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The fully computer-animated opening artfully presents a take-off of the strangely similar aesthetic of studio titles like Hollywood with a dramatic twist that welcomed viewers to Newport Beach Film Festival and their 10th annual celebration of film with wit and charm.
10th Annual Newport Beach Film Festival "Tenth of a Century"
By virtue of their attendance at the recent 2009 Newport Beach Film Festival, tens of thousands of Southern Californians - including industry professionals and film fans alike - had numerous opportunities to witness the amazing talents of director Andy Hall first-hand. Since 2005, Andy has been with LA-based VFX boutique a52 (www.a52.com), filling roles on high-profile projects as director, 3D supervisor and/or VFX supervisor, and collaborating with many top industry talents - including a52's own VFX supervisor Patrick Murphy - on a growing list of amazing projects. For the 2009 Newport Beach Film Festival, Andy worked through full-service design company Elastic (www.elastic.tv), and in tandem with advertising agency RPA creatives Scott McDonald, David Smith and Gary Paticoff, to craft the festival's official :30 opening, which introduced all fare screened at the 8-day event....
From 20th Century Fox's monolithic lettering to the DreamWorks' crescent moon boy, major Hollywood studio logos are often more memorable than the films they're attached to. To celebrate the 10th anniversary of the Newport Beach Film Festival in southern California, director Andy Hall of a52 and Elastic, Santa Monica worked with Santa Monica-based agency RPA to pay homage to the fanfare with which big movie studios announce their presence at the beginning of every film....
Full-service design company Elastic detailed the work of Andy Hall, 3D and visual effects supervisor at VFX boutique a52, for the 2009 Newport Beach Film Festival....
Full-service design company Elastic (www.elastic.tv) is very proud to detail the work of Andy Hall, 3D and visual effects supervisor at VFX boutique a52 (www.a52.com), for the 2009 Newport Beach Film Festival. Working through Elastic and in collaboration with advertising agency RPA's creative director Scott McDonald and SVP/executive producer Gary Paticoff, Hall directed the festival's official :30 opening, which introduced all fare screened at the 8-day event that kicked off last week....
...3D and visual effects supervisor at VFX boutique a52 has directed the titles for the 2009 Newport Beach Film Festival through design company Elastic....
Full-service design company Elastic has recently worked with 3D and visual effects supervisor Andy Hall of VFX boutique a52, on an artistic animated short for the 2009 Newport Beach Film Festival. Working through Elastic and in collaboration with advertising agency RPA, Hall directed the festival' s official :30 opening short....
DESIGN/PRODUCTION COMPANY: Elastic; CITY/STATE: Santa Monica, CA; DIRECTOR: Andy Hall; EXECUTIVE PRODUCER: Alex Gorodetzki; PRODUCER: Jenny Bright....
..."Andy Hall is a mix of pure enthusiasm and sheer talent," began Scott McDonald, creative director at RPA. "Our client understood and supported what we were trying to do and believed in the artistry of the project. Elastic, Andy and a52 contributed such a sharp point of view - the very first ingredient was world class - we just kept throwing gasoline on that fire. I got to see this piece play on the biggest movie screen this side of the Mississippi and, let me tell you, it dropped some jaws."...
..."I was heavily influenced by the work of Terry Gilliam, particularly 'The Adventures of Baron Munchausen' because of its theatrical nature," Hall added. "By giving it a lot of texture and layering the lighting, I was able to capture a stage-like quality, and the whole film became very much a labor of love. I wanted there to be layers of detail, so that every time it's watched, viewers might see something new."...
RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival. It's pretty to look at....
...The finished content was flawlessly color-graded for film and HD/SD broadcast presentation by a52's Patrick Murphy using Autodesk Flame, and is driven by an original orchestral score from Robot Repair. Elastic's credits include executive producer Alex Gorodetzki, and for a52, executive producer Linda Carlson, producer Jenny Bright, CG supervisors Kirk Shintani and Max Ulichney, and 3D artists Adam Newman, Paulo de Almada and Christopher Janney. The spot's final mix is courtesy of Santa Monica's Framework Sound....
The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton. The content artfully presents a take-off of the strangely similar aesthetic of studio titles like Hollywood with a dramatic twist - that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm....
This very original promo integrates stylized titles sequences from all the major and indie movie studios. As a kid that grew up getting excited about the title sequences as well as the feature film ahead, this hit me with a fresh breath of nostalgia. Enjoy....
Newport Beach Film Festival just wrapped up the 2009 event out in Orange County, California. The opening title sequence this year' s festival, which marries many of the popular major studio title sequences, was directed by Andy Hall from Elastic and animated at a52 by 3D artists Adam Newman, Paulo de Almada and Christopher Janney. The agency on the project was RPA. The sequence is titled Tenth of a Century, as it' s the 10th year of the festival....
An animated trailer for Newport Beach Film Festival that took us on a journey involving major (and minor) studios logos....
Andy Hall directs....
A nice clip with "strangely similar aesthetic of studio titles like Hollywood with a dramatic twist that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm."...
The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton. The content artfully presents a take-off of the strangely similar aesthetic of studio titles - like Hollywood with a dramatic twist - that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm....
a52 and Elastic director Andy Hall has animated a snazzy YouTube for the Newport Beach Film Festival and RPA which screened at last week's event. How many logos can you spot?
The opening titles of major movie studios get a playful ribbing in Elastic and a52's opening for the Newport Beach Film Festival.
An animated intro tribute to ... intros.
