| DWA's continuing service as the PR agency of record for global creative agency ATTIK began in 2003. Media highlights have included coverage in Adweek, Advertising Age, AIGA's Gain, BBC News, Boards, Brandweek, Brand Republic, Campaign, Communication Arts, Computer Arts, Contagious, Creative Review, Creativity, Design Week, Digital Arts, IdN, Fast Company, GD:usa, Marketing, Media, Print, Promo, Project, SHOOT, shots, Strategy, Variety and many prominent regional dailies around the world, including The New York Times, The Wall Street Journal and The International Herald Tribune. Acquired in 2007 by Dentsu, ATTIK continues successfully engaging customers with some of the world's most phenomenal brands including Lexus, Scion, the NFL, and many others. More info: Case Study . Electronic Press Kit |
| DWA's continuing service as the PR agency of record for the renowned integrated international production company and design studio Brand New School (BNS) kicked off in 2009. Coming onboard at a critical time, the strategic marketing efforts have helped BNS earn worldwide recognition for its dazzling cross-media collaborations with leading agencies and brands; successfully expand into Europe with a new London studio; plan and maximize AICP and Cannes Ad Festival sponsorships; and rock every media channel to the benefit of BNS, its partners, and their customers. More info: Case Study . Electronic Press Kit |
| DWA's continuing service as the PR agency of record for Chicago-based, design-focused production studio Leviathan began in January, 2011. Since then, Leviathan has leapt to the forefront of America's high-tech, advertising and entertainment industries. As the studio continues earning global media acclaim and an expanding professional reputation for its unique, innovative projects, its principals are adding key new talents and launching new relationships and initiatives with emerging creatives around the world. More info: Case Study . Electronic Press Kit |
| DWA's continuing service as the PR agency of record for the award-winning NYC design and production company Thornberg & Forester (T&F) began in July, 2011. By helping the firm's partners strategically leverage and build upon their firm's carefully crafted reputation, T&F's high-profile achievements and projects continue to grow. Following its most spectacular year ever in 2011, the company's first original series debuted in early 2012 on Cooking Channel. T&F's artistry as innovative design visionaries and digital production experts now widely appears on landmark Times Square billboards, in major movie theaters, across the top TV and cable networks, and on screens large and small. More info: Case Study . Electronic Press Kit |
| DWA's continuing service as the PR agency of record for LA-based production company King and Country (K&C) began in October, 2011. K&C’s principals are a unique set of experienced and very resourceful designers, who are also expert filmmakers. In their hands, and with support from a strategic PR campaign, K&C is setting itself apart by providing customer service that turns clients into big fans and lifelong friends. Based also on the company's proven comprehensive approach which can deliver stunning content from graphic end-tags for commercials to pure live-action films to full-blown completely animated 3D projects, exciting new developments occur daily. More info: Case Study . Electronic Press Kit |
| In 2008, DWA began its tenure as the creative and communications agency of record for world-class imagemaker Tommy Ewasko. With the goal of promoting Tommy's best photographic works to new audiences in new venues, the partnership has achieved spectacular results. Each year, EWASKO.COM attracts thousands of new visitors, and the followers of the Travelin' Joe blog are steadily increasing. Meanwhile, the RKDfind Ewasko Gallery launched in 2010, offering high quality digital photographic, specialty and product printing for more and more selected works. The partnership's "Ewasko: Days and Lights" was nominated for the People's Choice Award in Blurb's 2011 international juried Photography Book Now competition. Mr. Ewasko has also relied upon DWA's expertise to underwrite sales, marketing and customer service; identify, pursue and land new partners and clients; and mount focused marketing efforts by learning to better leverage social and online media. |
| The result of DWA's four-year tenure as the PR agency of record for Shilo (2008-2012) was a strategic and thoughtful public and media relations campaign which helped Shilo grow its loyal fanbase by legions internationally. Through its creative partnerships, Shilo's unique talents built upon their Emmy Award for Best Main Title Sequence by adding a London International Awards Gold and countless other noteworthy honors, as well as solid global relationships with leading agencies and brands that continue producing extraordinary creative media content for every media channel. More info: Case Study . Selected News Coverage |
