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FWATheater.com, June 6, 2009:  10th Annual Newport Beach Film Festival "Tenth of a Century"
The fully computer-animated opening artfully presents a take-off of the strangely similar aesthetic of studio titles like Hollywood with a dramatic twist that welcomed viewers to Newport Beach Film Festival and their 10th annual celebration of film with wit and charm.

IdN Onair, May 29, 2009:  2009 Newport Beach Film Festival Open by Elastic/a52
10th Annual Newport Beach Film Festival "Tenth of a Century"

Universal Positive, May 21, 2009:  The amazing Technicolor talents of director Andy Hall
By virtue of their attendance at the recent 2009 Newport Beach Film Festival, tens of thousands of Southern Californians - including industry professionals and film fans alike - had numerous opportunities to witness the amazing talents of director Andy Hall first-hand. Since 2005, Andy has been with LA-based VFX boutique a52 (www.a52.com), filling roles on high-profile projects as director, 3D supervisor and/or VFX supervisor, and collaborating with many top industry talents - including a52's own VFX supervisor Patrick Murphy - on a growing list of amazing projects. For the 2009 Newport Beach Film Festival, Andy worked through full-service design company Elastic (www.elastic.tv), and in tandem with advertising agency RPA creatives Scott McDonald, David Smith and Gary Paticoff, to craft the festival's official :30 opening, which introduced all fare screened at the 8-day event....

Boards, May 8, 2009:  Andy Hall tips hat to titles for Newport Beach Film Festival
From 20th Century Fox's monolithic lettering to the DreamWorks' crescent moon boy, major Hollywood studio logos are often more memorable than the films they're attached to. To celebrate the 10th anniversary of the Newport Beach Film Festival in southern California, director Andy Hall of a52 and Elastic, Santa Monica worked with Santa Monica-based agency RPA to pay homage to the fanfare with which big movie studios announce their presence at the beginning of every film....

Dexigner.com, May 8, 2009:  Andy Hall of Elastic and a52 Directs Theatrical Opening for 10th Newport Beach Film Festival
Full-service design company Elastic detailed the work of Andy Hall, 3D and visual effects supervisor at VFX boutique a52, for the 2009 Newport Beach Film Festival....

CGExplorer.com, May 7, 2009:  3D Animated Trailer Making Of: Newport Beach Film Festival "Tenth of a Century"
Full-service design company Elastic (www.elastic.tv) is very proud to detail the work of Andy Hall, 3D and visual effects supervisor at VFX boutique a52 (www.a52.com), for the 2009 Newport Beach Film Festival. Working through Elastic and in collaboration with advertising agency RPA's creative director Scott McDonald and SVP/executive producer Gary Paticoff, Hall directed the festival's official :30 opening, which introduced all fare screened at the 8-day event that kicked off last week....

Digital Arts Online, May 6, 2009:  Newport Beach Film Festival titles mimic early days of Hollywood
...3D and visual effects supervisor at VFX boutique a52 has directed the titles for the 2009 Newport Beach Film Festival through design company Elastic....

CGnews.com, May 5, 2009:  Elastic and a52 Create Artistic Opening for Festival
Full-service design company Elastic has recently worked with 3D and visual effects supervisor Andy Hall of VFX boutique a52, on an artistic animated short for the 2009 Newport Beach Film Festival. Working through Elastic and in collaboration with advertising agency RPA, Hall directed the festival' s official :30 opening short....

Advertolog.com, May 4, 2009:  Spot: Newport Beach Film Festival: 2009
DESIGN/PRODUCTION COMPANY: Elastic; CITY/STATE: Santa Monica, CA; DIRECTOR: Andy Hall; EXECUTIVE PRODUCER: Alex Gorodetzki; PRODUCER: Jenny Bright....

Design Scene, May 4, 2009:  10th Annual Newport Beach Film Festival "Tenth of a Century"
..."Andy Hall is a mix of pure enthusiasm and sheer talent," began Scott McDonald, creative director at RPA. "Our client understood and supported what we were trying to do and believed in the artistry of the project. Elastic, Andy and a52 contributed such a sharp point of view - the very first ingredient was world class - we just kept throwing gasoline on that fire. I got to see this piece play on the biggest movie screen this side of the Mississippi and, let me tell you, it dropped some jaws."...

VFXWorld.com, May 4, 2009:  Andy Hall of Elastic, a52 Directs Theatrical Opening for Newport Beach Film Fest
..."I was heavily influenced by the work of Terry Gilliam, particularly 'The Adventures of Baron Munchausen' because of its theatrical nature," Hall added. "By giving it a lot of texture and layering the lighting, I was able to capture a stage-like quality, and the whole film became very much a labor of love. I wanted there to be layers of detail, so that every time it's watched, viewers might see something new."...

Adrants.com, May 1, 2009:  Newport Beach Film Festival Goes the 'Childlike Wonder' Route
RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival. It's pretty to look at....

CGChannel.com, May 1, 2009:  Andy Hall of Elastic and a52 Directs Theatrical Opening for 10th Annual Newport Beach Film Festival in Collaboration with Advertising Agency RPA
...The finished content was flawlessly color-graded for film and HD/SD broadcast presentation by a52's Patrick Murphy using Autodesk Flame, and is driven by an original orchestral score from Robot Repair. Elastic's credits include executive producer Alex Gorodetzki, and for a52, executive producer Linda Carlson, producer Jenny Bright, CG supervisors Kirk Shintani and Max Ulichney, and 3D artists Adam Newman, Paulo de Almada and Christopher Janney. The spot's final mix is courtesy of Santa Monica's Framework Sound....

It's Art Magazine, May 1, 2009:  Focus : Newport Beach Film Festival by A52 and Elastic
The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton. The content artfully presents a take-off of the strangely similar aesthetic of studio titles  like Hollywood with a dramatic twist - that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm....