Elastic/A52 presents the opening titles for the 10th Annual Newport Beach Film Festival. If not for its wonderful design and execution alone, this referential journey should have a special place for those of you who grew up geeking out on animated logo sequences, even before the titles. As an homage, Elastic cleverly deconstructs some of the most classic, animated studio preludes and flips them on their heads. This thing is firing on ALL cylinders.
...EDITORIAL
COMPANY: Rock Paper Scissors. VISUAL EFFECTS COMPANY:
a52....
Creativity-Online.com,
Jan. 30, 2009: Lexus:
Cards
There's
nary a rumble in this construction site....
Creativity-Online.com,
Jan. 30, 2009: Lexus:
Cards - Behind the Scenes
Behind
the scenes with Lexus' card shark....
BestAdsonTV.com,
Jan. 29, 2009: Stacked
deck
Rock
Paper Scissors' Kirk Baxter and Angus Wall have been nominated for the
Academy Award® for Best Film Editing for their work on David Finchers
The Curious Case of Benjamin Button. Among Baxter's most recent commercial
editorial assignments is this spot where he teamed with MJZ director Dante
Ariola for an assignment from ad agency Team One. The spot features the
world record holder for card stacking, Bryan Berg, who builds an entire
city around the Lexus ES to showcase its smooth operation....
Feedhere.com,
Jan. 29, 2009: So…
Here’s the Deal with Lexus
The
astounding talents of world champion card stacker Bryan Berg help make
a point for how smooth a Lexus runs (and how little Mr. Berg was drinking
the night before). Real cards, no tape, no glue, no 3D although A52 did
contribute some Flame work. Agency: Team One Advertising, El Segundo, Director:
Dante Ariola, Production Company: MJZ, Los Angeles, Editor: Kirk Baxter
@ Rock Paper Scissors, VFX: A52, Santa Monica, Music: Elias, Los Angeles,
Sound Design: Stimmung Films.
Boards Online,
Jan. 28, 2009: Lexus:
Cards
All's
quiet in this house of cards. Visual Effects Company: A52, Santa
Monica, Ca. Executive Producer: Ron Cosentino; Producers: Heather
Johann, Pete King; VFX Supervisor: Tim Bird; Flame Artists: Joana Cruz,
Mike Bliss, George Cuddy, Alex Kolansinski.
3D World, Winter
2008: Projects round-up: Soul Survivor
'Peel',
a CG spot for Nike directed by Trevor Shepart of Elastic, features the
dramatic rebirth of a shoe. The animation was created using Maya
and ZBrush by visual effects house a52, led by Andrew hall, who aimed for
an organic stop-motion look and feel. "I wanted the naimators to
set keys from the end of the shot to the beginning,, so that they were
making choices on a frame-by-frame basis," says hall. "With the shading
and lighting of the scene, it was about th elittle nuances that get printed
on film, from light fluctuations to subtle tonal shifts in picture."
Multichannel
News, Dec. 15, 2008: People:
a52
Santa
Monica, Calif.-based visual effects shop a52 has added Andy McKenna as
lead flame artist. He had been VFX supervisor and lead flame artist at
Moving Pixels.
SHOOT Magazine,
Dec. 12, 2008: Visual
Effects Artist Andy McKenna Joins a52
Andy
McKenna has come aboard Santa Monica-based a52 as lead Flame artist. He
most recently served as VFX supervisor/lead Flame artist at Moving Pixels,
Santa Monica.
Partfaliaz,
Dec. 11, 2008: Andy
McKenna joining a52
a52
proudly announced the addition of award-winning VFX supervisor and artist
Andy McKenna to his full-time staff in the position of Lead Flame Artist.
Established in 1997 as a home for the very latest high-end photo-real visual
effects technologies and the industry's most innovative and talented graphic
design artists, visual effects company a52 creates award-winning imagery
for the world's most visually ambitious commercial and television projects....
shots, Dec.
10, 2008: ON
THE MOVE
Santa
Monica-based special effects shop a52 signs VFX supervisor and artist Andy
McKenna. He takes on the role of lead flame artist, and joins from Moving
Pixels.
numero f, Dec.
9, 2008: Andy
McKenna Reel 2008
Desde
el inicio de su carrera en 1994, Andy McKenna se ha establecido como uno
de los mejores artistas VFX (efectos visuales) que trabajan en anuncios,
vídeos musicales y películas de largo metraje....
Boards, Dec.
8, 2008: Industry
news and people moves
Santa
Monica-based (VFX) boutique a52 has hired VFX supervisor and artist Andy
McKenna as lead Flame artist. http://www.a52.com
Creativity-Online.com,
Dec. 8, 2008: People
news from a52, Corbis and more
Andy
McKenna (pictured) joined Santa Monica-based VFX boutique a52 as lead flame
artist...
Dirtymouse.co.uk,
Dec. 8, 2008: a52
Santa
Monica-based visual effects (VFX) boutique a52 have a great catalogue of
work.
Digital Arts
Magazine, Dec. 5, 2008: Flame
artist Andy McKenna joins a52's VFX roster
...McKenna
himself has spoken warmly of his new position: "For as long as I can remember,"
he says, "a52 has been one of the most prestigious VFX companies in the
United States. There is a certain sense of style and sophistication to
the finish of all work that a52 produces... Over the years, I have always
kept a keen eye on a52, and when the opportunity came up to join them,
especially after meeting with Angus Wall, Linda Carlson and the rest of
the team, it became clear that it was going to be a great fit. They have
also been doing some really fantastic 3D work which really impresses me,
too.”...
