal Opportunities Commission
entitled Time of the Month landed the 2003 Eurobest Gold Award, was
a 2003 Cannes finalist and is honored in the World Federation of Advertisers
Hall of Fame as the Best Socially Responsible Ad of the past fifty years....
Pluginz.com,
Oct. 15, '04.
Five
Star Facility: ATTIK
Global
creative agency ATTIK detailed its role in designing and producing Fox
Sports new High-Definition on-air ID, which serves as a visual lead-in
to each network HD broadcast. The :10 full-screen main title and :08 and
:05 lower-third titles debuted during the networks NFL broadcasts on
Sunday, Sept. 12.
Design
In Motion, Oct. 13, '04.
ATTIK
Delivers Fox Sports HD On-Air ID
ATTIK
designed and produced a high definition on-air ID for Fox Sports that serves
as a visual lead-in to each HD broadcast on the network. The :10 full-screen
main title and :08 and :05 lower-third titles debuted during the network's
NFL broadcasts on Sunday, September 12....
shots,
Oct. 13, '04.
ON
THE MOVE
Attik
in San Francisco has hired award-winning art director Wayne Hanson as creative
director. Hanson joins the company from Lowe People in Stockholm, where
he moved to in 2002 from Lowe in London.
Advertising
Age, Oct. 11, '04.
People
Wayne
Hanson, 38, to creative director Attik, San Francisco, from senior art
director, Interpublic Group of Cos.' Lowe People, Stockholm.
Adweek,
Oct. 11, '04.
Lowe
People's Hanson Arrives at Attik
SAN
FRANCISCO Attik has hired Wayne Hanson, an award-winning art director with
more than 18 years of experience, as creative director, an agency representative
said. ...
Film&Video
Magazine, Oct. 8, '04.
ATTIK
Lands Wayne Hanson As Creative Director
The
history between Hanson and ATTIK founders Needham and James Sommerville
traces back to their college days in Huddersfield. The friends have always
remained close, and in fact, Hanson contributed his talents to ATTIK's
2003 Scion launch campaign as a copywriter. With ATTIK currently driving
a number of initiatives to pursue new business, Needham explained, the
long-awaited opportunity to bring Hanson aboard finally arrived. "My colleagues
and I are very pleased to be working with our long-term college friend,"
Needham said. "To be able to collaborate with Wayne on our day-to-day account
activities after so many years is an ideal situation for us." "The opportunity
to create great advertising on a new car brand in the world's biggest ad
market was one I just couldn't miss" Hanson added....
SHOOT,
Oct. 8, '04.
STREET
TALK
Wayne
Hanson has been named San Francisco-based creative director at Attik, a
global creative agency. He comes over from Lowe People, Stockholm, where
he was an art director
.
Boards
Online, Oct. 5, '04.
Industry
highlights and people moves: Hanson joins ATTIK
International
ATTIK hired art director Wayne Hanson as creative director in the global
creative agency's San Francisco office. Hanson, an award-winning, 18-year
vet of the business most recently worked at Lowe People in Stockholm, and
at Lowe London prior to that.
Skwigly,
Oct. 5, '04.
Attik
Lands W.F.A hall of fame honoree Wayne Hanson as creative director
Global
creative agency ATTIK today announced that Wayne Hanson, an award-winning
agency art director with over 18 years of experience working with top European
ad agencies, has joined the firms full-time staff in San Francisco as
creative director, effective immediately. The announcement was made by
ATTIKs co-founder and global creative director Simon Needham. Most
recently working with Lowe People in Stockholm, Hanson joined that agency
in 2002 from Lowe in London, where he served as art director and associate
board member. One extraordinary cinema spot he wrote and produced there
for The Equal Opportunities Commission entitled "Time of the Month" landed
the 2003 Eurobest Gold Award, was a 2003 Cannes finalist and is honored
in the World Federation of Advertisers Hall of Fame as the Best Socially
Responsible Ad of the past fifty years....
KRON-TV
Channel 4, San Francisco, Oct. 4, '04.
