RELEASES

Contacts:
Roger Darnell
DWA for a52
828.264.8898

EA Sports Madden NFL 2006 “You” :60

PROJECT NAME:  EA Sports Madden NFL 2006 “You”
RUNNING TIME:  :60
FILM STAGE/LOCATION:  Filmed on location at The Rose Bowl, Pasadena, CA

BRIEF:  For a new :60 entitled "You" and several teaser spots from Wieden+Kennedy for EA Sports' Madden NFL 2006, RSA's Samuel Bayer shot for one day at The Rose Bowl, and seeking (as always) to handle his visual effects in-camera as much as possible.  a52's project VFX supervisor and lead Flame artist Tim Bird participated in the shoot to support Bayer's objectives and to help gather crowd footage.  Back in the studio, Bird and his fellow VFX artists Justin Blaustein and Ben Looram did some minor reconstruction on the Rose Bowl, rotoscoped players from live-action footage so they could be individually layered back in, stitched together the crowd plates for numerous wide scenes, and performed lots of compositing, including artistically incorporating stock footage of a gathering storm and adding 2D snow to several scenes. 

AD AGENCY:  Wieden + Kennedy
CITY/STATE:  Portland, OR
CREATIVE DIRECTORS:  Steve Luker, Roger Camp
ART DIRECTOR:  Aaron Allen
COPYWRITER:  Sheena Brady
AGENCY PRODUCER:  Cherie Appleby 

PRODUCTION COMPANY:  RSA USA, Inc.
CITY/STATE:  West Hollywood, CA
DIRECTOR/DIRECTOR OF PHOTOGRAPHY:  Samuel Bayer
EXECUTIVE PRODUCER:  Tracie Norfleet
LINE PRODUCER:  Leslie Vaughn

TELECINE:  Company 3
CITY/STATE:  Santa Monica, CA
COLORIST:  Stefan Sonnenfeld

EDITORIAL COMPANY:  Mad River Post
CITY/STATE:  Santa Monica, CA
EXECUTIVE PRODUCER:  Gary Ward
PRODUCER:  Crissy DiSimone
EDITOR:  Lucas Eskin
ASST. EDITOR:  Victor Brown

VISUAL EFFECTS COMPANY:  a52
CITY/STATE:  West Hollywood, CA
EXECUTIVE PRODUCER:  Mark Tobin
PRODUCER:   Jenny Bright
ON-SET VISUAL EFFECTS SUPERVISOR:  Tim Bird
VISUAL EFFECTS SUPERVISOR:  Tim Bird
FLAME ARTISTS:  Tim Bird, Justin Blaustein, Ben Looram

MUSIC/SOUND DESIGN:  Q Department
CITY/STATE:  New York, NY
COMPOSERS/SOUND DESIGNERS:  Q Department

FINAL MIX:  Play
CITY/STATE:  Santa Monica, CA

PRINCIPAL TALENT: Donovan McNabb