LikeSyrup, May 1, 2009:  Elastic/A52 | Newport Beach Film Festival Titles
This very original promo integrates stylized titles sequences from all the major and indie movie studios. As a kid that grew up getting excited about the title sequences as well as the feature film ahead, this hit me with a fresh breath of nostalgia. Enjoy....

Lineboil.com, May 1, 2009:  Newport Beach Film Festival Titles
Newport Beach Film Festival just wrapped up the 2009 event out in Orange County, California. The opening title sequence this year' s festival, which marries many of the popular major studio title sequences, was directed by Andy Hall from Elastic and animated at a52 by 3D artists Adam Newman, Paulo de Almada and Christopher Janney. The agency on the project was RPA. The sequence is titled Tenth of a Century, as it' s the 10th year of the festival....

MilkandCookies.com, May 1, 2009:  Newport Beach Film Festival: Tenth of a Century
An animated trailer for Newport Beach Film Festival that took us on a journey involving major (and minor) studios logos....

Motionographer.com, May 1, 2009:  Elastic / A52: 10th Annual Newport Beach Film Festival
Andy Hall directs....

No Fat Clips, May 1, 2009:  Newport Beach Film Festival: 10th of a Century
A nice clip with "strangely similar aesthetic of studio titles  like Hollywood with a dramatic twist  that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm."...

ScaryIdeas.com, May 1, 2009:  10th Annual Newport Beach Film Festival : Andy Hall of Elastic and a52 Directs Theatrical Opening
The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton. The content artfully presents a take-off of the strangely similar aesthetic of studio titles - like Hollywood with a dramatic twist - that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm....

shots.net, May 1, 2009:  Logos come to life
a52 and Elastic director Andy Hall has animated a snazzy YouTube for the Newport Beach Film Festival and RPA which screened at last week's event. How many logos can you spot?

Boards Magazine, Apr. 30, 2009:  10th Annual Newport Beach Film Festival "Tenth Of A Century"
The opening titles of major movie studios get a playful ribbing in Elastic and a52's opening for the Newport Beach Film Festival.

Creativity-Online.com, Apr. 30, 2009:  Newport Beach Film Festival: 10th of a Century
An animated intro tribute to ... intros.

Motionographer.com, Apr. 30, 2009:  Newport Beach Film Festival Titles
Elastic/A52 presents the opening titles for the 10th Annual Newport Beach Film Festival. If not for its wonderful design and execution alone, this referential journey should have a special place for those of you who grew up geeking out on animated logo sequences, even before the titles. As an homage, Elastic cleverly deconstructs some of the most classic, animated studio preludes and flips them on their heads. This thing is firing on ALL cylinders.

FWATheater.com, Feb. 9, 2009:  Video of the Week:  Lexus - Cards
...EDITORIAL COMPANY:  Rock Paper Scissors.  VISUAL EFFECTS COMPANY:  a52....

Creativity-Online.com, Jan. 30, 2009:  Lexus: Cards
There's nary a rumble in this construction site.... 

Creativity-Online.com, Jan. 30, 2009:  Lexus: Cards - Behind the Scenes
Behind the scenes with Lexus' card shark.... 

BestAdsonTV.com, Jan. 29, 2009:  Stacked deck
Rock Paper Scissors' Kirk Baxter and Angus Wall have been nominated for the Academy Award® for Best Film Editing for their work on David Finchers The Curious Case of Benjamin Button. Among Baxter's most recent commercial editorial assignments is this spot where he teamed with MJZ director Dante Ariola for an assignment from ad agency Team One. The spot features the world record holder for card stacking, Bryan Berg, who builds an entire city around the Lexus ES to showcase its smooth operation.... 

Feedhere.com, Jan. 29, 2009:  So… Here’s the Deal with Lexus
The astounding talents of world champion card stacker Bryan Berg help make a point for how smooth a Lexus runs (and how little Mr. Berg was drinking the night before). Real cards, no tape, no glue, no 3D although A52 did contribute some Flame work. Agency: Team One Advertising, El Segundo, Director: Dante Ariola, Production Company: MJZ, Los Angeles, Editor: Kirk Baxter @ Rock Paper Scissors, VFX: A52, Santa Monica, Music: Elias, Los Angeles, Sound Design: Stimmung Films.

Boards Online, Jan. 28, 2009:  Lexus: Cards
All's quiet in this house of cards.  Visual Effects Company: A52, Santa Monica, Ca.  Executive Producer: Ron Cosentino; Producers: Heather Johann, Pete King; VFX Supervisor: Tim Bird; Flame Artists: Joana Cruz, Mike Bliss, George Cuddy, Alex Kolansinski.

3D World, Winter 2008:  Projects round-up:  Soul Survivor
'Peel', a CG spot for Nike directed by Trevor Shepart of Elastic, features the dramatic rebirth of a shoe.  The animation was created using Maya and ZBrush by visual effects house a52, led by Andrew hall, who aimed for an organic stop-motion look and feel.  "I wanted the naimators to set keys from the end of the shot to the beginning,, so that they were making choices on a frame-by-frame basis," says hall.  "With the shading and lighting of the scene, it was about th elittle nuances that get printed on film, from light fluctuations to subtle tonal shifts in picture."

Multichannel News, Dec. 15, 2008:  People: a52
Santa Monica, Calif.-based visual effects shop a52 has added Andy McKenna as lead flame artist. He had been VFX supervisor and lead flame artist at Moving Pixels. 

SHOOT Magazine, Dec. 12, 2008:  Visual Effects Artist Andy McKenna Joins a52
Andy McKenna has come aboard Santa Monica-based a52 as lead Flame artist. He most recently served as VFX supervisor/lead Flame artist at Moving Pixels, Santa Monica.