The Reel Newsletter,
Dec. 5, 2008: Newsreel
5/12/08: McKenna joins A52
Recently
a52's executive producer Ron Cosentino proudly announced the addition of
award-winning VFX supervisor and artist Andy McKenna to his full-time staff
in the position of Lead Flame Artist. At a52, which is well known for its
artful contributions to major commercial, music video and television projects....
POST Magazine,
Dec. 4, 2008: A52
ADDS LEAD FLAME ARTIST
Since
beginning his career in 1994, McKenna has worked in commercials, music
videos and feature films. He worked with Sydney-based visual effects
and design company GMD, contributing to The Lord of the Rings: The Fellowship
of the Ring. Later, while with Radium, he worked on music videos
for Ludacris, Janet Jackson, Liz Phair, and Missy Elliott. His career also
includes time with Sydney's Animal Logic. McKenna joined Moving Pixels
in 2006....
SHOOT Magazine,
Dec. 4, 2008: Award-Winning
VFX Artist Andy McKenna Joins a52 as Lead Flame Artist
Visual
effects boutique a52 is very proud to announce the addition of award-winning
visual effects (VFX) supervisor and artist Andy McKenna to its full-time
staff. McKenna's 2008 reel can be viewed online by clicking here. At a52,
which is well known for its artful contributions to major commercial, music
video and television projects, McKenna joins a team that includes the talents
of Flame artist/VFX supervisor Patrick Murphy, 3D/VFX supervisor Andrew
Hall, and many others....
StudioDaily.com,
Dec. 4, 2008: Award-Winning
VFX Artist Andy McKenna Joins a52 as Lead Flame Artist
McKenna
joins Flame artist/VFX supervisor Patrick Murphy and 3D/VFX supervisor
Andrew Hall...
VFXWorld.com,
Dec. 4, 2008: VFX
Artist Andy McKenna Joins a52 as Lead Flame Artist
Since
beginning his career in 1994, McKenna has established himself as one of
the world's premier VFX artists working in commercials, music videos and
feature films. During a stint with Sydney-based GMD, Asia Pacific's most
highly awarded design and visual effects company, McKenna contributed his
artistry to major feature film projects, among them, THE LORD OF THE RINGS:
THE FELLOWSHIP OF THE RING....
The Screenwriters
League, Dec. 3, 2008: DVD
Junkie #1: Deadwood
...In
re-watching the first season, I am first struck by the slickness and ease
of the opening sequence - designed by Rock Paper Scissors and a52 visual
effects (which is better known for car commercials and music videos, most
notably the quite ridiculous "God Gave Me Everything" by Mick Jagger),
one thing you can say about HBO is that they know how to set a tone. Their
long opening sequences are like foreplay, and it's quite obvious they know
this by how much care and design know-how goes into each....
Booooooom.com,
Nov. 24, 2008: a52
/ Acura
I
guess this is ad week - a52 created this stunning ad for Acura. View the
high quality version of the ad here.
SHOOT Magazine,
Nov. 14, 2008: Top
Spot of the Week: Acura MDX's "Motion"
VFX:
a52, Santa Monica....
Motionographer.com,
Nov. 7, 2008: Poetically
beautiful new Acura ad from a52 masters
Poetically
beautiful new Acura ad from a52 masters.
Boards, Sep.
2008: ANIMATION
& VISUAL EFFECTS: Fine lines: a52 spins a winner for Nike
For
anyone who's seen the footage of drugged spiders haplessly weaving webs,
a52 director Andy Hall's "Spider" for Nike - in which time-lapse footage
shows a spider spinning a web in the shape of a sneaker - might seem the
result of a fortuitous Ritalin-induced high. "There's a whole series of
spots that we've created for Nike's Flywire technology, reflecting different
elements of what this new technology represents," explains Hall of the
Wieden+Kennedy, Tokyo spot. "In the case of 'Spider', [it was about] emphasizing
something that was incredibly light but incredibly strong."...
Boards, Sep.
2008: Inventory
& hookups
Los
Angeles-based editorial company Rock Paper Scissors and VFX company a52
launched design company Elastic and hired Alex Gorodetzki as EP and Trevor
Shepard as creative director of design.
CGM, Sep. 2008:
Oversea VFX Express: Nike "Spider"
Rock
Paper Scissors, a52, Elastic....
No fat clips!!!,
Sep. 28, 2008: Boeing:
Connecting
A
spot from 2003 directed by Andrew Becker and produced by Gabi Simpson at
Radical Media. Director of photography: Claudio Miranda. Advertising
agency: FCB. Creative director: John Claxton. Art director: Chuck Taylor.
Editor was Dave Trachtenberg at Cosmo Street. Visual effects by a52
under the supervision of Simon Brewster. Additional crew: Simon Brewster,
Marguerite Cargill, Scott Johnson, Vonetta Taylor, Westley Sarokin.
MarSciTechtainment,
Sep. 24, 2008: Secrets
of the visual effects and animation businesses...
...During
my years of working in the film and television production industries, I
was very surprised to learn how important these often complementary areas
often were in the grand schemes -- and since I began representing LA visual
effects company a52 in 2000, I've gained even more appreciation for the
deep talents of the best artists, producers and entrepreneurs who handle
these magical feats....
Motionographer.com,
Sep. 16, 2008: A52
& Elastic Strike Again for Nike Lab
a52
and Elastic follow up their Spider piece for Nike Lab (W+K Tokyo) with
this throwback to Neill Blomkamp's Evolution piece.
FWATheater.com,
Sep. 15, 2008: Video
of the Day: Nike - Peel
Produced
through the creative team at Wieden+Kennedy Tokyo and their clients at
Nike for Nikelab.com, this latest campaign spot was directed by Elastic's
creative director of design, Trevor Shepard, and also features the 3D and
VFX artistry of a52.