ATTIK
Lands W.F.A. Hall of Fame Honoree Wayne Hanson as Creative Director
Global
creative agency ATTIK today announced that Wayne Hanson, an award-winning
agency art director with over 18 years of experience working with top European
ad agencies, has joined the firm's full-time staff in San Francisco as
creative director, effective immediately. The announcement was made by
ATTIK's co-founder and global creative director Simon Needham....
Media
Life, Oct. 4, '04.
Wayne
Hanson joins ATTIK as creative director
Wayne
Hanson has been hired by global creative agency ATTIK as creative director.
He previously worked with Lowe People in Stockholm, Sweden.
CREATIVITY
E-Mail, Oct. 1, '04.
MOVERS
Wayne
Hanson, most recently of Lowe People in Stockholm, has joined San Franciso
agency Attik as a creative director.
Creativity,
Sept. '04.
THE
ANTI-BEIGE
Among
the many facets of the "urban trendsetter"-targeted brand campaign that
Attik is waging on behal of Toyota's Scion is this "Beat Up on Beige" outsert
that's bundled with magazines like URB, Juxtapoz and DUB.
The outsert features polyvinyl overlays atop straight beauty shots that
depict various Scion models as they'd be customized by a rebel, an astronomer
and a goth. Another pair of nicely enhanced shots sans overlay present
the car as interpreted by a narcissist and a projectionist. The concept
manages to combine equal measures of irony and eye candy, which we duspect
is really all that matters anymore, at least among urban trendsetters.
Client: Toyota Scion. Design: Attik, S.F. Global CD: Simon Needham. Print
Manager/Art Buyer: David Murphy. Executive Producer: Patrick McFarlane.
Designers: Stan Zienka, Alex McCracken. Photographer: Jeff Li.
Skwigly,
Sep. 30, '04.
Attik
designs and delivers Fox sports' HD on-air I.D.
This
project signified an important development in sports programming: Fox
Sports' official launch into delivering HD content to viewers across the
U.S., Needham began. Our clients wanted something much more than
a logo; they wanted a mark that would represent Foxs ultimate commitment
to the HD format. Asked to create something matching the power and significance
of the THX, Focus Films and DreamWorks marks which people immediately identify
with the worlds highest quality entertainment, our approach combined
dramatic HD sports footage in a cinematic treatment that fully explores
HD's dynamic resolution. Continuing, Needham added, This project
was also very important for ATTIK; it gave us a chance to work with a client
that is widely known for innovation in delivering quality sports content...
on a project that symbolizes one of their most important programming pushes
in years.
Digital
Producer, Sep. 29, '04.
Attik
Designs And Delivers Fox Sports' HD On-Air I.D.
Global
creative agency ATTIK today detailed its role in designing and producing
Fox Sports' new High-Definition on-air ID, which serves as a visual lead-in
to each network HD broadcast. The :10 full-screen main title and :08
and :05 lower-third titles debuted during the network's NFL broadcasts
on Sunday, Sept. 12. ATTIK's global creative director Simon Needham oversaw
the project, which also enlisted the talents at San Francisco- based post-production
and visual effects boutique Ntropic for editorial and HD-finishing support.
Last year, Fox Sports made a major commitment to HD, promising up to six
NFL game broadcasts in 720p HD each week throughout this year's regular
season, as well as numerous specials, including Super Bowl XXXIX next February.
The new ID will be prominently featured in these and other Fox Sports HD
broadcasts. "We asked ATTIK to create a visually arresting ID announcing
Fox Sports' entry into HD broadcasting," explained Robert Gottlieb, Fox
Sports' VP/creative director of on-air promotions. "The new piece aired
at the beginning of our new season of NFL Football, a tremendous national
audience, and was very well received by all at Fox Sports."...
FXGuide,
Sep. 29, '04.
Fox
Sports Taps ATTIK for HD On-Air ID...
New
ID debuted during the networks NFL HD broadcasts on Sunday, Sept. 12th...
Yahoo!
Finance, Sep. 29, '04.