Partfaliaz, Dec. 11, 2008:  Andy McKenna joining a52
a52 proudly announced the addition of award-winning VFX supervisor and artist Andy McKenna to his full-time staff in the position of Lead Flame Artist. Established in 1997 as a home for the very latest high-end photo-real visual effects technologies and the industry's most innovative and talented graphic design artists, visual effects company a52 creates award-winning imagery for the world's most visually ambitious commercial and television projects....

shots, Dec. 10, 2008:  ON THE MOVE
Santa Monica-based special effects shop a52 signs VFX supervisor and artist Andy McKenna. He takes on the role of lead flame artist, and joins from Moving Pixels.

numero f, Dec. 9, 2008:  Andy McKenna Reel 2008
Desde el inicio de su carrera en 1994, Andy McKenna se ha establecido como uno de los mejores artistas VFX (efectos visuales) que trabajan en anuncios, vídeos musicales y películas de largo metraje....

Boards, Dec. 8, 2008:  Industry news and people moves
Santa Monica-based (VFX) boutique a52 has hired VFX supervisor and artist Andy McKenna as lead Flame artist.  http://www.a52.com

Creativity-Online.com, Dec. 8, 2008:  People news from a52, Corbis and more
Andy McKenna (pictured) joined Santa Monica-based VFX boutique a52 as lead flame artist...

Dirtymouse.co.uk, Dec. 8, 2008:  a52
Santa Monica-based visual effects (VFX) boutique a52 have a great catalogue of work.

Digital Arts Magazine, Dec. 5, 2008:  Flame artist Andy McKenna joins a52's VFX roster
...McKenna himself has spoken warmly of his new position: "For as long as I can remember," he says, "a52 has been one of the most prestigious VFX companies in the United States. There is a certain sense of style and sophistication to the finish of all work that a52 produces... Over the years, I have always kept a keen eye on a52, and when the opportunity came up to join them, especially after meeting with Angus Wall, Linda Carlson and the rest of the team, it became clear that it was going to be a great fit. They have also been doing some really fantastic 3D work which really impresses me, too.”...

The Reel Newsletter, Dec. 5, 2008:  Newsreel 5/12/08:  McKenna joins A52
Recently a52's executive producer Ron Cosentino proudly announced the addition of award-winning VFX supervisor and artist Andy McKenna to his full-time staff in the position of Lead Flame Artist. At a52, which is well known for its artful contributions to major commercial, music video and television projects....

POST Magazine, Dec. 4, 2008:  A52 ADDS LEAD FLAME ARTIST
Since beginning his career in 1994, McKenna has worked in commercials, music videos and feature films.  He worked with Sydney-based visual effects and design company GMD, contributing to The Lord of the Rings: The Fellowship of the Ring.  Later, while with Radium, he worked on music videos for Ludacris, Janet Jackson, Liz Phair, and Missy Elliott. His career also includes time with Sydney's Animal Logic. McKenna joined Moving Pixels in 2006....

SHOOT Magazine, Dec. 4, 2008:  Award-Winning VFX Artist Andy McKenna Joins a52 as Lead Flame Artist
Visual effects boutique a52 is very proud to announce the addition of award-winning visual effects (VFX) supervisor and artist Andy McKenna to its full-time staff. McKenna's 2008 reel can be viewed online by clicking here. At a52, which is well known for its artful contributions to major commercial, music video and television projects, McKenna joins a team that includes the talents of Flame artist/VFX supervisor Patrick Murphy, 3D/VFX supervisor Andrew Hall, and many others....

StudioDaily.com, Dec. 4, 2008:  Award-Winning VFX Artist Andy McKenna Joins a52 as Lead Flame Artist
McKenna joins Flame artist/VFX supervisor Patrick Murphy and 3D/VFX supervisor Andrew Hall...

VFXWorld.com, Dec. 4, 2008:  VFX Artist Andy McKenna Joins a52 as Lead Flame Artist
Since beginning his career in 1994, McKenna has established himself as one of the world's premier VFX artists working in commercials, music videos and feature films. During a stint with Sydney-based GMD, Asia Pacific's most highly awarded design and visual effects company, McKenna contributed his artistry to major feature film projects, among them, THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING....

The Screenwriters League, Dec. 3, 2008:  DVD Junkie #1: Deadwood
...In re-watching the first season, I am first struck by the slickness and ease of the opening sequence - designed by Rock Paper Scissors and a52 visual effects (which is better known for car commercials and music videos, most notably the quite ridiculous "God Gave Me Everything" by Mick Jagger), one thing you can say about HBO is that they know how to set a tone. Their long opening sequences are like foreplay, and it's quite obvious they know this by how much care and design know-how goes into each....

Booooooom.com, Nov. 24, 2008:  a52 / Acura
I guess this is ad week - a52 created this stunning ad for Acura. View the high quality version of the ad here.

SHOOT Magazine, Nov. 14, 2008:  Top Spot of the Week: Acura MDX's "Motion"
VFX:  a52, Santa Monica....

Motionographer.com, Nov. 7, 2008:  Poetically beautiful new Acura ad from a52 masters
Poetically beautiful new Acura ad from a52 masters. 

Boards, Sep. 2008:  ANIMATION & VISUAL EFFECTS:  Fine lines:  a52 spins a winner for Nike
For anyone who's seen the footage of drugged spiders haplessly weaving webs, a52 director Andy Hall's "Spider" for Nike - in which time-lapse footage shows a spider spinning a web in the shape of a sneaker - might seem the result of a fortuitous Ritalin-induced high. "There's a whole series of spots that we've created for Nike's Flywire technology, reflecting different elements of what this new technology represents," explains Hall of the Wieden+Kennedy, Tokyo spot. "In the case of 'Spider', [it was about] emphasizing something that was incredibly light but incredibly strong."...