Adland, Sep.
13, 2008: Nike
- "Peel" - (2008) :20 (Japan)
A
new spot for W+K Tokyo's ongoing Nike campaign -- this one was directed
by Elastic's creative director of design, Trevor Shepard. Here we watch
a new Nike be born from and old Nike, and it's created entirely in CGI.
Agency: Wieden+Kennedy Tokyo.
Boards Online,
Sep. 12, 2008: Nike:
Nikelab - Peel
Shoes
shed too.
SourceEcreative
Newsletter, Sep. 11, 2008: Member News from Around the World
a52
artists recently helped bring the latest Lexus ES broadcast spot to life
for advertising agency Team One. Directed and photographed by Lance Acord
through Park Pictures, the spot entitled Perspective is the newest spot
from for the ES conveying the fact that, "Behind every detail, there's
a detail." Park Pictures' production team consisted of executive producer
Jackie Kelman Bisbee, head of production Dinah Rodriguez and line producer
Tony McGarry, while Company 3 colorist Stefan Sonnenfeld and a52 VFX supervisor
Pat Murphy, 3D supervisor Andy Hall and CG artists Kirk Shintani &
Max Ulichney, and Rock Paper Scissors editor Noah Herzog also weighed in.
BestAdsonTV.com,
Sep. 3, 2008: Lexus:
Perspective
...This
newest spot individually hangs the vehicle by thousands of pieces by wires,
and then produced a fascinating spot exploring the exhibit in detail, which
finally resolves to an angle where the pieces perfectly align to reveal
a profile vision of the newest ES....
Coloribus.com,
Sep. 3, 2008: Lexus
ES: Perspective
with
Lexus, behind every detail, there is another detail...
FWATheater.com,
Sep. 3, 2008: Lexus
- Perspective
a52's
artists recently helped bring the latest Lexus ES broadcast spot to life
for advertising agency Team One, conveying the fact that, "Behind every
detail, there's a detail."...
Boards Online,
Sep. 2, 2008: Lexus:
Perspective
It's
not what you see, it's how you see it....
Animation World
Network, Aug. 28, 2008: Hot
Spots Showcase 6: The Best in Animated & VFX Commercials
..."a52
was immensely important in conveying the 'reality' of a giant pop-up book.
We wanted the spot to feel as real as possible. What we found in the course
of production was that building a pop-up book over 20 feet tall to accommodate
a full-sized Lexus was physically impossible. To be more exact, the book
could have been built that large, but the weight of the pop-up extensions
would have been too great, and turning the pages on a book that large at
a rate that could accommodate a 30-second spot was problematic. As a result,
production built a giant, full-sized book frame for green screen, with
tabs and wheels that could be manipulated by actual stage hands. And the
actual pop-up book with moving parts was a mere six feet high, which was
then married to the green screen frame at a52. The guys at a52 put complete
heart and soul into making the effect as lifelike as humanly possible.
As with all intricate effects jobs, passion is the driving force that usually
propels the end result beyond merely convincing to something quite amazing."
-- Jon Pearce, creative director, Team One....
Animation World
Network, Aug. 28, 2008: Hot
Spots Showcase 6: The Best in Animated & VFX Commercials, Page 5
...As
reported by AWN and VFXWorld, the principals behind Los Angeles-based editorial
company Rock Paper Scissors (RPS) and visual effects company a52 recently
announced the launch of Elastic as a new, full-service design-driven digital
production studio. As the first spot from this new venture, Spider represents
a perfect example of visual content requiring the type of hybrid production
approach Elastic was created to address....
Creativity-Online.com,
Aug. 26, 2008: Lexus:
Perspective
A
car seen as a sum of its parts....
StudioDaily.com,
Aug. 18, 2008: Top
Spot of the Week: Nike "Spider"
Nike
"Spider"; Agency - Wieden + Kennedy Tokyo; Production Company - Elastic;
Director - Andrew Hall; VFX/Post - a52...
aboutCREATION.nl,
Aug. 17, 2008: Rock
Paper Scissors and a52 Launch Elastic
The
principals behind Los Angeles-based editorial company Rock Paper Scissors
(RPS) and visual effects company a52 announced the launch of a new, full-service,
design-driven company named Elastic.
Blip.tv, Aug.
17, 2008: Nike
Spider
Alex
Gorodetzki Launches Elastic as Executive Producer with Trevor Shepard as
Creative Director of Design....
Dexigner.com,
Aug. 15, 2008: Rock
Paper Scissors and a52 launch Elastic
...Elastic
already has assignments underway for Nike and many other prominent international
brands. The first Elastic spot is Andrew Hall's Nike "Spider," produced
through Wieden+Kennedy Tokyo and their clients at Nikelab and offering
a perfect example of visual content requiring the type of hybrid production
approach Elastic was created to address....
SHOOT Magazine,
Aug. 15, 2008: Rock
Paper Scissors, a52 Launch Elastic
The
principals behind Santa Monica-based editorial company Rock Paper Scissors
(RPS) and visual effects company a52 have launched Elastic, a full-service,
design-driven house. RPS and a52 co-founders Angus Wall and Linda
Carlson have hired Alex Gorodetzki as Elastic's executive producer and
Trevor Shepard as its creative director of design....
Motionographer.com,
Aug. 14, 2008: Santa
Monica Welcomes Elastic
Santa
Monica welcomes Elastic, a design-driven VFX house and part of the a52/Rock
Paper Scissors Family. Their first official project was this piece for
Nike, which we recently profiled.