| In 2003, DWA began its role as the creative and communications agency of record for Further OPTIONS, Inc., a privately held start-up focused on developing innovative vehicle entry systems for wheelchair-bound individuals. With Scott Darnell (brother to DWA principal Roger Darnell) and his partners unveiling their first product at the 2006 SEMA Show in Las Vegas, DWA took responsibility for all facets of brand communications for the company's successful launch. In 2009, the partners were invited to attend the annual conference for the National Mobility Equipment Dealers Association, where Adaptive Driving Alliance leaders presented them with their New Technology Award for innovation in engineering and technology for the physically challenged. As the venture has progressed, its website, blog and sales materials have tapped DWA's expertise to underwrite sales and customer service, achieve targeted editorial exposure and expand dialogues with industry experts and customers through focused marketing efforts and dynamic use of social media. More info: Case Study . Selected News Coverage |
| DWA's 2010 role as the PR agency of record for fun-loving NYC animation studio Nathan Love began with rewriting its positioning. Ultimately expanding its creative industry reputation and professional relationships worldwide, the campaign's strategic communications efforts focused on promoting the studio's best TV spots and highlighting their growth into live-action and VFX-driven projects... while also touting high-profile original projects created in tandem with NBC and Esquire Magazine through traditional and social media channels. More info: Case Study . Selected News Coverage |
| DWA's 2010 role as the PR agency of record for digital creative agency Ralph slowed just a bit to polish its positioning... before launching full steam ahead into promoting its latest award wins and its most innovative new creative projects. Several very clever Facebook apps and websites were written about and placed with targeted global media outlets -- and through multifaceted social media diligence supporting Ralph and its clientele including Lionsgate, Sony Pictures Television, Rogue Pictures, USA Network and Penguin Books UK. More info: Case Study . Selected News Coverage |
| DWA's year-long role as the PR agency of record for strategic creative ideas studio Plus et Plus began with repositioning and relaunching it as We Are Plus. The studio's innovative collaborations with AMC, Shu Uemura Cosmetics, Showtime, MAC Cosmetics, Kidrobot, and others were professionally packaged and promoted, alongside original brand/artistic developments from principals Jeremy Hollister and Judy Wellfare. As a result, its reputation soared as a go-to company for pioneering brands seeking to create sexy, marketing-savvy visual content for high-profile promotions ranging from live and in-store events to marketing campaigns leveraging all media. More info: Case Study . Selected News Coverage |
| During DWA's 10-year tenure as the PR agency of record for a52 (2000-2010), projects touched by the immense talents at the LA-based visual effects boutique earned top honors from Adweek, Advertising Age, 'Boards, Creative Review, Creativity, SHOOT and Shots, top Automotive Advertising, BDA, British Design and Art Direction, Clio, Emmy (Best Main Title and Best Commercial), International Andy, London International Advertising and PROMAX Awards, among many others... and screened at the Museum of Modern Art in the prestigious annual AICP Show each and every year. More info: Case Study . Selected News Coverage |
| During DWA's 10-year tenure as the PR agency of record for Rock Paper Scissors (2000-2010), editors from the LA-based editorial company launched in 1992 collaborated with some of the most prestigious directors in commercial advertising, music videos, television and feature films, and consistently won or placed in the editorial category of every major ad industry awards program. In 2009, Kirk Baxter and Angus Wall were nominated for the Academy Award for Best Editing for David Fincher's "The Curious Case of Benjamin Button." More info: Selected News Coverage |
| In 2008, DWA helped the executives behind LA commercial editorial company Rock Paper Scissors and visual effects boutique a52 launch Elastic, a full-service design company. Elastic quickly began delivering remarkable projects ranging from opening titles for TV series and film festivals, to commercials for Nike and other leading brands, through leading creative agencies worldwide. More info: Selected News Coverage |