Boards, Sep. 2008:  Inventory & hookups
Los Angeles-based editorial company Rock Paper Scissors and VFX company a52 launched design company Elastic and hired Alex Gorodetzki as EP and Trevor Shepard as creative director of design.

CGM, Sep. 2008:  Oversea VFX Express:  Nike "Spider"
Rock Paper Scissors, a52, Elastic....

No fat clips!!!, Sep. 28, 2008:  Boeing: Connecting
A spot from 2003 directed by Andrew Becker and produced by Gabi Simpson at Radical Media. Director of photography: Claudio Miranda.  Advertising agency: FCB. Creative director: John Claxton. Art director: Chuck Taylor. Editor was Dave Trachtenberg at Cosmo Street.  Visual effects by a52 under the supervision of Simon Brewster. Additional crew: Simon Brewster, Marguerite Cargill, Scott Johnson, Vonetta Taylor, Westley Sarokin.

MarSciTechtainment, Sep. 24, 2008:  Secrets of the visual effects and animation businesses...
...During my years of working in the film and television production industries, I was very surprised to learn how important these often complementary areas often were in the grand schemes -- and since I began representing LA visual effects company a52 in 2000, I've gained even more appreciation for the deep talents of the best artists, producers and entrepreneurs who handle these magical feats....

Motionographer.com, Sep. 16, 2008:  A52 & Elastic Strike Again for Nike Lab
a52 and Elastic follow up their Spider piece for Nike Lab (W+K Tokyo) with this throwback to Neill Blomkamp's Evolution piece.

FWATheater.com, Sep. 15, 2008:  Video of the Day: Nike - Peel
Produced through the creative team at Wieden+Kennedy Tokyo and their clients at Nike for Nikelab.com, this latest campaign spot was directed by Elastic's creative director of design, Trevor Shepard, and also features the 3D and VFX artistry of a52.

Adland, Sep. 13, 2008:  Nike - "Peel" - (2008) :20 (Japan)
A new spot for W+K Tokyo's ongoing Nike campaign -- this one was directed by Elastic's creative director of design, Trevor Shepard. Here we watch a new Nike be born from and old Nike, and it's created entirely in CGI.  Agency: Wieden+Kennedy Tokyo.

Boards Online, Sep. 12, 2008:  Nike: Nikelab - Peel
Shoes shed too.

SourceEcreative Newsletter, Sep. 11, 2008:  Member News from Around the World
a52 artists recently helped bring the latest Lexus ES broadcast spot to life for advertising agency Team One. Directed and photographed by Lance Acord through Park Pictures, the spot entitled Perspective is the newest spot from for the ES conveying the fact that, "Behind every detail, there's a detail." Park Pictures' production team consisted of executive producer Jackie Kelman Bisbee, head of production Dinah Rodriguez and line producer Tony McGarry, while Company 3 colorist Stefan Sonnenfeld and a52 VFX supervisor Pat Murphy, 3D supervisor Andy Hall and CG artists Kirk Shintani & Max Ulichney, and Rock Paper Scissors editor Noah Herzog also weighed in. 

BestAdsonTV.com, Sep. 3, 2008:  Lexus: Perspective
...This newest spot individually hangs the vehicle by thousands of pieces by wires, and then produced a fascinating spot exploring the exhibit in detail, which finally resolves to an angle where the pieces perfectly align to reveal a profile vision of the newest ES....

Coloribus.com, Sep. 3, 2008:  Lexus ES: Perspective
with Lexus, behind every detail, there is another detail... 

FWATheater.com, Sep. 3, 2008:  Lexus - Perspective
a52's artists recently helped bring the latest Lexus ES broadcast spot to life for advertising agency Team One, conveying the fact that, "Behind every detail, there's a detail."...

Boards Online, Sep. 2, 2008:  Lexus: Perspective
It's not what you see, it's how you see it....

Animation World Network, Aug. 28, 2008:  Hot Spots Showcase 6: The Best in Animated & VFX Commercials
..."a52 was immensely important in conveying the 'reality' of a giant pop-up book. We wanted the spot to feel as real as possible. What we found in the course of production was that building a pop-up book over 20 feet tall to accommodate a full-sized Lexus was physically impossible. To be more exact, the book could have been built that large, but the weight of the pop-up extensions would have been too great, and turning the pages on a book that large at a rate that could accommodate a 30-second spot was problematic. As a result, production built a giant, full-sized book frame for green screen, with tabs and wheels that could be manipulated by actual stage hands. And the actual pop-up book with moving parts was a mere six feet high, which was then married to the green screen frame at a52. The guys at a52 put complete heart and soul into making the effect as lifelike as humanly possible. As with all intricate effects jobs, passion is the driving force that usually propels the end result beyond merely convincing to something quite amazing." -- Jon Pearce, creative director, Team One....

Animation World Network, Aug. 28, 2008:  Hot Spots Showcase 6: The Best in Animated & VFX Commercials, Page 5
...As reported by AWN and VFXWorld, the principals behind Los Angeles-based editorial company Rock Paper Scissors (RPS) and visual effects company a52 recently announced the launch of Elastic as a new, full-service design-driven digital production studio. As the first spot from this new venture, Spider represents a perfect example of visual content requiring the type of hybrid production approach Elastic was created to address....

Creativity-Online.com, Aug. 26, 2008:  Lexus: Perspective
A car seen as a sum of its parts.... 

StudioDaily.com, Aug. 18, 2008:  Top Spot of the Week: Nike "Spider"
Nike "Spider"; Agency - Wieden + Kennedy Tokyo; Production Company - Elastic; Director - Andrew Hall; VFX/Post - a52... 

aboutCREATION.nl, Aug. 17, 2008:  Rock Paper Scissors and a52 Launch Elastic
The principals behind Los Angeles-based editorial company Rock Paper Scissors (RPS) and visual effects company a52 announced the launch of a new, full-service, design-driven company named Elastic. 

