The Darnell Works Agency

Since 2003 when global creative agency ATTIK was on the verge of rolling out its U.S. national launch for Toyota's new Scion brand, DWA has served as its PR agency of record. Targeted editorial recognition based on the firm's latest business developments has helped fortify, sustain and expand the company's continuing success. More info: Case Study . Media Site

DWA became PR agency of record for the award-winning creative production company Shilo in April, 2008. Through a strategic public and media relations campaign supporting the company's greatest project and business achievements - and its key client and vendor relations - Shilo's loyal fanbase continues to swell. In 2008, Shilo partnered with MTV and Ogilvy Amsterdam to produce "Burma Viral," which reached millions of viewers and raised awareness of the plight of the Burmese people before and following the devastation of 2008's Cyclone Nargis. The project has so far earned the London International Awards Gold Statue for Television/Cinema Animation, the Silver Shark Award for Best Animation, and many other noteworthy honors. Other PR campaign highlights include ongoing editorial coverage in international advertising and creative industry publications. More info: Case Study . Media Site

From 2000 to 2010, the executives from Rock Paper Scissors and a52 (2000-2010) have enjoyed the benefits of worldwide editorial recognition for their high-profile project work. Commercial projects touched by artists at both companies have screened in the prestigious AICP Show for the past 12 straight years, and their collaborations with leading creative industry executives have produced powerful original content responsible for opening some of HBO's most successful original series (including "Big Love," "Carnivale," "Deadwood," and "John From Cincinnati"), while also earning them an Outstanding Main Title EMMY Award. In 2008, RPS also produced Adam Pertofsky's Academy Award-nominated "The Witness: From The Balcony of Room 306," which had its premiere on HBO in January, 2009, and RPS editors Angus Wall and Kirk Baxter were also nominated for the year's Oscar for Best Editing, for David Fincher's "The Curious Case of Benjamin Button." Artists from both RPS and a52 also earned Outstanding Commercial EMMY, International Andy, Clio, PROMAX, BDA, and One Show awards. More info: Case Study: a52 . a52 Media Coverage . RPS Media Coverage

DWA helped the executives behind LA commercial editorial company Rock Paper Scissors and visual effects boutique a52 launch Elastic, a full-service design company, in 2008. Elastic has already delivered remarkable projects ranging from opening titles for TV series and film festivals, to commercials for Nike and other leading brands, through leading creative agencies worldwide. Media Coverage

In November of 2005, well into its third year in business, Stardust Studios retained DWA to devise and launch a proactive media relations campaign. Stardust’'s brilliance in creating engaging original motion design and live-action content, combined with DWA's campaign efforts, have extended Stardust 's reputation as a unique creator of extraordinary content. Along with achieving fame through the Apple community, the company has also been recognized and honored among the world's best through editorial exposure and industry awards, while top project work continues for prestigious agencies, brands and recording artists. More info: Case Study . News Coverage

Beginning in 2004, PostWorks, New York engaged DWA as its PR agency of record. Over the years, the agency has provided strategic marketing counsel and fine-tuned its proactive PR campaign to support high-profile business developments like the company's successful 2008 launch of PostWorks Los Angeles. More info: Case Study . News Coverage

Tool of North America engaged DWA early in 2004 to serve as its news agency, and shore-up targeted editorial exposure within commercial production and ad industry trade publications. 2004 was a banner year for the company and its directors, leveraging new and longstanding relationships with BBDO, Goodby Silverstein & Partners, DDB, Saatchi & Saatchi, TBWA\Chiat\Day and many others in producing phenomenal work. A highlight was Francois Vogel's HP "Picture Book" campaign being named Adweek's Campaign of the Year for 2004... and also his appearances within 2004/2005 Boards, Creativity and SHOOT magazines' feature coverages on top commercial directors. More info: Case Study . News Coverage

DWA was retained by Troika Design Group at the beginning of 2004 to package their news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards -- and one Silver -- for their work for KCET, DIRECTV and Fine Living Network. More info: Case Study . News Coverage

DWA served Hollywood animation studio Super 78 throughout 2003 in support of their ambitious business pursuits within many niches of the entertainment industry. During that time, an animated pitch from the studio for an original TV series was picked-up and produced by Comedy Central. The team also delivered high-profile animation projects for Nintendo of America and Audubon Insectarium... and was awarded the contract to design and produce a spectacular new thrill-ride for Busch Gardens.

DWA worked with Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003 to successfully relaunch his music and sound design company, Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike "Freestyle," then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze -- all for their work on Nike "Before." More info: Case Study . News Coverage

In 2003, DWA handled the launch of broadcast design/animation firm Humunculus in Venice, CA. -- garnering international editorial exposure and generated record web traffic on date of official launch. More info: Case Study

DWA helped Santa Monica's GOODSPOT earn worldwide editorial exposure for 2002-2003 animation, design, production and branding work for a variety of high-profile companies.

DWA helped Madison, WI-based Design Concepts promote their design of a new baseball batting helmet for Wilson Sporting Goods. The product was named among 2002's Best Products by USA Today and BusinessWeek. More info: Case Study

Roger Darnell has been selected each year since 2000 for Who's Who in America, which "profiles the country's most accomplished men and women leading us into a new era."

RD joined board of HDTV Solutions to contribute to ongoing development efforts. Agency supported company launch at 2000 Herring on Hollywood event. More info: Case Study

Agency helped EMA Multimedia capture top DVD-industry headlines and stake new claims in interactive marketing and advertising. CEO Michael Pace profiled in Apple eNews, named Top 100 Producer. More info: Case Study . Selected News Coverage

The Darnell Works Agency sponsored a reception at the 2001 international Boards Summit in Los Angeles.

DWA helped Universal Music Group's eLabs Communications refine press and client strategies for broadband musicUwant service.

RD moderated "Making Content Work" at 2001 eStreaming World Los Angeles.

RD nominated for clickz Marketing Excellence and Guru.com Humanitarian awards.

RD provided opening address for "Broadband Convergence" seminar at UCLA Extension.

While represented by DWA, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round "A" with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions. More info: Case Study . Selected News Coverage

RD served as part of The Terpin Group team to announce FreeMac.com pre-launch at San Francisco conference on Aug. 12, 1999. Advance coverage included The Wall Street Journal, New York Times, Reuters, Bloomberg News, Los Angeles Times, Fortune.com, USA Today and C-NET. Complete coverage included 80+ print and online publications and 120+ TV and radio programs.

RD helped develop and implement marketing plan for The Spark Factory, produce sold-out event at PROMAX & BDA 1999 and land new commercial director.

RD helped Crest National Labs partner with Women in Film Intl. Summit, Santa Barbara Intl. Film Festival, AFI Worldfest, IFP/West and others while reaching millions through balanced marketing campaign. More info: Case Study

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Agency approach: Objectives, strategies, results.

Objectives: Each and every agency activity targets your specific objectives.

General goals include:

Strategies:

Results:

	Agency approach: Objectives, strategies, results. Objectives: Each and every agency activity targets your specific objectives. General goals include: Minimizing your expenses. Packaging and sharing your news with investors, analysts, members of the media and your business targets around the world. Increasing ROI for your marketing activities. Strengthening your industry stature. Strategizing to produce steady, consistent positive results.
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	Strategies: Exceed your specific objectives through proactive professional communications and extraordinary service. Ensure your business strengths, capabilities and value-adding propositions remain in the consciousness of present and potential investors, business partners and customers. Provide the most powerful journalists, editors and analysts covering your target markets with a comprehensive, trustworthy, inexhaustible source of information on you and your business initiatives.
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