Creativity-Online.com,
Aug. 13, 2008: People
news from JWT, TBWA and more
Rock
Paper Scissors/a52 co-founders Angus Wall and Linda Carlson announced the
launch of their full-service design firm Elastic, which will be led by
newly hired EP Alex Gorodetzki and creative director of design Trevor Shepard.
Shots, Aug.
13, 2008: NEWS
IN BRIEF
LA
editorial company Rock Paper Scissors and visual effects company a52, have
launched a brand new design-driven company called Elastic. Nikelab spot
Spider by a52's Andy Hall represents the first piece of work to emerge
from Elastic.
Boards Online,
Aug. 12, 2008: Industry
news and people moves
Los
Angeles-based editorial company Rock Paper Scissors and VFX company a52
have launched design company Elastic and hired Alex Gorodetzki as executive
producer and Trevor Shepard as creative director of design.
It's Art Magazine,
Aug. 12, 2008: The
Making of Spider
Questions
and answers with Andrew Hall. Can you give me a quick play-by-play
on what you and your team did on this spot?....
VFXWorld.com,
Aug. 12, 2008: Rock
Paper Scissors and a52 Launch Elastic
...Elastic
will represent all in-house editors and vfx artists from RPS and a52 for
projects ranging from title to type design....
Studio Daily,
Aug. 11, 2008: Rock
Paper Scissors and a52 Launch Elastic; Alex Gorodetzki Launches Elastic
as Executive Producer with Trevor Shepard as Creative Director of Design
"Elastic
has grown out of the needs of our clients and the desires of our artists
to make pictures and tell stories," said Angus Wall, who together with
Linda Carlson launched RPS in 1992 and a52 in 1995. "It's great to operate
as a little studio and produce projects from beginning to end. RPS, a52
and Elastic will be working as autonomous companies and a complete digital
production studio." Elastic will represent all in-house editors and VFX
artists from RPS and a52 for projects ranging from title to type design....
FWATheater.com,
July 27, 2008: Nike
- Spider
Wieden+Kennedy
Tokyo was asked by Nike to create a global product innovation campaign
for their new super light shoes with Flywire and Lunarlite Foam technologies.
We created these spots to tell short product benefit stories and air online
at nikelab.com as part of the campaign....
Viralblog.com,
July 25, 2008: Viral
Friday: #7. Nike Lab: Spider
Wieden+Kennedy
Tokyo and a52 created the above commercial for Nike Lab. The idea is simple,
a spider crafts a web together that looks like a three dimensional shoe,
but there’s just something about it that’s so crisp and fresh. Nike is
introducing new super light shoes that utilize the innovative Flywire technology.
W+K Tokyo created a few other ads for Nike Lab to promote the new shoes.
Check out Moon Jump and Pillows. (Source: Kitsune Noir, Trendhunter)...
Creativity-Online.com,
July 18, 2008: The
Latest: Nike: Spider
Nike
gets its own Charlotte.
Boards Online,
July 17, 2008: Nike:
Spider
A52
spins a CG spider in this "blip" for Nikelab....
Shae-Shae's
Blog, July 17, 2008: Cool
Nike Ad
a52,
a visual effects company out of Santa Monica, California created a cool
advertisement for Nike Lab. It features a spider spinning a web into the
shape of a pair of Nike Zoom Victory kicks....
PreQuel Magazine,
July 15, 2008: W
+ K and a52’s Nike Spot
Advertising
agency Widen + Kenedy (Tokyo division) and visual effects studio a52 ,
recently teamed up to produce a beautiful spot for Nikelab.com. The advert
featuring a spider weaving a Nike running shoe into its web is a simple,
striking, perfectly designed visual communication of both the product and
brand without any words. Remarkable....
Motionographer.com,
July 13, 2008: a52
and W+K Tokyo for Nike Lab
Directed
internally by 3D Supervisor Andrew Hall, A52 created this simple, yet stunning
film for Nike Lab via W+K Tokyo. Reminiscent of some of the early...
Feed, July
11, 2008: W+K
Tokyo, A52 Spin Web For Nike
Eerily
well done Nikelab spot from Wieden+Kennedy Tokyo and director Andrew Hall
with effects work from A52. “Spider” is currently playing at nikelab.com,
in retail locations and as a viral online. Watch Nikelab “Spider”...
Forget the
film, watch the titles, July 2, 2008: Carnivàle
One
of the eye-catching features of HBO's TV drama series Carnivàle
was the meticulous art direction and the striking opening title sequence.
The series won five Emmy's...
Design Scene,
June 27, 2008: a52
- visual effects studio
Since
its inception in 1997, a52 has developed and produced imagery for some
of the world’s best known commercials and music videos. Home to some of
the industry’s most talented artists a52's innovative studio has created
award winning visual effects through the seamless integration of 2D and
photoreal CGI...
VFXTalk.com,
June 19, 2008: a52
Honored For Monster.com Work
...a52's
extensive visual effects contributions to "Slots" are courtesy of visual
effects supervisor Pat Murphy, 3D supervisor Andy Hall, producer Scott
Boyajan, effects artists Kirk Balden, Tim Bird, Raul Ortego, Mike Bliss,
George Cuddy, Shannon Nobel, Marty Taylor, Brandon Jolley, James Pastorius
and Brendan Smith, and 3D artists Max Ulichney, Kirk Shintani, Chris Janney,
Dan Gutierrez, Paulo deAlmada and Eli Guerron. Executive produced for a52
by Linda Carlson, additional RPS credits include executive producer Carol
Lynn Weaver and assistant editor Terence "Biff" Butler. Final audio for
"Slots" was mixed by Loren Silber of Santa Monica's Lime Studios....