Blip.tv, Aug. 17, 2008:  Nike Spider
Alex Gorodetzki Launches Elastic as Executive Producer with Trevor Shepard as Creative Director of Design....

Dexigner.com, Aug. 15, 2008:  Rock Paper Scissors and a52 launch Elastic
...Elastic already has assignments underway for Nike and many other prominent international brands. The first Elastic spot is Andrew Hall's Nike "Spider," produced through Wieden+Kennedy Tokyo and their clients at Nikelab and offering a perfect example of visual content requiring the type of hybrid production approach Elastic was created to address.... 

SHOOT Magazine, Aug. 15, 2008:  Rock Paper Scissors, a52 Launch Elastic
The principals behind Santa Monica-based editorial company Rock Paper Scissors (RPS) and visual effects company a52 have launched Elastic, a full-service, design-driven house.  RPS and a52 co-founders Angus Wall and Linda Carlson have hired Alex Gorodetzki as Elastic's executive producer and Trevor Shepard as its creative director of design....

Motionographer.com, Aug. 14, 2008:  Santa Monica Welcomes Elastic
Santa Monica welcomes Elastic, a design-driven VFX house and part of the a52/Rock Paper Scissors Family. Their first official project was this piece for Nike, which we recently profiled. 

Creativity-Online.com, Aug. 13, 2008:  People news from JWT, TBWA and more
Rock Paper Scissors/a52 co-founders Angus Wall and Linda Carlson announced the launch of their full-service design firm Elastic, which will be led by newly hired EP Alex Gorodetzki and creative director of design Trevor Shepard. 

Shots, Aug. 13, 2008:  NEWS IN BRIEF
LA editorial company Rock Paper Scissors and visual effects company a52, have launched a brand new design-driven company called Elastic. Nikelab spot Spider by a52's Andy Hall represents the first piece of work to emerge from Elastic. 

Boards Online, Aug. 12, 2008:  Industry news and people moves
Los Angeles-based editorial company Rock Paper Scissors and VFX company a52 have launched design company Elastic and hired Alex Gorodetzki as executive producer and Trevor Shepard as creative director of design. 

It's Art Magazine, Aug. 12, 2008:  The Making of Spider
Questions and answers with Andrew Hall.  Can you give me a quick play-by-play on what you and your team did on this spot?....

VFXWorld.com, Aug. 12, 2008:  Rock Paper Scissors and a52 Launch Elastic
...Elastic will represent all in-house editors and vfx artists from RPS and a52 for projects ranging from title to type design.... 

Studio Daily, Aug. 11, 2008:  Rock Paper Scissors and a52 Launch Elastic; Alex Gorodetzki Launches Elastic as Executive Producer with Trevor Shepard as Creative Director of Design
"Elastic has grown out of the needs of our clients and the desires of our artists to make pictures and tell stories," said Angus Wall, who together with Linda Carlson launched RPS in 1992 and a52 in 1995. "It's great to operate as a little studio and produce projects from beginning to end. RPS, a52 and Elastic will be working as autonomous companies and a complete digital production studio." Elastic will represent all in-house editors and VFX artists from RPS and a52 for projects ranging from title to type design.... 

FWATheater.com, July 27, 2008:  Nike - Spider
Wieden+Kennedy Tokyo was asked by Nike to create a global product innovation campaign for their new super light shoes with Flywire and Lunarlite Foam technologies. We created these spots to tell short product benefit stories and air online at nikelab.com as part of the campaign....

Viralblog.com, July 25, 2008:  Viral Friday: #7. Nike Lab: Spider
Wieden+Kennedy Tokyo and a52 created the above commercial for Nike Lab. The idea is simple, a spider crafts a web together that looks like a three dimensional shoe, but there’s just something about it that’s so crisp and fresh. Nike is introducing new super light shoes that utilize the innovative Flywire technology. W+K Tokyo created a few other ads for Nike Lab to promote the new shoes. Check out Moon Jump and Pillows. (Source: Kitsune Noir, Trendhunter)...

Creativity-Online.com, July 18, 2008:  The Latest:  Nike: Spider
Nike gets its own Charlotte.

Boards Online, July 17, 2008:  Nike: Spider
A52 spins a CG spider in this "blip" for Nikelab....

Shae-Shae's Blog, July 17, 2008:  Cool Nike Ad
a52, a visual effects company out of Santa Monica, California created a cool advertisement for Nike Lab. It features a spider spinning a web into the shape of a pair of Nike Zoom Victory kicks....

PreQuel Magazine, July 15, 2008:  W + K and a52’s Nike Spot
Advertising agency Widen + Kenedy (Tokyo division) and visual effects studio a52 , recently teamed up to produce a beautiful spot for Nikelab.com. The advert featuring a spider weaving a Nike running shoe into its web is a simple, striking, perfectly designed visual communication of both the product and brand without any words. Remarkable....

Motionographer.com, July 13, 2008:  a52 and W+K Tokyo for Nike Lab
Directed internally by 3D Supervisor Andrew Hall, A52 created this simple, yet stunning film for Nike Lab via W+K Tokyo. Reminiscent of some of the early...

Feed, July 11, 2008:  W+K Tokyo, A52 Spin Web For Nike
Eerily well done Nikelab spot from Wieden+Kennedy Tokyo and director Andrew Hall with effects work from A52. “Spider” is currently playing at nikelab.com, in retail locations and as a viral online. Watch Nikelab “Spider”...

Forget the film, watch the titles, July 2, 2008:  Carnivàle
One of the eye-catching features of HBO's TV drama series Carnivàle was the meticulous art direction and the striking opening title sequence. The series won five Emmy's...