| In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust's brilliance in creating engaging original motion design and live-action content, combined with DWA's campaign efforts, extended the studio's reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world's best through editorial exposure and industry awards related to its collaborations with the world's most prestigious agencies, brands and recording artists. More info: Case Study . Selected News Coverage |
| During DWA's five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company's presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its 2007 expansion into Los Angeles. In 2009, PostWorks and Orbit were acquired by HIG Capital. More info: Case Study . Selected News Coverage |
| Among many high-profile accomplishments during DWA's two-year tenure as the PR agency of record for Tool of North America and Paranoid Projects (2004-2006), Francois Vogel's HP "Picture Book" campaign was named Adweek's Campaign of the Year for 2004... and also landed him in Creativity Magazine's feature that year on the world's hottest emerging directors. The public and media relations campaign diligently promoted commercial projects of the highest order, from top agencies, major brands, and Tool's all-star roster of directors. More info: Case Study . Selected News Coverage |
| At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network. More info: Case Study . Selected News Coverage |
| Throughout 2003, DWA served Hollywood animation studio Super 78 as its PR agency of record, dynamically supporting their ambitious business endeavors in many niches of the entertainment industry. Developments included an animated pitch from the studio for an original TV series getting picked-up and produced by Comedy Central ("Drawn Together"). Super 78's team also delivered high-profile animation projects for Nintendo of America and Audubon Insectarium... and won the contract to design and produce "Curse of Darkastle," a 4D simulator ride attraction for Busch Gardens, Williamsburg, that debuted in 2005. |
| As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike "Freestyle," then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze -- all for their work on Nike "Before." More info: Case Study . Selected News Coverage |
| In 2003, DWA was retained as PR agency of record to launch broadcast design/animation firm Humunculus in Venice, CA. The successful campaign earned international editorial exposure and generated record web traffic. More info: Case Study |
| As creative agency of record, DWA helped Santa Monica's GOODSPOT earn worldwide editorial exposure for 2002-2003 animation, design, production and branding work for a variety of high-profile companies. |
| DWA helped Madison, WI-based Design Concepts promote their design of a new baseball batting helmet for Wilson Sporting Goods. The product was named among 2002's Best Products by USA Today and BusinessWeek. More info: Case Study |
| Roger Darnell has been selected each year since 2000 for Who's Who in America, which "profiles the country's most accomplished men and women leading us into a new era." |
| RD joined board of HDTV Solutions to contribute to ongoing development efforts. Agency supported company launch at 2000 Herring on Hollywood event. More info: Case Study |
| As PR agency of record, DWA helped EMA Multimedia capture top DVD-industry headlines and stake new claims in interactive marketing and advertising. CEO Michael Pace profiled in Apple eNews, named Top 100 Producer. More info: Case Study . Selected News Coverage |
| DWA sponsored a reception at the 2001 international Boards Summit in Los Angeles. |
| DWA helped Universal Music Group's eLabs Communications refine press and client strategies for broadband musicUwant service. |
| RD moderated "Making Content Work" at 2001 eStreaming World Los Angeles.
RD nominated for clickz Marketing Excellence and Guru.com Humanitarian awards.
RD provided opening address for "Broadband Convergence" seminar at UCLA Extension.
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round "A" with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions. More info: Case Study . Selected News Coverage
RD served as part of The Terpin Group team to announce FreeMac.com pre-launch at San Francisco conference on Aug. 12, 1999. Advance coverage included The Wall Street Journal, New York Times, Reuters, Bloomberg News, Los Angeles Times, Fortune.com, USA Today and C-NET. Complete coverage included 80+ print and online publications and 120+ TV and radio programs.
RD helped develop and implement marketing plan for The Spark Factory, produce sold-out event at PROMAX & BDA 1999 and land new commercial director.
RD helped Crest National Labs partner with Women in Film Intl. Summit, Santa Barbara Intl. Film Festival, AFI Worldfest, IFP/West and others while reaching millions through balanced marketing campaign. More info: Case Study
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"Always said you were the smartest man out there Mr. D!"