Computerlove,
June 10, 2008: 2008
AICP Show Honors a52's VFX on Monster.com "Slots"
...The
inclusion of Monster.com "Slots" in this year's program – where it is honored
in both the Visual Effects and Cinematography categories – marks the eleventh
consecutive year that a52's work has been honored in the prestigious event.
Founded in 1997, a52's work has now appeared in the AICP Show each year
since 1998 – the first year it was eligible....
September Industry,
June 9, 2008: a52
Posting
about visual effects is not what I usually do; but today I’ll make an exception
meet a52. Take a look at their site and you’ll notice there is lots; of
award winning work, including the recently awarded “Slots”....
SHOOT, June
6, 2008: 2008
AICP Show List Of Honorees
Visual
Effects: Monster.com "Slots" :60; Production Company: Gorgeous Enterprises;
Director: Frank Budgen; Executive Producers: Paul Rothwell, Cassie Hulen;
Advertising Agency: BBDO New York; Agency Chief Creative Officer: David
Lubars; Agency Executive Creative Director: Eric Silver; Agency Art Directors:
Richard Ardito, Jerome Marucci
Agency
Copywriter: Grant Smith; Agency Senior Producers: Ed Zazzera, Jeff Beverly;
Visual Effects Supervisors: Patrick Murphy, Andrew Hall, A52; Visual Effects
Producer: Scott Boyajan, A52; Composers: Chemical Brothers; Editor: Angus
Wall, Rock Paper Scissors.
SHOOT, June
6, 2008: Artful
Sweet 16 At 17th AICP Show
London-based
Gorgeous Enterprises was next in the production house countdown with four
honors all directed by Frank Budgen: Monster.com's "Slots," which gained
recognition in the Visual Effects (A52, Santa Monica) and Cinematography
(Budgen and John Mathieson) categories; Sony Bravia's "Playdoh" from Fallon
London, which topped the Advertising Excellence/International category;
and Live Earth's "S.O.S. Save Our Selves" for Young & Rubicam, Chicago,
which was honored in the Original Music category (music from bicoastal
shop Human)....
Artect.net,
May 26, 2008: Santa
Monica’s ‘Graffiti Building’
Three
distinct art forms converge on the corner of Broadway and Cloverfield Boulevard
in Santa Monica. A building clad in graffiti since 1991, by famed graffiti
writers Slick, Risk, Den and Severe, now houses the digital artists of
editorial studio Rock Paper Scissors and visual effects boutique a52. The
latter perhaps best remembered for their avant-garde title design work
on HBO’s Carnivale, and Rome....
Dekh Bhai Dekh,
May 15, 2008: Carnivale
- Opening Credits
Carnivàle's
opening title sequence was created by A52, a visual effects and design
company based in Los Angeles, and featured music composed by Wendy Melvoin
and Lisa Coleman. The opening title sequence won an Emmy for "Outstanding
Main...
Dirty Mouse,
May 6, 2008: Bruce
Bolander
Architect
Bruce Bolander has retrofitted Santa Monica’s Iconic “Graffiti Building”
as a digital artists’ haven for Rock Paper Scissors and a52. That is a
pretty smart place to work!...
Shots, Apr.
23, 2008: ON
THE MOVE
Former
a52 VFX producer Ron Cosentino is back on board as executive producer for
the company, which along with its sister editorial company Rock Paper Scissors
relocated from West Hollywood to Santa Monica late last year.
SourceEcreative
Newsletter, Apr. 23, 2008: Member News from Around the World
Malcolm
Venville of Anonymous Content and Wieden+Kennedy/Tokyo masterminded this
inspiring look into the training 'routines' of Nike-sponsored pros. As
famed athletes train in their respective disciplines, pushing their bodies
to the limit, the spot, Fast Forward, showcases the will and determination
it takes to achieve their goals. Also lending their expertise were Anonymous
executive producer Dave Morrison, HOP Sue Ellen Clair and producer Paul
Ure, Rock Paper Scissors editor Angus Wall, and a52 Inferno artist Tim
Byrd.
SourceEcreative
Newsletter, Apr. 23, 2008: Member News from Around the World
a52's
Andy Hall recently directed (while also serving as VFX supervisor) a set
of four :15 spots for 72andSunny and their clients at Callaway for the
new Callaway Golf Tour i Series Golf Ball. The spots, Longer, Bite Ball,
Run Ball, and Get In There, combine live-action with CG elements in order
to present action from the ball's POV while it performs its best tricks.
With a52 serving as production, design, 3D, VFX and finishing company,
credits include EP Ron Cosentino, line producer David Wolfson, producers
Jenny Bright & Megan Meloth, flame artists Patrick Murphy & Tim
Bird, 3D supervisor Kirk Shintani, and 3D animators Chris Janney, Eli Guerron,
Max Ulichney, Paulo Mauro & Dan Gutierrez. DP duties were handled by
Montana Artists Agency's own Jim Matlosz while music was courtesy of Emoto
and sound was provided by 740 Sound Design.
VFXTalk.com,
Apr. 21, 2008: Anonymous
Content Wins Big with Nike
Editorial:
Rock Paper Scissors. Editor: Angus Wall. Producer: CL Weaver.
Colorist: Angus Wall. Post/Effects: a52. Lead VFX/Inferno Artist:
Tim Bird.
Art of the
Title Sequence, Apr. 21, 2008: Carnivàle
[2003]
Created
by: a52....
FEED, Apr.