Design Scene, June 27, 2008:  a52 - visual effects studio
Since its inception in 1997, a52 has developed and produced imagery for some of the world’s best known commercials and music videos. Home to some of the industry’s most talented artists a52's innovative studio has created award winning visual effects through the seamless integration of 2D and photoreal CGI...

VFXTalk.com, June 19, 2008:  a52 Honored For Monster.com Work
...a52's extensive visual effects contributions to "Slots" are courtesy of visual effects supervisor Pat Murphy, 3D supervisor Andy Hall, producer Scott Boyajan, effects artists Kirk Balden, Tim Bird, Raul Ortego, Mike Bliss, George Cuddy, Shannon Nobel, Marty Taylor, Brandon Jolley, James Pastorius and Brendan Smith, and 3D artists Max Ulichney, Kirk Shintani, Chris Janney, Dan Gutierrez, Paulo deAlmada and Eli Guerron. Executive produced for a52 by Linda Carlson, additional RPS credits include executive producer Carol Lynn Weaver and assistant editor Terence "Biff" Butler. Final audio for "Slots" was mixed by Loren Silber of Santa Monica's Lime Studios....

Computerlove, June 10, 2008:  2008 AICP Show Honors a52's VFX on Monster.com "Slots"
...The inclusion of Monster.com "Slots" in this year's program – where it is honored in both the Visual Effects and Cinematography categories – marks the eleventh consecutive year that a52's work has been honored in the prestigious event. Founded in 1997, a52's work has now appeared in the AICP Show each year since 1998 – the first year it was eligible....

September Industry, June 9, 2008:  a52
Posting about visual effects is not what I usually do; but today I’ll make an exception meet a52. Take a look at their site and you’ll notice there is lots; of award winning work, including the recently awarded “Slots”....

SHOOT, June 6, 2008:  2008 AICP Show List Of Honorees
Visual Effects:  Monster.com "Slots" :60; Production Company: Gorgeous Enterprises; Director: Frank Budgen; Executive Producers: Paul Rothwell, Cassie Hulen; Advertising Agency: BBDO New York; Agency Chief Creative Officer: David Lubars; Agency Executive Creative Director: Eric Silver; Agency Art Directors: Richard Ardito, Jerome Marucci
Agency Copywriter: Grant Smith; Agency Senior Producers: Ed Zazzera, Jeff Beverly; Visual Effects Supervisors: Patrick Murphy, Andrew Hall, A52; Visual Effects Producer: Scott Boyajan, A52; Composers: Chemical Brothers; Editor: Angus Wall, Rock Paper Scissors.

SHOOT, June 6, 2008:  Artful Sweet 16 At 17th AICP Show
London-based Gorgeous Enterprises was next in the production house countdown with four honors all directed by Frank Budgen: Monster.com's "Slots," which gained recognition in the Visual Effects (A52, Santa Monica) and Cinematography (Budgen and John Mathieson) categories; Sony Bravia's "Playdoh" from Fallon London, which topped the Advertising Excellence/International category; and Live Earth's "S.O.S. Save Our Selves" for Young & Rubicam, Chicago, which was honored in the Original Music category (music from bicoastal shop Human)....

Artect.net, May 26, 2008:  Santa Monica’s ‘Graffiti Building’
Three distinct art forms converge on the corner of Broadway and Cloverfield Boulevard in Santa Monica. A building clad in graffiti since 1991, by famed graffiti writers Slick, Risk, Den and Severe, now houses the digital artists of editorial studio Rock Paper Scissors and visual effects boutique a52. The latter perhaps best remembered for their avant-garde title design work on HBO’s Carnivale, and Rome....

Dekh Bhai Dekh, May 15, 2008:  Carnivale - Opening Credits
Carnivàle's opening title sequence was created by A52, a visual effects and design company based in Los Angeles, and featured music composed by Wendy Melvoin and Lisa Coleman. The opening title sequence won an Emmy for "Outstanding Main...

Dirty Mouse, May 6, 2008:  Bruce Bolander
Architect Bruce Bolander has retrofitted Santa Monica’s Iconic “Graffiti Building” as a digital artists’ haven for Rock Paper Scissors and a52. That is a pretty smart place to work!...

Shots, Apr. 23, 2008:  ON THE MOVE
Former a52 VFX producer Ron Cosentino is back on board as executive producer for the company, which along with its sister editorial company Rock Paper Scissors relocated from West Hollywood to Santa Monica late last year. 

SourceEcreative Newsletter, Apr. 23, 2008:  Member News from Around the World
Malcolm Venville of Anonymous Content and Wieden+Kennedy/Tokyo masterminded this inspiring look into the training 'routines' of Nike-sponsored pros. As famed athletes train in their respective disciplines, pushing their bodies to the limit, the spot, Fast Forward, showcases the will and determination it takes to achieve their goals. Also lending their expertise were Anonymous executive producer Dave Morrison, HOP Sue Ellen Clair and producer Paul Ure, Rock Paper Scissors editor Angus Wall, and a52 Inferno artist Tim Byrd. 

SourceEcreative Newsletter, Apr. 23, 2008:  Member News from Around the World
a52's Andy Hall recently directed (while also serving as VFX supervisor) a set of four :15 spots for 72andSunny and their clients at Callaway for the new Callaway Golf Tour i Series Golf Ball. The spots, Longer, Bite Ball, Run Ball, and Get In There, combine live-action with CG elements in order to present action from the ball's POV while it performs its best tricks. With a52 serving as production, design, 3D, VFX and finishing company, credits include EP Ron Cosentino, line producer David Wolfson, producers Jenny Bright & Megan Meloth, flame artists Patrick Murphy & Tim Bird, 3D supervisor Kirk Shintani, and 3D animators Chris Janney, Eli Guerron, Max Ulichney, Paulo Mauro & Dan Gutierrez. DP duties were handled by Montana Artists Agency's own Jim Matlosz while music was courtesy of Emoto and sound was provided by 740 Sound Design. 