I have lost count of how many times I have hired Roger Darnell to help make me successful. 5, 6, 8, 9? Professionally, Roger completes me.
As an uber success in sales for creative services companies, an enormous and integral part my new business cycle (or that of any successful rain maker) is the PR & Mtk strategy...and I am happy to tell you that Roger D has this covered in spades.
He's truly STRATEGIC and remarkably effective in his approach, yet is always looking to improve on what he already does better than any one else in his business. He treats and delivers to you like you are his only client, and yet he also treats YOUR clients like they are your only clients! He consistently over delivers, immediately understands what makes your business tick, has magically high energy and endless new ideas about how to improve communications to your potential markets. He's a bit of a visionary-and yet, without the ego!
The next time someone cons me into selling their creative services...guess who I'm going to call to make it all happen the right way? Mr. RD!"~ via LinkedIn.com
“Roger Darnell has been an incredible asset to our growing business. As Executive Producer and Managing Director at Shilo, I worked very closely with Roger to strategize and execute our marketing and PR efforts. Always professional and communicative, I felt Roger's best skills were his ability to stay current, relevant, and strategic with our company message and our approach to seeding. Our production company always maintained a prominent role in press and industry events. He helped us secure large media outlets like Creativity and NY Times as well as more grass roots social strategies via Facebook, Twitter, and the blogosphere. His work is meticulous with excellent visual and written presentation. I appreciate his role in our success and look forward to continued growth and collaboration.” ~ via LinkedIn.com
“Roger is an expert at utilizing a short amount of time to listen and understand an organization's needs. He not only shares valuable strategic direction, but the initial action steps necessary in order to produce long term change.” ~ via LinkedIn.com
“I had the pleasure of working with Roger on the launch of a beautiful short film animation in support of the people of Burma that was aired on MTV channels after cyclone Nargis. Roger worked some kind of magic in getting press attention, reviews and buzz around the film. It is still one of the most successful press campaigns of any project I've worked on. Not only did he project our initiative into a crowded media space with incredible success, he was a delight to work with, flexible, strategic and quick to find solutions around a fast moving response to a major disaster. He's a wonderful man, a brilliant publicist and a joy to work with. I wholeheartedly recommend him.” ~ via LinkedIn.com
“Roger Darnell is an exception in the world of Public Relations. where there is so much mediocrity. He is endlessly curious, asks intelligent questions, considers and listens with great focus and extends himself way beyond expectation. His ability to dissect challenging problems and come up with successful creative solutions for the advertising, production, media and entertainment communities is only matched by his humanity and deep understanding of what's at stake for all of us as we strive for success in this complex and changing world." ~ via LinkedIn.com
“Roger is an amazing partner to work with. He has proven to be a loyal and valuable asset to Nathan Love. The PR efforts he's initiated on behalf of Nathan Love has greatly expanded our brand and our audience and has resulted in new opportunities for our company. He's very friendly, professional, and easy to work with and also proactive and resourceful. He is truly connected and integrated in animation + other media-related industries and publicity outlets. Highly recommend him and The Darnell Works Agency.” ~ via LinkedIn.com
“I've had the pleasure of working with Roger on a couple of projects. His enthusiasm is wonderful and strategic counsel top-notch. There is no question Roger is a highly motivated communicator who achieves great results for his clients.” ~ via LinkedIn.com
We were just discussing how much we like your first draft. It feels weird to have so few changes, but if you remove that one word from the headline, it's good to go.
You are truly the best in the industry!
I give you all the credit in the world. You have done an amazing job. And you know I'm not just saying that. I know it is challenging when we have been so busy and you are chasing down info from random people who put PR on the backburner....
“Roger Darnell is consummate and charming, so it's a pleasure to do business with him. He's also very connected, so it's practical to do business with him, too. He produces great results. Anyway, people who start out as writers are usually smarter....” ~ via LinkedIn.com
“If you want advice, expertise and enthusiasm from a very honest warm human being, talk to Roger Darnell. I do.” ~ via LinkedIn.com
I really enjoy your Press Release work. They are so precise and easy for us to gather the information. Thank you for doing a wonderful job on behalf of your clients and making our job easier.