ATTIK
Designs and Delivers Fox Sports' High Definition On-Air I.D.
Global
creative agency ATTIK today detailed its role in designing and producing
Fox Sports' new High-Definition on-air I.D., which serves as a visual lead-in
to each network HD broadcast. The :10 full-screen main title and :08 and
:05 lower-third titles debuted during the network's NFL broadcasts on Sunday,
Sept. 12.
Advertising
Age, Sep. 27, '04.
Brian
Bolain
Brian
Bolain knew traditional advertising wouldn't cut it alone. Charged with
launching Toyota Division's new Scion sub-brand, Mr. Bolain faced a target
market of finicky, young trendsetters. So after joining the Scion unit
in early 2000 as national manager, he and his team set a viral strategy
for the California-only launch of Scion in June 2003. Toyota Motor Sales
USA took the brand national earlier this year via regional rollouts. Scion's
final market assault was in the nation's midsection in June, which coincided
with its third affordable model, the tC coupe. Scion combined buzz marketing,
event sponsorships, music tie-ins, a docudrama starring its cars, promotions
and, yes, a pinch of traditional ads, handled by Attik, San Francisco.
But the marketer also has partnerships to help develop and plan events
with hip-hop Urb magazine, Rebel Organization (the publication's marketing
arm), plus with Inform Ventures, an events outfit. Scion's guerrilla marketing
has run the gamut, from sand sculptures at beaches to forehead ads in Manhattan
and giveaways of music CDs with upstart bands. [...] At 44, Mr. Bolain
is older than his key target buyer, but Simon Needham, group creative director
at Attik, says, "I don't think you have to live it to get it. Brian gets
it."
CREATIVITY
PRINTCRITIC E-Mail, Sept. 2, '04.
COLLATERAL:
Attik Bashes Beige for Scion
The
Anti-Beige. Among the many facets of the "urban trendsetter"-targeted brand
campaign that Attik is waging on behalf of Toyota's Scion is this "Beat
Up on Beige" outsert, which is bundled with magazines like URB, Juxtapoz
and DUB. The outsert features polyvinyl overlays atop straight beauty
shots that depict various Scion models as they'd be customized by a rebel,
an astronomer and a goth. Another pair of nicely enhanced shots, these
sans overlays, present the car as interpreted by a narcissist and a projectionist.
The concept manages to combine equal measures of irony and eye candy, which
we suspect is really all that matters anymore, at least among urban trendsetters.
And we really like the fine-print proviso, disappointing though it may
be: "Computerized images only graphics not available."
Boards,
Aug., '04.
Speed
demons; Australian FX experts build whirlwind ride for Toyota sportscar
As
a pair of total-immersion 60-second blasts of high-def compositing, "Teleporter"
and "3D Artist" will take some beating. Unleashing Toyota USA's new Scion
tC sportscar line in a frenzy of water, electricity and extreme racing,
they take you inside the head of a games developer and a quantum physicist
and dump you breathless. Each simulates a visually arresting video game,
but while one was all CGI, the other was done almost completely in-camera.
The term "intense" not only applies to the end result, it also sums up
the three-and-a-half-month production schedule that ATTIK, SF, creative
director Simon Needham says could easily have been a month longer....
Graphic
Design usa, July '04.
attik
drives scion urban branding across media
San
Francisco CA: Creative agency ATTIK has undertaken an ambitious cross-platform
advertising campaign for Scion, a new line of vehicles from Toyota. Targeted
at an urban trendsetter audience, the campaign began last year with promotions
for Scion's xA and xB models. ATTIK's latest ventures, created under the
leadership of global creative director and agency co-founder Simon Needham,
lend support to this month's launch of the 2005 tC sports coupe. Highlights
include "wild postings" and mobile billboards; street teams passing out
temporary tattoos and lenticular postcards; a viral campaign (developed
in conjunction with the Sydney, Australia-based Ambience) featuring animated
characters; a website (http://www.wanttC.com); "outserts" in targeted auto,
music, art, fashion, gaming and sports monthlies like URB, Juxtapoz and
DUB; billboards in 44 major U.S. cities; a black-and-white print spread
appearing in major market daily and alternative newspapers, featuring beauty
shots, pricing and dealer information, and the campaign's "What Moves You"
tagline; and radio and tv spots. "We've been laying the groundwork for
this point in time for well over a year," says Needham. Key agency members
on the account include, in addition to Needham, senior print production
manager, art buyer and senior account manager David Murphy, executive producer
Patrick McFarlane and account director Amy Elkins.
