| ATTIKBiographies |
| RIC PERALTA CEO ATTIK, A Division of Dentsu Holdings USA |
 ATTIK's CEO Ric Peralta was born in San Francisco, and by the time he reached adulthood, he had traveled extensively and lived in many different cities across Europe and Latin America. While also contributing to his deep appreciations for travel and multicultural diversity, Ric's upbringing gave him a very strong sense of individuality, which among other things, led to a personal vow to never wear a tie. After returning to San Francisco and completing his higher education, Ric began his professional career as a consultant with KPMG. Despite requiring a tie, his experiences as part of the global firm's merger and acquisitions team honed his understanding of the worlds of management and business finance. Eventually seeking refuge in the creative world, with its more casual dress codes, Ric joined world renowned branding and design consultancy Primo Angeli Inc. in 1994 as their twentieth, and last, CFO. There, Ric ultimately became the firm's Managing Partner, a position earned by virtue of successfully handling all business responsibilities - including building out a powerhouse creative studio in a 20,000 square-foot warehouse in SoMa - as well as the firm's sale to WPP. Ric next fell under the spell of the powers of industrial design, landing senior executive positions with worldwide industry leaders frog design and fuseproject. In learning how best to work with brilliant creatives in areas spanning strategy, product development, software and web design, among many others, Ric soon came into contact with ATTIK partners James Sommerville, William Travis, and Simon Needham, who appointed him to their Board of Directors. With ATTIK's offices in the U.K. and the U.S. expanding, Ric was named ATTIK's Global CEO in 2004, and he became a Partner in 2005. His expertise in managing the firm's growth while fostering the development of extraordinary creative work continues to drive the celebrated firm's growing list of phenomenal achievements to new heights.
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