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For Immediate Release DIRECTOR MIKE MILLS AND a52’S ARTISTS HELP WORKERS HELP THEMSELVES IN NEW CAREERBUILDER.COM SPOTS FROM WIEDEN+KENNEDYEach of the humorous spots uses a similar approach to show a worker reassessing his career situation. In “Self-Help Yourself,” a man receives some pointed job-seeking counsel from himself appearing as his own wife and co-workers. In “Help You Help You,” a man walks into a shop where he confronts himself, picks himself up and carries himself out the door. "a52 and RPS were meticulous with all the technical details, which allowed us to focus on the performances, script, and art direction,” said Wieden+Kennedy copywriter Jason Bagley. “The whole process was very smooth and we couldn't be happier with how the effects turned out." For the project, a52’s VFX supervisor Pat Murphy explained that he and his colleagues from a52 and editorial company Rock Paper Scissors worked very closely with Mills and the agency right from the start. “Through initial meetings and planning, we broke down each scene,” he began. “Therefore, before we even started shooting, we knew the methodology behind each shot. This allowed Mike the freedom to shoot comfortably and get great performances from the actors, while covering all of our bases technically. When it was our turn to do the effects, whether it was split-screen or head replacement, we were well prepared and could basically go through it step-by-step.” For the scenes where the actor in “Self-Help Yourself” physically interacts with another version of himself, Mills and DP Carl Nilsson shot two plates – one with the hero and a body double, and then a second plate where the actor appears in new makeup, wardrobe and/or prosthetics (courtesy of Jim Hensen’s Creature Shop). Capturing the right elements to create the main illusion in “Help You Help You” required a slightly different approach, as a52 VFX artist Tim Bird explained. “The principal actor lifted a body double on the set, then they changed places and repeated the move against blue screen,” he said. “We removed the body double’s head from the hero take using a clean plate, re-created the shadows on the wall, and then tracked in the hero’s head from the blue screen pass. The toughest part was actually removing the harness used to help in the lifting… and tracking-in pieces of his sweater onto his back to cover it up.” Both spots were edited by Angus Wall of Rock Paper Scissors, where the team also included executive producer Carol Lynn Weaver and assistant editor David Brodie. Along with Murphy and Bird, a52’s project team also included executive producer Linda Carlson and producer Megan Meloth. Along with Jason Bagley, who wrote the copy for “Self-Help Yourself,” Wieden+Kennedy’s creative team also included creative directors Mark Fitzloff and Monica Taylor, art director Eric Baldwin, copywriter Michael Illick (“Help You Help You”), and agency producer Jeff Selis. Credits for The Directors Bureau include executive producers Cayce Cole and Melissa Culligan, and line producer Youree Henley. Music for “Self-Help Yourself” is courtesy of tonefarmer, where credit goes to composer Jared Hunter, creative director Ray Loewy, and executive producer Tiffany Senft. Final mixes for both spots were mastered by POP Sound. The last project to unite Mike Mills, Rock Paper Scissors editor Angus Wall and a52 artists including Patrick Murphy was Arnold Wordwide's 2002 campaign launching the Volkswagen Beetle Convertible, which featured the spots "Bubble" and "Chain Reaction." Those spots were honored in the 2003 AICP Show's Advertising Excellence, Visual Style and Editorial categories, and also earned the London International Advertising Awards' Grand Prize in Television/Cinema, two One Show Gold Pencils, a Clio Award, an International Andy Award, an International Automotive Advertising Award, and were named among Adweek's Best Spots of 2002. About
a52
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