VFXTalk.com, Apr. 21, 2008:  Anonymous Content Wins Big with Nike
Editorial: Rock Paper Scissors.  Editor: Angus Wall.  Producer: CL Weaver.  Colorist: Angus Wall.  Post/Effects: a52.  Lead VFX/Inferno Artist: Tim Bird.

Art of the Title Sequence, Apr. 21, 2008:  Carnivàle [2003]
Created by: a52.... 

FEED, Apr. 16, 2008:  On the Move: Rock Paper Scissors & a52
Santa Monica’s growing reputation as LA’s post production place-to-be grew again in late 2007 when West Hollywood editorial house Rock Paper Scissors and VFX facility a52 took over the ‘graffiti building’ at Broadway and Cloverfield.... 

Creativity-Online.com, Apr. 9, 2008:  People news from DDB, BBDO and more...
Santa Monica-based VFX company a52 welcomed back VFX producer Ron Cosentino, who will now take on the role of executive producer.... 

SourceEcreative.com, Apr. 8, 2008:  On the Move:  Ron Cosentino Returns to a52 as Executive Producer
Effective immediately, former a52 VFX producer Ron Cosentino is back onboard as EP for the company, which along with its sister editorial company Rock Paper Scissors relocated from West Hollywood to Santa Monica late last year....

Boards Online, Apr. 8, 2008:  Industry news and people moves
Former a52 VFX producer Ron Cosentino is back on as EP of the Santa Monica-based company, after a recent stint with the LA office of visual effects company Mac Guff. 

Digital Content Producer Briefing Room, Apr. 2, 2008:  POP SOUND’S PETER RINCON COMPLETES THRILLING MIX FOR NEW RANGE ROVER SPOT
Visual FX & Postproduction Company: a52. Executive Producer: Ron Cosentino. Producer: Heather Johann. Lead Flame Artist: Simon Scott. Flame Artists: Marty Taylor, Michael Bliss, George Cuddy, Carlos Morales. After Effects Artist: Cladia YiLeon.

AdRants.com, Mar. 27, 2008:  'Will You Ever...?' is Probably a Better Question
...The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam...

SourceEcreative Newsletter, Mar. 26, 2008:  Member News from Around the World
Irvine, California-based agency Young & Rubicam recently turned to HSI director Gerard de Thame for client Range Rover. The spot, Set Free, is aimed at all the adrenaline junkies out there by providing glimpses of extreme sports. The tag: Have You Ever? Additional talents included HSI executive producer Maddi Carlton, Skouras Agency DP Mick Coulter, Union Editorial cutter Jim Haygood, Pop Sound mixer Peter Rincon, The Syndicate colorist Beau Leon, music and sound company Hum Music, and VFX house a52. 

Adland, Mar. 18, 2008:  Range Rover Sport - "Set Free" -(2008) :30 (USA)
Irvine, California-based agency Young & Rubicam Brands recently turned to HSI Productions' director Gerard de Thame and the VFX artistry of a52 -- plus Union Editorial's editor Jim Haygood and other talents from The Syndicate, Hum and POP Sound -- to create an adrenaline-inducing :30 spot for the new Range Rover Sport entitled "Set Free." The spot debuted on broadcast and cable outlets last Friday.

BestAdsonTV.com, Mar. 18, 2008:  LAND ROVER SET FREE
...Young & Rubicam Brands recently turned to HSI Productions' director Gerard de Thame and the VFX artistry of a52 -- plus Union Editorial's editor Jim Haygood and other talents from The Syndicate, Hum and POP Sound -- to create an adrenaline-inducing :30 spot for the new Range Rover Sport entitled 'Set Free' ...

StudioDaily.com, Mar. 6, 2008:  Five Questions with... Jon Pearce, creative director, Team One
Title - "Missing H" - :60.  VFX: a52.  VFX Supervisor: Patrick Murphy. 

Duncan's TV Ad Land, Feb. 18, 2008:  Monster.com Slots
Visual effects were developed at a52 by executive producer Linda Carlson, producer Scott Boyajan, VFX supervisor Patrick Murphy, and 3D supervisor Andy Hall....

Shots, Feb. 8, 2008:  Contender:  Lexus: Missing H
VFX: a52

Advertolog.com, Feb. 7, 2008:  TV-spot: Lexus: Missing H
Imagine a world without 'H'.   VFX: a52.  VFX Supervisor: Patrick Murphy. 

DigitalPostProduction.com, Feb. 7, 2008:  Super Bowl XLII: Digital Artists Tackle Commercials with Autodesk Solutions
...a52 used Flame to shape CareerBuilder.com's SELF-HELP YOURSELF and HELP YOU HELP YOU, which aired during ESPN's SportsCenter immediately following the conclusion of the Super Bowl....

VFXWorld, Feb. 7, 2008:  Super Bowl XLII Tackled with Autodesk Solutions
...a52 used Flame to shape CareerBuilder.com's SELF-HELP YOURSELF and HELP YOU HELP YOU, which aired during ESPN's SportsCenter immediately following the conclusion of the Super Bowl....

BestAdsonTV.com, Feb. 6, 2008:  CAREERBUILDER.COM: HELP YOU, HELP YOU
Using a humorous approach to show a worker reassessing his career situation, "Help You Help You" features a man a man walking into a shop where he confronts himself, picks himself up and carries himself out the door. "a52 and RPS were meticulous with all the technical details, which allowed us to focus on the performances, script, and art direction," said Wieden+Kennedy copywriter Jason Bagley....