San
Jose Mercury News, July 15, '04.
Selling
the Scion; Ad Agency Crafts Campaign Aimed Squarely at the Hip
Not
since legendary San Francisco ad man Hal Riney helped launch General Motors'
Saturn 15 years ago as a quirky American alternative to small Japanese
cars has a brand and a brand maker been so closely linked. Scion, Toyota's
youth-oriented division that adds a third model and goes on sale in all
50 states this summer, and Attik, an advertising agency with offices in
San Francisco, are joined at the hip -- that's hip as in cool, trendy,
urban, alternative. ``Attik has been indispensable,'' said Jim Farley,
Scion's vice president. ``In many ways, they are our visual conscience
for the manifestation of the brand.''...
PDN,
July 8, '04.
Questions
For Creatives: ATTIK Art Buyer David Murphy
David
Murphy is an art buyer and senior print production manager at the San Francisco
ad agency ATTIK, whose clients include Toyota Scion, Infineon Raceways
and MusicMatch. We asked him to talk about his Left Coast vision of photography...
PROMO,
June 17, '04.
Scion
Deletes Scene from Animated Short
Toyota
Motor Sales, U.S.A. has asked its ad agency to delete a scene from an animated
short promoting its new Scion sports coupe because of perceived drug use
by one of the characters. The decision to delete the scene came after
Advertising Age Magazine questioned Toyota about it, saying it appeared
to be a reference to the use of peyote, a source of mescaline, Scion spokesperson
Ming-Jou Chen said. "We didn't have any customer complaints or any media
inquiries [about drug references] other than AdAge," Chen said. "When AdAge
saw the commercial, they interpreted it that we were somehow encouraging
or promoting drug use, which of course we would never do."...
Inside
Film Magazine, June 16, '04.
Ambience
creates smokin' new spots for SCION in the US using Flame
Sydney
- Production Company Ambience has moved into top gear with the completion
of two innovative broadcast and theatrical spots for global creative agency
ATTIK for Scion in the U.S. The spots form part of Scion's new national
advertising campaign supporting the launch of the new 2005 tC sports coupe.
Scion is a new line of vehicles from Toyota Motor Sales, U.S.A, Inc....
Skwigly.co.uk,
June 15, '04.
Trendsetting
young Scion owners reflected in new broadcast campaign from Attik
Global
creative agency ATTIK today detailed the innovative broadcast and theatrical
spots that are part of its new national advertising campaign for Scion,
the new line of vehicles from Toyota Motor Sales, U.S.A., Inc., for which
ATTIK serves as creative agency of record. The campaign supports the launch
of the new 2005 tC sports coupe which will be available at dealerships
across the nation by the end of June, and the spots have debuted on broadcast
television and in theaters nationwide over the past three weeks....
Yahoo!
Finance, June 14, '04.
Trendsetting
Young Scion Owners Reflected in New Broadcast Campaign From ATTIK
Produced
under the direction of ATTIK's global creative director and co-founder
Simon Needham by Sydney-based visual effects, animation and design company
Ambience, the two new Scion spots are crafted to appear as though they've
been created by members of Scion's young urban trendsetter target audience.
The visual-effects intensive spot entitled "Teleporter" is an artistic
tC showcase from the perspective of a quantum physicist, while "3D Artist"
features the tC racing to survive inside a futuristic 3D videogame, and
is tagged with "Scion tC by Stan, 3D Artist."....
iMediaConnection,
June 9, '04.
ATTIK
Takes on Scion
Global
creative agency ATTIK has lau