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EA SPORTS MADDEN NFL 2006 “YOU” PROJECT
NAME: EA Sports Madden NFL 2006 “You”
BRIEF: For a new :60 entitled "You" and several teaser spots from Wieden+Kennedy for EA Sports' Madden NFL 2006, RSA's Samuel Bayer shot for one day at The Rose Bowl, and seeking (as always) to handle his visual effects in-camera as much as possible. a52's project VFX supervisor and lead Flame artist Tim Bird participated in the shoot to support Bayer's objectives and to help gather crowd footage. Back in the studio, Bird and his fellow VFX artists Justin Blaustein and Ben Looram did some minor reconstruction on the Rose Bowl, rotoscoped players from live-action footage so they could be individually layered back in, stitched together the crowd plates for numerous wide scenes, and performed lots of compositing, including artistically incorporating stock footage of a gathering storm and adding 2D snow to several scenes. AD
AGENCY: Wieden + Kennedy
PRODUCTION
COMPANY: RSA USA, Inc.
TELECINE:
Company 3
EDITORIAL
COMPANY: Mad River Post
VISUAL
EFFECTS COMPANY: a52
MUSIC/SOUND
DESIGN: Q Department
FINAL
MIX: Play
PRINCIPAL TALENT: Donovan McNabb ### |
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