Digital Content Producer Briefing Room, Feb. 6, 2008:  Team One Puts the ‘H’ in Hybrid for Lexus
Team One Los Angeles recently finished a powerful and innovative campaign for Lexus Hybrids that examines what the world would be like without the letter ‘h’. The :60 spot directed by MJZ’s Dante Ariola takes us through a series of humorous and visually vexing scenes looking at what major landmarks, news stories, classrooms, and typical office environments would look like if all the h’s were mysteriously missing....  Editorial - Rock Paper Scissors.  Editor - Andrea MacArthur.  VFX Co - a52.  VFX Supervisor - Patrick Murphy. 

Boards Online, Feb. 5, 2008:  Lexus: Missing H
Imagine a world without "h".  VFX: a52.  VFX Supervisor: Patrick Murphy. 

Creativity-Online.com, Feb. 5, 2008:  The Latest:  Lexus: Missing H
The consonant defects to Lexus....  VFX: a52.  VFX Supervisor: Patrick Murphy. 

StudioDaily.com, Feb. 4, 2008:  Top Spot of the Week, 2/4:  CareerBuilder "Help You"
...Editorial Company: Rock Paper Scissors .  Executive Producer: Carol Lynn Weaver.  Editor: Angus Wall.  Asst. Editor: David Brodie.  Visual Effects Company: a52.  Executive Producer: Linda Carlson.  Producer: Megan Meloth.  On-Set Vfx Supervisor, Vfx Supervisor: Patrick Murphy.  Flame Artists: Patrick Murphy, Tim Bird....

SHOOT Magazine, Jan. 25, 2008:  Super-Duper Sunday In Offing; The Big Game Gets Even Bigger In Light Of Writers Guild Strike's Impact On TV Landscape
Assorted industry houses spanning visual effects, postproduction, music and audio post contributed to this year's body of Super Bowl work. a52, Santa Monica, was involved in effects for some of the prospective Careerbuilder.com work (which were helmed by Mills).

SHOOT Magazine, Jan. 25, 2008:  Visual Effects & Animation: SHOOT's Top Ten Chart
Monster.com "Slots."  a52, Santa Monica.  Patrick Murphy, VFX supervisor; Andy Hall, 3D supervisor; Linda Carlson, executive producer; Scott Boyajan, producer. Toolbox: Maya, Mental Ray, PF Track, Thankless (proprietary crowd simulator), Shake, Flame. 

Motionographer.com, Jan. 22, 2008:  A52:  Monster "Slots"
From out of nowhere, Monster looks like they’ve decided to fund beautiful work! First it was “Legs,” now it’s “Slots,” with seamless vfx from the masters at A52.  Unlike “Legs,” you know where this spot is headed after the first five seconds. But that doesn’t take the fun out of it; knowing that this is yet another “don’t be a part of the herd” spot is what makes watching it fun. Since we know the basic concept, we get to gorge ourselves on the details—of which there are plenty.  Full credits on A52’s project page.

SourceEcreative Newsletter, Jan. 17, 2008:  Member News from Around the World
a52's Pat Murphy and producer Scott Boyajan led the VFX and Frank Budgen/Anonymous Content led the directorial charge on the new Monster.com spot for BBDO/New York entitled Slots. With most of the footage consisting of workers traveling on individual tracks and shot on location in Buenos Aires, a52 team applied their artistic finesse to the amazing feats and added numerous photo-real 3D elements to the picture mix. Also lending their skills were a52 EP Linda Carlson, Flame artists Kirk Balden, Tim Bird, Raul Ortego, Mike Bliss, George Cuddy, Shannon Nobel, Marty Taylor, Smoke artist Brandon Jolley, Shake artists James Pastorius & Brendan Smith, 3D supervisor Andy Hall, and 3D animators Max Ulichney, Kirk Shintani, Chris Janney, Dan Gutierrez, Paulto deAlmada, Eli Guerron; and Rock Paper Scissors editor Angus Wall.

SHOOT Magazine, Jan. 11, 2008:  VES Award Nominations Find Asylum For Spots
...Two other spot-related VES Award categories also yielded nominations. For outstanding created environment in a live-action broadcast program or commercial, Sway Studio, Culver City, Calif., attained nominee status for Subaru Impreza's "Peel Out" directed by Gavin Bowden via the former Plum Productions for DDB New York. And for outstanding special effects in a broadcast program or commercial, Full Scale Effects, North Hollywood, earned a nomination on the strength of Lexus "Hydrant" directed by Nicolai Fuglsig of bicoastal/international MJZ for Team One Advertising, El Segundo, Calif. A52, Santa Monica, also contributed effects to "Hydrant," which was part of Lexus' "Actively Safe" campaign.... 

Creativity-Online.com, Jan. 7, 2008:  The Latest:  Monster: Slots
Avoid the monotony of the work commute.

Boards Online, Jan. 7, 2008:  Monster: Slots
BBDO, New York and Frank Budgen create an urban metaphor for job site Monster.

My Predictions, Jan. 7, 2008:  Monster by BBDO NY. Your Calling is Calling.
Monster - Slots.  Agency: BBDO New York - Chief Creative Officer: David Lubars - Executive Creative Director: Eric Silver - Art Director: Richard Ardito / Jerome Marucci - Copywriter: Grant Smith - Sr. Producer: Ed Zazzera / Jeff Beverly - Music Director: Rani Vaz - Prod: Gorgeous Enterprises - Director: Frank Budgen - Producer: Alicia Richards - DP: John Mathieson - EDITORIAL: ROCK PAPER SCISSORS - Editor: Angus Wall - VFX: A52 - Executive Producer: Linda Carlson - Producer: Scott Boyajan - VFX Supervisor: Patrick Murphy - 3D Supervisor: Andy Hall - MUSIC: Chemical Brothers "Dream On".

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