Wish everyone was as good as you!
When all hell is breaking loose, it is good to have partners like you in the foxhole.
You are a master at communication in any realm my friend...
“While at Stardust we hired Roger and Darnell Works to get more press for both the NY and LA offices. Roger was great about coming up with ways to promote the company, work and individual employees. He is a pleasure to work with and is phenomenal at his craft.” ~ via LinkedIn.com
“Roger is a gentleman, a family man, a person of integrity and a trusted member of our marketing and press team. I would highly recommend Roger for any project that your growing company may have. Interested parties are welcome to contact me for specifics of our experiences with Roger and the Darnell Works Agency.” ~ via LinkedIn.com
Roger! This is incredibly awesome. thank you, thank you, thank you! We are getting this all on our site next week.
I appreciate what you have done for our company, it is a great partnership....
Spot on Roger! Thanks for your hard work and drive to make this successful !
“Roger has always been a tremendous advocate for our brand. His integrity in messaging cannot be matched. I have often had difficult situations where his advice has proven integral to the ultimate positive result. Roger is a trusted advisor.” ~ via LinkedIn.com
Thanks for your great service and support on all fronts.
It's a great article....
I looked through your website, you seem very in line with us.... You have it going on!
Roger, mucho thanks -- this has had a great impact on our company. I cannot tell you have many people have remarked, "Geez, who's your PR person?"
I never really had the opportunity to work with a great PR person - and you have turned my face toward the light!
Wow is all I can say Roger, your support in helping me build this is nothing short of phenomenal. You are an exemplary professional in what you do, I hope your other clients realize this. I LOVE your ideas. I have COMPLETE trust in your judgment... you are an exceptional writer.
Your patience and kindness impressed me deeply.
THANK YOU, that is superb advice.
Thank you for your writing sample. It is excellent....
As always Roger thanks for all the great press you get us. I truly appreciate it and it has been invaluable this last year as we have continued to brand A52.
Thank you for everything you're doing for our company. I can see now that money in your pocket is money in my pocket.
Hat's off to Roger Darnell and The Darnell Works Agency, the finely tuned PR Machine without which we would only be figments of our own imagination.
I could not possibly be doing any of this without you. THANK YOU SO MUCH FOR BEING THE SMART, DEPENDABLE, CREATIVE, AMBITIOUS, PROACTIVE GUY THAT YOU ARE!
HEY! We just went to your site where you had posted our stuff - how COOL!! Kudos to you for putting a very clean, clear site together. Man- it just looked so great- I love it. We are stoked to see it all laid out like that.
Thanks for your efforts on our behalf Roger---- I really appreciate it.
Subject: This just in...Clio Award Win! You are integral in all we do and we so love and appreciate you.
Thank you for being on top of this. The points you brought up on your last email were superb and I have total confidence in your abilities.
I wanted to thank you again personally for all your help this month. Major kudos and thanks.
Subject: Re: Game promotion? LOVE THIS Idea Roger... let's discuss with the team.
Thanks Roger; all points again well-taken. You rock.
I would like to officially invite you to take a seat on the board. You bring a skill set and a level of experience that will help us reach our goals....
Everyone here is real happy working with you -- thanks.
WOW I think this is great!
Thanks for going the extra mile with this.
Rog, thanks for your great ideas!
OK, it's working. Just got a call from Carat Interactive in Boston, the world's largest interactive agency. Very interested in our "ad network" -- we're in business!
Thanks for this. Points well taken - we need to focus our message down. Your points are very valid - we need to improve the story in these respects.
Thanks Roger for your excellent and well-taken suggestions. Thank you, Thank you, thank you again for helping us out in a pinch with this pitch letter & release.
love your ideas.
Thanks for all your help and great ideas.
I LOVE LOVE LOVE the script.
You ROCK! I have complete faith in you!
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