16, 2008: On
the Move: Rock Paper Scissors & a52
Santa
Monica’s growing reputation as LA’s post production place-to-be grew again
in late 2007 when West Hollywood editorial house Rock Paper Scissors and
VFX facility a52 took over the ‘graffiti building’ at Broadway and Cloverfield....
Creativity-Online.com,
Apr. 9, 2008: People
news from DDB, BBDO and more...
Santa
Monica-based VFX company a52 welcomed back VFX producer Ron Cosentino,
who will now take on the role of executive producer....
SourceEcreative.com,
Apr. 8, 2008: On
the Move: Ron Cosentino Returns to a52 as Executive Producer
Effective
immediately, former a52 VFX producer Ron Cosentino is back onboard as EP
for the company, which along with its sister editorial company Rock Paper
Scissors relocated from West Hollywood to Santa Monica late last year....
Boards Online,
Apr. 8, 2008: Industry
news and people moves
Former
a52 VFX producer Ron Cosentino is back on as EP of the Santa Monica-based
company, after a recent stint with the LA office of visual effects company
Mac Guff.
Digital Content
Producer Briefing Room, Apr. 2, 2008: POP
SOUND’S PETER RINCON COMPLETES THRILLING MIX FOR NEW RANGE ROVER SPOT
Visual
FX & Postproduction Company: a52. Executive Producer: Ron Cosentino.
Producer: Heather Johann. Lead Flame Artist: Simon Scott. Flame Artists:
Marty Taylor, Michael Bliss, George Cuddy, Carlos Morales. After Effects
Artist: Cladia YiLeon.
AdRants.com,
Mar. 27, 2008: 'Will
You Ever...?' is Probably a Better Question
...The
spot was put together by HSI Productions and a52 (which did the VFX) for
agency Young & Rubicam...
SourceEcreative
Newsletter, Mar. 26, 2008: Member News from Around the World
Irvine,
California-based agency Young & Rubicam recently turned to HSI director
Gerard de Thame for client Range Rover. The spot, Set Free, is aimed at
all the adrenaline junkies out there by providing glimpses of extreme sports.
The tag: Have You Ever? Additional talents included HSI executive producer
Maddi Carlton, Skouras Agency DP Mick Coulter, Union Editorial cutter Jim
Haygood, Pop Sound mixer Peter Rincon, The Syndicate colorist Beau Leon,
music and sound company Hum Music, and VFX house a52.
Adland, Mar.
18, 2008: Range
Rover Sport - "Set Free" -(2008) :30 (USA)
Irvine,
California-based agency Young & Rubicam Brands recently turned to HSI
Productions' director Gerard de Thame and the VFX artistry of a52 -- plus
Union Editorial's editor Jim Haygood and other talents from The Syndicate,
Hum and POP Sound -- to create an adrenaline-inducing :30 spot for the
new Range Rover Sport entitled "Set Free." The spot debuted on broadcast
and cable outlets last Friday.
BestAdsonTV.com,
Mar. 18, 2008: LAND
ROVER SET FREE
...Young
& Rubicam Brands recently turned to HSI Productions' director Gerard
de Thame and the VFX artistry of a52 -- plus Union Editorial's editor Jim
Haygood and other talents from The Syndicate, Hum and POP Sound -- to create
an adrenaline-inducing :30 spot for the new Range Rover Sport entitled
'Set Free' ...
StudioDaily.com,
Mar. 6, 2008: Five
Questions with... Jon Pearce, creative director, Team One
Title
- "Missing H" - :60. VFX: a52. VFX Supervisor: Patrick Murphy.
Duncan's TV
Ad Land, Feb. 18, 2008: Monster.com
Slots
Visual
effects were developed at a52 by executive producer Linda Carlson, producer
Scott Boyajan, VFX supervisor Patrick Murphy, and 3D supervisor Andy Hall....
Shots, Feb.
8, 2008: Contender:
Lexus: Missing H
VFX:
a52
Advertolog.com,
Feb. 7, 2008: TV-spot:
Lexus: Missing H
Imagine
a world without 'H'. VFX: a52. VFX Supervisor: Patrick
Murphy.
DigitalPostProduction.com,
Feb. 7, 2008: Super
Bowl XLII: Digital Artists Tackle Commercials with Autodesk Solutions
...a52
used Flame to shape CareerBuilder.com's SELF-HELP YOURSELF and HELP YOU
HELP YOU, which aired during ESPN's SportsCenter immediately following
the conclusion of the Super Bowl....
VFXWorld, Feb.
7, 2008: Super
Bowl XLII Tackled with Autodesk Solutions
...a52
used Flame to shape CareerBuilder.com's SELF-HELP YOURSELF and HELP YOU
HELP YOU, which aired during ESPN's SportsCenter immediately following
the conclusion of the Super Bowl....
BestAdsonTV.com,
Feb. 6, 2008: CAREERBUILDER.COM:
HELP YOU, HELP YOU
Using
a humorous approach to show a worker reassessing his career situation,
"Help You Help You" features a man a man walking into a shop where he confronts
himself, picks himself up and carries himself out the door. "a52 and RPS
were meticulous with all the technical details, which allowed us to focus
on the performances, script, and art direction," said Wieden+Kennedy copywriter
Jason Bagley....
Digital Content
Producer Briefing Room, Feb. 6, 2008: Team
One Puts the ‘H’ in Hybrid for Lexus
Team
One Los Angeles recently finished a powerful and innovative campaign for
Lexus Hybrids that examines what the world would be like without the letter
‘h’. The :60 spot directed by MJZ’s Dante Ariola takes us through a series
of humorous and visually vexing scenes looking at what major landmarks,
news stories, classrooms, and typical office environments would look like
if all the h’s were mysteriously missing.... Editorial - Rock Paper
Scissors. Editor - Andrea MacArthur. VFX Co - a52. VFX
Supervisor - Patrick Murphy.
Boards Online,
Feb. 5, 2008: Lexus:
Missing H
Imagine
a world without "h". VFX: a52. VFX Supervisor: Patrick Murphy.
Creativity-Online.com,
Feb. 5, 2008: The
Latest: Lexus: Missing H
The
consonant defects to Lexus.... VFX: a52. VFX Supervisor: Patrick
Murphy.
StudioDaily.com,
Feb. 4, 2008: Top
Spot of the Week, 2/4: CareerBuilder "Help You"
...Editorial
Company: Rock Paper Scissors . Executive Producer: Carol Lynn Weaver.
Editor: Angus Wall. Asst. Editor: David Brodie. Visual Effects
Company: a52. Executive Producer: Linda Carlson. Producer:
Megan Meloth. On-Set Vfx Supervisor, Vfx Supervisor: Patrick Murphy.
Flame Artists: Patrick Murphy, Tim Bird....
SHOOT Magazine,
Jan. 25, 2008: Super-Duper
Sunday In Offing; The Big Game Gets Even Bigger In Light Of Writers Guild
Strike's Impact On TV Landscape
Assorted
industry houses spanning visual effects, postproduction, music and audio
post contributed to this year's body of Super Bowl work. a52, Santa Monica,
was involved in effects for some of the prospective Careerbuilder.com work
(which were helmed by Mills).
SHOOT Magazine,
Jan. 25, 2008: Visual
Effects & Animation: SHOOT's Top Ten Chart
Monster.com
"Slots." a52, Santa Monica. Patrick Murphy, VFX supervisor;
Andy Hall, 3D supervisor; Linda Carlson, executive producer; Scott Boyajan,
producer. Toolbox: Maya, Mental Ray, PF Track, Thankless (proprietary crowd
simulator), Shake, Flame.
Motionographer.com,
Jan. 22, 2008: A52:
Monster "Slots"
From
out of nowhere, Monster looks like they’ve decided to fund beautiful work!
First it was “Legs,” now it’s “Slots,” with seamless vfx from the masters
at A52. Unlike “Legs,” you know where this spot is headed after the
first five seconds. But that doesn’t take the fun out of it; knowing that
this is yet another “don’t be a part of the herd” spot is what makes watching
it fun. Since we know the basic concept, we get to gorge ourselves on the
details—of which there are plenty. Full credits on A52’s project
page.
SourceEcreative
Newsletter, Jan. 17, 2008: Member News from Around the World
a52's
Pat Murphy and producer Scott Boyajan led the VFX and Frank Budgen/Anonymous
Content led the directorial charge on the new Monster.com spot for BBDO/New
York entitled Slots. With most of the footage consisting of workers traveling
on individual tracks and shot on location in Buenos Aires, a52 team applied
their artistic finesse to the amazing feats and added numerous photo-real
3D elements to the picture mix. Also lending their skills were a52 EP Linda
Carlson, Flame artists Kirk Balden, Tim Bird, Raul Ortego, Mike Bliss,
George Cuddy, Shannon Nobel, Marty Taylor, Smoke artist Brandon Jolley,
Shake artists James Pastorius & Brendan Smith, 3D supervisor Andy Hall,
and 3D animators Max Ulichney, Kirk Shintani, Chris Janney, Dan Gutierrez,
Paulto deAlmada, Eli Guerron; and Rock Paper Scissors editor Angus Wall.
SHOOT Magazine,
Jan. 11, 2008: VES
Award Nominations Find Asylum For Spots
...Two
other spot-related VES Award categories also yielded nominations. For outstanding
created environment in a live-action broadcast program or commercial, Sway
Studio, Culver City, Calif., attained nominee status for Subaru Impreza's
"Peel Out" directed by Gavin Bowden via the former Plum Productions for
DDB New York. And for outstanding special effects in a broadcast program
or commercial, Full Scale Effects, North Hollywood, earned a nomination
on the strength of Lexus "Hydrant" directed by Nicolai Fuglsig of bicoastal/international
MJZ for Team One Advertising, El Segundo, Calif. A52, Santa Monica, also
contributed effects to "Hydrant," which was part of Lexus' "Actively Safe"
campaign....
Creativity-Online.com,
Jan. 7, 2008: The
Latest: Monster: Slots
Avoid
the monotony of the work commute.
Boards Online,
Jan. 7, 2008: Monster:
Slots
BBDO,
New York and Frank Budgen create an urban metaphor for job site Monster.
My Predictions,
Jan. 7, 2008: Monster
by BBDO NY. Your Calling is Calling.
Monster
- Slots. Agency: BBDO New York - Chief Creative Officer: David Lubars
- Executive Creative Director: Eric Silver - Art Director: Richard Ardito
/ Jerome Marucci - Copywriter: Grant Smith - Sr. Producer: Ed Zazzera /
Jeff Beverly - Music Director: Rani Vaz - Prod: Gorgeous Enterprises -
Director: Frank Budgen - Producer: Alicia Richards - DP: John Mathieson
- EDITORIAL: ROCK PAPER SCISSORS - Editor: Angus Wall - VFX: A52 - Executive
Producer: Linda Carlson - Producer: Scott Boyajan - VFX Supervisor: Patrick
Murphy - 3D Supervisor: Andy Hall - MUSIC: Chemical Brothers "Dream On".
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